SNHU Pet Supply
Food, Toys, and Supplies for Your Four-Legged Family Members
SNHU Pet Supply is a large pet-supply company that sells pet food, toys, and supplies at retail locations
and through an online store. The company is headquartered in Manchester, New Hampshire, and has 10
other locations in New England. They have also recently begun partnering with Petco and small retail
stores to sell a selection of their products. They have a robust website and have recently begun looking
at more integrated marketing strategies.
Their most recent product addition was the new pet food line for both cats and dogs, made of all-natural
ingredients. Due to the success of this product, SNHU Pet Supply is launching a new pet toy line. The
new launch will begin in the summer with a pet toy that encourages cats and dogs to be active and
healthy. The toy is a controlled flying disc that dogs and cats will love to chase.
About the Product
Various models available with larger models that are durable enough to handle play from large
dogs, and smaller models suited for smaller dogs or cats
Controlled remotely via an app on your phone
Made to encourage healthy, active play
Portable, due both to being small and being controlled via app (larger varieties capable of being
folded for increased portability)
Marketing Strategy
SNHU Pet Supply is interested in growing brand awareness of the new toy launch and increasing sales
through their online store. This is a recent expansion of the marketing strategy, which was initially
focused on reaching customers local to retail locations. Up to this point, the company has focused its
advertising efforts on traditional marketing channels. You recognize an opportunity to create an
integrated marketing communications campaign that builds on the traditional marketing base, appeals
to the local community, and incorporates digital marketing and social media to create a cohesive
marketing message.
While SNHU Pet Supply continues to be active to grow a local customer base, they see an opportunity
for expansion locally and in the online environment. The company would like to see this accomplished
through integrating communications to more effectively and creatively utilize its existing marketing
strategies.
To build brand awareness of the product, SNHU Pet Supply has done the following:
1. Utilized local newspapers for advertising its current products
2. Created a Facebook page to gain an audience via social media
3. Utilized in-store displays to highlight products
4. Built a user-friendly website
An important part of any integrated marketing campaign is ensuring that a cohesive message is being
communicated across various departments within the company. SNHU Pet Supply recognizes the
importance of including all of its departments, which include the following:
Customer Service (answers phones, addresses customer concerns)
Web Development/IT (mak.
This document discusses integrated marketing communications in urban markets in India. It notes that India's young urban demographic is an attractive market for foreign investors due to government investment in urban development. India led global consumer confidence indices in recent quarters due to lower inflation and positive economic conditions. The urban population in India is expected to grow significantly, reaching 590 million by 2030, which will create new employment and market opportunities in infrastructure, education, transportation, and healthcare. The rapid urban expansion is an important consideration for integrated marketing communication strategies targeting India's growing urban consumer base.
I have to answer these questions for my professor. Please use your.docxwilcockiris
I have to answer these questions for my professor. Please use your own words to answer these questions.
· 1- How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?
· 2-You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company's marketing strategy? Explain why.
· 3-What measurable benefits are companies deriving from their investments in the Web 2.0 technologies, both internal and external?
· 4-What impact do you think would happen to the company that makes the Big Green Egg if they had an extensive ad campaign?
· 5-You mentioned that the Internet has opened up a wider range of target markets and customers for companies. By doing so, these companies have also entered a media that has many more competitors selling the same products as other companies. What can these companies do, marketing-wise, that would differentiate their products or services to attract customers to their web sites?
· 6-Facebook has exploded in the web marketing business recently and there is no end in sight. Do you think that marketing people browse personal posts to determine what kind of preferences that a person has and then target that person with a product that matches?
· 7-Technology now has the capability to advertise and promote products world-wide. What kind of problems or challenges does this bring to marketing managers to be able to sell their products to difference cultures, languages, etc.?
· 8-What would you look for in establishing the distribution channels in China? What do you suppose the obstacles would be?
Please reword this paragraph in your OWN WORDS. DO NOT COPY from any websites please.
9-This video was very interesting. One key point that stood out was how the gentleman believed strongly about marketing. He did not put all of his focus on the product. While the product is important, the marketing was more significant. At one point he was putting 50% of sales back into marketing. It does make since. Businesses have to know how to appeal to customers and understand what is going to make them happy. Up until 2013, my employer did not have a huge marketing plan. A lot of our business was from word of mouth, but there came a point where we were sort of stagnate. We were not able to compete with the bigger competitors. We put a lot of money into marketing in the form of brochures, marketing package, and website. Over the last two years, business has more than doubled
5-
I have to answer these questions for my professor.
Please use your own
words to answer these questions.
o
1
-
How has technology affected marketing? What types of new technologies are
organizations u.
The document discusses electronic marketing mix strategies. It outlines the 7 key elements of an e-marketing strategy: situation analysis, strategic planning, objectives, marketing strategy, implementation plan, budget, and success evaluation. It then provides tips for an effective internet marketing strategy, including web promotion, search engine optimization, email marketing, and blogging. Finally, it defines the marketing mix and discusses the 4Ps (product, price, place, promotion), 7Ps (adding people, process, physical evidence), and 4Cs (cost, consumer wants/needs, communication, convenience) frameworks.
BUS201Assignment Marketing Plan, Part 4Assignment Market.docxrobert345678
BUS201
Assignment: Marketing Plan, Part 4
Assignment: Marketing Plan, Part 4
Due Friday Dec 09 by 11:59pm
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.
When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue will you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the us.
IntroductionFacebook wishes to introduce a new type of ser.docxnormanibarber20063
Introduction
Facebook wishes to introduce a new type of service in the market that centers on the company’s data collecting abilities and its large-scale database of active users. The new service predicts the consumers’ food demands in real time and responds to them by letting consumers order food directly from the Facebook website. The new service to edge out competitors and branding is important. Facebook needs a communication plan to highlight details of how Facebook will advertise the new product to consumers and types of media to use. History shows us doing an excellent service is just one part of ensuring success, proper marketing ensures users are aware of the value the product adds to their lives and that they can get the service whenever they demand it (Aaker & Biel, 2013).
Situational analysis
The vision behind a new product Facebook plans to roll out is to use its analytical capabilities and database to introduce a service that predicts the demand of consumers and reacts to them. The mission of the new product is to serve the needs of all users using the data provided to Facebook. Facebook analyses this data and uses it to predict what a consumer may require in the future. The strategic objectives behind the new product are too perfect Facebook’s analytics system to perfectly predict consumer demand. Another strategic goal is to diversity Facebook’s income stream in a market nearing capacity. The values of the new services are quality, convenience, and price.
Graph 1: Facebook is overly dependent on advertising and needs to diversify its revenue stream
Facebook already has an iconic brand image all over the world compared to other food delivery companies; this gives Facebook an advantage, as customers are more likely to order from a recognized company.
Despite the strengths, a weakness Facebook has is that it lacks experience in the food delivery business; Facebook has to invest large sums of money to create a delivery system that can meet customer demand efficiently.
Facebook’s competitors have strengths and weaknesses; one strength of Facebook’s competitors is they have vastly more experience in the food delivery. Companies such as Dominoes’ Pizza have perfected the delivery system which delivers Pizza within minutes of ordering; it took plenty of trial and error to reach this level of efficiency (Reisinger & Grohs, 2014). Facebook will work harder than its competitors do to achieve the same degree of efficiency. One weakness of the competitors is they do not have Facebook’s unique insight into the market. Facebook can see shifting consumer demand in real time and capitalize on it.
Product promotion and price strategies
The success of the new product depends on how Facebook can brand and market to the consumer. Facebook has to build a brand identity. Ideally, Facebook would like consumers to associate the new service with convenience and quality; this takes careful advertising and delivery of service. In creating i.
A marketing plan outlines a business's overall marketing strategy, including goals, target markets, channels, messaging, and budget. It provides a roadmap for entrepreneurs and helps bankers assess businesses. The plan identifies target markets, sets goals and objectives, allocates resources effectively, and enables measuring success. It should be clear, concise, aligned with business goals, based on market research, realistic, define the target audience clearly, be creative, budget conscious, and flexible.
Visual Communication Planner: Communication made easyGabriele Carboni
Please refer to the v 3.0 slides.
Communication strategy doesn’t have to be complicated. Analyse, outline & create a visual plan of your web communication strategy with our free download
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
This document discusses integrated marketing communications in urban markets in India. It notes that India's young urban demographic is an attractive market for foreign investors due to government investment in urban development. India led global consumer confidence indices in recent quarters due to lower inflation and positive economic conditions. The urban population in India is expected to grow significantly, reaching 590 million by 2030, which will create new employment and market opportunities in infrastructure, education, transportation, and healthcare. The rapid urban expansion is an important consideration for integrated marketing communication strategies targeting India's growing urban consumer base.
I have to answer these questions for my professor. Please use your.docxwilcockiris
I have to answer these questions for my professor. Please use your own words to answer these questions.
· 1- How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?
· 2-You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company's marketing strategy? Explain why.
· 3-What measurable benefits are companies deriving from their investments in the Web 2.0 technologies, both internal and external?
· 4-What impact do you think would happen to the company that makes the Big Green Egg if they had an extensive ad campaign?
· 5-You mentioned that the Internet has opened up a wider range of target markets and customers for companies. By doing so, these companies have also entered a media that has many more competitors selling the same products as other companies. What can these companies do, marketing-wise, that would differentiate their products or services to attract customers to their web sites?
· 6-Facebook has exploded in the web marketing business recently and there is no end in sight. Do you think that marketing people browse personal posts to determine what kind of preferences that a person has and then target that person with a product that matches?
· 7-Technology now has the capability to advertise and promote products world-wide. What kind of problems or challenges does this bring to marketing managers to be able to sell their products to difference cultures, languages, etc.?
· 8-What would you look for in establishing the distribution channels in China? What do you suppose the obstacles would be?
Please reword this paragraph in your OWN WORDS. DO NOT COPY from any websites please.
9-This video was very interesting. One key point that stood out was how the gentleman believed strongly about marketing. He did not put all of his focus on the product. While the product is important, the marketing was more significant. At one point he was putting 50% of sales back into marketing. It does make since. Businesses have to know how to appeal to customers and understand what is going to make them happy. Up until 2013, my employer did not have a huge marketing plan. A lot of our business was from word of mouth, but there came a point where we were sort of stagnate. We were not able to compete with the bigger competitors. We put a lot of money into marketing in the form of brochures, marketing package, and website. Over the last two years, business has more than doubled
5-
I have to answer these questions for my professor.
Please use your own
words to answer these questions.
o
1
-
How has technology affected marketing? What types of new technologies are
organizations u.
The document discusses electronic marketing mix strategies. It outlines the 7 key elements of an e-marketing strategy: situation analysis, strategic planning, objectives, marketing strategy, implementation plan, budget, and success evaluation. It then provides tips for an effective internet marketing strategy, including web promotion, search engine optimization, email marketing, and blogging. Finally, it defines the marketing mix and discusses the 4Ps (product, price, place, promotion), 7Ps (adding people, process, physical evidence), and 4Cs (cost, consumer wants/needs, communication, convenience) frameworks.
BUS201Assignment Marketing Plan, Part 4Assignment Market.docxrobert345678
BUS201
Assignment: Marketing Plan, Part 4
Assignment: Marketing Plan, Part 4
Due Friday Dec 09 by 11:59pm
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.
When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue will you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the us.
IntroductionFacebook wishes to introduce a new type of ser.docxnormanibarber20063
Introduction
Facebook wishes to introduce a new type of service in the market that centers on the company’s data collecting abilities and its large-scale database of active users. The new service predicts the consumers’ food demands in real time and responds to them by letting consumers order food directly from the Facebook website. The new service to edge out competitors and branding is important. Facebook needs a communication plan to highlight details of how Facebook will advertise the new product to consumers and types of media to use. History shows us doing an excellent service is just one part of ensuring success, proper marketing ensures users are aware of the value the product adds to their lives and that they can get the service whenever they demand it (Aaker & Biel, 2013).
Situational analysis
The vision behind a new product Facebook plans to roll out is to use its analytical capabilities and database to introduce a service that predicts the demand of consumers and reacts to them. The mission of the new product is to serve the needs of all users using the data provided to Facebook. Facebook analyses this data and uses it to predict what a consumer may require in the future. The strategic objectives behind the new product are too perfect Facebook’s analytics system to perfectly predict consumer demand. Another strategic goal is to diversity Facebook’s income stream in a market nearing capacity. The values of the new services are quality, convenience, and price.
Graph 1: Facebook is overly dependent on advertising and needs to diversify its revenue stream
Facebook already has an iconic brand image all over the world compared to other food delivery companies; this gives Facebook an advantage, as customers are more likely to order from a recognized company.
Despite the strengths, a weakness Facebook has is that it lacks experience in the food delivery business; Facebook has to invest large sums of money to create a delivery system that can meet customer demand efficiently.
Facebook’s competitors have strengths and weaknesses; one strength of Facebook’s competitors is they have vastly more experience in the food delivery. Companies such as Dominoes’ Pizza have perfected the delivery system which delivers Pizza within minutes of ordering; it took plenty of trial and error to reach this level of efficiency (Reisinger & Grohs, 2014). Facebook will work harder than its competitors do to achieve the same degree of efficiency. One weakness of the competitors is they do not have Facebook’s unique insight into the market. Facebook can see shifting consumer demand in real time and capitalize on it.
Product promotion and price strategies
The success of the new product depends on how Facebook can brand and market to the consumer. Facebook has to build a brand identity. Ideally, Facebook would like consumers to associate the new service with convenience and quality; this takes careful advertising and delivery of service. In creating i.
A marketing plan outlines a business's overall marketing strategy, including goals, target markets, channels, messaging, and budget. It provides a roadmap for entrepreneurs and helps bankers assess businesses. The plan identifies target markets, sets goals and objectives, allocates resources effectively, and enables measuring success. It should be clear, concise, aligned with business goals, based on market research, realistic, define the target audience clearly, be creative, budget conscious, and flexible.
Visual Communication Planner: Communication made easyGabriele Carboni
Please refer to the v 3.0 slides.
Communication strategy doesn’t have to be complicated. Analyse, outline & create a visual plan of your web communication strategy with our free download
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
TitleABC123 Version X1Marketing Plan Outline and Time.docxjuliennehar
Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
MKT/571 Version 10
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in Week 1. You may select an existing type of product or service or a new product or service but it must be global or multi-regional. Once you have selected your product or service, you must define the size and type of company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution meth ...
A marketing plan should outline goals and strategies for the coming period. It explains past marketing performance and the external market context. The plan sets targets, budgets, accountability measures and deadlines. It involves defining the business, analyzing strengths/weaknesses/opportunities/threats, targeting customers, competing effectively, forecasting sales, allocating budgets, integrating communication channels, identifying sales methods, tracking activities, and evaluating progress. Developing a thorough marketing plan guides a business's strategic direction.
Managing Marketing Processes_Marketing Plan AssignmentRobin Teigland
Marketing Plan Assignment for the Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
DiscussionChoose a problem or issue that you would like to resolDustiBuckner14
Discussion
Choose a problem or issue that you would like to resolve. Of course, only share what you are comfortable sharing. Address the following items about your problem or issue:
1. Describe a problem/issue.
2. As a solution-focused therapist treating a client with this same issue, describe what techniques you would use.
3. Describe possible goals for this client.
4. Describe possible interventions for this client.
5. Identify the possible outcome with this client.
Please include in your answer some of the following "solution-focused therapy" terminology: alternative story, coauthoring a new story, deconstruction, dominant story, exception questions, externalizing conversations, miracle question, not-knowing position, problem-saturated story, re-authoring, scaling questions, storied lives, problem talk, change talk, narrative letters.
MARKETING MIX 1
Marketing Mix: Energy Drink
Anthony Bahlman
UMG
MKTU/605
05/29/2022
MARKETING MIX 2
Marketing Mix Description
Product
The company maintains a simple product mix. The company has established different
flavors for the energy drink to ensure that they suit the customer needs and tastes. Some of the
flavors that will include cranberry, coconut, blueberry, and kiwi. Due to the growing need for
having sugar-free drinks among the millennials has led to the introduction of the sugar-free energy
drink. The energy drink will be packaged in a bottle that is white with a combination of blue color
and a sparking image to show that the drink is bursting with energy. The container will be
cylindrical with the brand name written horizontally in sparkling red color.
Pricing
The energy drink is a new product in town. Therefore, the pricing strategy that will be used
is market skimming. The company wants to ensure that the investments are recovered in the
shortest time possible before there are more imitations and the rise in the price competition. Thus,
enforcing the brand position as a unique healthy product will require the prices of the new product
to stay higher than the competitors (Rajavi et al., 2019). The price will however, be set at a
reasonable level and be realistic to ensure it adds value to the consumers. The company will also
use special pricing methods and tactics to ensure it stimulates purchases. The use of discounts for
bulk purchases is meant to enhance purchases in high quantities. The company will also use
discrimination tactics to ensure the prices are lower for some customer segments such as the
students in colleges, sports centers, bars, and restaurants.
Promotion
The company will use push promotional strategies to ensure the energy drink reaches a
greater market. This is a strategy that ensures that the company takes the products to the
MARKETING MIX 3
consumers. The goal of this strategy is to ensure the products are taken directly to the consumers.
The company will thus work with contracting different wholesalers and retai ...
This document provides an overview of the promotional mix and its key elements. It begins with an introduction to the promotional mix and its objectives of informing, persuading and reminding customers. It then discusses the five main elements of the promotional mix: advertising, sales promotion, personal selling, publicity, and direct marketing. For each element, it provides definitions and discusses their key characteristics. It emphasizes that the promotional mix should use a balanced combination of these tools to effectively communicate with target audiences.
The document provides information about marketing, marketing strategy, and the marketing mix. It discusses key concepts in marketing including the marketing concept, relationship marketing, and the 4Ps of the marketing mix: product, price, place, and promotion. It also discusses marketing strategy, explaining it as a process to concentrate resources on optimal opportunities to increase sales and achieve competitive advantage. The marketing mix and external/internal environmental scans are important parts of developing a marketing strategy. The document then focuses on describing each element of the traditional 4Ps marketing mix model: product, price, place, and promotion.
MKT574 WK1 Assignment Concepts and Applications WorksheetWorksIlonaThornburg83
MKT/574 WK1 Assignment: Concepts and Applications Worksheet
Worksheet
Name:
Question
Answer
Application
Citation
What is marketing?
Marketing is a process through which an organization engages the target market to build strong relationships and, in return, get sales.
It involves the promotion and selling of products or services and will involve much research and then advertising.
The marketing department in the company implements this.
Several strategies can be applied: social media marketing, email marketing, conversational marketing, TV advertising, and direct selling.
(Blythe & Martin, 2019)
What are common misconceptions of marketing?
Marketing misconceptions are wrong thoughts that people have about how to approach marketing. The following are some examples:
1. Small businesses do not need marketing-this misconception leads many small businesses to fail.
2. The marketing plan only involves advertising-this is not true because marketing plans do not only use the traditional advertising strategies today.
3. A business does not need to market to existing customers-this is a severe misconception because keeping customers involves keeping them engaged or through.
Having marketing misconceptions costs the business because it fails to fully take advantage of marketing strategies that can help to bring in more customers and keep the loyalty of the existing customers.
An example will be a scenario where the business fails to advertise because it feels that it has enough customers.
(Pride & Ferrell, 2021)
What role do value and exchange play in marketing?
Value is the difference between what the customer perceives to be the product's benefit and the product's cost compared with other products. It plays a critical role in determining the worth of the product being provided in the market.
Exchange is what happens when people trade products or services. The role of the exchange is to provide utility which means that the product the company is selling should be less in value than the benefits.
Value and exchange result in profit for the business.
Value and exchange provide a means for a company to determine the best marketing strategies and set the correct prices. The goal is to ensure that the company can gain profits throughout the whole process.
(Wood, 2016)
What is the marketing mix? [Hint: 4Ps]
The marketing mix can be considered the tactics that any business uses to promote its product(s) or service(s) in the market.
It is centered around the 4P's: price, place and promotion of the product or service. These 4P's interact significantly with each other and, they are usually limited in different ways by both internal and external issues.
The marketing mix is necessary to help companies identify what the customers want, how the product or service they are producing meets that need, how it is perceived in the market, and the competitive advantage compared to competitors.
The marketing mix is a marketing tool that determines the specific aspects t ...
MBA 5501, Advanced Marketing 1 Course Description .docxARIV4
MBA 5501, Advanced Marketing 1
Course Description
An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and
analysis, market position, competition, and public policy environment related to marketing activities.
Course eTextbook
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Boston, MA: Prentice Hall.
Course Learning Outcomes
Upon completion of this course, students should be able to:
1. Explain both the marketing concept and the holistic marketing concept.
2. Analyze the macroenvironments as related to the marketing process.
3. Illustrate the use of marketing research and the forecasting of demand.
4. Describe the development of customer value, satisfaction, and loyalty.
5. Explain the use of customer relationship management in cultivating customer relationships.
6. Illustrate the consumer buying process and the organizational buying process.
7. Illustrate market segmentation, market targeting, and brand equity.
8. Describe positioning and differentiation strategies.
9. Illustrate the development of product strategy and explain competitive strategies.
10. Explain the marketing strategies for service companies.
11. Identify and explain the various pricing strategies.
12. Describe the management of the retail and wholesale business.
13. Classify the management of advertising, sales promotion, events, and public relations.
14. Identify and explain direct marketing and personal selling.
15. Outline and describe new product development.
Credits
Upon completion of this course, the students will earn three (3) hours of college credit.
Course Structure
1. Study Guide: Each unit contains a Study Guide that provides students with the learning outcomes, unit lesson,
required reading assignments, and supplemental resources.
2. Learning Outcomes: Each unit contains Learning Outcomes that specify the measurable skills and knowledge
students should gain upon completion of the unit.
3. Unit Lesson: Each unit contains a Unit Lesson, which discusses lesson material.
4. Reading Assignments: Each unit contains Reading Assignments from one or more chapters from the textbook.
5. Suggested Reading: Suggested Readings are listed in the study guides for Units IV and VI-VIII. Students are
encouraged to read the resources listed if the opportunity arises, but they will not be tested on their knowledge of
the Suggested Readings.
6. Unit Assignments: Students are required to submit for grading Unit Assignments in Units II, IV, VI, and VIII.
Specific information and instructions regarding these assignments are provided below. Grading rubrics are
included with each assignment. Specific information about accessing these rubrics is provided below.
MBA 5501, Advanced Marketing
Course Syllabus
MBA 5501, Advanced Marketing 2
7. Participation-Discussion Assignment: Those students who will be attending the classe ...
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxjackiewalcutt
Bowen Family Theory and Therapy
1.Consider Bowen’s notion that people seek out partners with identical levels of differentiation of self. Do you think this is true? Why might people marry partners at similar levels of differentiation? According to Bowen, Why would a mismatch fail?
Bowen Family Theory and Therapy
2.You should have completed or may be in the process of completing your Genogram, however, please discuss either Multigenerational Transmission Process, Emotional Cutoff, Sibling Position or Societal Emotional Process as it pertains to you and your family. Provide examples.
Assignment Objectives for Unit 5:
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.
· Describe the new product or service.
· Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).
· Marketing objectives include goals for sales, profits, market share (as examples)
· Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
· State the features of your product/service. Show how it's innov.
This document provides an overview of developing a full-funnel marketing strategy for B2B companies. It discusses that prospects now research solutions online for a considerable time before contacting vendors. It then outlines the three levels of the marketing funnel: top-funnel focuses on brand awareness; mid-funnel focuses on content engagement and education; and bottom-funnel focuses on lead generation and sales conversions. The document emphasizes using a diverse set of marketing programs that target prospects throughout the entire funnel, not just one part, in order to guide them from awareness to purchase.
1 IHP 510 Final Project Guidelines and Rubric Ov.docxjeremylockett77
1
IHP 510 Final Project Guidelines and Rubric
Overview
Healthcare marketing is a multidisciplinary area of public health practice. This approach draws from traditional marketing theories and principles, adding
evidence-based strategies focused on prevention, intervention, and health promotion. It involves the creation, communication, and delivery of health
information to diverse populations. As a healthcare professional, you will be asked to participate in the marketing process, and, as you will learn throughout the
course, there are various elements of a healthcare marketing plan.
The final project for this course is the creation of a marketing and communication plan. The final product represents an authentic demonstration of competency
because when working in a management position at a healthcare organization, you could be involved in selecting or creating a healthcare marketing plan. The
project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine.
In this assignment, you will demonstrate your mastery of the following course outcomes:
IHP-510-01: Analyze internal and external market factors that impact marketing decisions and strategies in a healthcare setting
IHP-510-02: Evaluate ethical issues considered when creating a healthcare marketing plan for alignment with industry criteria
IHP-510-03: Apply fundamental principles of strategic marketing to healthcare organization strategic planning that align to organizational mission and
goals
IHP-510-04: Evaluate strategic marketing methods used in a marketing plan for their potential to reach specific healthcare audience demographics
IHP-510-05: Recommend communication strategies for effectively collaborating with internal and external stakeholders in the implementation of
marketing plans
Prompt
For the final project, you will develop a marketing and communication plan for Bellevue Hospital. In your plan, you will analyze the healthcare organization,
propose a new service, and develop marketing strategies for this proposed service and identified target market. In addition, you will develop strategies to
effectively communicate your marketing plan to the internal and external stakeholders, to drive collaboration in the implementation of the plan.
To begin, you will review NYC Health + Hospitals/Bellevue. You will use this organization as the base of your final project. Then, review the Bellevue Community
Needs Assessment (2016). This needs assessment will inform decisions you make in your marketing and communication plan around the service you propose,
your target market, and the marketing strategies you develop.
http://www.nychealthandhospitals.org/bellevue/health-care-services/
https://learn.snhu.edu/d2l/lor/viewer/v ...
The Complete Guide to Create an Effective Digital Marketing Strategy.pdfVidyaMandir5
"The Complete Guide to digital marketing strategy. Learn how to define your goals, identify your customer personas, and select the right growth channels."
Olga Denisova presented 10 marketing lessons from hyper-growth companies. The lessons include: measuring marketing KPIs with business metrics to define growth; establishing a culture of experimentation with regular testing; building an ROI-driven budget model with separate budgets for lead generation, retention, and tests; aligning marketing priorities across departments; staying aware of industry trends; focusing on the customer journey from demand generation to capturing demand; prioritizing top-performing channels and content; using creative content to stand out; emphasizing social selling and communities; and maintaining a growth mindset.
Know Your Data 1. The ArnetMiner citation dataset (provide.docxDIPESH30
Know Your Data
1. The ArnetMiner citation dataset (provided by arnetminer.org) by year 2012 can be downloaded in
the attached file.
(1) Count the number of authors, venues (conferences/journals), and publications in the datasets.
(2) What are the min, max, Q1, Q3, and median number of publications per author? Can you plot
the histogram for number of publications per author?
(3) What are the min, max, Q1, Q3, and median number of citations per author? Can you plot the
histogram for number of citations received per author?
(4) Please plot the scatter plot between the number of publications vs. the number of citations for
authors who have more than 5 publications.
Classification for Matrix Data
2. Decision Tree
Construct a decision tree for the following training data, where “Edible” is the class we are going to
predict. Information gain is used to select the attributes. Please write down the major steps in the
construction process (you need to show the information gain for each candidate attribute when a new
node is created in the tree).
3. Naïve Bayes
Consider a Naïve Bayes model for spam classification with the vocabulary V = {secret, offer, low, price,
valued, customer, today, dollar, million, sports, is, for, play, healthy, pizza}, where each word in the
vocabulary is considered as a feature, and their values could be either 1 or 0, denoting whether they exist
in one message. We have the messages and labels in the following table:
Messages Class label
Million dollar offer Spam
Secret offer today Spam
Secret is secret Spam
Low price for valued customer non-spam
Play secret sports today non-spam
Sports is healthy non-spam
Low price pizza non-spam
Give the MLEs for the following parameters:𝜃𝑠𝑝𝑎𝑚 = 𝑃(𝐶𝑠𝑝𝑎𝑚 ), 𝜃𝑠𝑒𝑐𝑟𝑒𝑡|𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑒𝑐𝑟𝑒𝑡 = 1|𝐶𝑠𝑝𝑎𝑚 ),
𝜃𝑠𝑒𝑐𝑟𝑒𝑡|𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑒𝑐𝑟𝑒𝑡 = 1|𝐶𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 ), 𝜃𝑠𝑝𝑜𝑟𝑡𝑠|𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑝𝑜𝑟𝑡𝑠 = 1|𝐶𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 ), and 𝜃𝑑𝑜𝑙𝑙𝑎𝑟|𝑠𝑝𝑎𝑚 =
𝑃(𝑑𝑜𝑙𝑙𝑎𝑟 = 1|𝐶𝑠𝑝𝑎𝑚 ).
4. Support Vector Machine
# x1 x2 class
1 2.46 2.59 1
2 3.05 2.87 1
3 1.12 1.64 1
4 0.01 1.44 1
5 2.20 3.04 1
6 0.41 2.04 1
7 0.53 0.77 1
8 1.89 2.64 1
9 -0.39 0.96 1
10 -0.96 0.08 1
11 2.65 -1.33 -1
12 1.57 -1.70 -1
13 3.05 0.01 -1
14 2.66 -1.15 -1
15 4.51 -0.52 -1
16 3.06 -0.82 -1
17 3.16 -0.56 -1
18 2.05 -0.62 -1
19 0.71 -2.47 -1
20 1.63 -0.91 -1
Given 20 data points and their class labels in the above, suppose by solving the dual form of the
quadratic programming of svm, we can derive the α′s for each data point as follows:
α7 = 0.4952
α18 = 0.0459
α20 = 0.4493
Others = 0
(1) Please point out the support vectors in the training points.
(2) Calculate the normal vector of the hyperplane: w
(3) Calculate the bias b, according to b = ∑ (yk − w′xkk:αk≠0 )/Nk , where xk = (xk1, xk2)′ indicate the
support vectors and Nk is the total number of
The document defines key marketing terms and concepts used in developing marketing plans, including:
1) A marketing plan directs a company's marketing efforts by assessing strengths/weaknesses, markets, competition and setting goals.
2) Marketing objectives can focus on satisfying customer needs or increasing sales targets.
3) A marketing strategy outlines how a company will accomplish objectives through its marketing mix.
4) Positioning differentiates a brand based on customer needs.
Social Media and the Modern Impact of InformaticsWrite an es.docxpbilly1
Social Media and the Modern Impact of Informatics
Write an essay addressing each of the following points/questions. Be sure to completely answer all the questions for each number item. There should be three sections, one for each item number below, as well the introduction (heading is the title of the essay) and conclusion paragraphs. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) scholarly citations using APA citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount. Review the rubric criteria for this assignment.
Most people remember the story below that made national headlines. As most Americans have smart phones, tablets, and computers the utilization of social media is common place.
Finley, T. (2017, Sept. 20). Navy hospital removes staffers for calling babies ‘mini Satan’s’ on social media.
Parenting
.
If you were writing a hospital policy on smart phone and social media usage, what should be included in the policy?
What potential ethical and legal liabilities are there for the hospital and employees in the case presented above?
In 2007, Harvard University rescinded admission to 10 students after reviewing their social media post.
Do you feel potential employers, current employers, and colleges have the right to access your social media post? Do you feel employers and universities should make decisions based on your post?
Discuss the relationship between accreditation decisions, reimbursement, quality of care, informatics.
.
Social Media and the global marketplace Web 2.0 Business .docxpbilly1
Social Media and the global marketplace: Web 2.0
Business Models
Readings:
Wirtz, B.W., Schilke, O. and Ullrich, S., 2010. Strategic development of
business models: implications of the Web 2.0 for creating value on the
internet. Long Range Planning, 43(2), pp.272-290.
INB 20009 Managing the Global Marketplace
Lesson plan
• Social Media and digital business models
• Socio-cultural research (Verstehen school of thought)
1) Socio-Cultural Research: The social as capital
2) Socio-Cultural Research: The social as theatre
• Stages of Internationalisation
• A Strategic Approach to Internationalisation: A Traditional Versus a
‘Born-Global’ Approach :
• Implications and recommendations
PART 1
CONCEPTS
A BUSINESS MODEL
• The business model is a holistic management
approach that reflects the fundamental value
creation logic, value creation architecture and the
functioning of a company (Timmers 1998).
• A representation of a firm’s underlying core logic and
strategic choices for creating and capturing value
within a value network (Shafer, S.M., Smith, H.J.
and Linder, J.C., 2005 p.202).
A BUSINESS MODEL…contd
• Porter (1985) distinguishes nine value chain elements. Namely, as
primary elements inbound logistics, operations, outbound logistics,
marketing & sales, service; and as support activities technology
development, procurement, human resource management,
corporate infrastructure.
Components of a business model
Source: (Shafer, S.M., Smith, H.J. and Linder, J.C., 2005 p.202).
The 4C-Net-Business-Model typology
(Wirtz 2000; Wirtz and Lihotzky 2003, p. 522)
• A typology to structure the different business
models on the Internet within the B2C sector.
• Four basic business models are characterised
by different service offerings across Content,
Commerce, Context and Connection.
• The classification is considered as 4C-Net-
Business-Model typology (Wirtz 2000, p. 218).
Content, Commerce, Context and
Connection
• Content-orientated business models are used by firms -
such as The Wall Street Journal Online - that focus on
the collection, selection, compilation, distribution, and/or
presentation of online content.
• Their value proposition is to provide convenient, user-
friendly online access to various types of relevant
content.
Content, Commerce, Context and
Connection
• Commerce-orientated business models focus primarily
on the initiation, negotiation, payment and delivery
aspects of trade transactions using online media.
• Commerce-oriented firms, such as Amazon and Dell,
offer cost-efficient transactions for buyers and sellers of
goods and services.
• Companies focusing on this type of business model use
electronic Internet-based processes to substitute or
support traditional transaction functions and arenas,
creating direct revenue streams in the form of sales
revenues, as well as indirect revenue streams such as
commissions.
Content, Commer.
Social Media and the Boston Marathon Bombings A Case StudyB.docxpbilly1
Social Media and the Boston Marathon Bombings: A Case Study
By:
George Haddow and Kim Haddow
, Posted on: June 4, 2015
As we reach the final stretch of the capital trial of the Boston Marathon bomber, we present this case study on social media that was originally published in the author’s book
Disaster Communications in a Changing Media World
:
Case Study: BPD and Social Media
At 2:49 PM on April 15, 2013 two bombs exploded near the finish line of the annual Boston Marathon killing three people and injuring 264. The first reports about the about the terrorist attack were spread through Twitter and Facebook.
At 2:59 PM the
Boston Globe
tweeted:
“BREAKING NEWS: Two powerful explosions detonated in quick succession right next to the Boston Marathon finish line this afternoon.”
Minutes later, the Boston Police Department confirmed the explosion in a tweet. And in a separate tweet soon after reported:
“22 injured. 2 dead
#tweetfromthebeat
via
@CherylFiandaca
”
According to Topsy, a Twitter analytics company, at around 4:10 p.m. there were more than 300,000 mentions on Twitter of “Boston explosions.” (Stern, 2013) In a second wave of social media, details about the event spread. Media that included photos of blood covering the ground and a six-second Vine video of the actual explosion was circulated, deepening people’s sense of what had happened. Around 4:30 p.m., there were more than 700,000 mentions on Twitter of the “Boston Marathon.” (Stern, 2013)
Even though television was the most widely-used source of information about the bombing and its aftermath, it was social media that shaped the story and the response. While 80% of Americans followed the story on TV according to the Pew Research Center, about half (49%) say they kept up with news and information online or on a mobile device and a quarter of Americans got information about the explosions and the hunt for the bombers on social networking sites such as Facebook and Twitter.
Young Americans in particular kept up-to-date through social media. Slightly more than half (56%) of an 18-to-29 year subgroup polled by Pew got bombing-related news through social networking sites. (Pew Research Center, 2013).
The Boston bombings and the manhunt that followed became the backdrop for the world to witness the transformation – for good and for bad — in news gathering and distribution, and in disaster management and crises communications caused by social media platforms and technology. The Boston Marathon bombings were a watershed, a moment that marked forever the changed role of social media and the fully participatory public in breaking news events and coverage. The
New York Times
wrote:
It is America’s first fully interactive national tragedy of the social media age.” (Kakutani, 2013)
From marathon runners giving their accounts on Facebook, to law enforcement officials using Twitter to give real-time updates and asking for help identifying and capturing the suspects, to th.
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MKT/571 Version 10
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in Week 1. You may select an existing type of product or service or a new product or service but it must be global or multi-regional. Once you have selected your product or service, you must define the size and type of company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution meth ...
A marketing plan should outline goals and strategies for the coming period. It explains past marketing performance and the external market context. The plan sets targets, budgets, accountability measures and deadlines. It involves defining the business, analyzing strengths/weaknesses/opportunities/threats, targeting customers, competing effectively, forecasting sales, allocating budgets, integrating communication channels, identifying sales methods, tracking activities, and evaluating progress. Developing a thorough marketing plan guides a business's strategic direction.
Managing Marketing Processes_Marketing Plan AssignmentRobin Teigland
Marketing Plan Assignment for the Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
DiscussionChoose a problem or issue that you would like to resolDustiBuckner14
Discussion
Choose a problem or issue that you would like to resolve. Of course, only share what you are comfortable sharing. Address the following items about your problem or issue:
1. Describe a problem/issue.
2. As a solution-focused therapist treating a client with this same issue, describe what techniques you would use.
3. Describe possible goals for this client.
4. Describe possible interventions for this client.
5. Identify the possible outcome with this client.
Please include in your answer some of the following "solution-focused therapy" terminology: alternative story, coauthoring a new story, deconstruction, dominant story, exception questions, externalizing conversations, miracle question, not-knowing position, problem-saturated story, re-authoring, scaling questions, storied lives, problem talk, change talk, narrative letters.
MARKETING MIX 1
Marketing Mix: Energy Drink
Anthony Bahlman
UMG
MKTU/605
05/29/2022
MARKETING MIX 2
Marketing Mix Description
Product
The company maintains a simple product mix. The company has established different
flavors for the energy drink to ensure that they suit the customer needs and tastes. Some of the
flavors that will include cranberry, coconut, blueberry, and kiwi. Due to the growing need for
having sugar-free drinks among the millennials has led to the introduction of the sugar-free energy
drink. The energy drink will be packaged in a bottle that is white with a combination of blue color
and a sparking image to show that the drink is bursting with energy. The container will be
cylindrical with the brand name written horizontally in sparkling red color.
Pricing
The energy drink is a new product in town. Therefore, the pricing strategy that will be used
is market skimming. The company wants to ensure that the investments are recovered in the
shortest time possible before there are more imitations and the rise in the price competition. Thus,
enforcing the brand position as a unique healthy product will require the prices of the new product
to stay higher than the competitors (Rajavi et al., 2019). The price will however, be set at a
reasonable level and be realistic to ensure it adds value to the consumers. The company will also
use special pricing methods and tactics to ensure it stimulates purchases. The use of discounts for
bulk purchases is meant to enhance purchases in high quantities. The company will also use
discrimination tactics to ensure the prices are lower for some customer segments such as the
students in colleges, sports centers, bars, and restaurants.
Promotion
The company will use push promotional strategies to ensure the energy drink reaches a
greater market. This is a strategy that ensures that the company takes the products to the
MARKETING MIX 3
consumers. The goal of this strategy is to ensure the products are taken directly to the consumers.
The company will thus work with contracting different wholesalers and retai ...
This document provides an overview of the promotional mix and its key elements. It begins with an introduction to the promotional mix and its objectives of informing, persuading and reminding customers. It then discusses the five main elements of the promotional mix: advertising, sales promotion, personal selling, publicity, and direct marketing. For each element, it provides definitions and discusses their key characteristics. It emphasizes that the promotional mix should use a balanced combination of these tools to effectively communicate with target audiences.
The document provides information about marketing, marketing strategy, and the marketing mix. It discusses key concepts in marketing including the marketing concept, relationship marketing, and the 4Ps of the marketing mix: product, price, place, and promotion. It also discusses marketing strategy, explaining it as a process to concentrate resources on optimal opportunities to increase sales and achieve competitive advantage. The marketing mix and external/internal environmental scans are important parts of developing a marketing strategy. The document then focuses on describing each element of the traditional 4Ps marketing mix model: product, price, place, and promotion.
MKT574 WK1 Assignment Concepts and Applications WorksheetWorksIlonaThornburg83
MKT/574 WK1 Assignment: Concepts and Applications Worksheet
Worksheet
Name:
Question
Answer
Application
Citation
What is marketing?
Marketing is a process through which an organization engages the target market to build strong relationships and, in return, get sales.
It involves the promotion and selling of products or services and will involve much research and then advertising.
The marketing department in the company implements this.
Several strategies can be applied: social media marketing, email marketing, conversational marketing, TV advertising, and direct selling.
(Blythe & Martin, 2019)
What are common misconceptions of marketing?
Marketing misconceptions are wrong thoughts that people have about how to approach marketing. The following are some examples:
1. Small businesses do not need marketing-this misconception leads many small businesses to fail.
2. The marketing plan only involves advertising-this is not true because marketing plans do not only use the traditional advertising strategies today.
3. A business does not need to market to existing customers-this is a severe misconception because keeping customers involves keeping them engaged or through.
Having marketing misconceptions costs the business because it fails to fully take advantage of marketing strategies that can help to bring in more customers and keep the loyalty of the existing customers.
An example will be a scenario where the business fails to advertise because it feels that it has enough customers.
(Pride & Ferrell, 2021)
What role do value and exchange play in marketing?
Value is the difference between what the customer perceives to be the product's benefit and the product's cost compared with other products. It plays a critical role in determining the worth of the product being provided in the market.
Exchange is what happens when people trade products or services. The role of the exchange is to provide utility which means that the product the company is selling should be less in value than the benefits.
Value and exchange result in profit for the business.
Value and exchange provide a means for a company to determine the best marketing strategies and set the correct prices. The goal is to ensure that the company can gain profits throughout the whole process.
(Wood, 2016)
What is the marketing mix? [Hint: 4Ps]
The marketing mix can be considered the tactics that any business uses to promote its product(s) or service(s) in the market.
It is centered around the 4P's: price, place and promotion of the product or service. These 4P's interact significantly with each other and, they are usually limited in different ways by both internal and external issues.
The marketing mix is necessary to help companies identify what the customers want, how the product or service they are producing meets that need, how it is perceived in the market, and the competitive advantage compared to competitors.
The marketing mix is a marketing tool that determines the specific aspects t ...
MBA 5501, Advanced Marketing 1 Course Description .docxARIV4
MBA 5501, Advanced Marketing 1
Course Description
An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and
analysis, market position, competition, and public policy environment related to marketing activities.
Course eTextbook
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Boston, MA: Prentice Hall.
Course Learning Outcomes
Upon completion of this course, students should be able to:
1. Explain both the marketing concept and the holistic marketing concept.
2. Analyze the macroenvironments as related to the marketing process.
3. Illustrate the use of marketing research and the forecasting of demand.
4. Describe the development of customer value, satisfaction, and loyalty.
5. Explain the use of customer relationship management in cultivating customer relationships.
6. Illustrate the consumer buying process and the organizational buying process.
7. Illustrate market segmentation, market targeting, and brand equity.
8. Describe positioning and differentiation strategies.
9. Illustrate the development of product strategy and explain competitive strategies.
10. Explain the marketing strategies for service companies.
11. Identify and explain the various pricing strategies.
12. Describe the management of the retail and wholesale business.
13. Classify the management of advertising, sales promotion, events, and public relations.
14. Identify and explain direct marketing and personal selling.
15. Outline and describe new product development.
Credits
Upon completion of this course, the students will earn three (3) hours of college credit.
Course Structure
1. Study Guide: Each unit contains a Study Guide that provides students with the learning outcomes, unit lesson,
required reading assignments, and supplemental resources.
2. Learning Outcomes: Each unit contains Learning Outcomes that specify the measurable skills and knowledge
students should gain upon completion of the unit.
3. Unit Lesson: Each unit contains a Unit Lesson, which discusses lesson material.
4. Reading Assignments: Each unit contains Reading Assignments from one or more chapters from the textbook.
5. Suggested Reading: Suggested Readings are listed in the study guides for Units IV and VI-VIII. Students are
encouraged to read the resources listed if the opportunity arises, but they will not be tested on their knowledge of
the Suggested Readings.
6. Unit Assignments: Students are required to submit for grading Unit Assignments in Units II, IV, VI, and VIII.
Specific information and instructions regarding these assignments are provided below. Grading rubrics are
included with each assignment. Specific information about accessing these rubrics is provided below.
MBA 5501, Advanced Marketing
Course Syllabus
MBA 5501, Advanced Marketing 2
7. Participation-Discussion Assignment: Those students who will be attending the classe ...
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxjackiewalcutt
Bowen Family Theory and Therapy
1.Consider Bowen’s notion that people seek out partners with identical levels of differentiation of self. Do you think this is true? Why might people marry partners at similar levels of differentiation? According to Bowen, Why would a mismatch fail?
Bowen Family Theory and Therapy
2.You should have completed or may be in the process of completing your Genogram, however, please discuss either Multigenerational Transmission Process, Emotional Cutoff, Sibling Position or Societal Emotional Process as it pertains to you and your family. Provide examples.
Assignment Objectives for Unit 5:
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.
· Describe the new product or service.
· Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).
· Marketing objectives include goals for sales, profits, market share (as examples)
· Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
· State the features of your product/service. Show how it's innov.
This document provides an overview of developing a full-funnel marketing strategy for B2B companies. It discusses that prospects now research solutions online for a considerable time before contacting vendors. It then outlines the three levels of the marketing funnel: top-funnel focuses on brand awareness; mid-funnel focuses on content engagement and education; and bottom-funnel focuses on lead generation and sales conversions. The document emphasizes using a diverse set of marketing programs that target prospects throughout the entire funnel, not just one part, in order to guide them from awareness to purchase.
1 IHP 510 Final Project Guidelines and Rubric Ov.docxjeremylockett77
1
IHP 510 Final Project Guidelines and Rubric
Overview
Healthcare marketing is a multidisciplinary area of public health practice. This approach draws from traditional marketing theories and principles, adding
evidence-based strategies focused on prevention, intervention, and health promotion. It involves the creation, communication, and delivery of health
information to diverse populations. As a healthcare professional, you will be asked to participate in the marketing process, and, as you will learn throughout the
course, there are various elements of a healthcare marketing plan.
The final project for this course is the creation of a marketing and communication plan. The final product represents an authentic demonstration of competency
because when working in a management position at a healthcare organization, you could be involved in selecting or creating a healthcare marketing plan. The
project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine.
In this assignment, you will demonstrate your mastery of the following course outcomes:
IHP-510-01: Analyze internal and external market factors that impact marketing decisions and strategies in a healthcare setting
IHP-510-02: Evaluate ethical issues considered when creating a healthcare marketing plan for alignment with industry criteria
IHP-510-03: Apply fundamental principles of strategic marketing to healthcare organization strategic planning that align to organizational mission and
goals
IHP-510-04: Evaluate strategic marketing methods used in a marketing plan for their potential to reach specific healthcare audience demographics
IHP-510-05: Recommend communication strategies for effectively collaborating with internal and external stakeholders in the implementation of
marketing plans
Prompt
For the final project, you will develop a marketing and communication plan for Bellevue Hospital. In your plan, you will analyze the healthcare organization,
propose a new service, and develop marketing strategies for this proposed service and identified target market. In addition, you will develop strategies to
effectively communicate your marketing plan to the internal and external stakeholders, to drive collaboration in the implementation of the plan.
To begin, you will review NYC Health + Hospitals/Bellevue. You will use this organization as the base of your final project. Then, review the Bellevue Community
Needs Assessment (2016). This needs assessment will inform decisions you make in your marketing and communication plan around the service you propose,
your target market, and the marketing strategies you develop.
http://www.nychealthandhospitals.org/bellevue/health-care-services/
https://learn.snhu.edu/d2l/lor/viewer/v ...
The Complete Guide to Create an Effective Digital Marketing Strategy.pdfVidyaMandir5
"The Complete Guide to digital marketing strategy. Learn how to define your goals, identify your customer personas, and select the right growth channels."
Olga Denisova presented 10 marketing lessons from hyper-growth companies. The lessons include: measuring marketing KPIs with business metrics to define growth; establishing a culture of experimentation with regular testing; building an ROI-driven budget model with separate budgets for lead generation, retention, and tests; aligning marketing priorities across departments; staying aware of industry trends; focusing on the customer journey from demand generation to capturing demand; prioritizing top-performing channels and content; using creative content to stand out; emphasizing social selling and communities; and maintaining a growth mindset.
Know Your Data 1. The ArnetMiner citation dataset (provide.docxDIPESH30
Know Your Data
1. The ArnetMiner citation dataset (provided by arnetminer.org) by year 2012 can be downloaded in
the attached file.
(1) Count the number of authors, venues (conferences/journals), and publications in the datasets.
(2) What are the min, max, Q1, Q3, and median number of publications per author? Can you plot
the histogram for number of publications per author?
(3) What are the min, max, Q1, Q3, and median number of citations per author? Can you plot the
histogram for number of citations received per author?
(4) Please plot the scatter plot between the number of publications vs. the number of citations for
authors who have more than 5 publications.
Classification for Matrix Data
2. Decision Tree
Construct a decision tree for the following training data, where “Edible” is the class we are going to
predict. Information gain is used to select the attributes. Please write down the major steps in the
construction process (you need to show the information gain for each candidate attribute when a new
node is created in the tree).
3. Naïve Bayes
Consider a Naïve Bayes model for spam classification with the vocabulary V = {secret, offer, low, price,
valued, customer, today, dollar, million, sports, is, for, play, healthy, pizza}, where each word in the
vocabulary is considered as a feature, and their values could be either 1 or 0, denoting whether they exist
in one message. We have the messages and labels in the following table:
Messages Class label
Million dollar offer Spam
Secret offer today Spam
Secret is secret Spam
Low price for valued customer non-spam
Play secret sports today non-spam
Sports is healthy non-spam
Low price pizza non-spam
Give the MLEs for the following parameters:𝜃𝑠𝑝𝑎𝑚 = 𝑃(𝐶𝑠𝑝𝑎𝑚 ), 𝜃𝑠𝑒𝑐𝑟𝑒𝑡|𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑒𝑐𝑟𝑒𝑡 = 1|𝐶𝑠𝑝𝑎𝑚 ),
𝜃𝑠𝑒𝑐𝑟𝑒𝑡|𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑒𝑐𝑟𝑒𝑡 = 1|𝐶𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 ), 𝜃𝑠𝑝𝑜𝑟𝑡𝑠|𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 = 𝑃(𝑠𝑝𝑜𝑟𝑡𝑠 = 1|𝐶𝑛𝑜𝑛−𝑠𝑝𝑎𝑚 ), and 𝜃𝑑𝑜𝑙𝑙𝑎𝑟|𝑠𝑝𝑎𝑚 =
𝑃(𝑑𝑜𝑙𝑙𝑎𝑟 = 1|𝐶𝑠𝑝𝑎𝑚 ).
4. Support Vector Machine
# x1 x2 class
1 2.46 2.59 1
2 3.05 2.87 1
3 1.12 1.64 1
4 0.01 1.44 1
5 2.20 3.04 1
6 0.41 2.04 1
7 0.53 0.77 1
8 1.89 2.64 1
9 -0.39 0.96 1
10 -0.96 0.08 1
11 2.65 -1.33 -1
12 1.57 -1.70 -1
13 3.05 0.01 -1
14 2.66 -1.15 -1
15 4.51 -0.52 -1
16 3.06 -0.82 -1
17 3.16 -0.56 -1
18 2.05 -0.62 -1
19 0.71 -2.47 -1
20 1.63 -0.91 -1
Given 20 data points and their class labels in the above, suppose by solving the dual form of the
quadratic programming of svm, we can derive the α′s for each data point as follows:
α7 = 0.4952
α18 = 0.0459
α20 = 0.4493
Others = 0
(1) Please point out the support vectors in the training points.
(2) Calculate the normal vector of the hyperplane: w
(3) Calculate the bias b, according to b = ∑ (yk − w′xkk:αk≠0 )/Nk , where xk = (xk1, xk2)′ indicate the
support vectors and Nk is the total number of
The document defines key marketing terms and concepts used in developing marketing plans, including:
1) A marketing plan directs a company's marketing efforts by assessing strengths/weaknesses, markets, competition and setting goals.
2) Marketing objectives can focus on satisfying customer needs or increasing sales targets.
3) A marketing strategy outlines how a company will accomplish objectives through its marketing mix.
4) Positioning differentiates a brand based on customer needs.
Similar to SNHU Pet Supply Food, Toys, and Supplies for Your Four.docx (19)
Social Media and the Modern Impact of InformaticsWrite an es.docxpbilly1
Social Media and the Modern Impact of Informatics
Write an essay addressing each of the following points/questions. Be sure to completely answer all the questions for each number item. There should be three sections, one for each item number below, as well the introduction (heading is the title of the essay) and conclusion paragraphs. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) scholarly citations using APA citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount. Review the rubric criteria for this assignment.
Most people remember the story below that made national headlines. As most Americans have smart phones, tablets, and computers the utilization of social media is common place.
Finley, T. (2017, Sept. 20). Navy hospital removes staffers for calling babies ‘mini Satan’s’ on social media.
Parenting
.
If you were writing a hospital policy on smart phone and social media usage, what should be included in the policy?
What potential ethical and legal liabilities are there for the hospital and employees in the case presented above?
In 2007, Harvard University rescinded admission to 10 students after reviewing their social media post.
Do you feel potential employers, current employers, and colleges have the right to access your social media post? Do you feel employers and universities should make decisions based on your post?
Discuss the relationship between accreditation decisions, reimbursement, quality of care, informatics.
.
Social Media and the global marketplace Web 2.0 Business .docxpbilly1
Social Media and the global marketplace: Web 2.0
Business Models
Readings:
Wirtz, B.W., Schilke, O. and Ullrich, S., 2010. Strategic development of
business models: implications of the Web 2.0 for creating value on the
internet. Long Range Planning, 43(2), pp.272-290.
INB 20009 Managing the Global Marketplace
Lesson plan
• Social Media and digital business models
• Socio-cultural research (Verstehen school of thought)
1) Socio-Cultural Research: The social as capital
2) Socio-Cultural Research: The social as theatre
• Stages of Internationalisation
• A Strategic Approach to Internationalisation: A Traditional Versus a
‘Born-Global’ Approach :
• Implications and recommendations
PART 1
CONCEPTS
A BUSINESS MODEL
• The business model is a holistic management
approach that reflects the fundamental value
creation logic, value creation architecture and the
functioning of a company (Timmers 1998).
• A representation of a firm’s underlying core logic and
strategic choices for creating and capturing value
within a value network (Shafer, S.M., Smith, H.J.
and Linder, J.C., 2005 p.202).
A BUSINESS MODEL…contd
• Porter (1985) distinguishes nine value chain elements. Namely, as
primary elements inbound logistics, operations, outbound logistics,
marketing & sales, service; and as support activities technology
development, procurement, human resource management,
corporate infrastructure.
Components of a business model
Source: (Shafer, S.M., Smith, H.J. and Linder, J.C., 2005 p.202).
The 4C-Net-Business-Model typology
(Wirtz 2000; Wirtz and Lihotzky 2003, p. 522)
• A typology to structure the different business
models on the Internet within the B2C sector.
• Four basic business models are characterised
by different service offerings across Content,
Commerce, Context and Connection.
• The classification is considered as 4C-Net-
Business-Model typology (Wirtz 2000, p. 218).
Content, Commerce, Context and
Connection
• Content-orientated business models are used by firms -
such as The Wall Street Journal Online - that focus on
the collection, selection, compilation, distribution, and/or
presentation of online content.
• Their value proposition is to provide convenient, user-
friendly online access to various types of relevant
content.
Content, Commerce, Context and
Connection
• Commerce-orientated business models focus primarily
on the initiation, negotiation, payment and delivery
aspects of trade transactions using online media.
• Commerce-oriented firms, such as Amazon and Dell,
offer cost-efficient transactions for buyers and sellers of
goods and services.
• Companies focusing on this type of business model use
electronic Internet-based processes to substitute or
support traditional transaction functions and arenas,
creating direct revenue streams in the form of sales
revenues, as well as indirect revenue streams such as
commissions.
Content, Commer.
Social Media and the Boston Marathon Bombings A Case StudyB.docxpbilly1
Social Media and the Boston Marathon Bombings: A Case Study
By:
George Haddow and Kim Haddow
, Posted on: June 4, 2015
As we reach the final stretch of the capital trial of the Boston Marathon bomber, we present this case study on social media that was originally published in the author’s book
Disaster Communications in a Changing Media World
:
Case Study: BPD and Social Media
At 2:49 PM on April 15, 2013 two bombs exploded near the finish line of the annual Boston Marathon killing three people and injuring 264. The first reports about the about the terrorist attack were spread through Twitter and Facebook.
At 2:59 PM the
Boston Globe
tweeted:
“BREAKING NEWS: Two powerful explosions detonated in quick succession right next to the Boston Marathon finish line this afternoon.”
Minutes later, the Boston Police Department confirmed the explosion in a tweet. And in a separate tweet soon after reported:
“22 injured. 2 dead
#tweetfromthebeat
via
@CherylFiandaca
”
According to Topsy, a Twitter analytics company, at around 4:10 p.m. there were more than 300,000 mentions on Twitter of “Boston explosions.” (Stern, 2013) In a second wave of social media, details about the event spread. Media that included photos of blood covering the ground and a six-second Vine video of the actual explosion was circulated, deepening people’s sense of what had happened. Around 4:30 p.m., there were more than 700,000 mentions on Twitter of the “Boston Marathon.” (Stern, 2013)
Even though television was the most widely-used source of information about the bombing and its aftermath, it was social media that shaped the story and the response. While 80% of Americans followed the story on TV according to the Pew Research Center, about half (49%) say they kept up with news and information online or on a mobile device and a quarter of Americans got information about the explosions and the hunt for the bombers on social networking sites such as Facebook and Twitter.
Young Americans in particular kept up-to-date through social media. Slightly more than half (56%) of an 18-to-29 year subgroup polled by Pew got bombing-related news through social networking sites. (Pew Research Center, 2013).
The Boston bombings and the manhunt that followed became the backdrop for the world to witness the transformation – for good and for bad — in news gathering and distribution, and in disaster management and crises communications caused by social media platforms and technology. The Boston Marathon bombings were a watershed, a moment that marked forever the changed role of social media and the fully participatory public in breaking news events and coverage. The
New York Times
wrote:
It is America’s first fully interactive national tragedy of the social media age.” (Kakutani, 2013)
From marathon runners giving their accounts on Facebook, to law enforcement officials using Twitter to give real-time updates and asking for help identifying and capturing the suspects, to th.
Social media and adolescence, is it good bad When looking at the c.docxpbilly1
Social media and adolescence, is it good? bad? When looking at the current adolescent generation, social media has become an important influencer. How many likes to I have? How many friends do I have? Am I pretty? etc. are common questions that are asked internally. In this chapter, we were introduced to new thinking patterns and concepts related to this developmental stage, such as personal fable, invincibility fable, egocentrism, etc.
For this assignment, address the following,
How does the influence of social media impact concepts like personal fable, invincibility fable, egocentrism, etc.?
What are the benefits to social media? (think about technology as a whole as well)
How can social media and/or technology hinder development during this stage?
.
Social Media - Public Information OfficerOne of the challeng.docxpbilly1
Social Media - Public Information Officer
One of the challenges facing the Public Information Officer (PIO) is social media. Social media is both a friend and foe of emergency agencies.
1. What is the role and responsibilities of the PIO?
2. And what do Twitter, Facebook, and other social media sites mean these days to the PIO?
3. Using the internet or professional journals,
find two articles and post the links to the two articles
. One of these should show how
an emergency agency uses social media in a positive manner, such as to inform and involve the local community being served.
4. The other link should show
how social media was used in an unprofessional manner and made the agency involved look bad in the eyes of the public.
5. Give a one paragraph summary of each link.
400-450 words excluding reference, APA style format and a minimum of 3 references.
.
Social marketing applies commercial marketing strategies to promot.docxpbilly1
The document discusses social marketing strategies for promoting measles, mumps, and rubella (MMR) vaccination among young children in developing countries. It covers key concepts in social marketing like consumer orientation, audience segmentation, communication channels, and process tracking. A social marketing model is presented involving 6 steps: planning strategies, selecting communication channels, generating and pretesting materials, implementation, assessment, and feedback. The overall approach aims to address misgivings about the MMR vaccine and encourage its administration through education and awareness campaigns.
Social Justice and Family Policy Dr. Williams Instructi.docxpbilly1
Social Justice and Family Policy
Dr. Williams
Instructions for the Critical Essay
Utilizing seven to ten outside scholarly sources students are to write critical essays (5-7 pages not
including title and reference pages) documenting an essential issue with regard to the course’s influence
on a policy. Students may also include official and organizational research reports as part of their
allotted references too1. These essays are positional in nature (you’re arguing a stance using scholarly
evidence), and will be written in an academic and scholarly tone. Arguments must be cogent, logical,
and supported by facts (which will come from one’s research). APA citation and reference lists are
required. These essays will be well proof-read before submission. Font: Times New Roman, 12. The
essay should be double-spaced and numbered. Below are instructions regarding the format:
1. The assignment requires a traditional APA title page. Students may assign the essay its own
title, be creative. Again, the title page and references are not counted in the page requirement.
2. The structure of the paper should be sectioned like such:
a. Introduction
b. The Policy (here you will provide an explanation/background of your chosen policy)
c. Corresponding Issue #1
d. Corresponding Issue #2
e. Suggested Policy Change
f. Conclusion
g. References
3. The Introduction should provide a thorough roadmap of where you intend to take the reader;
thus, here you want to establish a clear but brief outline of your policy of choice and the issues
you plan to uncover—leave the rest for folks to see in the essay. This should be no more than a
good thick paragraph.
4. The proceeding pages should be well structured by sections/headings which will correspond to
remaining four points mentioned after the introduction. For example, for a policy one may
choose sentencing, and then his/her two issues may be mass incarceration and reentry (you’d
use those titles as the headings for your sections in the essay, or you can be more creative and
call them something else, but the sections need to be distinct from each other). The
information contained in each respective section will include a meshing together of your
scholarly sources and your understanding of your chosen policy. This part of the essay will
become more refined as one continue to engage in research. Remember, all points/arguments
explained in these pages must be cited and backed by evidence. Your writing should be both
informative and persuasive, which means you should be explaining to your reader the gist of the
1. These are the sources that will give one the statistics he/she would need to describe the scope of the
problem/issue which will be covered in the essay. It is important that the essay has some stats in it to substantiate
all arguments. For instance, for crime stats see .
SOCIAL JUSTICE AND SOCIOLOGYAGENDAS FOR THETWENTY-FIR.docxpbilly1
SOCIAL JUSTICE AND SOCIOLOGY:
AGENDAS FOR THE
TWENTY-FIRST CENTURY
JOE R, FEAGIN
University of Florida
The world's peoples face daunting challenges in the
twenty-first century. While apologists herald the globaliza-
tion of capitalism, many people on our planet experience
recurring economic exploitation, immiseration, and envi-
ronmental crises linked to capitalism's spread. Across the
globe social movements continue to raise the issues of
social justice and democracy. Given the new century's
serious challenges, sociologists need to rediscover their
roots in a sociology committed to social justice, to cultivate and extend the long-
standing "countersystem" approach to research, to encourage greater self-reflection
in sociological analysis, and to re-emphasize the importance ofthe teaching of soci-
ology. Finally, more sociologists should examine the big social questions of this
century, including the issues of economic exploitation, social oppression, and the
looming environmental crises. And, clearly, more sociologists should engage in the
study of alternative social futures, including those of more just and egalitarian soci-
eties. Sociologists need to think deeply and imaginatively about sustainable social
futures and to aid in building better human societies.
WE STAND today at the beginning ofa challenging new century. Like
ASA Presidents before me, I am conscious
of the honor and the responsibility that this
address carries with it, and I feel a special
obligation to speak about the role of sociol-
ogy and sociologists in the twenty-first cen-
tury. As we look forward, let me quote W. E.
B. Du Bois, a pathbreaking U.S. sociologist.
In his last autobiographical statement, Du
Bois (1968) wrote:
Direct correspondence to Joe R. Feagin, De-
partment of Sociology, Box 117330, University
of Florida, Gainesville, FL 32611, (feagin®
ufl.edu). I would like to thank the numerous col-
leagues who made helpful comments on various
drafts of this presidential address. Among these
were Hernan Vera, Sidney Willhelm, Bernice
McNair Barnett, Gideon Sjoherg, Anne Rawls,
Mary Jo Deegan, Michael R. Hill, Patricia
Lengermann, Jill Niebrugge-Brantley, Tony
Orum, William A. Smith, Ben Agger, Karen
Pyke, and Leslie Houts.
[TJoday the contradictions of American civi-
lization are tremendous. Freedom of politi-
cal discussion is difficult; elections are not
free and fair. . . . The greatest power in the
land is not thought or ethics, but wealth. . . .
Present profit is valued higher than future
need. . . . I know the United States. It is my
country and the land of my fathers. It is still
a land of magnificent possibilities. It is still
the home of noble souls and generous
people. But it is selling its birthright. It is
betraying its mighty destiny. (Pp. 418-19)
Today the social contradictions of Ameri-
can and global civilizations are still im-
mense. Many prominent voices tell us that it
is the best of times; other voices insist that it
is the worst of t.
Social Justice Analysis of a Current Issue The effects of the O.docxpbilly1
Social Justice Analysis of a Current Issue: The effects of the Opioid Epidemic in urban communities
the most recent edition of the APA manual).
In 3-4 pages, title and references apply course frameworks to a contentious current social welfare policy issue
.
Social issue - BullyingIdentify and summarize the contemporary s.docxpbilly1
Social issue - Bullying
Identify and summarize the contemporary social issue you selected (Bullying), citing resources to strengthen your summary. Explain what is happening in the issue, and provide a brief history of how the issue began.
**See the attached file for additional questions and instructions on how to answer the questions using PowerPoint **
.
Social InterestA key component of Adlers theory is what he call.docxpbilly1
Social Interest
A key component of Adler's theory is what he calls "social interest." He maintains that social interest is an important criterion for a healthy personality. Adler also talks about inferiority and compensation in his theory of personality.
On the basis of your understanding on "social interest," discuss the following:
Write about a public figure from popular culture, such as politics, movies, or television.
Explain how social interest is or was a factor in his or her personality development.
Explain how factors such as inferiority and compensation are displayed in your subject's personality.
Support your responses with examples. Cite any sources in APA format.
.
Social Interaction AssignmentPurpose To research a social.docxpbilly1
Social Interaction Assignment
Purpose:
To research a social setting and observe social interaction.
Instructions:
Visit an area where you can discretely observe social interaction (i.e., a cafeteria, a restaurant, the mall, a social event, etc.) and complete the summary and analysis below. Before conducting your observation, review the following concepts from your text:
Review the symbolic interaction approach (pages 20-22)
Chapter 5: Socialization
Chapter 6: Social Interaction in Everyday Life
The Activity:
Spend some time (minimum of 15 minutes) quietly observing what is going on and briefly summarize what different persons in the setting were doing.
Summary and Analysis:
Once you have completed your observation and made notes, analyze the patterns of social interaction that you observed and respond to the following:
1) Describe the context for your observation. This includes the location, setting, type of people observed, time of day, day of week length of observation, etc. You may also include any other details you deem relevant.
2) What examples of socialization did you notice? This may include the process of socialization in progress (i.e. a parent encouraging their child to use good table manners) or evidence of the effects of socialization (i.e. waiting politely in a long line).
3) Give at least three examples of each of the following that you observed during your interaction: ascribed status, achieved status, and roles.
4) Describe at least five examples of social exchange that you noticed and discuss the potential impact (helpful, disruptive, etc.) on the individuals involved.
5) What examples of “gendered” interaction did you notice regarding the ways in which women and men are socialized regarding demeanor, uses of space, starting, touching, smiling, and language. Explain whether or not this was consistent with what you learned in chapter 6 (pages 165-166 and 170).
Mechanics:
Assignments must be a minimum of one page, single spaced, typed, standard 8.5x11 page, 1” margins, Times New Roman or Arial 10-12 point font, and include your name/course/assignment title/date.
.
Social Institutions are a part of our everyday life. What is a socia.docxpbilly1
Social Institutions are a part of our everyday life. What is a social institution? How do social institutions effect your life? Write a one-page paper about the micro and macro implications of social institutions that you have read about in this module. What theoretical implications can you uncover? Why do you think it is important to study social institutions?
.
Social Institutions Paper#2 topic is one of those below .docxpbilly1
Social Institutions
Paper#2 topic is one of those below
1. Economy (Topic: Feminization of Poverty)
2. Education (Topics: Inequality (individual and /or structural) or School Violence)
3. The Elderly (Topics: Ageism/Discrimination or Elder Abuse)
.
Social InjusticeInstructionsPlease complete the following s.docxpbilly1
This document provides instructions for a discussion post on social injustice and pop culture. Students are asked to consider how pop culture has promoted social justice by giving specific examples. They are also asked to share a unique example of how pop culture has influenced public opinion to promote equality, justice, acceptance or tolerance. Finally, students are asked whether people with a large pop culture following have an ethical responsibility to promote positive messages, and they must validate their opinions with citations.
Social injustice in educationincluded in my PowerPoint was 1.docxpbilly1
Social injustice in education
included in my PowerPoint was
1. How education affect children poverty
2. how immigrants struggle in education and their mental health
3. LGBTQ how they struggle in education and their mental health
4. The discipline in school like certain rules that are in placed that affect them
needs to be 6 pages and I need at least four references
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Social Injustice, Jack Johnson, pro boxer how did racism influen.docxpbilly1
Social Injustice,
Jack Johnson, pro boxer how did racism influence his professional life.
Muhammad Ali, how did his refusal to go into the army affect his professional career.
Tommy Smith, what happened to him after coming home from the Olympics at the raising his fist.
LeBron James, what has been his influence in today’s society when it pertains to social injustices.
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Social influence is not always negative. In some instances, it may.docxpbilly1
Social influence is not always negative. In some instances, it may be used to promote beneficial behaviors. Are the decisions made by individuals in response to positive social influences more valid than those made in response to negative social influences? Why or why not? [Provide 2 references and 2 intext citations]
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
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advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
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An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
SNHU Pet Supply Food, Toys, and Supplies for Your Four.docx
1. SNHU Pet Supply
Food, Toys, and Supplies for Your Four-Legged Family
Members
SNHU Pet Supply is a large pet-supply company that sells pet
food, toys, and supplies at retail locations
and through an online store. The company is headquartered in
Manchester, New Hampshire, and has 10
other locations in New England. They have also recently begun
partnering with Petco and small retail
stores to sell a selection of their products. They have a robust
website and have recently begun looking
at more integrated marketing strategies.
Their most recent product addition was the new pet food line for
both cats and dogs, made of all-natural
ingredients. Due to the success of this product, SNHU Pet
Supply is launching a new pet toy line. The
new launch will begin in the summer with a pet toy that
encourages cats and dogs to be active and
healthy. The toy is a controlled flying disc that dogs and cats
will love to chase.
About the Product
enough to handle play from large
dogs, and smaller models suited for smaller dogs or cats
2. able, due both to being small and being controlled via
app (larger varieties capable of being
folded for increased portability)
Marketing Strategy
SNHU Pet Supply is interested in growing brand awareness of
the new toy launch and increasing sales
through their online store. This is a recent expansion of the
marketing strategy, which was initially
focused on reaching customers local to retail locations. Up to
this point, the company has focused its
advertising efforts on traditional marketing channels. You
recognize an opportunity to create an
integrated marketing communications campaign that builds on
the traditional marketing base, appeals
to the local community, and incorporates digital marketing and
social media to create a cohesive
marketing message.
While SNHU Pet Supply continues to be active to grow a local
customer base, they see an opportunity
for expansion locally and in the online environment. The
company would like to see this accomplished
through integrating communications to more effectively and
creatively utilize its existing marketing
strategies.
3. To build brand awareness of the product, SNHU Pet Supply has
done the following:
1. Utilized local newspapers for advertising its current products
2. Created a Facebook page to gain an audience via social media
3. Utilized in-store displays to highlight products
4. Built a user-friendly website
An important part of any integrated marketing campaign is
ensuring that a cohesive message is being
communicated across various departments within the company.
SNHU Pet Supply recognizes the
importance of including all of its departments, which include
the following:
concerns)
he website is updated and
working appropriately, addresses
any IT issues that customers may have with the website and/or
ordering products)
forums, and so on)
Marketing Activities
As you begin considering your integrated marketing strategies,
SNHU Pet Supply has recommended
considering how you might implement the following elements:
4. Current Sales Data
The table below depicts the sales data from the previous fiscal
year.
2016 2015 2014
Net Sales $5,690,900 $5,156,875 $4,125,500
Net Income $240,800 $198,300 $119,500
Note that in 2014, SNHU Pet Supply launched their all-natural
pet food Fluffy’s Feast to great success.
This launch yielded an increase of 25% in sales between 2014
and 2015. In 2016, sales broke down as
follows:
All Food Products 55%
Pet Supplies 45%
MGT 311: Logistics ManagementSECOND SEMESTER 2018-
5. 19ASSIGNMENT 2
Course:
MGT322
Student name:
Academic Year
1439-1440 H
Students number:
Semester:
2nd
student grade:
Section:
CRN:
Level of the Mark:
Assignment Regulations:
· This assignment is an individual assignment.
· All students are encouraged to use their own word.
· File should be WORD
· Student must apply Harvard Referencing Style within their
reports.
· A mark of zero will be given for any submission that includes
copying from other resource without referencing it
The Answer should be 3- 4 pages in length including the cover
and appendices, with 1" margins on all sides, double-spacing,
and 12 point font. The cover of the answer should include title,
course code and name, your full name, and your University id
number.
The Answer must follow the outline points below:
· 3PL
· Their Main functions
· Any local example ( IN SAUDI ARABIA )
· Reasons with suitable Examples
6. · Reference
Logistics ManagementASSIGNMENT -2
Critical Thinking
The purpose of this assignment is to identify and apply
Logistics and Supply Chain Management concepts/tools to
suggest logistics performance priorities. To this purpose, you
should review about these companies through secondary
available information. Think about how you can apply the
concepts/tools that you learned in this course.
Logistics outsourcing has attracted the attention of lots of
industrialist in recent years. As firms enlarge their global reach,
they often find that they need to reconsider their internal
capabilities in managing the global supply chain. (Trent &
Roberts, 2009) commented that many cases firms decide to
outsource this function in whole or in part to agents or 3PL
(third party logistics) firms.
Using this concept of 3PL you should answer the following
questions by taking any Saudi company or any Multinational
company.
Question:
1. What are 3PL firms?
2. Assess the reasons for using third party logistics service in
Saudi Arabia? Using examples, Explain 3. Reasons why third
party logistics arrangement are not always successful?
7. MKT 229 Final Project Guidelines and Rubric
Overview
In today’s fast-paced society, integrated marketing
communications (IMC) is the key to building authentic
relationships with customers. IMC ensures that a
cohesive message is being communicated to a company’s
intended target audience as well as internal company
stakeholders. Understanding how all marketing
disciplines can work together to communicate a single, unified
message will help you create an engaging experience for
consumers while increasing marketing
opportunities. IMC is not just the responsibility of the
marketing department but a way to unite the company and create
strategies that support company
growth through organized, consistent, and cohesive messaging.
For the final project, you will need to read the final project case
study to understand how SNHU Pet Supply would like to use
integrated marketing in a new
campaign. The case study will provide you with data the
company has compiled and any other information that you will
need to complete a detailed analysis of
the company’s current marketing strategies. You will then
develop an integrated marketing communications plan that you
would recommend to the company.
Throughout the exercise, you will need to consider the
company’s brand, messaging, and strategies that will support an
integrated campaign, as well as how you
will communicate that plan to internal and external
8. stakeholders.
The project is divided into three milestones, which will be
submitted at various points throughout the course to build on
learning experiences and ensure a
quality final submission. Milestones will be submitted in
Modules Two, Four, and Five. You will also complete a peer
review discussion in Module Six as an
opportunity to get feedback before you submit your final project
in Module Seven.
Note: Although worksheets will be provided for Milestones One
and Two, these are intended to be used only as tools to help you
get started. The final project
itself should be submitted in essay format, as noted in the
Guidelines for Submission section.
In this assignment, you will demonstrate your mastery of the
following course outcomes:
organizational goals for supporting growth and promoting a
cohesive brand
propriate communication strategies within the
context of the professional marketing field for communicating a
cohesive message to
intended stakeholders
internal and external environments for communicating the
performance of marketing
campaigns
9. marketing communications program for maximizing marketing
opportunities
-standard ethical and professional standards
for supporting marketing decisions
http://snhu-
media.snhu.edu/files/course_repository/undergraduate/mkt/mkt2
29/mkt229_final_project_case_study.pdf
Prompt
Based on the SNHU Pet Supply case study, develop an
integrated marketing campaign that conveys how you will create
a cohesive marketing message and
communicate that message across three to five marketing
channels as well as your strategy for communicating the
message internally. Your integrated
marketing campaign will also include strategies and tactics for
marketing, and you will discuss what key performance
indicators (KPIs) will be helpful to measure
the success of your campaign.
Specifically, the following critical elements must be addressed:
I. Background and Analysis: In this section, you will introduce
your marketing campaign and its goals. You will also include a
SWOT analysis and target
market analysis in a table format and develop three to five
SMART goals, listed in bulleted format.
10. A. Write a brief executive summary that introduces your
integrated marketing plan to intended stakeholders.
B. Describe the company’s history, background, and how they
position themselves for determining areas for growth.
C. Illustrate the company’s strengths, weaknesses,
opportunities, and threats using a SWOT analysis.
D. Determine how the audience is using media in a target
market analysis that addresses media consumption behaviors of
the intended audience.
E. Create integrated marketing campaign SMART goals that
build on information presented in the target market analysis and
align to strategic
plans.
II. Creative Strategy Statement and Creative Brief: In this
section, you will develop a one-sentence creative strategy
statement and a creative brief that is
organized in four to five questions with responses that indicate
audience perceptions and areas of opportunity.
A. Develop the internally communicated creative strategy
statement for informing the basis of the campaign’s external
message.
B. Develop a creative brief that communicates how the creative
strategy statement will maximize marketing opportunities.
III. Strategies and Tactics: In this section, you will develop
three to five key strategies across different marketing channels
and discuss the tactics that will
support those strategies. List key strategies in bulleted format.
A. Develop key strategies across different marketing channels
11. that will inform your integrated marketing plan based on
campaign goals, and
explain the strategy you will employ on each platform.
B. Recommend specific integrated marketing tactics that
support strategies identified in your SWOT analysis and target
market analysis, and
explain your choices.
C. Describe how your recommended tactics will be applied for
maximizing marketing opportunities.
IV. Key Performance Indicators
A. Identify specific key performance indicators that you will
use for determining the campaign’s success within each
marketing channel
recommended, and explain your choices.
B. Discuss how the identified key performance indicators will
measure success of the campaign based on information from the
target market
analysis.
C. Develop a long-term strategy for communicating the
performance of the marketing campaign to key stakeholders
based on key performance
indicators.
V. Ethical and Professional Practices
12. A. Identify American Marketing Association ethical and
professional standards that apply to your integrated marketing
campaign.
B. Recommend strategies for ensuring compliance with
industry-standard ethical and professional standards.
C. Discuss state and government regulations that should be
considered within your integrated marketing strategy for
ensuring compliance with
industry-standard regulations.
VI. Conclusion: Explain to intended stakeholders how the
company’s future marketing initiatives will benefit from an
integrated marketing strategy based
on the market and strategies recommended.
Milestones
Milestone One: Background and Analysis
In Module Two, you will submit a completed worksheet that
relates to the Background and Analysis section of your final
project. Note that the worksheet is a
tool to guide you as you begin generating ideas for your final
project. In the final project, you will produce a cohesive
integrated marketing plan that will be in
essay format. This milestone will be graded with the Milestone
One Rubric.
Milestone Two: SMART Goals, Creative Strategy Statement,
and Creative Brief
In Module Four, you will submit a completed worksheet that
relates to creating SMART goals and developing your creative
strategy statement and creative brief.
Note that the worksheet is a tool to guide you as you begin
13. generating ideas for your final project. In the final project, you
will produce a cohesive integrated
marketing plan that will be in essay format. This milestone will
be graded with the Milestone Two Rubric.
Milestone Three: Key Performance Indicators
In Module Five, you will submit the portion of your final
project that outlines key performance indicators that you will
use the measure the success of your
integrated marketing campaign. This milestone will be graded
with the Milestone Three Rubric.
Final Submission: Integrated Marketing Communications Plan
In Module Seven, you will submit your final project. It should
be a complete, polished artifact containing all of the critical
elements of the final project. It should
reflect the incorporation of feedback gained throughout the
course. Remember to include Sections V and VI, which are the
only portions that are not addressed
in milestones. This submission will be graded with the Final
Project Rubric.
Deliverables
Milestone Deliverable Module Due Grading
One Background and Analysis Two Graded separately;
Milestone One Rubric
Two SMART Goals, Creative Strategy Statement,
14. and Creative Brief
Four Graded separately; Milestone Two Rubric
Three Key Performance Indicators Five Graded separately;
Milestone Three Rubric
Final Submission: Integrated Marketing
Communications Plan
Seven Graded separately; Final Project Rubric
Final Project Rubric
Guidelines for Submission: Your integrated marketing
communications plan should be 5 to 7 pages in length (in
addition to a cover page and references) and
should follow APA format. Use double spacing, 12-point Times
New Roman font, and one-inch margins. Sources should be
cited according to APA style.
Critical Elements Exemplary (100%) Proficient (85%) Needs
Improvement (55%) Not Evident (0%) Value
Background and
Analysis: Executive
Summary
Meets “Proficient” criteria, and
executive summary makes
cogent connections between
ideas proposed
15. Writes a brief executive
summary that introduces
integrated marketing plan to
intended stakeholders
Writes an executive summary
that introduces integrated
marketing plan, but summary is
verbose or cursory
Does not write an executive
summary that introduces
integrated marketing plan to
intended stakeholders
5.79
Background and
Analysis: Company’s
History, Background,
and Position
Meets “Proficient” criteria, and
description communicates a
unique perspective on the
company’s history and
background and how they
position themselves for
determining areas for growth
Describes the company’s
history, background, and how
they position themselves for
16. determining areas for growth
Describes the company’s
history, background, and how
they position themselves for
determining areas for growth,
but description is cursory or
contains inaccuracies
Does not describe the
company’s history, background,
or how they position themselves
for determining areas for
growth
5.79
Background and
Analysis: SWOT
Analysis
Meets “Proficient” criteria, and
information presented in SWOT
analysis demonstrates a
complex awareness of strengths,
opportunities, weaknesses, and
threats
Illustrates the company’s
strengths, weaknesses,
opportunities, and threats using
a SWOT analysis
Illustrates the company’s
17. strengths, weaknesses,
opportunities, and threats using
a SWOT analysis, but
information presented is missing
key elements or contains
inaccuracies
Does not illustrate the
company’s strengths,
weaknesses, opportunities, and
threats using a SWOT analysis
5.79
Background and
Analysis: Target
Market Analysis
Meets “Proficient” criteria, and
analysis shows sophisticated
awareness of media
consumption behaviors of target
markets
Determines how the audience is
using media in target market
analysis that addresses media
consumption behaviors of the
intended audience
Determines how the audience is
using media in a target market
18. analysis, but information
presented is cursory or lacks
detail
Does not determine how the
audience is using media in a
target market analysis
5.79
Background and
Analysis: SMART
Goals
Meets “Proficient” criteria, and
SMART goals make cogent
connections between target
market analysis, strategic plans,
and campaign goals
Creates integrated marketing
campaign SMART goals that
build on information presented
in the target market analysis and
align to strategic plans
Creates integrated marketing
campaign SMART goals, but
goals are missing key elements
or are illogical
Does not create integrated
marketing campaign SMART
goals
19. 5.79
Creative Strategy
Statement and
Creative Brief:
Creative Strategy
Statement
Meets “Proficient” criteria, and
creative strategy statement
demonstrates expertly applied
communication of the
campaign’s message
Develops the internally
communicated creative strategy
statement for informing the
basis of the campaign’s external
message
Develops the internally
communicated creative strategy
statement, but the creative
strategy statement is illogical in
the context of the campaign or
for internal communication
Does not develop the internally
communicated creative strategy
statement
5.79
20. Creative Strategy
Statement and
Creative Brief: Brief
Meets “Proficient” criteria and
demonstrates keen insight into
how the creative brief will
maximize marketing
opportunities
Develops a creative brief that
communicates how the creative
strategy statement will
maximize marketing
opportunities
Develops a creative brief, but
communication of how the
creative strategy statement will
maximize marketing
opportunities is cursory or
illogical
Does not develop a creative
brief
5.79
Strategies and Tactics:
Key Strategies
Meets “Proficient” criteria, and
explanation of strategy
21. demonstrates a sophisticated
understanding of strategies
across different marketing
channels
Develops key strategies across
different marketing channels
that will inform integrated
marketing plan based on
campaign goals, and explains
the strategy employed on each
platform
Develops key strategies that will
inform integrated marketing
campaign, but strategies are
missing key elements or
explanation is cursory or illogical
Does not develop key strategies 5.79
Strategies and Tactics:
Integrated Marketing
Tactics
Meets “Proficient” criteria, and
recommendations demonstrate
cogent connections between
tactics and strategies identified
in SWOT analysis and target
market analysis
Recommends specific integrated
marketing tactics that support
22. strategies identified in SWOT
analysis and target market
analysis and explains choices
Recommends specific integrated
marketing tactics and explains
choices, but explanation is
illogical, contains inaccuracies,
or is cursory
Does not recommend specific
integrated marketing tactics that
support strategies
5.79
Strategies and Tactics:
Tactics Applied
Meets “Proficient” criteria, and
description of how
recommended tactics will be
applied demonstrates
exceptional insight into
marketing opportunities
Describes how recommended
tactics will be applied for
maximizing marketing
opportunities
Describes how recommended
23. tactics will be applied for
maximizing marketing
opportunities, but response is
cursory or illogical
Does not describe how tactics
will be applied for maximizing
marketing opportunities
5.79
Key Performance
Indicators: Identify
Key Performance
Indicators
Meets “Proficient” criteria, and
explanation demonstrates in-
depth knowledge of marketing
channels and key performance
indicators
Identifies specific key
performance indicators that will
be used for determining the
campaign’s success within each
marketing channel
recommended and explains
choices
Identifies specific key
performance indicators that will
be used for determining the
campaign’s success within each
24. marketing channel and explains
choices, but explanation is
cursory or illogical
Does not identify key
performance indicators for
determining the campaign’s
success
5.79
Key Performance
Indicators: Measure
Success
Meets “Proficient” criteria, and
discussion makes cogent
connections between key
performance indicators and
information from target market
analysis
Discusses how the identified key
performance indicators will
measure the success of the
campaign based on information
from the target market analysis
Discusses how the identified key
performance indicators will
measure the success of the
campaign, but explanation is
cursory or illogical
25. Does not discuss how the
identified key performance
indicators will measure the
success of the campaign
5.79
Key Performance
Indicators:
Communicating
Performance
Meets “Proficient” criteria, and
long-term strategy shows
exceptional insight into key
performance indicators
Develops a long-term strategy
for communicating the
performance of the marketing
campaign to key stakeholders
based on key performance
indicators
Develops a long-term strategy
for communicating the
performance of the marketing
campaign to key stakeholders,
but strategy is not based on key
performance indicators or is
cursory or illogical
Does not develop a long-term
strategy for communicating the
26. performance of the marketing
campaign to key stakeholders
5.79
Ethical and
Professional Practices:
American Marketing
Association
Meets “Proficient” criteria, and
the American Marketing
Association ethical and
professional standards identified
make cogent connections within
integrated marketing campaign
Identifies American Marketing
Association ethical and
professional standards that
apply to integrated marketing
campaign
Identifies American Marketing
Association ethical and
professional standards, but
application to integrated
marketing campaign is illogical
Does not identify American
Marketing Association ethical
and professional standards that
apply to integrated marketing
campaign
27. 5.79
Ethical and
Professional Practices:
Ensuring Compliance
Meets “Proficient” criteria, and
strategies recommended
demonstrate a nuanced
understanding of industry-
standard ethical and
professional standards
Recommends strategies for
ensuring compliance with
industry-standard ethical and
professional standards
Recommends strategies for
ensuring compliance with
industry-standard ethical and
professional standards, but
strategies recommended are
cursory or illogical
Does not recommend strategies
for ensuring compliance with
industry-standard ethical and
professional standards
5.79
28. Ethical and
Professional Practices:
State and
Government
Regulations
Meets “Proficient” criteria and
makes cogent connections
between state and government
regulations and considerations
for integrated marketing
strategy
Discusses state and government
regulations that should be
considered within integrated
marketing strategy for ensuring
compliance with industry-
standard regulations
Discusses state and government
regulations that should be
considered, but discussion of
the connection to integrated
marketing campaign is cursory
or illogical
Does not discuss state and
government regulations that
should be considered for
ensuring compliance with
industry-standard regulations
29. 5.79
Conclusion:
Integrated Marketing
Strategy
Meets “Proficient” criteria, and
explanation demonstrates a
sophisticated awareness of
integrated marketing strategy
and the market
Explains to intended
stakeholders how the
company’s future marketing
initiatives will benefit from an
integrated marketing strategy
based on the market and
strategies recommended
Explains to intended
stakeholders how the
company’s future marketing
initiatives will benefit from an
integrated marketing strategy,
but explanation is cursory or
illogical
Does not explain to intended
stakeholders how the
company’s future marketing
initiatives will benefit from an
integrated marketing strategy
30. 5.79
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy to read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
1.57
Total 100%