7 Step Action Plan For Restaurants

1. brandStrategy.co.za ACTION NOW! How to get your Restaurant OUT of the dip and BACKon the road again… RIGHT NOW!

2. LET’S FIX IT. Mike & The Mechanics Idon’t fix restaurants! I fix People! They fix their restaurants! The SINGLE biggest problem with restaurants is THE PEOPLE WHO OWN THEM! Michael Said brandStrategy brandStrategy.co.za

3. Twitter twitter.com/mike_said_what #MikesKitchen Slide Share slideshare.com/mikesaidwhat MKAction! brandStrategy.co.za

4. A VERY SAD STORY INDEED! The sorry state of the restaurant industryin South Africa! Restaurants Are in deep, deep trouble and not getting a whole lot of help (or sympathy) right now! brandStrategy.co.za

5. brandStrategy.co.za The Wave Help, It Feels Like I Am Drowning! The Reward! I Can Do Anything First Signs Of Trouble The Early Days The REAL Work Starts Into The DIP! An Idea! It’s Decision Time

6. brandStrategy.co.za The Wave Help, It Feels Like I Am Drowning! Seven Step Plan 7 Mistakes All Restaurants Make

7. brandStrategy.co.za The Seven Mistakes That All Small Restaurants Make “I am not very good at marketing” Going in without a business plan Doing things the wrong way round Thinking it’s all about you The worst number in the world Ingratitude Following the herd

8. brandStrategy.co.za Action Now #1 Let’s Get This Thing Back OnThe Road Already! “Start treating it like the business it is.” “If you do not respect the business, neither will your staff, your suppliers, your landlord or your partners!”

9. brandStrategy.co.za Action Now STEP #1

10. brandStrategy.co.za Action Now #2 Let’s Get This Thing Back OnThe Road Already! “Anyone who does not make money selling food, should be locked up!” “Food Cost, the last controllable expense!” 38% 38%

11. brandStrategy.co.za Action Now STEP #2 Food Cost Fitness Lower inventory means: More cash in the bank Higher quality & fresher products Better utilisation Lower food cost Higher profits Stock Take Weekly: Check your invoices daily Do food cost on a Sunday and have numbers by Monday lunch Lock The Back – Watch The Front: Money comes in from the front

12. brandStrategy.co.za Action Now #3 Let’s Get This Thing Back OnThe Road Already! “It’s about YOUR people” “But what if I go to all that trouble and expense and they decide to leave me?”

13. brandStrategy.co.za Action Now STEP #2 7 Rules Of Work Be On Time Don’t Steal Don’t Screw The Crew Don’t Swear Have Respect For All Make Money Have Fun

14. brandStrategy.co.za Action Now #4 Let’s Get This Thing Back OnThe Road Already! “Owning a business without marketing is like winking at a girl in the dark…”“You know exactly what you are doing BUT nobody else does.”

15. brandStrategy.co.za Action Now #5 Let’s Get This Thing Back OnThe Road Already! “Killing Time & The NOT-To-Do List”“How to prevent yourself from doing the things you know you shouldn’t be doing!”

16. brandStrategy.co.za Action Now #6 Let’s Get This Thing Back OnThe Road Already! “Your Moments Of Truth”“There are thousands of TOUCH POINTS within your restaurant every day, are you delivering on all of them?”

17. brandStrategy.co.za Action Now #7 Let’s Get This Thing Back OnThe Road Already! “Ask For Help!”“The best time to start doing things right was always last year, the second best timeis NOW!”

18. brandStrategy.co.za The Seven Actions Steps You Can Start Today! Treat It Like A Business Control Your Expenses Look After Your People Market MarketMarket & Market The Not To Do List Moments Of Truth Ask For Help!

19. brandStrategy.co.za The Climb Yes You Can! Seven Step Plan

20. THANK YOU ALL. Wishing You Every Success Question Time brandStrategy.co.za

21. Twitter: mike_said_what Facebook: brandstrategy-consulting Facebook Personal: mikesaidwhat LinkedIn: mikesaidwhat YouTube: mikesaidwhat Website: www.strtgy.co.za Email Me: info@mikesaid.co.za Call Me: 082 449 7367 Follow Me brandStrategy.co.za

22. brandStrategy.co.za Catch me… At Hostex At The NRA Show At The Franchise Expo