Internet Marketing Specialist | Riccardo Vieri
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Riccardo Vieri has the real approach for marketing network, since 1987. He visited Utah and started a game plan. In less than 18 months he built a network of sales agents, growing from zero to half a million per month of production.
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Marketing Plan Guidelines 2011
The document provides guidelines for a marketing plan, outlining sections to address the market landscape, product definition, competition, positioning, communication strategies, packaging and fulfillment, launch strategies, public relations, advertising, other promotions, pricing, distribution, vertical markets, international expansion, goals and metrics for success, and an 18-month schedule. Key sections include analyzing the market, competitors, and product positioning as well as outlining strategies for communications, launch, pricing, distribution, and goals.
Template
This marketing plan summary outlines goals, market analysis, product definition, competition, positioning, communication strategies, packaging, pricing, distribution channels, market segments, international strategy, and an 18-month schedule. First year goals and measures of success are defined. The market is analyzed in past, present and future terms. The product or service is described along with competitive strengths and weaknesses. Positioning and consumer benefits are stated. Messaging and target demographics are covered. Packaging, costs, and fulfillment are addressed. Pricing strategies and policies are summarized. Distribution channels and share are outlined. Vertical market opportunities are discussed along with international distribution strategies and localization needs. Key timing dependencies are highlighted.
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Marketing Plan Guidelines 2011
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This marketing plan summary outlines goals, market analysis, product definition, competition, positioning, communication strategies, packaging, pricing, distribution channels, market segments, international strategy, and an 18-month schedule. First year goals and measures of success are defined. The market is analyzed in past, present and future terms. The product or service is described along with competitive strengths and weaknesses. Positioning and consumer benefits are stated. Messaging and target demographics are covered. Packaging, costs, and fulfillment are addressed. Pricing strategies and policies are summarized. Distribution channels and share are outlined. Vertical market opportunities are discussed along with international distribution strategies and localization needs. Key timing dependencies are highlighted.
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MARKETING PLANYour NameMarket Su.docx
MARKETING PLAN
Your Name
*
*
Market SummaryMarket: Past, present, and futureReview changes in market share, leadership, players, market shifts, costs, pricing, and competition
*
*
Product DefinitionDescribe the product or service being marketed
*
*
CompetitionThe competitive landscapeProvide an overview of product competitors, and their strengths and weaknessesPosition each competitor’s product against the new product
*
*
PositioningPositioning of product or serviceStatement that distinctly defines the product in its market and against its competition over time
Consumer promise
Statement summarizing the benefit of the product or service to the consumer
*
*
Communication StrategiesMessaging by audienceTarget consumer demographics
*
*
Packaging and FulfillmentProduct packagingDiscuss form factor, pricing, look, and strategyDiscuss fulfillment issues for items not shipped directly with the product
COGs
Summarize cost of goods and high-level bill of materials
*
*
Launch StrategiesLaunch planIf product is being announced
Promotion budget
Supply backup material with detailed budget information for review
*
*
Public RelationsStrategy and executionPR strategiesPR plan highlightsHave backup PR plan including editorial calendars, speaking engagements, conference schedules, etc.
*
*
AdvertisingStrategy and executionOverview of strategyOverview of media and timingOverview of ad spending
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Other PromotionDirect marketingOverview of strategy, vehicles, and timingOverview of response targets, goals, and budget
Third-party marketing
Co-marketing arrangements with other companies
Marketing programs
Other promotional programs
*
*
PricingPricingSummarize specific pricing or pricing strategiesCompare to similar productsPoliciesSummarize policy relevant to understanding key pricing issues
*
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DistributionDistribution strategyChannels of distributionSummarize channels of distributionDistribution by channelShow plan of what percent share of distribution will be contributed by each channel – a pie chart might be helpful
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Vertical Markets/SegmentsVertical market opportunitiesDiscuss specific market segment opportunitiesAddress distribution strategies for those markets or segmentsAddress use of third-party partner role in distribution to vertical markets
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InternationalInternational distributionAddress distribution strategiesDiscuss issues specific to international distributionInternational pricing strategyLocalization issuesHighlight requirements for local product variations
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Success MetricsFirst year goalsAdditional year goalsMeasures of success/failureRequirements for success
*
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Schedule18-month schedule highlightsTimingIsolate timing dependencies critical to success
*
*
Assignment 4: Your Marketing Plan
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Use PowerPoint Presentation for your Week 10 Assig ...
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Marketing Plan
[Product Name] Marketing Plan[Product Name]Marketing Plan
BU 220: Principles of Marketing
Herzing University
Professor Name
Your Name
Date
Executive Summary
Provides an overview of the entire Marketing Plan
Part I: Situational Analysis
Internal Analysis
-Company History
-Market Data from your research about the company
· Other pertinent information
Market Description
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Provide an overview of product competitors such as-Competitor A
Competitors’ strengths
Competitors’ weaknesses’
Market Share
Current Marketing StrategyCompetitor B
Competitors’ strengths
Competitors’ weaknesses
Market Share
Current Marketing Strategy
Current Marketing Mix
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-Review the current market mix, which can include:
Product- Describe the product or service being marketed.
Place (Distribution)
Pricing (Costs to the Company to Produce as well)
Promotions
The Organization’s SWOTT Analysis
Internal:
Strengths
Weaknesses
External:
Opportunities
Threats
Trends
Part II: Market Analysis
Objectives and Issues
Provide at least 2 objectives that are specific as well as measurable.
Marketing Strategy
Branding
Explain how the product will be branded, what branding strategy will be used?
Positioning
Distinctly define the product in its market and against its competition over time.
Position each competitor’s product against the new product.
Consumer Promise-Summarize the benefit of the product or service to the consumer.
Target Market ( Market Segmentation).Messaging by Audience-
List marketing messages for different audiences.Targeted Consumer Demographics-
List the demographics for the targeted consumer groups.
Part III: NEW Proposed Marketing Mix for your New Shoes Company
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Product
-Describe the product -Product Packaging
Discuss:
Form-factor, pricing, look, and strategy.
Fulfillment issues for items not shipped directly with the product.
Please explain what changes you would like to make to the current product and/or the product line. Will a new product be added? If not, will you change any features/benefits/packaging/labeling? What other changes will be made to differentiate from competitors?
Price
Please explain the NEW pricing strategy (if any) and justify why the pricing strategy changed. Be specific on what the new prices are going to be. Summarize specific pricing or pricing strategies, and compare to similar products. Summarize policies relevant to understanding key pricing issues.
Place
Please describe the new distribution strategy and explain the rationale. (ie- planning to sell online because you do not currently have online presence and the biggest competitor does, opening in more retail locations, etc.) You do not need to change the distribution strategy if it is currently working. D.
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Internet Marketing Specialist | Riccardo Vieri
- 2. Market: Past, present, and future Review changes in market share, leadership, players, market shifts, costs, pricing, and competition
- 3. Describe the product or service being marketed
- 4. The competitive landscape Provide an overview of product competitors, and their strengths and weaknesses Position each competitor’s product against the new product
- 5. Positioning of product or service Statement that distinctly defines the product in its market and against its competition over time Consumer promise Statement summarizing the benefit of the product or service to the consumer
- 6. Messaging by audience Target consumer demographics
- 7. Product packaging Discuss form factor, pricing, look, and strategy Discuss fulfillment issues for items not shipped directly with the product COGs Summarize cost of goods and high-level bill of materials
- 8. Launch plan If product is being announced Promotion budget Supply backup material with detailed budget information for review
- 9. Strategy and execution PR strategies PR plan highlights Have backup PR plan including editorial calendars, speaking engagements, conference schedules, etc.
- 10. Strategy and execution Overview of strategy Overview of media and timing Overview of ad spending
- 11. Direct marketing Overview of strategy, vehicles, and timing Overview of response targets, goals, and budget Third-party marketing Co-marketing arrangements with other companies Marketing programs Other promotional programs
- 12. Pricing Summarize specific pricing or pricing strategies Compare to similar products Policies Summarize policy relevant to understanding key pricing issues
- 13. Distribution strategy Channels of distribution Summarize channels of distribution Distribution by channel Show plan of what percent share of distribution will be contributed by each channel – a pie chart might be helpful
- 14. Vertical market opportunities Discuss specific market segment opportunities Address distribution strategies for those markets or segments Address use of third-party partner role in distribution to vertical markets
- 15. International distribution Address distribution strategies Discuss issues specific to international distribution International pricing strategy Localization issues Highlight requirements for local product variations
- 16. First year goals Additional year goals Measures of success/failure Requirements for success
- 17. 18-month schedule highlights Timing Isolate timing dependencies critical to success
- 18. Riccardo Vieri, is proficient expertise in the diversity of work profiles including Patent Specialist, Sales Marketing Manager, and Executive Sales Developer. He is a member of private companies at various stages of their growth and development.
- 19. https://it.linkedin.com/in/riccardovieri https://www.wattpad.com/388265794- riccardo-vieri-network-marketing-and-patent https://muckrack.com/riccardo- vieri/interview