MITAS GENERATORS LTD was founded in 1998 and is the sole dedicated manufacturer of power generators in Cyprus. It aims to become the dominant supplier in Cyprus and a major regional supplier. The company exports generators ranging from 4kVA to 2000kVA and offers options like soundproofing and automatic controls. It seeks to expand marketing in the Middle East, Africa, and Europe and develop high quality products while ensuring efficient after-sales service.

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COMPANY PROFILE:
MITAS GENERATORS LTD was founded in 1998 embarking on a unique endeavor
of becoming the sole dedicated manufacturer of Power Generators in the country of
Cyprus. Moving ahead with the aim of expanding its business even further, the
company began exporting generating sets in 2002 and has since been active in this
field with exports to North Africa and the Middle East.
Opting for the more challenging avenue of focusing on the production of generating
sets of high quality, versus compromising quality for cost, we have managed to build
a strong reputation among our clients over the years, for the reliability of our range of
generators. This commitment to ensuring the quality of our products has also been
recently verified with the ISO 9001 certification. In addition, our continuous sales
activity through personal visits to the target market areas, as well as various
exhibitions over the years has allowed us to establish relationships on which the
planned further expansion of the company will be based.
Looking ahead to the future, MITAS GENERATORS LTD aims to become not only
the dominant supplier of generating sets in Cyprus, but also one of the main
suppliers of Power Generators in the region, utilizing our knowledge, experience, and
drive to succeed. Our products range from portable generators of 4kVA to permanent
generators of 2000kVA. Soundproof canopies made of galvanized steel and Manual
or Automatic Control panels are just some of the standard options that can be offered
according to our clients’ requests.
In addition to genset manufacturing, sales and service, we are involved in the sales
and service of water pumps and pressure systems, motor service and rewinding,
construction and installation of electrical control panels, having established
collaboration with major hotel units, governmental departments and nationwide
companies, to mention just a part of our clientele.
OBJECTIVES:
 Marketing of Generating Sets and Control Panels in the Middle East, African
and European markets
 Development of high quality products, maintaining reputation for quality
 Ensuring efficient and substantial after sales service to our clients
 Undertaking specialized projects in the Power Generation field in the local
and overseas market

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MISSION STATEMENT:
To achieve profits and growth of the company and solidify its status as a quality
Power Generator manufacturer by:
 Generating increased sales in volume and revenue on an annual basis
 Associating itself with suppliers and/or principals of high quality and
worldwide reputation
 Investing in research and development of new and improved products
 Expanding its overseas distribution network, establishing long-term
agreements
COMPANY DETAILS
STRUCTURE:
 General Manager: Mr. Andreas Mitas, Electrical Engineer
 Production Manager
 Financial Controller
 Sales Manager
 Electrical Technicians
 Mechanical Technicians
 Finance, Sales & Administration Support
BANKERS:
 National Bank of Greece (Cyprus)
AUDITORS:
 M & F Accountants and Auditors
TURNOVER:
 2007: Euro 1.22million
 2008 (half-year): Euro 1.1million

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SALES ACTIVITY:
 Exhibitions:
o 2009: Middle East Electricity, Dubai
o 2008: INFACOMA, Thessaloniki
o 2007: Big 5, Dubai
 Direct Sales Visits (2008 to date):
o U.A.E.
o Syria
o Iran
o Yemen
o Jordan
o Greece
 Publications:
o Technical Review Middle East
AGENCY:
 Lombardini (a KOHLER company)
INDICATIVE BUSINESS CONTACT LIST:
 KLR Resorts
 Leptos Calypso Hotels (Public) LTD
 C.A.C. Papantoniou (Public) LTD
 Cyprus Airways
 Louis Cruises
 PAFILIA Property Developers
 PAFINA Traditional Homes
 ARISTO Developers
 Al Harram Al Jadeed Co. (Libya)
 Hamza Daadouch Trading Co. (Syria)
 Sun Valve Co. (Syria)
 APS Group (Syria)
 Ethio-Eagle International Trading (Ethiopia)
 El Concorde (Jordan)
 Al Janabi Group (Iraq)
 Abbas Biljeek & Sons (Bahrain)
 Al Gazirah Trading Co. (Yemen)
 Al Garash Group (Yemen)
 NATCO (Yemen)
 Omzest (Oman)
 Machinery Enterprises L.L.C. (U.A.E.)
 Wide Horizon Enterprises (U.A.E.)
 Arabi Enertech (Kuwait)
 Parsian Pishro Sanat (Iran)
 Diesel Saz (Iran)

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CONSULTANTS & ELECTRICAL ENGINEERS REFERENCE LIST:
 GEMAC
 ASPELO
 Eliofotou & Zinieris
 Mourouzides Consultants
 Nicolas E. Aristodemou Consultants
 K.S. Socratous
 SAEM Engineering
 G.S.H. Electrical
FUTURE OUTLOOK
Mitas Generators is looking ahead into the following years as a period of further
expansion and establishment of its brand as one of quality and reliability in the Power
Generation Sector. Below is a conservative view into our estimated annual turnover
growth, as it relates to the feasibility of proceeding with the expansion plans of the
company, as well as a view into the mentioned investment and the various
opportunities which are also taken under consideration for our expansion:
ESTIMATED TURNOVER (2008-2017):
Year Local Sales Export Sales
 2008: € 993,985 € 662,655
 2009: € 1,218,080 € 1,000,067
 2010: € 1,200,000 € 1,350,000
 2011: € 1,320,000 € 1,485,000
 2012: € 1,452,000 € 1,633,500
 2013: € 1,597,200 € 1,796,850
 2014: € 1,756,920 € 1,976,535
 2015: € 1,932,612 € 2,174,189
 2016: € 2,125,873 € 2,391,607
 2017: € 2,338,461 € 2,630,768

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Year
Local Sales
Export Sales
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
20170
500000
1000000
1500000
2000000
2500000
3000000
Year Local Sales Export Sales
UPCOMING INVESTMENT IN FACILITIES / TECHNOLOGY:
 Location: Agia Varvara Industrial Area - Paphos
 Agreement with ZAMIL STEEL
 Financed by: National Bank of Greece (Cyprus)
 CNC Machines
 Manufacture of Canopies & Control Panels
 3000 sq.m. covered area
 Expected date of completion: May 2009

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OPPORTUNITIES:
Through our activity up to date, we have been able to evaluate and identify a number
of opportunities for the expansion of our sales volume, referring to the general
requirements of the Power Generation market, as well as projected business that we
consider to be exclusive to Mitas Generators due to specific circumstances and
potential that has been created through our ongoing relationship with the prospective
clients.
Furthermore, we expect that external developments in the area, as well as certain
geopolitical factors will allow us to have more access to the target markets, as well as
an advantage in certain cases, offering a reliable and efficient source for Power
Generation products. Among others, some of the opportunities, as well as factors to
be taken under consideration are:
 Penetration of the Iraqi market
 Initiating exports to new markets such as Iran and Pakistan
 Increased capability to secure several local Public and Private tenders
 Improved efficiency in production process in terms of time and cost, through
the investment the new manufacturing facility
 Limassol Port becoming the Eastern Mediterranean transshipment port for
one of the major shipping lines (outcome: shorter transit times to target
markets)
 Location and status of Cyprus as EU member
SALES & MARKETING ACTIVITY:
Taking the aforementioned opportunities into consideration, the company plans to
continue and diversify its sales and marketing activity as follows, aiming to the
successful implementation of its expansion plan and for the highest possible return
on its investment:
 Personal meetings with prospective agents in specific target markets.
Scheduled for second half of 2009:
o Ethiopia
o Kenya
o South Africa
o Morocco
o Algeria
o Egypt
o Oman
o Saudi Arabia
 Participation in various Trade Missions organized by the Ministry of Trade
and/or the Chamber of Commerce.
 Establish a reliable distribution network within the target market areas,
through exclusive representation agreements.

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 Seminars and presentations to local and overseas consultants/contractors
 Participation in industry-related Exhibitions and Trade Fairs:
o Middle East Electricity 2009
 Editorials and advertising in industry-specific and corporate journals and
publications.