Curriculum Vitae

1. Laura Donaldson SPECIALTIES
Strategic marketing Creative
campaign development and
Marketing and Communications
execution Copywriting for print
and web Project management
Website development Social media
Professional management Brand management
Advertising planning and design
Brisbane, Australia Event management Negotiation and
relationship management
“ I am a passionate, creative and self-motivated marketing professional with 6 years’
experience in a range of marketing communications and management roles. I
have extensive experience developing online and offline campaign initiatives and
coordinating major events - demonstrating my outstanding project management
and communication skills.
I am results-driven, with a proven track record of excellent internal and external
customer service and I have spent the last year managing a small, dynamic
”
marketing team at Imperial College London. I am returning to Brisbane after nearly
two years in London and am now seeking a new challenge, preferably in a busy
and diverse role with scope for growth and creativity.
EDUCATION RECENT EXPERIENCE
2003 - 2005 Bachelor of Business (Advertising > Aug 2011 - June 2012 Commercial Services Marketing
and Public Relations) Manager
Queensland University of Imperial College London
Technology, Brisbane • Strategic marketing planning and brand management
across six departments
COURSES • Managed annual marketing plan and £300k budget
• Managed all online/offline campaign activity by team
• Advised on all internal communication across the
2010 Digital Marketing Strategy department, including reward and recognition projects
AdSchool, Brisbane • Trained and developed supporting staff members
• Managed ongoing SEO projects
2010 Certificate IV in Frontline • Advised on key external projects and developments
Management
Metropolitan South TAFE, Brisbane > Nov 2010 - Aug 2011 Senior Marketing Coordinator
2010 Imperial College London
Certificate in Adobe InDesign CS5
Media Training, London • Development of creative marketing campaigns
• Copy, design and production of marketing materials
2008 Certificate IV in Training and • Planning and coordination of major events
Assessment • Film shoot coordination and production
Metropolitan South TAFE, Brisbane • Digital media strategy across all areas
• Developing, maintaining and updating all websites
• Planning and delivery of email campaigns
GET IN TOUCH WITH ME:
> Jan 2007 - Oct 2010 Marketing and Events Officer
Metropolitan South Institute of
TAFE, Brisbane
P: +44 (0)7541 570 301
• Management of targeted promotional campaigns
• Google Adwords management and maintenance
E: donaldson.lp@gmail.com • Coordination of film and photo shoots
• Major event coordination
• Preparing national award submissions