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Manyavar Business Case Study .pptx
- 3. Manyavar is a leading Indian ethnic wear brand, renowned for its designs, premium quality, and innovative marketing strategies. Founded in 1999, Manyavar has established itself as a frontrunner in the Indian Ethnic fashion industry. About Manyavar
- 4. • Today, presence of 600+ stores in over 240 cities and in 5 countries with 15 international and is valued at Rs 30,000 Crore plus • He Borrowed Rs 10,000 from his Mother to launch his own clothing brand in 1999. • Under the umbrella of Vedant Fashions Limited • Founded in 1999 by Ravi Modi • Originated as a men's ethnic wear brand Brief History and Background
- 5. Our Vision and Mission To be a dominant player in Indian Celebration wear across price points and gender To continuously innovate and redefine the standards of premium ethnic wear in India and beyond Instill pride in wearing Indian attire To contribute to the growth and development of the Indian fashion industry by setting new benchmarks for quality, design, and sustainability
- 6. Interest • Variety of designs and styles • Strong brand reputation Attention • Emotional and aspirational advertising campaigns • Online and offline presence Action • Convenient shopping options • Personalized service Desire • Association with Indian heritage • Sense of achievement AIDA MODEL A I D A
- 8. Premium and Trusted Brand Positioning Multichannel Marketing Celebrity endorsements for brand recognition Diverse Product Range E-commerce and online marketing Marketing Strategies
- 10. Manyavar’s Most Popular Marketing Taglines Pehno Apni Pehchan Maan Dene Se Maan Milta Hai Taiyaar Hokar Aaiye Jab Bhi Koi Khushi Ki Baat Ho
- 12. Price Manyavar positions itself as a premium brand in the men's ethnic wear segment Place Manyavar has a strong retail presence, online , International Promotion Often features popular Bollywood actors in their advertising to create brand appeal. Marketing Mix Product Product range includes sherwanis, kurta sets, Indo-Western outfits, and accessories
- 14. B D Exclusive Brand Outlets (EBOs) Multi-Brand Outlets (MBOs) Franchise Model Brand Website E-commerce Marketplaces Mobile App Large Format Stores (LFS) Social Media Commerce Distribution Channel of Manyavar
- 15. O Increased use of Ethnic Wear Building Loyalty Leveraging e-commerce THREATS T Intense competition from other ethnic wear brand Changing consumer preferences OPPORTUNITIES W Limited international presence Dependence on wedding and festival season WEAKNESS S STRENGHT More than 600 Stores Only brand which is Recognition globally for ethnic wear Effective Digital Marketing Campaigns. SWOT ANALYSIS
- 17. Marketing Spends
- 20. 4 Lesson Lesson 3 Lesson 2 Lesson 1 Business Lesson Learn from Manyavar Business is About Common Sense, Just Start it Listen to your Heart, Ignore the Society Use FOFO Model to Speed-up Business Understand People and Their Need Lesson 5 Data is King