This document proposes a service called Mitransporte that provides commuters in Lima, Peru with real-time information about transportation routes, rates, maps, and travel times. This information would be accessible through a mobile app and web interface. The service aims to reduce the chaos of commuting in Lima by giving users easy access to transportation data. Initial testing of the value proposition found that commuters need such a service and would use a free mobile app, with the business model generating revenue from transportation agencies and advertisers rather than users. Further research is needed to study similar services elsewhere and identify potential agency partners in Lima.

1. An AterrizalaNube endeavour
Mitransporte (LIM)
Mycommuting (LIM)
Free Flow information to ease commuting in a chaotic city.
Plain solution to ease commuting in a chaotic city

2. The idea – Value proposition
Information about your commute in Lima, that turns
chaos into order
You input the market price, we will inform and transform
it in the cloud (cloud solution), reachable anywhere
Access to:
Current transport routes:
taxis
buses
Kombis
Current Rates
ranking green
Maps
Travel times
Stock Market-alike UI
Objective reports from analysis of transport rates

3. Customer Segments
1. Population that commute in bus, taxi
2. combi, in Lima city, with access to internet
3. (especially mobility) seeking for information
Free
4. and a cost effective way to commute access
5. in a chaotic urban ecosystem
6. Train,
7. Taxi Cos, Bus & Kombis Cos, which are
8. eager to understand the market
9. and its perception from heavy users.
10. Central,
11. regional goverments and municipalities
12. ONGs, which are interested in on line
Paid
13. real time information regarding commuters access,
14. behavior sponsorshi
15. Large enterprises which want to obtain p , on
16. a cost base of routing taxi & remisse demand or
transportation for RFx purposes
17.
advertising
18. Companies which want to advertise, are closely related model
19. To the commuting business

4. See Business Canvas for other components

5. Testing Our Value Proposition
 Testing Value prop method: Interviews (2)
 Main output:
 From end user standpoint:
Service is needed, Lima is indeed a chaotic city, messy and
with lack of clear information regarding pricing, convenient
routes and travel times. infraestructure and culture are
issues.
Main model service should not be paid. agencies should
take care of that.
Yes, they will use a mobile app which covers the pain
points expresed. based on content

6. Testing Our Value Proposition
 Next steps to conduct: Further research
Identify similar services in developed cities, and study
how it works.
Identify what agencies would cover this in Lima, and
deploy a business model targeting the revenue on
them and not in the end user.
Because as there is a lack of a solid homogeneus
system, promoting collaboration btw peers should be
paramount.