The document discusses strategies for driving e-commerce revenue through real-time experience personalization, featuring insights from industry experts. It covers business challenges, examples of successful personalization, and a roadmap for implementation. Evergage is highlighted as a key platform enabling companies to enhance customer engagement and conversion rates without requiring technical resources.

2. Driving eCommerce Revenue with Real-Time
Experience Personalization
Catherine Bassett
@cbass8
Senior eCommerce
Product Manager
Rue La La
Moderator:
Karl Wirth
@wirthkarl
CEO
Evergage
Erin Warren
@CarteraCommerce
SVP Marketing
Cartera Commerce
Sponsored by:

3. Agenda
• Intros
• Business challenges
• Personalization in action with examples
• Operationalizing personalization
• Personalization roadmap
• Q&A

4. Why Real-Time Experience Personalization

5. Rue La La - Customer Acquisition

6. 6
American Airlines- Shopper Acquisition

7. American Airlines- Shopper Acquisition

8. Rue La La – Visitor Engagement

9. Southwest Airlines- Real-Time Promotion

10. Rue La La – Brand Education

11. 11
American Airlines- Cross-Channel
Engagement

12. Rue La La – Customer Loyalty

13. Who is Evergage?
Evergage’s cloud-based platform
empowers
e-commerce companies to
convert more shoppers into
buyers and increase average order
values with real-time web
personalization based on deep
behavioral analytics...without the
need for developers.
@Evergage
@wirthkarl