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@abepoetra
1
5 THINGS
YOU NEED TO KNOW ABOUT COMMUNICATION
@abepoetra
A DECK FOR IMAMIKOM USU 2016
@abepoetra
2
ABDI J. PUTRA - ABIE
MANAGER MARKETING & COMMUNICATION OF
TELKOMSEL AREA SUMATERA
@abepoetra
3
WELCOME IMAMIKOM
@abepoetra
4
KOMUNIKASIADALAH..
LIL’BIT
BOOORINNNGG,RITE?
@abepoetra
5
@abepoetra
JADI
KOMUNIKASI
ITU APA?
@abepoetra
6
1.CHANGEYOURWORDS
CHANGEYOURWORLD
@abepoetra
@abepoetra
7
@abepoetra
8
KOMUNIKASIADALAH..2.EVERYGOODCONVERSATION..
STARTSWITHGOOD“LISTENING”
@abepoetra
9
@abepoetra
10
@abepoetra
LISTENING SKILLS :
Hear the message.
Interpret the message.
Evaluate the message.
Respond to the message.
HOW WELL
DO YOU LISTEN?
@abepoetra
11
@abepoetraLISTEN MORE TALK LESS
@abepoetra
12
1.IT AIN’T ABOUT ROCKET SCIENCE
2.NEVER EVER USE YOUR OWN JARGON
3.KIS (KEEP IT SIMPLE)
3. SIMPLIFY
THE COMPLEX
@abepoetra
@abepoetra
13
@abepoetra
Express the meaning of (the writer or speaker
or something written or spoken) using different
words, especially to achieve greater clarity.
4.PARAPHRASE
@abepoetra
14
5.MAINTAIN EYECONTACT
@abepoetra
@abepoetra
15
1. Changeyourwords!
2.StartwithGoodListening
3.SimplifytheComplex
4.Paraphrase
5.MaintainEyeContact
5WAYSOFCOMMUNICATION
TOGETLOVEDBYEVERYONE
@abepoetra
@abepoetra
16
SOGUYS,
WHAT’SNEXT? @abepoetra
@abepoetra
17STATS communications
COMMUNICATION
VERBAL
30%
GESTURES
70%
YOUR GESTURES MUCH IMPORTANT
THAN WHAT YOUR MOUTH SAID.
@abepoetra
18
MARKETING
COMMUNICATION
#BEGIN-FROM-THE-BEGINNING
@abepoetra
19
MARKETING IS 4P’S
@abepoetra
20
@abepoetra
@abepoetra
21
INTEGRATED MARCOMM
@abepoetra
22
P.A.T T-CASH TALKMANIA FLASHBACK
Lorem ipsum dolor sit amet, consectetur adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing.
SAMPLE OF PROMOTION
@abepoetra
23
DIGITAL STATS INDONESIA
@abepoetra
24
DIGITAL STATS INDONESIA
Number of
digital buyers
2016: 30.8 JT
@abepoetra
25
MOST POPULAR SOCIAL MEDIA
@abepoetra
26
SELL THE EXPERIENCES
@abepoetra
@abepoetra
27
SOCIAL MARKETING
“Social marketing seeks to
develop and integrate
marketing concepts with other
approaches to influence
behaviors that benefit
individuals and communities for
the greater social good."
@abepoetra
28
PROGRAM LOOPKEPO
YOUTH SEGMENT
@abepoetra
SAMPLE OF SOCIAL MARKETING
@abepoetra
29
TELKOMSELFOR STARTUP
REINVENTING INDONESIA
@abepoetra
SAMPLE OF SOCIAL MARKETING
@abepoetra
30
CITY BRANDING
MENULIS BENGKULU
DI AWAN (INTERNET)
@abepoetra
@abepoetra
31MENULIS BENGKULU DI AWAN
Membuat sebuah gerakan seru-seruan dengan
nama “Menuliskan Bengkulu di Awan” atau
“MBA CAMPAIGN” ke anak muda Bengkulu.
GOAL: Mengisi content Bengkulu di
Internet. Contohnya: Benteng
Marlborough, Pantai Panjang,Air
Terjun Camkoha, dan lain-lain.
@abepoetra
32
Mengajak anak muda Bengkulu untuk campaign “KEINDAHAN
BENGKULU” dan menuliskannya (mempostingnya) di internet (awan).
YOUTHERS BENGKULU
Bekerjasama dgn DINAS PARIWISATA membuat booklet
pariwisata sebagai guidance yang akan dicampaignkan.
COLLABORATIONWITH PEMDA
Harus WOW, supaya word of mouth (WOM)
nya dapet.
BIRD-EYES WITH DRONE
HOW TO DELIVER MBA-Campaign
@abepoetra
33
MBA CAMPAIGN IN PRACTICE
@abepoetra
34
MBA CAMPAIGN IN PRACTICE
@abepoetra
35
35
MBA CAMPAIGN IN PRACTICE
@abepoetra
36
@abepoetra
37
TERIMA KASIH

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5 THINGS YOU NEED TO KNOW ABOUT COMMUNICATION