MIS 4310-01 Programming Assignment #7 (100 points)
DUE: Friday, December 8th, 2017 by 11:59 PM
Use the code provided on Blackboard as your template. Fill in your own code where prompted. When finished, upload to Blackboard a file called “spurs.java”. Change the block comment to include your own name.
Create a Java application that does the following:
1) Prints a list of the Spurs’ player names from this season with FGM, FGA, FG%
2) Determines the maximum FGM and FGA that are NOT LaMarcus Aldridge
3) Determines the corresponding players to the max FGM and FGA
4) Prints the max FGM, FGA, and corresponding player names
Your output should match the output on the left. When prompted to create an array with player names, use the names shown. You do NOT need to enter the statistics, that code is provided to you in the template.
Output: Player Names:
PLAYER
FGM
FGA
FG%
LaMarcus Aldridge
8.4
16.8
0.497
Rudy Gay
4.5
9.6
0.473
Pau Gasol
4.1
8.4
0.484
Danny Green
4
9.8
0.409
Kyle Anderson
3.6
6.9
0.515
Patty Mills
3.2
8.7
0.364
Manu Ginobili
3
7.3
0.41
Dejounte Murray
2.9
7.1
0.41
Bryn Forbes
2.4
5.3
0.455
Brandon Paul
1.4
2.7
0.5
Joffrey Lauvergne
1.4
3.8
0.382
Davis Bertans
0.9
2.2
0.424
Matt Costello
1
1
1
Darrun Hilliard
0.3
1.7
0.2
Derrick White
0
0.5
0
Running Head: MARKETING IMPLEMENTATION PLAN
MARKETING IMPLEMENTATION PLAN
4
Marketing Plan Phase 5
Advanced Principles of Marketing
Rasmussen College
Jeff Rover
12/16/17
Abstract
A marketing implementation plan dictates all the necessary action with respective stakeholders and strategies aimed at achieving the companies marketing objectives and goals. Various suggested policies and measures are put into practice and evaluated for any problems that may arise. The marketing organization team work together in accordance with the contingency plan available to ensure a smooth transition from one activity to the other. Diverse mitigation measures are also put in place to ensure efficient functioning of all marketing entities.
Keywords: marketing, implementation, plan, contingency plan, marketing organization
7 Months Marketing Implementation Plan
Strategy
Action
Procedure
Time
Evaluation method
Internet marketing
Setting up a sales website
Soliciting services from experienced web developers.
1 month
Assessment of daily visits to the site.
Social media marketing
Creating a Facebook page, Pinterest, and Reddit
A page will be opened by the company’s ICT personnel
1 day
Looking at the number of likes, comments, and shares as well as client messages
Search engine optimization
(SEO)
Publishing articles describing our brands with high-density keywords
Use of internet browsers especially google and yahoo.
2 months
Observing frequent internet searches and customer surveys based on how they came to know about our products.
Visual marketing
Use of infographics
The company ICT team will create infographics for various company products
1 month
Infographics will be subject to frequent up ...
BUS201Assignment Marketing Plan, Part 4Assignment Market.docxrobert345678
BUS201
Assignment: Marketing Plan, Part 4
Assignment: Marketing Plan, Part 4
Due Friday Dec 09 by 11:59pm
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.
When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue will you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the us.
IntroductionFacebook wishes to introduce a new type of ser.docxnormanibarber20063
Introduction
Facebook wishes to introduce a new type of service in the market that centers on the company’s data collecting abilities and its large-scale database of active users. The new service predicts the consumers’ food demands in real time and responds to them by letting consumers order food directly from the Facebook website. The new service to edge out competitors and branding is important. Facebook needs a communication plan to highlight details of how Facebook will advertise the new product to consumers and types of media to use. History shows us doing an excellent service is just one part of ensuring success, proper marketing ensures users are aware of the value the product adds to their lives and that they can get the service whenever they demand it (Aaker & Biel, 2013).
Situational analysis
The vision behind a new product Facebook plans to roll out is to use its analytical capabilities and database to introduce a service that predicts the demand of consumers and reacts to them. The mission of the new product is to serve the needs of all users using the data provided to Facebook. Facebook analyses this data and uses it to predict what a consumer may require in the future. The strategic objectives behind the new product are too perfect Facebook’s analytics system to perfectly predict consumer demand. Another strategic goal is to diversity Facebook’s income stream in a market nearing capacity. The values of the new services are quality, convenience, and price.
Graph 1: Facebook is overly dependent on advertising and needs to diversify its revenue stream
Facebook already has an iconic brand image all over the world compared to other food delivery companies; this gives Facebook an advantage, as customers are more likely to order from a recognized company.
Despite the strengths, a weakness Facebook has is that it lacks experience in the food delivery business; Facebook has to invest large sums of money to create a delivery system that can meet customer demand efficiently.
Facebook’s competitors have strengths and weaknesses; one strength of Facebook’s competitors is they have vastly more experience in the food delivery. Companies such as Dominoes’ Pizza have perfected the delivery system which delivers Pizza within minutes of ordering; it took plenty of trial and error to reach this level of efficiency (Reisinger & Grohs, 2014). Facebook will work harder than its competitors do to achieve the same degree of efficiency. One weakness of the competitors is they do not have Facebook’s unique insight into the market. Facebook can see shifting consumer demand in real time and capitalize on it.
Product promotion and price strategies
The success of the new product depends on how Facebook can brand and market to the consumer. Facebook has to build a brand identity. Ideally, Facebook would like consumers to associate the new service with convenience and quality; this takes careful advertising and delivery of service. In creating i.
Best Practices and New Practices in Insert MediaVivastream
The document discusses best practices for insert media campaigns, including plan development, testing, creative execution, and performance evaluation. Some key points include:
- Testing new programs, vehicles, formats in strongest months with control groups to reduce variables
- Conducting direct comparisons between test and control groups to ensure statistically valid results
- Evaluating performance of individual programs, vehicles, categories to determine rollout potential
- Employing consistent branding across creative while targeting messages and offers to specific audiences
- Allowing flexibility in response methods like phone numbers, websites, reply cards
- Collaborating closely with media partners on execution and addressing issues promptly
The document discusses marketing tactics, strategies, and plans. It explains that tactics are developed from the bottom up to differentiate a product, while strategies are how tactics are implemented. A marketing plan includes analysis of information, strategies to be used, and implementation steps. The plan should align with the company's mission statement and include touch points to reach customers.
12Purpose of Assignment This assignment is designed to.docxmoggdede
1
2
Purpose of Assignment
This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.
Assignment Steps
Part 1:
Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.
Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:
· Major areas of increase and decrease in revenue or type and/or category of business
· Trends that are evident in terms of revenue or type and/or category of business
· Insights that would help formulate marketing strategies to either continue growth or reverse decline
· Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)
Part 2:
Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.
Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.
Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:
· Name of Company
· Location of Company Headquarters
· Name of Product or Service selected
· General description of company (number of employees, revenue, type of ownership, web page, etc.)
· General description of product or service
Memo
To:, Senior Vice President (SVP) Marketing Department
FROM:, Analyst
Date: March 20, 2017
SUBJECT: Marketing Strategies to Improve ...
Making data science clearer with... data scienceDr Grace Kite
The document discusses how data science can help marketing directors by making research more clear and usable. It proposes a three step process: 1) use market mix modelling and attribution to understand marketing impacts, 2) explain findings simply so they are understandable, and 3) provide interactive "toys" like a marketing mixer tool for the director to test assumptions and scenarios. This would help the director make better informed decisions and more effectively achieve business targets by leveraging data science in their work.
Marketing Mix (Four Ps)Product StrategyBriefly describe your pro.docxdrennanmicah
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market's needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue you need to break even and achieve profitability?
What does the price says about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to lay out your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you've seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site and targeted digital advertising) and convince peers they should attend.
Goal
In consideration of the of your previous analysis, you need to identify at least one goal for the campaign.
Describe the target segment for your campaign.
What is the goal you want to achieve with the campaign?
What is your call to action?
Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.)
Example:
Audience: HR professionals who are casual and power-users of Chumber systems
Increase event registration by 20% by the start date of the annual user conference.
Call to action: Register online today.
Messages
Identify the primary message for you.
Welcome to our annual Technology Content Marketing Benchmarks, Budgets, and Trends report, based on our latest annual content marketing survey conducted in July 2020.
The study showed that technology marketers, in the throes of adjusting to business changes presented by a global pandemic, put more emphasis on using content marketing to generate demand and leads than they had the previous year. They also were looking more closely at conversion and marketing qualified lead (MQL) metrics to track the performance of their content.
These insights suggest that tech marketers were increasingly called upon to use content marketing for demand and lead generation. It makes sense, then, that their use of virtual events (83%) increased by nine percentage points over the previous year, as virtual relationship-building and selling took a front seat. In addition, livestreaming video finally took off (one-third of all tech respondents—and 53% of those working in large companies—reported using it).
It’s too soon to tell if these will be lasting shifts. Priorities are likely to change again as restrictions caused by the pandemic ease up. We look forward to exploring these topics in our next round of annual content marketing research.
BUS201Assignment Marketing Plan, Part 4Assignment Market.docxrobert345678
BUS201
Assignment: Marketing Plan, Part 4
Assignment: Marketing Plan, Part 4
Due Friday Dec 09 by 11:59pm
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.
When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue will you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the us.
IntroductionFacebook wishes to introduce a new type of ser.docxnormanibarber20063
Introduction
Facebook wishes to introduce a new type of service in the market that centers on the company’s data collecting abilities and its large-scale database of active users. The new service predicts the consumers’ food demands in real time and responds to them by letting consumers order food directly from the Facebook website. The new service to edge out competitors and branding is important. Facebook needs a communication plan to highlight details of how Facebook will advertise the new product to consumers and types of media to use. History shows us doing an excellent service is just one part of ensuring success, proper marketing ensures users are aware of the value the product adds to their lives and that they can get the service whenever they demand it (Aaker & Biel, 2013).
Situational analysis
The vision behind a new product Facebook plans to roll out is to use its analytical capabilities and database to introduce a service that predicts the demand of consumers and reacts to them. The mission of the new product is to serve the needs of all users using the data provided to Facebook. Facebook analyses this data and uses it to predict what a consumer may require in the future. The strategic objectives behind the new product are too perfect Facebook’s analytics system to perfectly predict consumer demand. Another strategic goal is to diversity Facebook’s income stream in a market nearing capacity. The values of the new services are quality, convenience, and price.
Graph 1: Facebook is overly dependent on advertising and needs to diversify its revenue stream
Facebook already has an iconic brand image all over the world compared to other food delivery companies; this gives Facebook an advantage, as customers are more likely to order from a recognized company.
Despite the strengths, a weakness Facebook has is that it lacks experience in the food delivery business; Facebook has to invest large sums of money to create a delivery system that can meet customer demand efficiently.
Facebook’s competitors have strengths and weaknesses; one strength of Facebook’s competitors is they have vastly more experience in the food delivery. Companies such as Dominoes’ Pizza have perfected the delivery system which delivers Pizza within minutes of ordering; it took plenty of trial and error to reach this level of efficiency (Reisinger & Grohs, 2014). Facebook will work harder than its competitors do to achieve the same degree of efficiency. One weakness of the competitors is they do not have Facebook’s unique insight into the market. Facebook can see shifting consumer demand in real time and capitalize on it.
Product promotion and price strategies
The success of the new product depends on how Facebook can brand and market to the consumer. Facebook has to build a brand identity. Ideally, Facebook would like consumers to associate the new service with convenience and quality; this takes careful advertising and delivery of service. In creating i.
Best Practices and New Practices in Insert MediaVivastream
The document discusses best practices for insert media campaigns, including plan development, testing, creative execution, and performance evaluation. Some key points include:
- Testing new programs, vehicles, formats in strongest months with control groups to reduce variables
- Conducting direct comparisons between test and control groups to ensure statistically valid results
- Evaluating performance of individual programs, vehicles, categories to determine rollout potential
- Employing consistent branding across creative while targeting messages and offers to specific audiences
- Allowing flexibility in response methods like phone numbers, websites, reply cards
- Collaborating closely with media partners on execution and addressing issues promptly
The document discusses marketing tactics, strategies, and plans. It explains that tactics are developed from the bottom up to differentiate a product, while strategies are how tactics are implemented. A marketing plan includes analysis of information, strategies to be used, and implementation steps. The plan should align with the company's mission statement and include touch points to reach customers.
12Purpose of Assignment This assignment is designed to.docxmoggdede
1
2
Purpose of Assignment
This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.
Assignment Steps
Part 1:
Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.
Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:
· Major areas of increase and decrease in revenue or type and/or category of business
· Trends that are evident in terms of revenue or type and/or category of business
· Insights that would help formulate marketing strategies to either continue growth or reverse decline
· Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)
Part 2:
Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.
Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.
Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:
· Name of Company
· Location of Company Headquarters
· Name of Product or Service selected
· General description of company (number of employees, revenue, type of ownership, web page, etc.)
· General description of product or service
Memo
To:, Senior Vice President (SVP) Marketing Department
FROM:, Analyst
Date: March 20, 2017
SUBJECT: Marketing Strategies to Improve ...
Making data science clearer with... data scienceDr Grace Kite
The document discusses how data science can help marketing directors by making research more clear and usable. It proposes a three step process: 1) use market mix modelling and attribution to understand marketing impacts, 2) explain findings simply so they are understandable, and 3) provide interactive "toys" like a marketing mixer tool for the director to test assumptions and scenarios. This would help the director make better informed decisions and more effectively achieve business targets by leveraging data science in their work.
Marketing Mix (Four Ps)Product StrategyBriefly describe your pro.docxdrennanmicah
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market's needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue you need to break even and achieve profitability?
What does the price says about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to lay out your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you've seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site and targeted digital advertising) and convince peers they should attend.
Goal
In consideration of the of your previous analysis, you need to identify at least one goal for the campaign.
Describe the target segment for your campaign.
What is the goal you want to achieve with the campaign?
What is your call to action?
Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.)
Example:
Audience: HR professionals who are casual and power-users of Chumber systems
Increase event registration by 20% by the start date of the annual user conference.
Call to action: Register online today.
Messages
Identify the primary message for you.
Welcome to our annual Technology Content Marketing Benchmarks, Budgets, and Trends report, based on our latest annual content marketing survey conducted in July 2020.
The study showed that technology marketers, in the throes of adjusting to business changes presented by a global pandemic, put more emphasis on using content marketing to generate demand and leads than they had the previous year. They also were looking more closely at conversion and marketing qualified lead (MQL) metrics to track the performance of their content.
These insights suggest that tech marketers were increasingly called upon to use content marketing for demand and lead generation. It makes sense, then, that their use of virtual events (83%) increased by nine percentage points over the previous year, as virtual relationship-building and selling took a front seat. In addition, livestreaming video finally took off (one-third of all tech respondents—and 53% of those working in large companies—reported using it).
It’s too soon to tell if these will be lasting shifts. Priorities are likely to change again as restrictions caused by the pandemic ease up. We look forward to exploring these topics in our next round of annual content marketing research.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
This document provides an overview of digital marketing services from 360IDEAS. It discusses their core competencies such as strategic planning, marketing, advertising, social media, and analytics. It also outlines their inbound marketing approach including acquiring traffic, generating fans, converting subscribers, and engaging prospects and clients. Key aspects of digital marketing are defined including having a strategy, measurement and optimization, joined-up customer-centered marketing, and focusing on engagement.
Marketing Involvement in New product development Nomanzakir127
The document discusses marketing's role in various stages of new product development. It finds that marketing is:
Very likely involved in product development strategy, test marketing programs, developing ads/promotions for launch, and somewhat likely involved in running the project team and monitoring success. The earliest stage marketing is involved is idea generation through gathering customer input and market research.
Market EnvironmentUsing what you have learned from your reading th.docxdrennanmicah
Market Environment
Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. Submit your worksheet to the assignment area.
--------------------------------------------------------------------------------------------
How To Write a Marketing Plan
The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future.
Th Marketing Plan is widely used by both large large corporate marketing departments and also by small startup companies. It is particularly important for marketers who seek funding for new projects or to expand existing products or services.
Essentially the Marketing Plan:
forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
forces the marketing personnel to look externally in order to fully understand the market in which they operate.
sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
is a key component in obtaining funding to pursue new initiatives.
The Marketing Plan is generally undertaken for one of the following reasons:
Needed as part of the yearly planning process within the marketing functional area.
Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
Is a component within an overall business plan, such as a new business proposal to the financial community.
There are many ways to develop and format a marketing plan. The approach taken here is to present a 6-Part plan that includes:
Purpose and Mission
Situational Analysis
Marketing Strategy and Objectives
Tactical Programs
Budgets, Performance Analysis and Implementation
Additional Consideration
This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU). The page length suggested for each section represents a single-spaced typed format for a plan focused on a single product. Obviously for multi-product plans lengths will be somewhat longer.
It is assumed that anyone developing a Marketing Plan possesses a working understanding of marketing principles. If you do not, it is suggested you spend considerable time learning about basic marketing through the previous sections of the
Principles of Marketing Tutorials
.
Part 1
Part 1 of the plan is designed to provide the reader with the necessary information to fully understand the purpose of the marketing p.
The document discusses brand development for a company seeking a competitive advantage. It outlines a process to define the company's brand identity, positioning, culture, and visual appearance. This includes analyzing perceptions of the company, developing a brand vision and values, ensuring employee alignment, and creating branding materials like logos, websites and advertisements. The goal is to clearly communicate the brand's message and differentiation to stakeholders.
Unit 1 [GM591 Strategic Project Selection and Initiation].docxmarilucorr
Unit 1
[GM591: Strategic Project Selection and Initiation]
Demonstrating Project Need and Feasibility For a Project of Antiquity
Instructions: This worksheet is designed to help you decide whether the chosen project team addressed their fiduciary responsibilities and obtained enough information to prove to you that the project you researched was needed and was feasible.
Research your chosen project of antiquity and ask yourself each of these questions. Check Yes for those questions that were addressed adequately. If you check No, conduct the corrective actions in italics.
QUESTIONS
YES
NO
Was the project goal defined clearly, in terms that the sponsor can understand? If not, how could the goal have been redefined?
Is the sponsor financially and organizationally able to provide all needed resources? If not, who was the real sponsor and could they get the real sponsor involved?
Did they express the core project concept clearly and succinctly? If not, redefine the core project description for them.
Was some form of project scope and risk analysis or needs analysis conducted to show a bona fide need for the product (deliverables) of the project? If not, should project have been abandoned or an appropriate analysis that proves project need be provided?
Did they clearly express the costs and benefits of the project? If not, restate the description of costs and benefits in terms appropriate to the situation.
Did they consult all project stakeholders to obtain their opinions about the need, scope, risk and feasibility? If not, identify missing stakeholders and explain how they could have addressed this requirement.
Did they define the project scope, risk and strategy in enough detail to enable the sponsor(s) to really understand what they’re getting into? If not, restate the project scope, risk and strategy in a way that can be understood.
Are the results of the research assembled into a well-written document and/or presentation? Ensure all APA and writing requirements are met.
*Sponsor is the customer, client, final owner, or entity providing funding. The sponsor has the power to provide funds, approve the use of resources, and/or stop the project.
Overview
Marketing and product sales are the lifeline of any business and the thorough knowledge of international marketing practices is a necessity for aspiring practitioners in international business. Analyzing marketing opportunities in international markets and creating marketing campaigns are skills that will help you succeed in global organizations.
The final project for this course is the creation of an international marketing plan that could be used for the evaluation of a new product launch and accompanying marketing campaign by a multinational corporation in a specific international market. This project will exercise your ability to analyze market conditions for a product launch in international markets based on real-world data. In your role as an aspiring marketi ...
The document discusses integrated marketing communications and promotion planning. It explains that promotion seeks to shift the demand curve and that several promotion methods are available, including advertising, personal selling, sales promotion, and publicity. The key aspects are:
- Integrated marketing communications blends different promotion methods to convey a consistent message.
- Promotion objectives relate to the adoption process and AIDA model of informing, persuading, and reminding customers.
- Promotion plans are typically blended and integrated using various pushing and pulling techniques.
The document discusses integrated marketing communications and promotion planning. It explains that promotion seeks to shift the demand curve and that several promotion methods are available, including advertising, personal selling, sales promotion, and publicity. The key aspects are:
- Integrated marketing communications intentionally coordinates all communications to convey a consistent message.
- Promotion objectives relate to the adoption process and AIDA model of informing, persuading, and reminding customers.
- Promotion plans are typically blended and integrated using various pushing and pulling techniques.
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
Marketing Plan
[Product Name] Marketing Plan[Product Name]Marketing Plan
BU 220: Principles of Marketing
Herzing University
Professor Name
Your Name
Date
Executive Summary
Provides an overview of the entire Marketing Plan
Part I: Situational Analysis
Internal Analysis
-Company History
-Market Data from your research about the company
· Other pertinent information
Market Description
-Competitor’s Analysis:
Provide an overview of product competitors such as-Competitor A
Competitors’ strengths
Competitors’ weaknesses’
Market Share
Current Marketing StrategyCompetitor B
Competitors’ strengths
Competitors’ weaknesses
Market Share
Current Marketing Strategy
Current Marketing Mix
-Description/Situation for the Existing Mix
-Review the current market mix, which can include:
Product- Describe the product or service being marketed.
Place (Distribution)
Pricing (Costs to the Company to Produce as well)
Promotions
The Organization’s SWOTT Analysis
Internal:
Strengths
Weaknesses
External:
Opportunities
Threats
Trends
Part II: Market Analysis
Objectives and Issues
Provide at least 2 objectives that are specific as well as measurable.
Marketing Strategy
Branding
Explain how the product will be branded, what branding strategy will be used?
Positioning
Distinctly define the product in its market and against its competition over time.
Position each competitor’s product against the new product.
Consumer Promise-Summarize the benefit of the product or service to the consumer.
Target Market ( Market Segmentation).Messaging by Audience-
List marketing messages for different audiences.Targeted Consumer Demographics-
List the demographics for the targeted consumer groups.
Part III: NEW Proposed Marketing Mix for your New Shoes Company
This should be based on the decisions that you have made throughout the New Shoes simulation. Provide a description and explain the situation based on the New Shoes simulation
Product
-Describe the product -Product Packaging
Discuss:
Form-factor, pricing, look, and strategy.
Fulfillment issues for items not shipped directly with the product.
Please explain what changes you would like to make to the current product and/or the product line. Will a new product be added? If not, will you change any features/benefits/packaging/labeling? What other changes will be made to differentiate from competitors?
Price
Please explain the NEW pricing strategy (if any) and justify why the pricing strategy changed. Be specific on what the new prices are going to be. Summarize specific pricing or pricing strategies, and compare to similar products. Summarize policies relevant to understanding key pricing issues.
Place
Please describe the new distribution strategy and explain the rationale. (ie- planning to sell online because you do not currently have online presence and the biggest competitor does, opening in more retail locations, etc.) You do not need to change the distribution strategy if it is currently working. D.
Creating a Marketing Plan An OverviewE x c e r p t CruzIbarra161
Creating a
Marketing Plan:
An Overview
E x c e r p t e d f r o m
Marketer’s Toolkit:
The 10 Strategies You Need to Succeed
Harvard Business School Press
Boston, Massachusetts
ISBN-10: 1-4221-0256-4
ISBN-13: 978-1-4221-0256-5
2564BC
For the exclusive use of X. Wu, 2021.
This document is authorized for use only by Xiaomiao Wu in Spring 2021 Marketing Management taught by Matt Fisher, San Francisco State University from Jan 2021 to Jul 2021.
http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=7626
http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=2564BC
Copyright 2006 Harvard Business School Publishing Corporation
All rights reserved
Printed in the United States of America
This chapter was originally published as chapter 2 of Marketer’s Toolkit,
copyright 2006 Harvard Business School Publishing Corporation.
No part of this publication may be reproduced, stored in or introduced into a retrieval system,
or transmitted, in any form, or by any means (electronic, mechanical, photocopying,
recording, or otherwise), without the prior permission of the publisher. Requests for
Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.
permission should be directed to [email protected], or mailed to Permissions,
For the exclusive use of X. Wu, 2021.
This document is authorized for use only by Xiaomiao Wu in Spring 2021 Marketing Management taught by Matt Fisher, San Francisco State University from Jan 2021 to Jul 2021.
mailto:[email protected]
Creating a Marketing Plan
Key Topics Covered in This Chapter
• The purpose of a marketing plan
• Planning the elements of the marketing mix
• Controlling the plan
An Overview
2
For the exclusive use of X. Wu, 2021.
This document is authorized for use only by Xiaomiao Wu in Spring 2021 Marketing Management taught by Matt Fisher, San Francisco State University from Jan 2021 to Jul 2021.
“P l a n y o u r w o r k , and work your plan.”That timeless piece of business philosophy canhelp you succeed in any number of workplace
activities—including marketing. This chapter explains the market-
ing plan and its many elements.
From Strategy to Plan
A marketing plan lays out a campaign that aims to fulfill a company’s
market strategy. At the business unit or product level, the plan aims
to transform a product or service concept into a successful offering
that meets the needs of target customers and fulfills the company’s
expectations for sales, market share, and so forth. The plan states ex-
actly what the company will do in launching new products and sup-
porting older ones. It indicates the timing of sales and promotional
activities, pricing intentions, and distribution efforts. How the plan
will be controlled and the results measured are also part of the plan.
Plans are contained in binders and are treated with confidentiality
lest competitors use their details to deploy counterefforts.
Most plans inclu ...
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
The document discusses electronic marketing mix strategies. It outlines the 7 key elements of an e-marketing strategy: situation analysis, strategic planning, objectives, marketing strategy, implementation plan, budget, and success evaluation. It then provides tips for an effective internet marketing strategy, including web promotion, search engine optimization, email marketing, and blogging. Finally, it defines the marketing mix and discusses the 4Ps (product, price, place, promotion), 7Ps (adding people, process, physical evidence), and 4Cs (cost, consumer wants/needs, communication, convenience) frameworks.
Topic 5 airport marketing powerpoint presentation gives detailed 1. Objectives of plan
2. Marketing research used to select target market
3. Product
4. Pricing
5. Distribution
6. Promotional Strategies
7. Measuring results
8. Contingency Plan
Rodney Lawrence Chapter 16 Marketing Strategy involves a sel.docxdaniely50
Rodney Lawrence
Chapter 16: Marketing Strategy involves a self-analysis and a reflection of the strengths and weaknesses of the company as established by the dashboard indicators. This involves reflecting on possible changes to target segments, price, place, and promotion, with the ultimate goal of increasing profitability in the company (Iacobucci, 2018). One of those most important and relevant sections of this chapter was the methods of growing sales volume and increasing sales. During this pandemic many companies have taken substantial losses due to companies shutting down, and not being able to keep up with th supply and demand of various products. Supply chains have also been affected with many products taking longer to meet their distributors. Meat for instance, has seen a significant increase in price due to the demand and shortage. Other possible foods such as pork, chicken, and fish, have seen some prices lowered to attract new buyers and have effected consumer choices and strategies of marketing tactics. Limitations in marketing channels have made pricing products vital in cutting profit losses and increasing product sales.
Chapter 17: Marketing Plans recapped the 5Cs, STP, and 4 Ps. This ultimately leads to the goal of a marketing plan to achieve company goals. Marketing plans are continuously changing due to various factors, such as the economy, and is made from numerous details and decisions (Iacobucci, 2018). The most important section of this chapter was the managerial checklist and how all of this combined helps to create the overall marketing plan. Using the 5Cs, STP, and 4Ps to coordinate a tactical approach in writing and producing the overall marketing plan (Iacobucci, 2018). After researching and writing on my group project I could see all of this classes information becoming more practical and realizing how everything combines to create a marketing plan for a company or product. Once everything is ultimately combined and presented the marketing plan shows its importance in helping companies promote and sell their product while hopefully creating an increase in popularity and overall profit margins for the long term, which can be altered and fitted to react to changes or misses involved in the distribution and sales of the product and company.
1) Amazon
Cost leadership-Amazon produces more purchasing options, and the cost and delivery options of the company are unparalleled. While most companies have taken extreme losses during this pandemic, Amazon actually increased profits exceeding 3 billion dollars.
Differentiation-Amazon uses bundles, excellence in pricing, speed of delivery, and easy accessibility to set themselves apart from all forms of distribution methods.
Focused-Amazon also separates because they have branched into multiple streams of revenue and industries. Besides the service industry specifically, they have branched into musical and television markets that connect to the basis of product sales.
This document provides an overview and outline for an advertising course. The course aims to help students understand the role of advertising in marketing communications and consumer behavior. Students will learn how to develop advertising strategies and plans, examine creative execution and production techniques, and evaluate advertising effectiveness. The course will cover topics like branding, integrated marketing communications, media planning, and the societal impact of advertising. It includes a schedule of lecture topics, assignments, reading materials and grading criteria.
Ready, Set, Present (Marketing PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. People say, ”Nice to see you.” The response can be, “Nice to be seen.” This exemplifies marketing which in today’s world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.
SNHU Pet Supply Food, Toys, and Supplies for Your Four.docxpbilly1
SNHU Pet Supply
Food, Toys, and Supplies for Your Four-Legged Family Members
SNHU Pet Supply is a large pet-supply company that sells pet food, toys, and supplies at retail locations
and through an online store. The company is headquartered in Manchester, New Hampshire, and has 10
other locations in New England. They have also recently begun partnering with Petco and small retail
stores to sell a selection of their products. They have a robust website and have recently begun looking
at more integrated marketing strategies.
Their most recent product addition was the new pet food line for both cats and dogs, made of all-natural
ingredients. Due to the success of this product, SNHU Pet Supply is launching a new pet toy line. The
new launch will begin in the summer with a pet toy that encourages cats and dogs to be active and
healthy. The toy is a controlled flying disc that dogs and cats will love to chase.
About the Product
Various models available with larger models that are durable enough to handle play from large
dogs, and smaller models suited for smaller dogs or cats
Controlled remotely via an app on your phone
Made to encourage healthy, active play
Portable, due both to being small and being controlled via app (larger varieties capable of being
folded for increased portability)
Marketing Strategy
SNHU Pet Supply is interested in growing brand awareness of the new toy launch and increasing sales
through their online store. This is a recent expansion of the marketing strategy, which was initially
focused on reaching customers local to retail locations. Up to this point, the company has focused its
advertising efforts on traditional marketing channels. You recognize an opportunity to create an
integrated marketing communications campaign that builds on the traditional marketing base, appeals
to the local community, and incorporates digital marketing and social media to create a cohesive
marketing message.
While SNHU Pet Supply continues to be active to grow a local customer base, they see an opportunity
for expansion locally and in the online environment. The company would like to see this accomplished
through integrating communications to more effectively and creatively utilize its existing marketing
strategies.
To build brand awareness of the product, SNHU Pet Supply has done the following:
1. Utilized local newspapers for advertising its current products
2. Created a Facebook page to gain an audience via social media
3. Utilized in-store displays to highlight products
4. Built a user-friendly website
An important part of any integrated marketing campaign is ensuring that a cohesive message is being
communicated across various departments within the company. SNHU Pet Supply recognizes the
importance of including all of its departments, which include the following:
Customer Service (answers phones, addresses customer concerns)
Web Development/IT (mak.
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
(Need in 2 hours) 100 plagiarism freeIn our society as we deal .docxraju957290
(Need in 2 hours) 100% plagiarism free
In our society as we deal on a daily basis with threats and opportunities we often don’t consider the events that got us to where we are today. We just try to work ahead and make something that is new or better than what we perceive we have now. In doing so we may be repeating mistakes from the past and we may be overlooking some success that has already occurred. Itis important to know the history of the type of venture that we are engaged in so that we can use our time and resources efficiently. This can certainly be said of police/citizen relations.
For this week’s assignment consider how American policing has evolved from its earliest beginnings until now. Analyze the memorable events and remarkable people who influenced the development of our system and describe why changes were made and how effective they have been. Critically examine the early founding principles of policing, such as those suggested by Sir Robert Peel and apply those principles to what is actually happening today.
Write a 1 page APA style paper. Only the body of the paper will count toward the word requirement (title page and references are in addition to the 1 pages)
In your paper, cite at least 2-3 references using the APA style guide format for in-text citation.
Only one reference may be found on the internet. The other references must be found in the library (this includes EBSCO Host and the Gale Criminal Justice
Collection
).
Click
here
to view your assignment rubric.
.
(Minimum of 250 words with peer review reference ) I am a nurse.docxraju957290
(Minimum of 250 words with peer review reference )
I am a nurse working in the emergency room)
In your own words, define
translational research
and how it connects to your role, either individually or in collective practice. Describe how you might use it in your current or anticipated future setting.
.
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http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
This document provides an overview of digital marketing services from 360IDEAS. It discusses their core competencies such as strategic planning, marketing, advertising, social media, and analytics. It also outlines their inbound marketing approach including acquiring traffic, generating fans, converting subscribers, and engaging prospects and clients. Key aspects of digital marketing are defined including having a strategy, measurement and optimization, joined-up customer-centered marketing, and focusing on engagement.
Marketing Involvement in New product development Nomanzakir127
The document discusses marketing's role in various stages of new product development. It finds that marketing is:
Very likely involved in product development strategy, test marketing programs, developing ads/promotions for launch, and somewhat likely involved in running the project team and monitoring success. The earliest stage marketing is involved is idea generation through gathering customer input and market research.
Market EnvironmentUsing what you have learned from your reading th.docxdrennanmicah
Market Environment
Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. Submit your worksheet to the assignment area.
--------------------------------------------------------------------------------------------
How To Write a Marketing Plan
The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future.
Th Marketing Plan is widely used by both large large corporate marketing departments and also by small startup companies. It is particularly important for marketers who seek funding for new projects or to expand existing products or services.
Essentially the Marketing Plan:
forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
forces the marketing personnel to look externally in order to fully understand the market in which they operate.
sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
is a key component in obtaining funding to pursue new initiatives.
The Marketing Plan is generally undertaken for one of the following reasons:
Needed as part of the yearly planning process within the marketing functional area.
Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
Is a component within an overall business plan, such as a new business proposal to the financial community.
There are many ways to develop and format a marketing plan. The approach taken here is to present a 6-Part plan that includes:
Purpose and Mission
Situational Analysis
Marketing Strategy and Objectives
Tactical Programs
Budgets, Performance Analysis and Implementation
Additional Consideration
This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU). The page length suggested for each section represents a single-spaced typed format for a plan focused on a single product. Obviously for multi-product plans lengths will be somewhat longer.
It is assumed that anyone developing a Marketing Plan possesses a working understanding of marketing principles. If you do not, it is suggested you spend considerable time learning about basic marketing through the previous sections of the
Principles of Marketing Tutorials
.
Part 1
Part 1 of the plan is designed to provide the reader with the necessary information to fully understand the purpose of the marketing p.
The document discusses brand development for a company seeking a competitive advantage. It outlines a process to define the company's brand identity, positioning, culture, and visual appearance. This includes analyzing perceptions of the company, developing a brand vision and values, ensuring employee alignment, and creating branding materials like logos, websites and advertisements. The goal is to clearly communicate the brand's message and differentiation to stakeholders.
Unit 1 [GM591 Strategic Project Selection and Initiation].docxmarilucorr
Unit 1
[GM591: Strategic Project Selection and Initiation]
Demonstrating Project Need and Feasibility For a Project of Antiquity
Instructions: This worksheet is designed to help you decide whether the chosen project team addressed their fiduciary responsibilities and obtained enough information to prove to you that the project you researched was needed and was feasible.
Research your chosen project of antiquity and ask yourself each of these questions. Check Yes for those questions that were addressed adequately. If you check No, conduct the corrective actions in italics.
QUESTIONS
YES
NO
Was the project goal defined clearly, in terms that the sponsor can understand? If not, how could the goal have been redefined?
Is the sponsor financially and organizationally able to provide all needed resources? If not, who was the real sponsor and could they get the real sponsor involved?
Did they express the core project concept clearly and succinctly? If not, redefine the core project description for them.
Was some form of project scope and risk analysis or needs analysis conducted to show a bona fide need for the product (deliverables) of the project? If not, should project have been abandoned or an appropriate analysis that proves project need be provided?
Did they clearly express the costs and benefits of the project? If not, restate the description of costs and benefits in terms appropriate to the situation.
Did they consult all project stakeholders to obtain their opinions about the need, scope, risk and feasibility? If not, identify missing stakeholders and explain how they could have addressed this requirement.
Did they define the project scope, risk and strategy in enough detail to enable the sponsor(s) to really understand what they’re getting into? If not, restate the project scope, risk and strategy in a way that can be understood.
Are the results of the research assembled into a well-written document and/or presentation? Ensure all APA and writing requirements are met.
*Sponsor is the customer, client, final owner, or entity providing funding. The sponsor has the power to provide funds, approve the use of resources, and/or stop the project.
Overview
Marketing and product sales are the lifeline of any business and the thorough knowledge of international marketing practices is a necessity for aspiring practitioners in international business. Analyzing marketing opportunities in international markets and creating marketing campaigns are skills that will help you succeed in global organizations.
The final project for this course is the creation of an international marketing plan that could be used for the evaluation of a new product launch and accompanying marketing campaign by a multinational corporation in a specific international market. This project will exercise your ability to analyze market conditions for a product launch in international markets based on real-world data. In your role as an aspiring marketi ...
The document discusses integrated marketing communications and promotion planning. It explains that promotion seeks to shift the demand curve and that several promotion methods are available, including advertising, personal selling, sales promotion, and publicity. The key aspects are:
- Integrated marketing communications blends different promotion methods to convey a consistent message.
- Promotion objectives relate to the adoption process and AIDA model of informing, persuading, and reminding customers.
- Promotion plans are typically blended and integrated using various pushing and pulling techniques.
The document discusses integrated marketing communications and promotion planning. It explains that promotion seeks to shift the demand curve and that several promotion methods are available, including advertising, personal selling, sales promotion, and publicity. The key aspects are:
- Integrated marketing communications intentionally coordinates all communications to convey a consistent message.
- Promotion objectives relate to the adoption process and AIDA model of informing, persuading, and reminding customers.
- Promotion plans are typically blended and integrated using various pushing and pulling techniques.
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
Marketing Plan
[Product Name] Marketing Plan[Product Name]Marketing Plan
BU 220: Principles of Marketing
Herzing University
Professor Name
Your Name
Date
Executive Summary
Provides an overview of the entire Marketing Plan
Part I: Situational Analysis
Internal Analysis
-Company History
-Market Data from your research about the company
· Other pertinent information
Market Description
-Competitor’s Analysis:
Provide an overview of product competitors such as-Competitor A
Competitors’ strengths
Competitors’ weaknesses’
Market Share
Current Marketing StrategyCompetitor B
Competitors’ strengths
Competitors’ weaknesses
Market Share
Current Marketing Strategy
Current Marketing Mix
-Description/Situation for the Existing Mix
-Review the current market mix, which can include:
Product- Describe the product or service being marketed.
Place (Distribution)
Pricing (Costs to the Company to Produce as well)
Promotions
The Organization’s SWOTT Analysis
Internal:
Strengths
Weaknesses
External:
Opportunities
Threats
Trends
Part II: Market Analysis
Objectives and Issues
Provide at least 2 objectives that are specific as well as measurable.
Marketing Strategy
Branding
Explain how the product will be branded, what branding strategy will be used?
Positioning
Distinctly define the product in its market and against its competition over time.
Position each competitor’s product against the new product.
Consumer Promise-Summarize the benefit of the product or service to the consumer.
Target Market ( Market Segmentation).Messaging by Audience-
List marketing messages for different audiences.Targeted Consumer Demographics-
List the demographics for the targeted consumer groups.
Part III: NEW Proposed Marketing Mix for your New Shoes Company
This should be based on the decisions that you have made throughout the New Shoes simulation. Provide a description and explain the situation based on the New Shoes simulation
Product
-Describe the product -Product Packaging
Discuss:
Form-factor, pricing, look, and strategy.
Fulfillment issues for items not shipped directly with the product.
Please explain what changes you would like to make to the current product and/or the product line. Will a new product be added? If not, will you change any features/benefits/packaging/labeling? What other changes will be made to differentiate from competitors?
Price
Please explain the NEW pricing strategy (if any) and justify why the pricing strategy changed. Be specific on what the new prices are going to be. Summarize specific pricing or pricing strategies, and compare to similar products. Summarize policies relevant to understanding key pricing issues.
Place
Please describe the new distribution strategy and explain the rationale. (ie- planning to sell online because you do not currently have online presence and the biggest competitor does, opening in more retail locations, etc.) You do not need to change the distribution strategy if it is currently working. D.
Creating a Marketing Plan An OverviewE x c e r p t CruzIbarra161
Creating a
Marketing Plan:
An Overview
E x c e r p t e d f r o m
Marketer’s Toolkit:
The 10 Strategies You Need to Succeed
Harvard Business School Press
Boston, Massachusetts
ISBN-10: 1-4221-0256-4
ISBN-13: 978-1-4221-0256-5
2564BC
For the exclusive use of X. Wu, 2021.
This document is authorized for use only by Xiaomiao Wu in Spring 2021 Marketing Management taught by Matt Fisher, San Francisco State University from Jan 2021 to Jul 2021.
http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=7626
http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=2564BC
Copyright 2006 Harvard Business School Publishing Corporation
All rights reserved
Printed in the United States of America
This chapter was originally published as chapter 2 of Marketer’s Toolkit,
copyright 2006 Harvard Business School Publishing Corporation.
No part of this publication may be reproduced, stored in or introduced into a retrieval system,
or transmitted, in any form, or by any means (electronic, mechanical, photocopying,
recording, or otherwise), without the prior permission of the publisher. Requests for
Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.
permission should be directed to [email protected], or mailed to Permissions,
For the exclusive use of X. Wu, 2021.
This document is authorized for use only by Xiaomiao Wu in Spring 2021 Marketing Management taught by Matt Fisher, San Francisco State University from Jan 2021 to Jul 2021.
mailto:[email protected]
Creating a Marketing Plan
Key Topics Covered in This Chapter
• The purpose of a marketing plan
• Planning the elements of the marketing mix
• Controlling the plan
An Overview
2
For the exclusive use of X. Wu, 2021.
This document is authorized for use only by Xiaomiao Wu in Spring 2021 Marketing Management taught by Matt Fisher, San Francisco State University from Jan 2021 to Jul 2021.
“P l a n y o u r w o r k , and work your plan.”That timeless piece of business philosophy canhelp you succeed in any number of workplace
activities—including marketing. This chapter explains the market-
ing plan and its many elements.
From Strategy to Plan
A marketing plan lays out a campaign that aims to fulfill a company’s
market strategy. At the business unit or product level, the plan aims
to transform a product or service concept into a successful offering
that meets the needs of target customers and fulfills the company’s
expectations for sales, market share, and so forth. The plan states ex-
actly what the company will do in launching new products and sup-
porting older ones. It indicates the timing of sales and promotional
activities, pricing intentions, and distribution efforts. How the plan
will be controlled and the results measured are also part of the plan.
Plans are contained in binders and are treated with confidentiality
lest competitors use their details to deploy counterefforts.
Most plans inclu ...
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
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The document discusses electronic marketing mix strategies. It outlines the 7 key elements of an e-marketing strategy: situation analysis, strategic planning, objectives, marketing strategy, implementation plan, budget, and success evaluation. It then provides tips for an effective internet marketing strategy, including web promotion, search engine optimization, email marketing, and blogging. Finally, it defines the marketing mix and discusses the 4Ps (product, price, place, promotion), 7Ps (adding people, process, physical evidence), and 4Cs (cost, consumer wants/needs, communication, convenience) frameworks.
Topic 5 airport marketing powerpoint presentation gives detailed 1. Objectives of plan
2. Marketing research used to select target market
3. Product
4. Pricing
5. Distribution
6. Promotional Strategies
7. Measuring results
8. Contingency Plan
Rodney Lawrence Chapter 16 Marketing Strategy involves a sel.docxdaniely50
Rodney Lawrence
Chapter 16: Marketing Strategy involves a self-analysis and a reflection of the strengths and weaknesses of the company as established by the dashboard indicators. This involves reflecting on possible changes to target segments, price, place, and promotion, with the ultimate goal of increasing profitability in the company (Iacobucci, 2018). One of those most important and relevant sections of this chapter was the methods of growing sales volume and increasing sales. During this pandemic many companies have taken substantial losses due to companies shutting down, and not being able to keep up with th supply and demand of various products. Supply chains have also been affected with many products taking longer to meet their distributors. Meat for instance, has seen a significant increase in price due to the demand and shortage. Other possible foods such as pork, chicken, and fish, have seen some prices lowered to attract new buyers and have effected consumer choices and strategies of marketing tactics. Limitations in marketing channels have made pricing products vital in cutting profit losses and increasing product sales.
Chapter 17: Marketing Plans recapped the 5Cs, STP, and 4 Ps. This ultimately leads to the goal of a marketing plan to achieve company goals. Marketing plans are continuously changing due to various factors, such as the economy, and is made from numerous details and decisions (Iacobucci, 2018). The most important section of this chapter was the managerial checklist and how all of this combined helps to create the overall marketing plan. Using the 5Cs, STP, and 4Ps to coordinate a tactical approach in writing and producing the overall marketing plan (Iacobucci, 2018). After researching and writing on my group project I could see all of this classes information becoming more practical and realizing how everything combines to create a marketing plan for a company or product. Once everything is ultimately combined and presented the marketing plan shows its importance in helping companies promote and sell their product while hopefully creating an increase in popularity and overall profit margins for the long term, which can be altered and fitted to react to changes or misses involved in the distribution and sales of the product and company.
1) Amazon
Cost leadership-Amazon produces more purchasing options, and the cost and delivery options of the company are unparalleled. While most companies have taken extreme losses during this pandemic, Amazon actually increased profits exceeding 3 billion dollars.
Differentiation-Amazon uses bundles, excellence in pricing, speed of delivery, and easy accessibility to set themselves apart from all forms of distribution methods.
Focused-Amazon also separates because they have branched into multiple streams of revenue and industries. Besides the service industry specifically, they have branched into musical and television markets that connect to the basis of product sales.
This document provides an overview and outline for an advertising course. The course aims to help students understand the role of advertising in marketing communications and consumer behavior. Students will learn how to develop advertising strategies and plans, examine creative execution and production techniques, and evaluate advertising effectiveness. The course will cover topics like branding, integrated marketing communications, media planning, and the societal impact of advertising. It includes a schedule of lecture topics, assignments, reading materials and grading criteria.
Ready, Set, Present (Marketing PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. People say, ”Nice to see you.” The response can be, “Nice to be seen.” This exemplifies marketing which in today’s world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.
SNHU Pet Supply Food, Toys, and Supplies for Your Four.docxpbilly1
SNHU Pet Supply
Food, Toys, and Supplies for Your Four-Legged Family Members
SNHU Pet Supply is a large pet-supply company that sells pet food, toys, and supplies at retail locations
and through an online store. The company is headquartered in Manchester, New Hampshire, and has 10
other locations in New England. They have also recently begun partnering with Petco and small retail
stores to sell a selection of their products. They have a robust website and have recently begun looking
at more integrated marketing strategies.
Their most recent product addition was the new pet food line for both cats and dogs, made of all-natural
ingredients. Due to the success of this product, SNHU Pet Supply is launching a new pet toy line. The
new launch will begin in the summer with a pet toy that encourages cats and dogs to be active and
healthy. The toy is a controlled flying disc that dogs and cats will love to chase.
About the Product
Various models available with larger models that are durable enough to handle play from large
dogs, and smaller models suited for smaller dogs or cats
Controlled remotely via an app on your phone
Made to encourage healthy, active play
Portable, due both to being small and being controlled via app (larger varieties capable of being
folded for increased portability)
Marketing Strategy
SNHU Pet Supply is interested in growing brand awareness of the new toy launch and increasing sales
through their online store. This is a recent expansion of the marketing strategy, which was initially
focused on reaching customers local to retail locations. Up to this point, the company has focused its
advertising efforts on traditional marketing channels. You recognize an opportunity to create an
integrated marketing communications campaign that builds on the traditional marketing base, appeals
to the local community, and incorporates digital marketing and social media to create a cohesive
marketing message.
While SNHU Pet Supply continues to be active to grow a local customer base, they see an opportunity
for expansion locally and in the online environment. The company would like to see this accomplished
through integrating communications to more effectively and creatively utilize its existing marketing
strategies.
To build brand awareness of the product, SNHU Pet Supply has done the following:
1. Utilized local newspapers for advertising its current products
2. Created a Facebook page to gain an audience via social media
3. Utilized in-store displays to highlight products
4. Built a user-friendly website
An important part of any integrated marketing campaign is ensuring that a cohesive message is being
communicated across various departments within the company. SNHU Pet Supply recognizes the
importance of including all of its departments, which include the following:
Customer Service (answers phones, addresses customer concerns)
Web Development/IT (mak.
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
Similar to MIS 4310-01 Programming Assignment #7 (100 points)DUE Friday.docx (20)
(Need in 2 hours) 100 plagiarism freeIn our society as we deal .docxraju957290
(Need in 2 hours) 100% plagiarism free
In our society as we deal on a daily basis with threats and opportunities we often don’t consider the events that got us to where we are today. We just try to work ahead and make something that is new or better than what we perceive we have now. In doing so we may be repeating mistakes from the past and we may be overlooking some success that has already occurred. Itis important to know the history of the type of venture that we are engaged in so that we can use our time and resources efficiently. This can certainly be said of police/citizen relations.
For this week’s assignment consider how American policing has evolved from its earliest beginnings until now. Analyze the memorable events and remarkable people who influenced the development of our system and describe why changes were made and how effective they have been. Critically examine the early founding principles of policing, such as those suggested by Sir Robert Peel and apply those principles to what is actually happening today.
Write a 1 page APA style paper. Only the body of the paper will count toward the word requirement (title page and references are in addition to the 1 pages)
In your paper, cite at least 2-3 references using the APA style guide format for in-text citation.
Only one reference may be found on the internet. The other references must be found in the library (this includes EBSCO Host and the Gale Criminal Justice
Collection
).
Click
here
to view your assignment rubric.
.
(Minimum of 250 words with peer review reference ) I am a nurse.docxraju957290
(Minimum of 250 words with peer review reference )
I am a nurse working in the emergency room)
In your own words, define
translational research
and how it connects to your role, either individually or in collective practice. Describe how you might use it in your current or anticipated future setting.
.
(minimum of 250 words with peer review reference) Topic 8 DQ 1.docxraju957290
(minimum of 250 words with peer review reference)
Topic 8 DQ 1
Open and clear communication is critical for the effective functioning of the interprofessional team and the delivery of safe patient care. Discuss the way communication technologies can enhance coordination of care by interprofessional teams. Be sure to discuss a specific communication technology in your response.
.
(Links to an external site.) (Links to an external site.) (Links.docxraju957290
(Links to an external site.)
(Links to an external site.)
(Links to an external site.)
(Links to an external site.)
(Links to an external site.)
(Links to an external site.)
(Links to an external site.)
Feminism
We will be working on strengthening our ability to properly cite our philosophers with this discussion post looking again specifically at author-date in-text citations. We will not be providing bibliographic entries for this post.
I have provided a copy of the notes from our earlier discussion below for reference.
For in-text citations we will use this recipe:
"These are some example words as might be quoted by a student of philosophy" (Author's Last Name Most Recent Copyright Date of the actual Text you are referencing, page number again from the actual text you are referencing). i.e. "But enough. It is now time to leave---for me to die, and for you to live--though which of us has the better destiny is unclear to everyone, save only to God" (Plato 2011, 50). This is a reference to our class's textbook so notice it is that copyright date and that page. Think of these citations as breadcrumbs that can lead your reader to the exact quote in the exact book so they can read more if they so choose.
Assignment:
This assignment is going to be a bit different than what we have done in the past as it will involve trying to put yourself into the headspace or mindset of another classmate.
Two Texts:
We have two (2) texts for this module on feminist theory and epistemologies. We have the French existential feminist philosopher Simone De Beauvoir whose introduction to the
The Second Sex
asks us to take a critical look at what society claims, demands, and promulgates that a woman is. We are introduced to a concept of gender as possibly being different than sex. We are provided with an idea that biology might be different than the socialization or social construction involved in performing a gender or being gendered. Her thoughts center around notions of freedom and the opposite, what is named by her (and also written about by Jean Paul Sartre) as acting in "bad faith". We often avoid our freedom by giving our choices to others. We treat ourselves (like we might poorly treat others) as objects rather than being authentic and participating in our own expansive transformative growth. Beauvoir provocatively then suggests that one is not born a woman but rather becomes one.
Maria Lugones and Elizabeth Spelman provide an overview and critique of feminist theories and the practices born of them. They expose the difficulties of theorizing for a broad array of women as though there might be some one-size-fits-all way of talking about the lives of women. They connect this historical difficulty in a delightful way to their own working relationship as being a Latina and a white/Anglo woman. Through their discussion we are given a retelling of the ongoing disappointment, not only of women often not being allowed a place to speak from, b.
(Need in 5 hours no essay short answer 100 plagiarism free)De.docxraju957290
(Need in 5 hours no essay short answer 100% plagiarism free)
Describe how other ethical systems define what is moral- specifically, ethics of virtue, natural law, religion, and ethics of
care
.
What are the principles of ethical decision making?
Describe the steps in analyzing an ethical dilemma.
Under corrective justice, distinguish between substantive and procedural justice.
What steps should organizational leaders take to encourage ethical decision making on the part of employees?
Provide justification for police power and the basic ethical standards that derive from this justification and what are the ethical issues involved in proactive & reactive investigations?
Describe the types of misconduct by community corrections professionals and provide some of the explanations for this misconduct.
What are the elements of any ethical system?
Discuss three of the five types of police misconduct, with examples of each type.
.
(minimum of 250 words with peer review reference) What t.docxraju957290
(minimum of 250 words with peer review reference)
What types of obstacles/objections do leaders face from stakeholders when implementing change within an organization? What strategies can leaders use to work with stakeholders, remove obstacles, and address objections?
.
(Page 132) G. Prewriting Using the Toulmin Model to Get Ideas for.docxraju957290
(Page 132) G. Prewriting: Using the Toulmin Model to Get Ideas for a Position Paper
You have used the Toulmin model in Exercises B through F to read and analyze other people’s argument. Now use it to identify the main parts of an argument you will write. You may use the model to help you plan any argument paper. Use the Toulmin model as a prewriting exercise to help you develop ideas for a position paper.
1. Write the claim. All of the rest of your paper will support this claim.
2. Write the support. Write two or three subclaims you will develop in the paper. To help you do this, write the word “because” after the claim, and list reasons that support it. Also jot down ideas for specific support for these subclaims, such as examples, facts, opinions, or visual images that come from your reading of the essays or from your own experience.
Student Paper #1
Sofia Diallou
Professor Miller
English 101
12 Feb. 2016
Toulmin Analysis of the “Road Trip” Cartoon
Identifies claim and support.
The reader has to infer the claim of this cartoon since it is not directly stated. The claim is that screens have replaced face-to-face conversation as the primary way people now interact with each other. The support is provided by the driver of the car, who notes how much lonelier car trips have become, and the other passengers, all of whom are focused on their smartphones and tablets.
Analyzes warrant.
The implied warrant is that screen-based technology makes us more isolated and disconnected from each other.
Identifies backing.
The backing is also implied and reinforced by the picture. It suggests that road trips are valuable opportunities for connection and conversation that many families are giving up. It also reinforces the common belief that interacting with screens is more appealing than interacting directly with people face-to-face.
Infers rebuttal.
No direct rebuttal or qualifier appears in this cartoon. I think, however, that this cartoon could be considered as a rebuttal to those who think that screen-based communication is always superior to face-to-face communication. As a rebuttal, this cartoon highlights the negative consequences of embracing screen-based communication.
3. Write the warrants. Decide whether to spell out the warrants in your paper or to leave them implicit so that the reading audience will have to infer them.
4. Decide on the backing. Assume that your classmates are your audience. They may be reading drafts of your paper. In your judgment, will some of them require backing for any of your warrants because they will not agree with them otherwise? If so, how can you back these warrants? Write out your ideas.
5. Plan rebuttal. Think about the positions others may hold on this issue. You identified some of these positions in your exploratory paper. Write out your strategies for weakening these arguments.
6. Decide whether to qualify the claim to make it more convincing to more people. Write one or more qualifiers that might work.
Read what.
(Normal Curves, 2013)In the video, Normal Curves, there is .docxraju957290
The document discusses normal distributions of data and asks readers to identify a type of dataset that may be normally distributed. It asks readers to provide a brief description of the data, explain why the data is or isn't normally distributed, and consider what might cause the data to have a different shape than a normal distribution. Readers are instructed to support their opinions with citations in APA format.
(minimum of 250 words with peer review reference) Review HIPAA.docxraju957290
(minimum of 250 words with peer review reference)
Review HIPAA, protected health information (PHI), and requirements for privacy and confidentiality in EHRs. Discuss one ethical and one legal issue related to the use of EHRs that directly impact advanced registered nursing practice. Discuss possible consequences for compromising patient data and measures you can implement in your own practice to protect patient privacy and confidentiality.
.
(minimum of 250 words with peer review reference)Topic 8 DQ .docxraju957290
(minimum of 250 words with peer review reference)
Topic 8 DQ 1
How could Christian perspectives prevent an employee from performing their required duties? As an HR representative, what legal and ethical responsibilities do you have to ensure all employees views and beliefs are being considered?
.
(minimum of 250 words with peer review reference)Topic 7 D.docxraju957290
(minimum of 250 words with peer review reference)
Topic 7 DQ 2
Review HIPAA, protected health information (PHI), and requirements for privacy and confidentiality in EHRs. Discuss one ethical and one legal issue related to the use of EHRs that directly impact advanced registered nursing practice. Discuss possible consequences for compromising patient data and measures you can implement in your own practice to protect patient privacy and confidentiality.
.
(Sample) Safety and Health Training Plan 1.0 Intro.docxraju957290
(Sample)
Safety and Health Training Plan
1.0 Introduction
Training is one of the most important components within our company’s safety management system. It gives
employees an opportunity to learn their jobs properly, bring new ideas into the workplace, reinforce existing ideas
and practices, and it helps to put our Safety and Health Program into action.
Everyone in our company will benefit from safety and health training through fewer workplace injuries and illnesses,
reduced stress, and higher morale. Productivity, profits, and competitiveness will increase as production costs per
unit, turnover, and workers compensation rates lower.
2.0 Management commitment.
We (or company name) will provide the necessary funds and scheduling time to ensure effective safety and health
training is provided. This commitment will include paid work time for training and training in the language that the
worker understands. Both management and employees will be involved in developing the program.
To most effectively carry out their safety responsibilities, all employees must understand (1) their role in the program,
(2) the hazards and potential hazards that need to be prevented or controlled, and (3) the ways to protect themselves
and others. We will achieve these goals by:
• educating everyone on the natural and system consequences of their actions;
• educating all managers, supervisors and employees on their safety management system responsibilities;
• educating all employees about the specific hazards and control measures in their workplace;
• training all employees on hazard identification, analysis, reporting and control procedures; and
• training all employees on safe work procedures and practices.
Our training program will focus on health and safety concerns that determine the best way to deal with a particular
hazard. When a hazard is identified, we will first try to remove it entirely. If that is not feasible, we will then train
workers to protect themselves, if necessary, against the remaining hazard. Once we have decided that a safety or
health problem can best be addressed by training (or by another method combined with training), we will follow up by
developing specific training goals based on those particular needs.
Employees. At a minimum, employees must know the general safety and health rules of the worksite, specific site
hazards and the safe work practices needed to help control exposure, and the individual's role in all types of
emergency situations. We will ensure all employees understand the hazards to which they may be exposed and how to
prevent harm to themselves and others from exposure to these hazards.
We will commit available resources to ensure employees receive safety and health training during the circumstances
below.
• Whenever a person is hired --general safety orientation including an overview of company safety rules, and
why those r.
(SLIDES)Rohingya People Living Conditions---(Housing) and .docxraju957290
(SLIDES)
Rohingya People : Living Conditions---(Housing) and Access to Services (Healthcare)
1. Historical Content
2. Living Conditions (Housing)
3. Access to Services (Healthcare)
4. Capabilities Approach taken to help them
5. Conclusion
6. Questions (3) on their living conditions (housing) and Access to services (Healthcare)
Running Head: ARTIFICIAL INTELLIGENCE 1
ARTIFICIAL INTELLIGENCE 2
Artificial Intelligence, the Monster we are feeding-outline
Students Name
Professors Name
Course title
Date
The monster called Artificial Intelligence
Thesis: Major laboratories have been built all over the world to prototype and generate intelligent machines through deep learning. In this paper, I will argue that Artificial Intelligence is a monster that the humans are feeding and it will one day turn and overthrow man, leaving the world in the hands of machines.
I. Introduction
A. Thesis
B. Definition the terms intelligence, deep learning, programing, machine learning
C. History of artificial intelligence.
D. Major scientists who developed AI.
E. Trends in AI
II. Machine learning
A. Supervised learning
B. Non supervised learning
C. Comparison between supervised and non-supervised learning
III. Major advantages of AI
A. Real time assistance
B. In the business field
C. Industrialization
D. Efficiency
E. Accuracy
IV. Limitations of AI
A. Cost implication
B. Threats prevention
C. Loss of metal capability
D. Social factors
E. Ethical factors
F. Men becoming slaves
G. Emotions not guaranteed
H. Rigidity in thinking and execution of instructions
V. Criticism
The divine instruction was for man to steward and subdue the world, such innovations makes the human being achieve the divine instruction. This criticism is worth because it discusses part of the work in AI as divine instruction.
There is power and happiness if a creator creates something more powerful than itself. It is the happiness of a teacher to see their students do well and even pursue a course far much better. With such social theories supporting the work of artificial intelligence, it is making sense that the same AI should not be demonized but rather be seen as a human achievement.
VI. Conclusion
All the sections and subsections are discussed in a brief, precise and clear way ranging from the definitions, the implications and how negative artificial intelligence should be depicted in this section.
References
Boddington, P. (2017). Towards a code of ethics for artificial intelligence. Cham, Switzerland: Springer.
Lu, H., Li, Y., Chen, M., Kim, H., & Serikawa, S. (2018). Brain intelligence: go beyond artificial intelligence. Mobile Networks and Applications, 23(2), 368-375.
Osoba, O. A., & Welser IV, W. (2017). An intelligence in our image: The risks of bias and errors in artificial intelligence. Rand Corporation.
Rosé, C. P. (2017). Artificial intelligence: A social spin on language analysis. Nature, 545(7653), 166.
Russell, .
(Need in 8 hours 100 plagiarism free) Read the following es.docxraju957290
(Need in 8 hours 100% plagiarism free)
Read the following essay from Becoming a Critical Thinker (p. 129).
Create
a 1-2 page (title page and references page not included) paper in APA format to substantiate your viewpoint (pro or con as it relates to the essay).
Base
your paper on the W.I.S.E approach (from Becoming a Critical Thinker, Chapter 2). Look for errors in thinking and explore viewpoints that are different from those expressed in the essay. Conduct research to support your viewpoint and include three references in your paper.
How the Media Distort Reality
TV and movie apologists are forever telling us that we have no business criticizing them because they are only holding a mirror up to reality. Many people buy that explanation, but they shouldn’t.
It would be more accurate to say the media hold a magnifying glass to carefully selected realities—namely, the most outrageous and sensational events of the day, such as the tragic deaths of John F. Kennedy Jr. and Princess Diana, or the trials of celebrities such as O.J. Simpson, Kobe Bryant, and Michael Jackson.
Consider how this happens. The first platoon of media people report the latest sensational story as it unfolds, squeezing each new development for all the airtime or newsprint it will yield. Meanwhile, agents and attorneys are negotiating the sale of movie and TV rights to the story. The sleazier the story, the greater
the payoff
. After the movie is produced, every situation comedy, detective show, and western drama builds an episode around the successful theme.
In this way a single despicable, disgusting act—real or imagined—can generate months of sensational media fare.
In short, the media exploit our social problems for ratings, feed us a steady
diet
of debasing material,
celebrate
irresponsible behavior, and then have the audacity to blame parents and teachers for the social problems that result.
.
(note I am a nurse working in a hospital) Develop a synopsis.docxraju957290
(note: I am a nurse working in a hospital)
Develop a synopsis of your outcomes for acquiring, developing, training, and leveraging on human capital within your organization.
and develop a synopsis of your take-away from the process. Integrate any plans for preparing for a position as an HR specialist or manager within an organization.
.
(minimum of 250 words with peer review reference) Topic 8 DQ 2.docxraju957290
Virtual care and telehealth can expand access to healthcare by allowing patients to connect with providers remotely. This can benefit collaboration and care coordination by giving nurses new ways to communicate with doctors and monitor patients. However, virtual care also faces drawbacks like technological issues that could disrupt care, and concerns about developing the same human connections that in-person visits allow.
(See detail instruction in the attachment)This is a music pape.docxraju957290
(See detail instruction in the attachment)
This is a music paper to talk about the latest artists, music genres, or club scenes that excite your interests.
Cite AT LEAST ONE source from the course reading (I attached them down below) and TWO additional outside academic sources. In total, you should cite at lease SIX sources. You must include a reference cited list (bibliography) at the end of your essay. (please cite them carefully and easy to find, our TA read our paper very carefully and he will check every citation one by one)
A significant portion of your research will be the course readings, lectures, and listening assignments.
Use MLA citation please.
1200 words, (not including the title or the references cited list), double spaced
Answer the questions listed in the paper instruction that I attached.
I also include a class note document that I took throughout the course which includes all the music genre that I learn.
.
(please scroll all the way to bottom to see info covered in u3-4.docxraju957290
(please scroll all the way to bottom to see info covered in u3-4 below)
Over the course of the class, you will be retrieving and evaluating current event articles (in the last 5 years); making connections between the units we are currently studying and today. You will be responsible for finding an online article from a reputable news source. For example: Time.com, USA Today, The
New York Times
, etc.
See the attachment for specific details and grading criteria for the
Current Events Journal Assignment for Units 3-4
In Unit 3, we will be focusing on change and reform brought about as a result of the rapid social and economic changes of industrialization and urbanization. While the U.S. looked great from an outside perspective, with its rich flaunting their wealth and industry booming, it was riddled with exploitation of the people and political corruption, thus earning the name the Gilded Age. This brought in a sense of moral obligation and led to a reform movement that swept across the nation, with organization developing locally and nationally. This period of reform is known as the Progressive Era.
It was a time to expose the underlining errors of the U.S. society and to make changes for the good of the people. The Progressive Era would address a variety of issues, including factory and living conditions, agriculture reform, child labor, women’s rights, political reform, conservation, and other social concerns. While not perfect in its initial steps of change, this period will pave the way for continued social justice in our nation’s history.
Objectives:
Discuss the impact of political corruption on the U.S. government and evaluate the effectiveness of political reform.
Identify the leading reformers of the Progressive Era and evaluate the effectiveness of the reform movements.
Describe the problems facing farmers in the late 19th century and evaluate the effectiveness of the reform movement by the Populists and other farmers’ organizations and alliances.
Compare the Progressivism domestic and foreign policies of Theodore Roosevelt, Woodrow Wilson, and William Howard Taft.
Unit 4 Imperialism and WWI
In Unit 4, we will focus on the role of the United States in World affairs. In the late 19th century, the United States not only sought to redefine itself as American, but also to establish its place in the global political arena. Foreign policies paralleled those of many European nations, with a focus on imperialism and preserving foreign interests and markets, specifically in the Western hemisphere. It will be the United States positioning in the Spanish-American war that marks the beginning of its imperial power, with future expansions and political involvement in Latin America and the Pacific Ocean.
At the turn of the century, the United States will feel the long-term effect of its imperialistic decisions. Being recognized as a World leader, involvement in international affairs now spanned beyond the Western Hemispher.
(Insert Student Name) / (Insert Student Number) - PPMP20011 Portfolio template for Week 9
PPMP20011 Portfolio Template – Week 9
Description of topics including reading samples
Learning outcomes of the unit
Learnings from your experience, this and prior unit reading, assignments
Supporting documentation including your prior learning
Week 9 Topic: Applying Project Management Standards and Frameworks.
Collaborative Project Procurement Arrangements (2015) by Derek H. T. Walker and Beverly M. Lloyd Walker;
6. Evaluate project management tools that help avoid or provide conflict resolution via negotiated solutions.
The objective of this week’s topic is to make sure you have an appreciation of the Role of the Project Manager in Commercial Negotiation.
Try to ask yourself the questions that were in the slides in this week’s lecture:
1. In what way would Project Management Standards and Frameworks impact on Commercial Negotiation?
Walker & Walker (2015) discuss the general thrust of this investigations in Chapter 7 (p 137) what are your thoughts regarding:
2. Do the conclusions in Chapter 7 p 137 seem reasonable to you?
Walker & Walker (2015) then in Chapter 7 talk about a “PraXitioner” what are your thoughts regarding:
3. Do you agree with the authors that a PraXitioner is the way forward?
Continuing the theme of the PraXitioner Walker and Walker look at Implications for PM Education and Skills; what are your thoughts regarding:
4. Do you think that there will be a future shortage of good PraXitioner’s in Commercial Negotiation situations?
In the last part of Chapter 7 is a Summary of the Walker and Walker book; what are your thoughts regarding:
5. Do you agree with the authors?
6. Do you think that RBP is a good framework for Commercial Project Negotiation?
In conclusion to this week:
7. Do the ideas in Chapter 7 help in structuring your thoughts around Commercial Project Negotiation?
PPMP20011 Unit Profile
PPMP20011 Moodle Web site
Have you any insights you can add from other units you have studies or readings you’ve made?
References
Kerzner H. 2013. Project Management: A Systems Approach to Planning, Scheduling, and Control, 11th Edition. Hoboken, USA: John Wiley & Sons.
Peña-Mora F., and Tamaki T. 2001. "Effect of Delivery Systems on Collaborative Negotiations for Large -Scale Infrastructure Projects”. Journal of Management in Engineering. April 2001 pp.105-121
PMI. 2013a. A Guide to the Project Management Body of Knowledge (PMBOK Guide) 5th Edition. USA: Project Management Institute.
Wikipedia Channel Tunnel https://en.wikipedia.org/wiki/Channel_Tunnel
1 of 2
BUS 300 - The American Economy
Student’s Name: __________________________________________________ Date: _____________________________________
USA: Measures of Economic Well-Being 2016 2017 2018 Increase or Decrease?
Worker Productivity:
Inflation:
Unemployment (rate):
Gross Domestic Product (GDP):
Unemployment rate:
U..
(Just I need APA format and simple Paragraph for each question a.docxraju957290
(Just I need APA format and simple Paragraph for each question and less than 20% plagiarism, two reference, sent me in word for edit please)
(Preferential Medical journal American psiquiatric association)
A 38-year-old woman presents to the office with complaints of weight
loss, fatigue, and insomnia of 3-month duration. She reports that she has
been feeling gradually more tired and staying up late at night because
she can’t sleep. She does not feel that she is doing as well in her occupation
as a secretary and states that she has trouble remembering things.
She does not go outdoors as much as she used to and cannot recall the
last time she went out with friends or enjoyed a social gathering. She
feels tired most of the week and states she feels that she wants to go to
sleep and frequently does not want to get out of bed. She denies any
recent medication, illicit drug, or alcohol use. She feels intense guilt
regarding past failed relationships because she perceives them as faults.
She states she has never thought of suicide, but has begun to feel increasingly
worthless.
Her vital signs and general physical examination are normal, although
she becomes tearful while talking. Her mental status examination is significant
for depressed mood, psychomotor retardation, and difficulty attending
to questions. Laboratory studies reveal a normal metabolic panel, normal
complete blood count, and normal thyroid functions.
➤ What is the most likely diagnosis?
➤ What is your next step?
➤ What are important considerations and potential complications of
management?
.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
MIS 4310-01 Programming Assignment #7 (100 points)DUE Friday.docx
1. MIS 4310-01 Programming Assignment #7 (100 points)
DUE: Friday, December 8th, 2017 by 11:59 PM
Use the code provided on Blackboard as your template. Fill in
your own code where prompted. When finished, upload to
Blackboard a file called “spurs.java”. Change the block
comment to include your own name.
Create a Java application that does the following:
1) Prints a list of the Spurs’ player names from this season with
FGM, FGA, FG%
2) Determines the maximum FGM and FGA that are NOT
LaMarcus Aldridge
3) Determines the corresponding players to the max FGM and
FGA
4) Prints the max FGM, FGA, and corresponding player names
Your output should match the output on the left. When
prompted to create an array with player names, use the names
shown. You do NOT need to enter the statistics, that code is
provided to you in the template.
Output: Player Names:
PLAYER
FGM
FGA
FG%
LaMarcus Aldridge
8.4
16.8
0.497
Rudy Gay
4.5
9.6
0.473
Pau Gasol
4. Abstract
A marketing implementation plan dictates all the necessary
action with respective stakeholders and strategies aimed at
achieving the companies marketing objectives and goals.
Various suggested policies and measures are put into practice
and evaluated for any problems that may arise. The marketing
organization team work together in accordance with the
contingency plan available to ensure a smooth transition from
one activity to the other. Diverse mitigation measures are also
put in place to ensure efficient functioning of all marketing
entities.
Keywords: marketing, implementation, plan, contingency plan,
marketing organization
7 Months Marketing Implementation Plan
Strategy
Action
Procedure
Time
Evaluation method
Internet marketing
Setting up a sales website
Soliciting services from experienced web developers.
1 month
Assessment of daily visits to the site.
Social media marketing
Creating a Facebook page, Pinterest, and Reddit
A page will be opened by the company’s ICT personnel
1 day
Looking at the number of likes, comments, and shares as well as
client messages
Search engine optimization
5. (SEO)
Publishing articles describing our brands with high-density
keywords
Use of internet browsers especially google and yahoo.
2 months
Observing frequent internet searches and customer surveys
based on how they came to know about our products.
Visual marketing
Use of infographics
The company ICT team will create infographics for various
company products
1 month
Infographics will be subject to frequent updates as per the
changes in product complexity.
Media attention
TV and Radio contract
The products will be advertised on televisions and radios to get
customer attention
5 months
Monitoring levels of customer increase daily and frequency of
advertisement in respective media houses.
Target marketing
Reaching out to customers and brand awareness
The company will pay visits to customers in an attempt to
enlighten them on the advantages of products.
7 months
Observing the customers interests and purchase patterns as well
as attendance at promotional events.
Direct mail campaign
Creating fliers and banners.
The information and awareness team will create informative
banners based on each product. The banners will be distributed
to respective customers.
3 months
Various customers will be conducted for interviews and the data
obtained will be used to make necessary adjustments.
6. Marketing Organization
It is made up of a team of specialists who play various roles in
the effective implementation of the marketing strategies.
Marketing organization team encompasses the entire sales
department.
The Marketing Team and Their Roles
Team
Responsibilities
Creative and information technology
Web design
Publishing various marketing documents such as sales reports.
Dissemination of information.eg by creating brochures, banners,
and flyers.
Online media management is, e.g., attending to Facebook pages
and updating the marketing website.
Offer online technical support primarily to customers who do
online shopping.
Avail all marketing message dissemination requirements.
Public relations
Hold non-paid forms of advertisement
Production and submission of customer press releases.
They act as media spokesperson for the company by conducting
marketing interviews with the media
Market researchers
They Find out critical information about the target customers.
They Identify potential competitors.
They Avail analyzed statistical data for appropriate
adjustments.
Marketing manager (each for a particular product)
7. They Organize the entire market implementation process.
The marketing manager oversees the marketing action process.
The Report to the executive stakeholders of the company about
the progress of the program.
Human resource
Advertisement of available vacancies.
Assessment of the available staff for compliance with the
implementation program
Identification of employment gaps within the marketing
department
They Motivate employees in the marketing team.
Finance
Provides financial support to the marketing team to ensure the
smooth running of the activities.
They Monitor the economic output as per the strategies
implemented.
They Avail necessary equipment required. This includes
procuring essential means of transport and means of payment
for various outsourced services.
They Account for marketing strategy expenditure and allocation
of funds by the complexity of the action.
Contingency Plan
It is a plan undertaken to account for possible circumstances
that may pose some serious problems to the action plan
(Christensen, C. M., Raynor, M. E., & McDonald, R. (2015).
The program aims at preparing organizations for any risks and
difficulties in implementing a given strategy. The program also
serves as a response reference in preparing the company for any
8. emergency issues.
Contingency Plan with Possible Risks and Mitigation Measures
Risk Scenario
Impact
Contingency strategy /mitigation
Brand rejection
Loss of customers
Loss of invested funds
By Rebranding the product.
Exploring the market beyond boundaries to identify a market
niche for the product.
Creating awareness on benefits of the product in the entire
community.
High product demand
Supply shortage
Excess supply of old products
Increase production rate
Create awareness of alternative products from the company
Market cannibalism
Reduction in overall sales of existing products related to a
rebranded product.
Reduction in sales volume and market share of other products.
Premature end of parent products from which rebranded
products are made.
The shift in consumer habits. Some may start consuming the
introduced product, and some may opt out from consuming the
company’s products
Withholding the new brand; ensures that the parent product
sales out before the introduction of the new product into the
market.
Market cannibalism can be used positively by introducing a
product that will result in shift consumption of products from
competitors.
Market Supply shortage
9. Excess demand hence increased supply shortage in the long run
Outsource products
Increase the price of the product
Allocate more production capacity
High advertisement service charges
Low levels of product awareness
Reduction in sales output
Outsource alternative advertising platforms
Bankruptcy
Shortage of funds for holding various strategic activities and
implementation.
Failure of the entire marketing implementation program
Setting up an emergency kitty for various action plans as well
efficient management of funds during implementation to avoid
losses on additional activities.
Market exit
Loss of the entire funds invested in the marketing plan and
implementation program
Systematic, continuous improvement to avoid spending vast
amounts of funds
Poor marketing skills among the marketing implementation
team.
Loss of market recognition
Inadequate product awareness
Low product returns
Education of the marketing team in respective departments of
marketing.
Replacement of the unskilled staff and outsourcing where
necessary.
References
10. Armstrong, G., Kotler, P., Harker, M., & Brennan, R.
(2015). Marketing: an introduction. Pearson Education.
Bickhoff, N., Hollensen, S., & Opresnik, M. (2014). Step 3:
Marketing Implementation—Executing the Marketing Plan.
In the Quintessence of Marketing (pp. 111-136). Springer Berlin
Heidelberg.
Christensen, C. M., Raynor, M. E., & McDonald, R. (2015).
Disruptive innovation. Harvard Business Review, 93(12), 44-53.
Running head: Marketing Plan
1
MARKETING PLAN
4
Action Program, Financial Projections and Budget
Advanced Principles of Marketing
Jeff Rover
12/09/17
Action Program
Introduction
This section spells out the specific activities the company will
take part in so as to ensure that their products are promoted.
The action program states what will be done, when it will be
done, who will do it and how much that activity will cost. In
this case a trade show will be part of the company’s action
program. A trade show will give the company a chance to
achieve its exhibiting goals and to maximize the returns on
investment. The company needs to identify an event that will
reach the potential buyers who are also the target audience and
they should for a majority of the audiences. This information
can be obtained from the current customers by learning from
them about the events they attend, and additional information
11. can also be obtained from professional organizations and
colleagues in the industry.
Objectives of the trade show
A trade show targeting potential customers generally aims at
maximizing the returns on investment and achieving the
exhibiting goals. Some of the exhibiting goals for this trade
show are to secure publicity, generate leads, increase the
number of product sales, and to take the image and awareness
initiatives. It is all about making the public aware of the
existence of the company and its products and if possible to get
new customers being aware and preferring the company’s
products.
Planning for the trade show
The selected show will be attended by the target prospects that
will also from the majority of attendants. All the exhibits,
displays and awareness will be done by selected company
employees who have had vast experience in the company and
are aware of the company’s products therefore can explain it to
customers. The tradeshow marketing and sales initiatives that
will be used in the show include brochures, banners, booth
graphics, advertisements and sales representations. The selected
employees will have to come up with the exhibit designs and
graphics that attract people and instantly convey the brands
message. This will start from the image portrayed by the
exhibition stand starting from lighting, booth accessories, table
covers to the booth flooring.
A trade show marketing plan is important to ensure that the
show is effective at meeting its objectives. This may involve the
preshow marketing where one has to aggressively sell prospects
before they arrive, at show marketing which involve fully
engaging prospects during the show and post show marketing
which involves following up with prospects after the sales to
generate additional sales. Participants should try and reserve a
12. booth location in the exhibition hall and also confirm access to
electrical outlets and other facilities that may be need for the
display.
Cost of the tradeshow
It is important o calculate and come up with the costs of the
entire exhibition process. Some of the activities that would be
costly include travel arrangements for the staff, exhibition
booth, materials, and other supplies. For an effective exhibition
then the marketing collaterals such as the sales literature,
product sheets, business cards and promotional materials must
be budgeted for. Other facilities that will help promote sales
such as the audio visual rental equipments, sound systems and
mobile technology that also need to be rented. The budget
should also contain promotion items, literature special displays
and other marketing tools.
Financial Projections and Budgets
Sales Revenue Forecast
After a successful exhibition it is expected that the sales volume
increases in the month by approximately a unit equal to the
number of prospects who attended the show.
Expense forecast
The marketing cost that will be incurred during the exhibition
will form part of the expenses that shall result from the plan.
Promotions for the products should not go beyond the amount
we can recover during the show basing on our intended
audience. Cost for the materials and supplies should not exceed
half the company’s profit in the last month.
Break Even Analysis
There is need of coming up with a strategy that will ensure that
the promotions and marketing expenses come back to the
company but not inform of profits. Such strategies include
selling of some of the products alongside the promotions and
13. ensuring that there is enough effort at attracting as many
customers as possible before and immediately after the show.
References
Alkaraan, F. and Northcott, D. (2006). Strategic Capital
Investment Decision-Making: A Role for Emergent Analysis
Tools? A Study of Practice in Large UK Manufacturing
Companies, British Accounting Review, vol. 38, pp. 149-173.
Dekker, H. (2003) ‘Value Chain Analysis in Interfirm
Relationships’; A Field Study, Journal of Management
Accounting Research, vol. 14, pp. 1-23
Kottler, P., & Keller, K. L. (2003). Marketing management.
Analyse, Planung, Umsetzung und.
Running head: ABSORPTION COSTING AND VARIABLE
COSTING
ABSORPTION COSTING AND VARIABLE COSTING
Fixed and Variable Costs
Accounting for Business Managers
Jeff Rover
Rasmussen College
12/2/17
Introduction
An import function of any manufacturing company is
determining the cost of sold goods. The determination is vital
for the company to employ effective pricing, manufacturing
decisions, and marketing decisions. In the current economic
market, firms have to consider decisions whether to outsource
14. manufacturing or make the products in-house or combine the
two to be able to bring the product to the market at the right
time, quality and price. As much as there are several variables
that affect decision making, the ability to monitor and calculate
cost regarding production is the most important step during the
process (Gong, 2007). The most commonly used accounting
methods of cost are absorption costing and variable costing.
Definition Of absorption Costing and Variable Costing
According to Mangena (2010), in the absorption costing
method, all the costs which are associated with the final
products are included the goods sold costs. This includes all the
mixed costs like expenses, variable costs and fixed costs that
are either indirectly or directly related to the products
manufacture such as direct materials, direct labor, sales variable
costs, fixed costs of selling, fixed costs of manufacturing and
variable costs of manufacturing.
In the variable costing method, only the product variable costs
are included in the calculation of the costs of the sold goods to
determine the margin contribution which is not the same as the
gross margin that is determined by absorption costing. This
normally involves direct costs, a variable portion of the
overhead of manufacturing and direct labor (Banker et al.,
2010). The fixed costs of manufacturing are not treated as a cost
of products in variable costing. The fixed costs of
manufacturing are rather treated as period costs and like
administrative and selling expenses. They are charged wholly
with revenue in every period.
Effects of Absorption Costing and Variable Costing on
Production
Absorption costing has got both positive and negative effects on
production. Absorption costing affects the company’s
production positively when it is not selling its manufactured
products during the period of accounting as the company may
have finished inventory goods and since it assigns each unit an
amount for expenses that are fixed. Every product that is in
inventory has a value which involves the fixed overhead part.
15. The company does not reveal the expense until the items in the
inventory are sold. This improves profits in the particular
period. This is one positive effect of absorption costing on the
company. However, absorption costing also has negative
effects on the production (Myers, 2009). At some accounting
periods, absorption costing makes the profit levels of the
company look better than they are actually. This comes as a
result of the fixed costs that are not subtracted from the revenue
unless every product that is manufactured by the company is
sold. This leads to profit and loss statements skewing and
misleads the management of the company, investors and
potential investors.
The positive effect of variable costing on production is that the
company gets a clear picture of the actual costs of increment
associated with every product that the company manufactures.
The company is able to get financial records that are accurate
and an actual representation of what goes into the production
costs. The company enjoys a report of costs which is a
representative of the inputs of the products. However, variable
costing also has a negative effect on production since ignoring
the fixed costs of manufacturing; the variable costs undertake
the overall costs of the products (Alkaraan et al., 2006). This
can be explained by the fact that even if the costs that are
included in the overhead don’t contribute directly to product
creation, they have a residual effect on production that drives
the production cost.
Company Example
The company to study its system of costing is Apple Plc. This is
a confectionary company that is involved in the production of
chews, sweets and candy bars. The company currently uses the
absorption cost method with the cost structure shown below.
The company assigns both variable and fixed costs to the
products and uses criteria that are based on a volume such as
machine hours and labor hours to assign the expenses of a
company to the individual products (Bhimani et al., 2008). The
16. allocation of full costs to their products is however against the
stance of researchers that says that variable costs are important
factors in making decisions regarding products and therefore
might not give accurate data about the costs of products. Also,
the absorption costing does not measure effectively the
resources cost that is used in the production of products since
the resources demand in production are not equivalent to the
units amount produced and sold. The outcome of Apple Plc.
from using absorption method of costing is over-costing of the
big volume products and under-cost of the small volume
products. This is the scenario in Apple Plc. currently. Even
though there is a commonality in other aspects of the process of
production of the three products it manufactures, every product
finally goes into a phase that is peculiar to it. The products,
therefore, may have varied methods of cooking, packing and
mixing and manpower and labor needs. In additional aspects of
the material needed for production like flavors quantity and
type differ and every product is produced in different quantities
(Dekker, 2003). This leads to wrong product pricing due to a
system of costing which is not an actual representative of the
demand for each product.
Examples
For a company that uses the following structure of costing
The produced units number
5000
The variable costs for every unit
Direct labor $3
Direct materials $2
Variable of overhead of manufacturing $2
Variable administrative and selling expenses $3
The fixed costs annually
The manufacturing fixed overhead
$30,000
Fixed administrative and selling expenses
$10000
Example 2: Computing the product cost per unit with the
17. absorption method of costing
Direct labor $4
Direct material $2
Variable overhead of manufacturing $1
Total variable cost of productionfixed overhead of
manufacturing $7
Fixed overheard of manufacturing $5
Product cost of unit $12
Under the method of absorption, all the fixed, variable and
production costs are included in the determination of the
product unit cost. Therefore if the company sells one unit
product, it means $7 will be subtracted from the gods sold costs
and the units not sold will be carried within the inventory sheet
account at $7 only (Mangena, 2010). This can make the profit
levels of the company look better than they are actually as a
result of the fixed costs that are not subtracted from the revenue
unless every product that is manufactured by the company is
sold.
Example 3: Calculating the cost per unit product using the
method of variable costing
Direct labor $2
Direct materials $4
Variable overhead of manufacturing
$1
Product unit cost $7
Under the method of variable costing, all the variable
production costs are included the in the costs of the product.
Therefore if the company sells one unit product, $7 will be
subtracted from the goods sold costs and the units that are
unsold will be carried on the inventory sheet at $7. The
company will get a clear picture of the actual costs of increment
associated with every product that it manufactures (Myers,
2009).
18. References
Alkaraan, F. and Northcott, D. (2006). Strategic Capital
Investment Decision-Making: A Role for Emergent Analysis
Tools? A Study of Practice in Large UK Manufacturing
Companies, British Accounting Review, vol. 38, pp. 149-173.
Banker, D. and Johnston, H. (n.d.). Strategic Management
Accounting and Control. Available at
http://astro.temple.edu/~banker/Accounting/StrategicManageme
ntAccountingHandbookChapter.pdf (accessed 5 April, 2010).
Bhimani, A., Horngren, C., Srikant, D. and Foster, G. (2008).
Managemant and Cost Accounting, 4th edition, Prentice Hall.
Dekker, H. (2003) ‘Value Chain Analysis in Interfirm
Relationships’; A Field Study, Journal of Management
Accounting Research, vol. 14, pp. 1-23
Gong, L. (2007). Study on the Methods and Applications of
Strategic Management Accounting. International Journal of
Business and Management, vol. 2, no. 5, pp. 189-192. Available
at
http://www.ccsenet.org/journal/index.php/ijbm/article/viewFile/
2081/1961 accessed 8 April, 2010.
Mangena, M. (2010). Strategic Accounting Lecture notes,
University of Bradford, School of Management.
Myers, J. (2009). Traditional vs Activity Based Product Costing
Methods: A Field Study In Defence Electonics Manufacturing
Company. ASBSS Annual Conference.
MARKETING PLAN 4
19. Situation Analysis
Advanced Principles of Marketing
Jeff Rover
Rasmussen College
11/23/17
SITUATION ANALYSIS
This is an analysis of the market condition in which Edual
Enterprise is operating in. It will assess the condition of the
market, trends, competitors, SWOT analysis of its products and
a review of the products in terms of its features and its benefit
to the consumers (Keith, Wentler & Taylor, 1983)
Target Market
Since Edual Enterprise is a technological company whose
main goal is to provide high quality electrical appliances to its
consumers, their target market is all the individuals who use
electrical appliances in their homes and also at work places. It
targets both the local and international consumers. The reason
for targeting the locals is because there is a high need by the
locals to stay connected in the internet.
The company has targeted the United States and other
countries in the world. This is because most of the customers
found in this region are interested in purchasing high quality
products which are only found at Edual Enterprise.
Market Need
There is a growing need in the market for technological
gadgets and components since everyone is shifting to the digital
world. Most of the people own computers, laptops, phones and
their components, however the demand in the market has not
been met.
The unmet need that the company’s product and services
aim at satisfying is the growing need for a follow up of the
20. products’ performance and usage once they have been delivered
to the consumer. The company aims at providing technical
support to the customer after they have purchased their products
and services. After sales services is a growing need.
Market trends and growth
It has been identified there is a trend for customers
purchasing the upgraded versions of the products that they
purchase. After using a product for a long time, consumers are
seeking to get new products with better user interface and
technology. The company aims at capitalizing on this by
ensuring they provide these products whenever the customers
seeks to find them.
Marketing has shifted to the internet. Most of the
companies are using platforms such as Facebook, twitter and
use of influential persons to sell their products. Therefore,
Edual Enterprise plans on creating a social media page where
they advertise and sell their products. A website will be created
where customers will be visiting and checking on the new
products and services from Edual. The market has grown
tremendously with the demand for technological components
such as computers and internet related products because more
and more people are becoming aware of the importance of
internet and technology.
SWOT analysis
SWOT looks at the product in terms of its Strength, Weakness,
Opportunity and Threat (Westbrook, 1997).
The strength for our products is that they are of high quality and
their durability is assured. Also our warranty is longer
compared to those of our competitors. Our weakness will be
selling the product at break-even price when introducing it to
new customers.
Opportunity that will take advantages of is online and social
media marketing so as to reach as many customers as possible.
The threats is our competitors who will react when we introduce
our product.
Competitive Review
21. Our main competitors are the technological companies within
our jurisdiction. They are on a high position since they have
been in the market for a longer time. Their main strategies are
investing a lot of resources and time in marketing and product
sensitization.
Product Review
The main features in our product is that they are of high quality,
have a longer warranty and their prices are competitive with
similar products in the market. The customers who purchases
these products will benefit from a longer warranty, assured
quality and they will save money and still obtain high quality
products.
Reference
Hill, T., & Westbrook, R. (1997). SWOT analysis: it's time for a
product recall. Long range planning, 30(1), 46-52.
Brown, T. J., & Dacin, P. A. (1997). The company and the
product: Corporate associations and consumer product
responses. The Journal of Marketing, 68-84.
Keith, L. H., Crummett, W., Deegan, J., Libby, R. A., Taylor, J.
K., & Wentler, G. (1983). Principles of environmental
analysis. Anal. Chem, 55(14), 2210-2218.
Running head: MARKETING PLAN 1
MARKETING PLAN 4
Marketing Plan
Advanced Principles of Marketing
11/18/17
22. Executive Summary
Edual enterprises was established in the year 2008 in San
Francisco with the motto “all electrical you may need” which is
a highly recognized electrical company that boasts a wide
selection of high quality electrical appliances. Edual has
accomplished a large local market share over the 9 years it has
been in business and is determined to showcase its fundamentals
to the world (Jain & Haley, 2009).
Edual enterprises offer all electrical items to its consumers
across the globe and it offers all electrical products and services
to the residents of America and beyond. This company focuses
on providing the best quality products and services that stands
out among their competitors and is slowly becoming globally
famous by opening branches in different locations (Westwood,
2010).
This company provides all electrical items and services to the
locals since there is great need for people to stay connected to
the digital services across their homes and places of work. The
great demand makes these products and services to be on
demand in the market. It was introduced in good time to cater
for the needs of the people electrically owing to the great
competition for quality by its competitors. The locals therefore
have an inclination for electric services and products which
have been approved by the standards of the United States (Jain
& Haley, 2009).
The company has proper management to eliminate any threats
and weaknesses owing to the SWOT analysis that is always
conducted. Increment in brand has also been observed as well as
segmentation which has been witnessed due to an improved
23. human capital and production process. The goals of this
company are to increase product and production quality as well
as sales. It is therefore deemed that the financial goals of Edual
company is that due to advanced production and product
quality, it will improve sales from $21 million to around $28
million in the year 2020 (Westwood, 2010).
References
Jain, S. C., & Haley, G. T. (2009). Marketing planning and
strategy. Cincinnati South-Western Publishing Company 1985..
Westwood, J. (2010). How to write a marketing plan (Vol. 36).
Kogan Page Publishers.
/*
* First Last
* MIS 4310 Fall 2017
* Programming Assignment 7
24. *
*/
public class spurs_template {
public static void main(String[] args) {
/*
* Declares and intializes a 2D array that contains
total
* {FGM, FGA, FG%} for each Spurs player in 2017-
2018.
*
* Definitions:
* Field Goals Made per game (FGM)
* Field Goals Attempted per game (FGA)
* Field Goals Percentage per game (FG%)
*
* DO NOT ALTER THE DATA.
26. {0.3, 1.7, 0.2},
{0, 0.5, 0}
}; // end array of stats
/*
* Declare and initialize a String array that holds the
player names
* using the names listed on the instructions. Don't
change the order!
*/
// Your code here
/*
* Using a nested for loop, print the player names
with stats.
27. * Example output:
* LaMarcus Aldridge: 8.4 16.8 0.497
* Rudy Gay: 4.5 9.6 0.473
* .... and so on.
* Make sure the stats are on one line per player.
*/
// Your code here
/*
* Using a *single* for loop, determine
* 1) Which player that is NOT Aldridge
* had the highest FGM and FGA
* 2) The value of the highest FGM and FGA
*
* Hint:
28. * What is the column index for FGM?
* What is the column index for FGA?
* Use the variables declared.
*/
double maxFGM = 0;
double maxFGA = 0;
int maxFGMindex = 0;
int maxFGAindex = 0;
// Your code here
System.out.println("------------------");
/*
* Finally, print the results.
29. * Print the max FGM and the corresponding player.
* Print the max FGA and the corresponding player.
*
* Check the instructions for the output style.
*/
// Your code here
}
}