The document discusses a Social Marketing Platform, which allows companies to centrally manage multiple social media channels and create consistent brand experiences across the web. It has three main components: Social Relationship Manager to manage social communications from one platform, Social Plug-ins to integrate social features into a company's website, and Social Intelligence for detailed analytics and metrics on social media impact. The platform helps companies strengthen customer relationships and implement a global social media strategy across various channels and online properties.

1. R
Fai business con lo strumento giusto:
SOCIAL MARKETING PLATFORM

2. Evoluzione del web 2.0 PLATFORM
SOCIAL MARKETING
La Social Marketing Platform è una soluzione
utilizzata dalle aziende più innovative e dalle loro
web agency per aumentare la socialità del brand.
Permette di gestire centralmente più canali sociali e
da vita ovunque nel web a conversazioni e scambi
multicanale in un ambiente coerente all’immagine
aziendale.
I TRE ELEMENTI CHE COMPONGONO LA PIATTAFORMA
Social Relationship Manager Social Plug-in Social Intelligence
Gestisci in ottica business qualsiasi Trasporta l’esperienza sociale del Statistiche ed analisi dettagliate
canale di comunicazione sociale, il tuo brand direttamente sul sito web per valutare l’impatto della tua
tutto da un'unica piattaforma creando un’unica realtà integrata comunicazione sociale
(posting, programmazione, filtri, (post, commenti, domande, friends, (interazioni, utenti, inbound, etc.)
cancellazione, etc. ) check-in, 2d barcode, etc.)

3. Evoluzione del web 2.0
SOCIAL RELATIONSHIP MANAGER
Federico Treu
11 June Toscana: Weekend Benessere
at 15:58
Il prossimo weekend ... Vi portiamo nelle colline toscane per divertirsi e rilassarsi tutti insieme fuori
Con Cubeyou Social Relationship Manager potrete rafforzare dalla città! iscrizioni sono aperte ... potete farlo anche qui sotto ...
le relazioni con i vostri clienti e implementare centralmente
una strategia di Social Marketing globale su tutti i Social INFO COMMENT / 20 ASK POST DELETE
Media, sul sito aziendale o su qualsiasi altra pagina web.
View all 7 questions
Carla Bea Fede David Laura Gian Cris
Text Link Photo Video Offer Multimedia
DeCecco
Lable: Abbigliamento x Abbigliamento x Abbigliamento x X 10 June How Companies are Leveraging Social Media
at 11:34
Title: Infographics are visual representations of information, data, or knowledge. They present
complex concepts quickly and clearly, and communicate ideas in an easily understandable
fashion.
Description: This snapshot of how Companies leverage social media - please click the image to see the
full-sized version. Source: panorama.net
20/50 No Photo
Advanced INFO COMMENT / 20 ASK POST DELETE
Tags Abbigliamento x Abbigliamento x Abbigliamento x
View all 6 comments
Link back Wall Post Custom No
Geo position No De Cecco 17 april at 08:20
I think social media marketing is great!
POST DELETE
2011-07-04 07:30 Paris GMT +1 CANCEL
07:30 Paris GMT +1 CANCEL POST + SEND
David Valle 17 april at 08:20 x
Yeah never had so many clients.
Federico Treu POST DELETE
11 June
Corriere della sera INFO COMMENT / 20 ASK POST DELETE
at 15:58
De Cecco 17 april at 08:20 x
Marco Ponti Thank you guys for sharing your thoughts. POST DELETE
11 June
at 15:58
How Companies are Leveraging Social Media INFO COMMENT / 20 ASK POST DELETE
Marco Pisu
11 June INFO COMMENT / 20 ASK POST DELETE
at 15:58
Beautiful Toscana
More Return up More Return up
Social Media supportati: POSTING PROFESSIONALE: INTERAZIONE CENTRALIZZATA:
- Pubblicazione/cancellazione su tutti i Social Media - Gestione commenti e interazione
- Indicizzazione di tutti i contenuti postati (SMO) centralizzata
- Programmazione temporale dei post - Filtraggio e cancellazione contenuti
- Post tagging e gestione storico - Comunicazione multicanale
- Brandizzazione e geolocalizzazione

4. SOCIAL PLUG-IN
Il Social Plug-in di Cubeyou riunisce tutta l’attività sociale connessa al vostro brand in un unico flusso che potrete riorganizzare e 281
filtrare per creare esperienze sociali tematiche e interattive da integrare sul vostro sito web, su tutti i vostri Rich Media Ads distribuiti 326
sulla rete e su qualsiasi applicazione mobile. Cubeyou vi permette non solo di adattare la veste grafica di questo flusso integrandolo
52
con l’immagine aziendale ma, vi da un completo controllo su cosa viene pubblicato e dove. Coca-Cola freestyle team
In the world the best competition
available over Europe to nominate the king
Coca-Cola freestyle team
In the world the best competition
available over Europe to nominate the king
SITO WEB RICH MEDIA ADS
Coca-Cola freestyle team
In the world the best competition
available over Europe to nominate the king
572
Today at 5.35
Social plug in
Today at 5.35
Social plug in Coca-Cola sound beach wave festival!!
Coca-Cola sound beach wave festival!!
Coca-Cola launched Soundwave, an international program that celebrates
Coca-Cola launched Soundwave, an international program that celebrates
music, travel and the thrill ofof new experiences. At the heart of Coca-Cola
music, travel and the thrill new experiences. At the heart of Coca-Cola
352
Soundwave was the spectacular Coca-Cola SoundWave Express, transporting
Soundwave was the spectacular Coca-Cola SoundWave Express, transporting 154
hundreds of Coke prize winners toto one of music festivals and giving them
hundreds of Coke prize winners one of 7 7 music festivals and giving them
the time of their lives. For these lucky ones, Coca-Cola opened the door to the Coca-Cola freestyle team
the time of their lives. For these lucky ones, Coca-Cola opened the door to the
In the world the best competition
magic world of some ofof Europe’s best festivals and mapped the route for the
magic world of some Europe’s best festivals and mapped the route for the available over Europe to nominate the king
ultimate music festival journey.
ultimate music festival journey.
COMMENT
COMMENT QUESTION
QUESTION 281
326
Federico Treu 17 april at 08:20
Federico Treu 17 april at 08:20
52
Im going for sure!
Im going for sure! Coca-Cola freestyle team
In the world the best competition
available over Europe to nominate the king
David Valle 16 april at 13:50
David Valle 16 april at 13:50 Coca-Cola freestyle team
Coca-Cola freestyle team
In the world the best competition
available over Europe to nominate the king
Me too!
Me too! In the world the best competition
available over Europe to nominate the king Coca-Cola freestyle team
In the world the best competition
available over Europe to nominate the king
Marco Pisu
Marco Pisu 15 april at 22:25
15 april at 22:25 572
Who is playing on Friday evenning?
Who is playing on Friday evenning?
Gianluca testa 14 april at 16:20
Gianluca testa 14 april at 16:20
352
II think Rage against the machine
think Rage against the machine 154
54
Coca-Cola freestyle team
In the world the best competition
available over Europe to nominate the king
Martin Luther 13 april at 03:15
Martin Luther 13 april at 03:15
Definetly going.
Definetly going.
Coca-Cola freestyle team
In the world the best competition
available over Europe to nominate the king
COCA-COLA SOUNDWAVE TOUR 2011
COCA-COLA SOUNDWAVE TOUR 2011 54
* Coca-Cola SoundWave – Stockholm, Sweden. Headliner: Avril Lavigne.
* Coca-Cola SoundWave – Stockholm, Sweden. Headliner: Avril Lavigne.
* Eurockéennes – Belfort, France. Headliners: Chemical Brothers,
* Eurockéennes – Belfort, France. Headliners: Chemical Brothers,
Kraftwerk, Royksopp, Nine Inch Nails, Sonic Youth, Queens of Stone Age
Kraftwerk, Royksopp, Nine Inch Nails, Sonic Youth, Queens of Stone Age
and Garbage.
and Garbage.
* Dance Valley – near Amsterdam, The Netherlands. Headliners: Deep
* Dance Valley – near Amsterdam, The Netherlands. Headliners: Deep
Coca-Cola freestyle team
In the world the best competition
available over Europe to nominate the king
Dish, Paul van Dyk, Seb Fontaine, Carl Cox, Sasha, Nick Warren, Deep
Dish, Paul van Dyk, Seb Fontaine, Carl Cox, Sasha, Nick Warren, Deep
46
Coffee aficionado special package.
Coca-Cola freestyle team
Do you love coffee? Now you can buy our special package
Dish, Paul van Dyk and Seb Fontaine.
Dish, Paul van Dyk and Seb Fontaine. with more than 10 types of delicaties from all around the
* Festival Internacional de Benicàssim (FIB) – near Valencia, Spain. In the world the best competition COMMENT / 20 ASK
* Festival Internacional de Benicàssim (FIB) – near Valencia, Spain. available over Europe to nominate the king
Watch promo video
Headliners: Oasis, Milo, Keane, Underworld, Basement Jaxx, Nick Cave &
Headliners: Oasis, Milo, Keane, Underworld, Basement Jaxx, Nick Cave & 46 View all 6 comments
Watch promo video Coffee aficionado special package.
x
The Bad Seeds and Kasabian.
Federico Treu 17 april at 08:20 Reply
The Bad Seeds and Kasabian.
BlabkdfgsdhidsbiadbnfsdjbnfksdjcnsdkvfhnsdcsecsdcsBlabkdfg sdhidsbiadbn
Do you love coffee? Now you can buy our special package
David Valle 17 april at 08:20 Reply x
Coca-Cola freestyle team
In the world the best competition BlabkdfgsdhidsbiadbnfsdjbnfksdjcnsdkvfhnsdcsecsdcsBlabkdfg sdhidsbiadbn
available over Europe to nominate the king
with more than 10 types of delicaties from all around the
De Cecco 17 april at 08:20 Reply x
BlabkdfgsdhidsbiadbnfsdjbnfksdjcnsdkvfhnsdcsecsdcsBlabkdfg sdhidsbiadbn
Wed at 5.35
Wed at 5.35
MOBILE APP
COMMENT / 20 ASK
Coca-Cola collectors club.
Coca-Cola collectors club. View all 6 comments 120
CHECKINS
Virtually every month you'll nd either a regional or national Coca-Cola
Virtually every month you'll nd either a regional or national Coca-Cola
Collectors Club event to attend. From large events like Springtime in Atlanta© Federico Treu 17 april at 08:20 Reply x
Collectors Club event to attend. From large events like Springtime in Atlanta©
to The Great Get Together in Las Vegas, we've got a convention for you. Every BlabkdfgsdhidsbiadbnfsdjbnfksdjcnsdkvfhnsdcsecsdcsBlabkdfg sdhidsbiadbn
to The Great Get Together in Las Vegas, we've got a convention for you. Every
event sponsored by the Club is a family event. The main purpose of our events
event sponsored by the Club is a family event. The main purpose of our events
is to buy, sell and trade Coca-Cola® collectibles. Sure, you'll see banquets, a fun x
game buy, sell and trade Coca-Cola® collectibles. or theme ofsee banquets, a fun
is to night and events that relate to the location Sure, you'll the event, but David Valle 17 april at 08:20 Reply
Coca-Cola freestyle team
you'll also seeand events that relate to the location or theme of the event, but
game night some serious collecting. In the world the best competition BlabkdfgsdhidsbiadbnfsdjbnfksdjcnsdkvfhnsdcsecsdcsBlabkdfg sdhidsbiadbn
available over Europe to nominate the king
you'll also see some serious collecting.
COMMENT QUESTION De Cecco 17 april at 08:20 Reply x
COMMENT QUESTION
BlabkdfgsdhidsbiadbnfsdjbnfksdjcnsdkvfhnsdcsecsdcsBlabkdfg sdhidsbiadbn
Fred Martins 20 april at 08:20
Got a big surf20 april at 08:20
Fred Martins board. Pretty!
Got a big surf board. Pretty!
Frank Pris 18 april at 03:15 Fred Martins 20 april at 08:20
Wow that’s 18cool one.
Frank Pris a april at 03:15 Got a big surf board. Pretty!
Wow that’s a cool one.
Fred Martins 20 april at 08:20
David Sullivan 17 april at 14:3 Got a big surf board. Pretty!
David Sullivan 17 april at 14:3
Where can I get one too?
Where can I get one too? Frank Pris 18 april at 03:15
Wow that’s a cool one.
120
CHECKINS
David Sullivan 17 april at 14:3
Where can I get one too?
FUNZIONALITÀ:
- Flussi sociali consolidati e filtrati - Completa customizzazione grafica e funzionale
- Interazioni sincronizzate con tutti i Social Media - Interazione con gli utenti (pubblica e privata)
- Controllo dei post e dei commenti condivisi

5. SOCIAL INTELLIGENCE
Interaction People Sources From: 12/03/2011 to: 12/03/2011 Interaction People Sources From: 12/03/2011 to: 12/03/2011
Total visits Total page visits Total 2D scans Total check in Top contributors Likes Comment Question Top Comments
6578 1250 250 150 Maria 300 300 300 It’s so good!
Gianluca 200 200 200 I like it!
Total visits in socials 1500 Mentions Retweet Replay Tweets Followers Clicks
Federico 100 100 100 Do you wanna come?
Traffic source
David 50 50 50 Very nice place!
Mobile - PC Gender and age bracket from facebook
2.0
1.5
1.0
0.5
Download
Top 5 cities
0.0
1 Milan
15-24 25-34 35-44 45-54 55-64 65-74
2 Rome
3 Torino Distribuzione temporale delle visite
ORE GIORNO
Il Social Intelligence è l’unico strumento che fornisce una
4 Firenze
5 Venezia
visione consolidata e al tempo stesso granulare di tutta la
comunicazione sociale. Partendo da una visione complessiva, il Top 5 countries
sistema permette all’azienda di focalizzarsi su specifici canali, 1
2
Italy
Spain
su singole campagne marketing, su linee di prodotto o anche 3 Holland
France
su un post in particolare.
4
5 UK
Download
Notifications See all STATISTICHE INBOUND: Scopri come i Social Media, check-in e 2d barcode
Today at
alimentano il traffico sul tuo sito e sfruttali al meglio.
It’s David Valle’s birthday! x
05:31
STATISTICHE SOCIAL: Le statistiche di tutti i principali Social Media riassunte
David Valle del Barrio commented on your Thu at
10:36 x direttamente sul tuo sito.
picture.
STATISTICHE INTERAZIONE: Conosci quali sono i contenuti più visitati,
Wed at
David Valle checked in your place.
10:36 x commentati e condivisi, nonché l’evoluzione di queste interazioni nel tempo.
Monday at STATISTICHE DEMOGRAFICHE: Conosci chi sono i tuoi utenti, da dove
Mark Spencer checked in your place. x
08:32
vengono, cosa fanno e chi sono i tuoi social supporters/top contributors.

6. Evoluzione del PER 2.0
10 RAGIONI web SCEGLIERE CUBEYOU
Gestire in maniera Incrementare la tua Accrescere le visite e Ottimizzare le risorse, Creare nuove lead per la
professionale e coerente Brand Awareness e il l’affiliazione al tuo sito diminuendo il tempo di vendita anticipando i
la comunicazione su tuo fatturato grazie al incrementando la visibilità gestione e di risposta ed trend, conoscendo i key
tutto il web passaparola generato del tuo brand su tutto il aumentando influencers e rendendoli
dai clienti stessi web efficienza ed interazione parte integrante del
(Social Media, Blog, News) processo comunicativo
Fidelizzare gli utenti, Sviluppare campagne Incrementare interesse Rendere oggetti e luoghi Aumentare l’interazione
trasformando il tempo marketing di successo e redemption dei clienti interattivi e sociali grazie con i clienti migliorando
speso sul tuo sito web in basate su dati e attraverso contenuti all’integrazione, nel la loro percezione e
un’esperienza sociale di risultati in tempo reale multimediali ad alto processo comunicativo, fiducia nei confronti
interazione grazie a statistiche impatto comunicativo di 2d barcode e check-in dell’azienda e dei suoi
dettagliate prodotti