The document discusses key aspects of marketing services. It defines services and their core benefits. Services are intangible, inseparable from their provider, produced and consumed simultaneously, and have variability. Manufacturing outputs are tangible while services are intangible and have high customer contact and labor. Unique to services is their inability to be demonstrated before purchase and need for direct contact. Location is important for services as production, consumption, and selling occur together spatially. Quality is assessed based on tangible features, reliability, responsiveness, assurance, and empathy. The 7 P's of marketing services are product/service, price, promotion, place, process, people, and physical evidence.

1. Marketing of Services By Syed Haider Raza

5. Manufacturing v Service Manufacturing Service Output Tangible Intangible Customer Contact Low High Labour Content Low High Uniformity of input High Low Output Uniformity High Low Productivity Measurement Easy Difficult Opportunity to correct quality problems High Low

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