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How consumers change between online and offline shopping channels

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Everjean

Consumers are changing their shopping behavior by using both online and offline channels during different stages of the purchase process. The document discusses the concept of "mixed-mode buying" where customers change between online and offline channels when researching, purchasing, and receiving goods and services. It is a limited preview of a full study on how internet usage is impacting consumer shopping conducted by Vlerick & InSites Consulting.

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GGD#07. Internet changing shopping behaviour. How consumers behave on the crossroads of different channels. This is the limited edition GGD#07 Light Version of the original Vlerick InSites Consulting study. Full original Vlerick InSites Consulting presentation available upon simple email request. © InSites Consulting Mixed-mode buying 1
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels
How consumers change between online and offline shopping channels

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How consumers change between online and offline shopping channels

  • 1. GGD#07. Internet changing shopping behaviour. How consumers behave on the crossroads of different channels. This is the limited edition GGD#07 Light Version of the original Vlerick InSites Consulting study. Full original Vlerick InSites Consulting presentation available upon simple email request. © InSites Consulting Mixed-mode buying 1