The document outlines an OMiG presentation on digital and social media marketing that was delivered on March 26th, 2013 at the Harbour Hotel. The presentation covered topics such as the importance of digital marketing, social media platforms like Facebook, Twitter, YouTube and LinkedIn, and provided sample marketing strategies and costs for businesses. Tips were also provided on how small and medium-sized enterprises can effectively utilize social media and digital marketing.
The document discusses digital marketing and social media marketing strategies. It provides an overview of different social media platforms like Facebook, Twitter, LinkedIn, and YouTube and ways companies can utilize each platform as part of an overall digital marketing strategy, including driving traffic, customer service, showcasing products, and more. The document emphasizes the importance of digital marketing and social media engagement.
This document provides an overview of social media marketing and discusses various social media tools. It begins by explaining how social media has changed marketing by allowing businesses to engage customers and build brand loyalty online. It then summarizes the key tools for social media marketing, including social networks, blogs, email marketing, videos, photos and location-based apps. Businesses are advised to listen to customers and only share approved messages to build quality communities.
The document describes how Tourism Australia has created the "World's Biggest Social Media Team" by leveraging user-generated content from millions of fans and followers who share their travel experiences and photos from Australia on social media platforms. Tourism Australia focuses on creating platforms where fans can share stories themselves rather than broadcasting messages, and makes fans the heroes by featuring their content. This approach has helped grow Tourism Australia's social media presence and make Australia a more sought-after travel destination through word-of-mouth recommendations.
The document outlines an agenda for a social media conference. The schedule includes sessions on blogging, maximizing sales through social media, social media optimization, and mobile, social and location based marketing. Additional sections discuss why social media is important for connecting with customers and competitors, and how the rules of engagement have changed in social media where consumers have more control over brand messaging.
wedü seized an opportunity to promote the social media app foursquare in Manchester, NH. In just two weeks, they garnered partnerships with over 50 local businesses, gained 765 Facebook fans for a related event page, and had hundreds check in on foursquare on the designated "Foursquare Day." The event received coverage from local media and showed how wedü's social media strategies could quickly grow awareness of an emerging platform in the city.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
This document discusses the shift from traditional one-way marketing communication to two-way engagement and conversation through social media. It notes that customers now want brands to treat them as friends by providing value and participating in communities. It also suggests that brands focus less on what social media can do for them and more on what they can do for social media communities. Finally, it outlines some of the key elements of a social media communication strategy, including listening, participating, adding value, being peer-level, experimenting, and letting go of traditional controls.
This document summarizes key aspects of social media and online marketing. It discusses how providing shareable social objects can help brands build momentum and become a reference point. Examples of social objects include photos, videos, profiles and documents shared on platforms like Flickr and Wikipedia. The document also emphasizes the importance of listening to conversations on social media through monitoring tools and engaging by contributing valuable content.
The document discusses digital marketing and social media marketing strategies. It provides an overview of different social media platforms like Facebook, Twitter, LinkedIn, and YouTube and ways companies can utilize each platform as part of an overall digital marketing strategy, including driving traffic, customer service, showcasing products, and more. The document emphasizes the importance of digital marketing and social media engagement.
This document provides an overview of social media marketing and discusses various social media tools. It begins by explaining how social media has changed marketing by allowing businesses to engage customers and build brand loyalty online. It then summarizes the key tools for social media marketing, including social networks, blogs, email marketing, videos, photos and location-based apps. Businesses are advised to listen to customers and only share approved messages to build quality communities.
The document describes how Tourism Australia has created the "World's Biggest Social Media Team" by leveraging user-generated content from millions of fans and followers who share their travel experiences and photos from Australia on social media platforms. Tourism Australia focuses on creating platforms where fans can share stories themselves rather than broadcasting messages, and makes fans the heroes by featuring their content. This approach has helped grow Tourism Australia's social media presence and make Australia a more sought-after travel destination through word-of-mouth recommendations.
The document outlines an agenda for a social media conference. The schedule includes sessions on blogging, maximizing sales through social media, social media optimization, and mobile, social and location based marketing. Additional sections discuss why social media is important for connecting with customers and competitors, and how the rules of engagement have changed in social media where consumers have more control over brand messaging.
wedü seized an opportunity to promote the social media app foursquare in Manchester, NH. In just two weeks, they garnered partnerships with over 50 local businesses, gained 765 Facebook fans for a related event page, and had hundreds check in on foursquare on the designated "Foursquare Day." The event received coverage from local media and showed how wedü's social media strategies could quickly grow awareness of an emerging platform in the city.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
This document discusses the shift from traditional one-way marketing communication to two-way engagement and conversation through social media. It notes that customers now want brands to treat them as friends by providing value and participating in communities. It also suggests that brands focus less on what social media can do for them and more on what they can do for social media communities. Finally, it outlines some of the key elements of a social media communication strategy, including listening, participating, adding value, being peer-level, experimenting, and letting go of traditional controls.
This document summarizes key aspects of social media and online marketing. It discusses how providing shareable social objects can help brands build momentum and become a reference point. Examples of social objects include photos, videos, profiles and documents shared on platforms like Flickr and Wikipedia. The document also emphasizes the importance of listening to conversations on social media through monitoring tools and engaging by contributing valuable content.
The document provides an overview of developing an effective social media strategy. It discusses listening to online conversations to understand audiences and competitors. It emphasizes establishing goals and benchmarks, and developing high-quality, relevant content. The strategy involves finding influential bloggers and communities, identifying influencers, and selecting appropriate social media tools to engage audiences and measure results. The overall approach focuses on research, content, and community engagement to achieve business objectives through social media.
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
1) Social media is shifting communication from broadcast to bidirectional and communities will create 25% of content.
2) By 2012, companies are predicted to spend more on word-of-mouth ("conversational media") than traditional media.
3) To succeed, brands must start by asking "what can my brand do for social media communities?" rather than what communities can do for the brand. Providing value to communities will be the new cost of distribution.
The document discusses Facebook marketing and social media messaging. It provides an overview of Vitrue, a social media messaging software company. It outlines the growing importance of social media and Facebook for marketing. It then discusses how Vitrue's platform allows brands to publish targeted content on Facebook to large audiences and engage with customers across multiple platforms and locations. The presentation concludes by discussing future areas of focus like geotargeting, mobile messaging, and leveraging Facebook features like Places, Deals and Open Graph.
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
This document provides an overview of a presentation titled "Conversion vs. Conversation" about tracking a company's impact on social media.
The key points covered in the presentation include:
- Defining conversion and conversation in the context of social media, with conversion referring to measurable goals like leads or purchases and conversation referring to discussions and mentions.
- Discussing different types of content strategies for social media and how to post and promote content.
- Exploring how to generate "earned media" through digital word-of-mouth marketing using tools like Facebook Connect.
- Looking at attribution analytics and how to determine the effectiveness of social media efforts by tracking metrics like traffic sources and campaign codes.
This document summarizes a presentation on social and digital media. It discusses defining social media and provides examples of popular social media tools. It outlines why organizations should engage in social media and provides case studies of successful social media strategies, including how Jeep, Southwest Airlines, and Goodwill have benefitted from social media. The presentation emphasizes that social media allows for conversations and two-way engagement between companies and customers.
The document discusses social networking sites and provides statistics about key players and markets in 2010. It summarizes user numbers, revenues, and rankings of top social networking sites like Facebook, Twitter, Myspace, and LinkedIn. It also provides data on the top social networking markets and sites in India and average time spent on different Indian sites. Finally, it discusses revenue models, an external environment analysis, factors for success, and analyzing competitiveness of social media companies.
The document discusses social media marketing and provides information on various topics related to developing a social media strategy. It includes:
1) An overview of social media as a marketing tool and how it has changed business communications. Various social media tools are described, including networks, blogs, wikis, microblogging and more.
2) A discussion of developing a social media plan, including setting goals, defining audiences, evaluating content, determining messaging and channels, assessing resources, and creating a timeline.
3) An exploration of differences between B2B and B2C social media approaches and how some companies have successfully used social media in both contexts.
4) A section on conducting a social media SWOT
This document discusses using social media for personal branding. It defines branding and marketing, and explains how personal branding is important. Building a personal brand involves discovering your brand, writing a blog, creating a website, integrating social networks like Facebook, Twitter and LinkedIn, and living the brand. Maintaining consistent profiles across networks that showcase your skills, interests and experiences can help you stand out and potentially get higher pay or promotions.
The document discusses IBM's involvement with virtual worlds. It describes how virtual worlds are evolving from early platforms like Second Life that had limitations, to more advanced platforms allowing for collaboration, commerce, education and training. The document provides examples of how IBM is using virtual worlds for recruiting, global events, and creating simulated work environments. It suggests that virtual worlds may change how business is conducted in the future.
Social media marketing is growing rapidly and is key to future marketing success. It involves understanding social networks, applying tactics like content marketing, and creating a social media plan. Content is the most important factor, and should be shared across social networks and search engines. The process involves assessing target demographics and objectives, and using strategies like building networks and online conversations to achieve goals like visibility, traffic and profits.
Uts participant workbook smmp for planet arksuresh sood
This document appears to be a participant workbook for a social media marketing course. It includes a table of contents listing topics such as relationships over technologies, the marketing transition for 2011, social media tools and tactics, listening and monitoring brands, and which platforms are best for own communities. The workbook provides information and instructions to help participants maximize their time during the one-day course and to serve as a foundation for discussion and subsequent actions. It aims to provide a common framework for all participants on social media concepts.
This document provides an overview of social media, defining it as online conversations that include customers, employees, investors, critics, fans and competitors. It notes that social media conversations are organic, complex and speak in a human voice rather than being controlled or having a single message. The document then discusses how social media is influencing people's opinions and decisions and outlines how people are increasingly using social media tools like social networks, blogs, microblogging and photo/video sharing. It concludes by addressing some common myths about social media and noting that effective social media use requires experimenting, listening, being transparent and contributing meaningfully.
An overview of social media january 2013 Bex Lewis
The document provides an overview of social media and discusses blogging in particular. It notes that current trends focus on crowd-sourcing and user-generated content, and that social networking sites have been a major focus since 2004. The document outlines some of the perceived dangers of social media like privacy and security issues but also emphasizes the benefits, such as finding others in one's field and sharing information. It recommends blogging as a way to share reflections and discusses best practices for blog entries as well as free blogging platforms like Blogger, WordPress, and Tumblr.
This document discusses using social media for building relationships between companies and stakeholders. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. Examples are provided of how different companies have implemented aspects of this strategy, such as monitoring conversations, developing policies, identifying influencers to partner with, and measuring results. The importance of transparency, disclosure of relationships, and adhering to FTC guidelines when working with bloggers is also covered.
Social media has fundamentally changed how brands can interact with consumers in an intimate way online. Brands that engage with consumers through social media can achieve an unprecedented level of intimacy compared to traditional offline advertising. Social media offers brands opportunities to be present where audiences spend their time online, at points of influence, and to extend their messaging into user-generated content and interactions within online communities in a way that facilitates discovery.
Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, ...David Brain
The document discusses strategies for telling stories across multiple media channels. It outlines the current media landscape, which includes traditional, hybrid, owned and social media. It emphasizes using insights from search and social media to craft stories that are findable and sharable. The goal is to synchronize content across different platforms so the story is amplified to wide audiences and drives high engagement and conversation.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
This document summarizes a webinar on the convergence of social media and SEO. The webinar featured speakers Liz Strauss, Erez Barak, and Rand Fishkin and addressed topics like how people now spend more time on search and social media, how search engines now factor social metrics like links and likes into rankings, and how marketers need to track both SEO and social media metrics in real time to understand online performance and relationships with customers.
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
The document provides an overview of developing an effective social media strategy. It discusses listening to online conversations to understand audiences and competitors. It emphasizes establishing goals and benchmarks, and developing high-quality, relevant content. The strategy involves finding influential bloggers and communities, identifying influencers, and selecting appropriate social media tools to engage audiences and measure results. The overall approach focuses on research, content, and community engagement to achieve business objectives through social media.
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
1) Social media is shifting communication from broadcast to bidirectional and communities will create 25% of content.
2) By 2012, companies are predicted to spend more on word-of-mouth ("conversational media") than traditional media.
3) To succeed, brands must start by asking "what can my brand do for social media communities?" rather than what communities can do for the brand. Providing value to communities will be the new cost of distribution.
The document discusses Facebook marketing and social media messaging. It provides an overview of Vitrue, a social media messaging software company. It outlines the growing importance of social media and Facebook for marketing. It then discusses how Vitrue's platform allows brands to publish targeted content on Facebook to large audiences and engage with customers across multiple platforms and locations. The presentation concludes by discussing future areas of focus like geotargeting, mobile messaging, and leveraging Facebook features like Places, Deals and Open Graph.
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
This document provides an overview of a presentation titled "Conversion vs. Conversation" about tracking a company's impact on social media.
The key points covered in the presentation include:
- Defining conversion and conversation in the context of social media, with conversion referring to measurable goals like leads or purchases and conversation referring to discussions and mentions.
- Discussing different types of content strategies for social media and how to post and promote content.
- Exploring how to generate "earned media" through digital word-of-mouth marketing using tools like Facebook Connect.
- Looking at attribution analytics and how to determine the effectiveness of social media efforts by tracking metrics like traffic sources and campaign codes.
This document summarizes a presentation on social and digital media. It discusses defining social media and provides examples of popular social media tools. It outlines why organizations should engage in social media and provides case studies of successful social media strategies, including how Jeep, Southwest Airlines, and Goodwill have benefitted from social media. The presentation emphasizes that social media allows for conversations and two-way engagement between companies and customers.
The document discusses social networking sites and provides statistics about key players and markets in 2010. It summarizes user numbers, revenues, and rankings of top social networking sites like Facebook, Twitter, Myspace, and LinkedIn. It also provides data on the top social networking markets and sites in India and average time spent on different Indian sites. Finally, it discusses revenue models, an external environment analysis, factors for success, and analyzing competitiveness of social media companies.
The document discusses social media marketing and provides information on various topics related to developing a social media strategy. It includes:
1) An overview of social media as a marketing tool and how it has changed business communications. Various social media tools are described, including networks, blogs, wikis, microblogging and more.
2) A discussion of developing a social media plan, including setting goals, defining audiences, evaluating content, determining messaging and channels, assessing resources, and creating a timeline.
3) An exploration of differences between B2B and B2C social media approaches and how some companies have successfully used social media in both contexts.
4) A section on conducting a social media SWOT
This document discusses using social media for personal branding. It defines branding and marketing, and explains how personal branding is important. Building a personal brand involves discovering your brand, writing a blog, creating a website, integrating social networks like Facebook, Twitter and LinkedIn, and living the brand. Maintaining consistent profiles across networks that showcase your skills, interests and experiences can help you stand out and potentially get higher pay or promotions.
The document discusses IBM's involvement with virtual worlds. It describes how virtual worlds are evolving from early platforms like Second Life that had limitations, to more advanced platforms allowing for collaboration, commerce, education and training. The document provides examples of how IBM is using virtual worlds for recruiting, global events, and creating simulated work environments. It suggests that virtual worlds may change how business is conducted in the future.
Social media marketing is growing rapidly and is key to future marketing success. It involves understanding social networks, applying tactics like content marketing, and creating a social media plan. Content is the most important factor, and should be shared across social networks and search engines. The process involves assessing target demographics and objectives, and using strategies like building networks and online conversations to achieve goals like visibility, traffic and profits.
Uts participant workbook smmp for planet arksuresh sood
This document appears to be a participant workbook for a social media marketing course. It includes a table of contents listing topics such as relationships over technologies, the marketing transition for 2011, social media tools and tactics, listening and monitoring brands, and which platforms are best for own communities. The workbook provides information and instructions to help participants maximize their time during the one-day course and to serve as a foundation for discussion and subsequent actions. It aims to provide a common framework for all participants on social media concepts.
This document provides an overview of social media, defining it as online conversations that include customers, employees, investors, critics, fans and competitors. It notes that social media conversations are organic, complex and speak in a human voice rather than being controlled or having a single message. The document then discusses how social media is influencing people's opinions and decisions and outlines how people are increasingly using social media tools like social networks, blogs, microblogging and photo/video sharing. It concludes by addressing some common myths about social media and noting that effective social media use requires experimenting, listening, being transparent and contributing meaningfully.
An overview of social media january 2013 Bex Lewis
The document provides an overview of social media and discusses blogging in particular. It notes that current trends focus on crowd-sourcing and user-generated content, and that social networking sites have been a major focus since 2004. The document outlines some of the perceived dangers of social media like privacy and security issues but also emphasizes the benefits, such as finding others in one's field and sharing information. It recommends blogging as a way to share reflections and discusses best practices for blog entries as well as free blogging platforms like Blogger, WordPress, and Tumblr.
This document discusses using social media for building relationships between companies and stakeholders. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. Examples are provided of how different companies have implemented aspects of this strategy, such as monitoring conversations, developing policies, identifying influencers to partner with, and measuring results. The importance of transparency, disclosure of relationships, and adhering to FTC guidelines when working with bloggers is also covered.
Social media has fundamentally changed how brands can interact with consumers in an intimate way online. Brands that engage with consumers through social media can achieve an unprecedented level of intimacy compared to traditional offline advertising. Social media offers brands opportunities to be present where audiences spend their time online, at points of influence, and to extend their messaging into user-generated content and interactions within online communities in a way that facilitates discovery.
Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, ...David Brain
The document discusses strategies for telling stories across multiple media channels. It outlines the current media landscape, which includes traditional, hybrid, owned and social media. It emphasizes using insights from search and social media to craft stories that are findable and sharable. The goal is to synchronize content across different platforms so the story is amplified to wide audiences and drives high engagement and conversation.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
This document summarizes a webinar on the convergence of social media and SEO. The webinar featured speakers Liz Strauss, Erez Barak, and Rand Fishkin and addressed topics like how people now spend more time on search and social media, how search engines now factor social metrics like links and likes into rankings, and how marketers need to track both SEO and social media metrics in real time to understand online performance and relationships with customers.
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
The document provides an overview of online marketing and social media strategies. It discusses the growth of online advertising in Ireland and key drivers such as increased broadband connectivity and time spent online. Social media platforms like Facebook, Twitter, and YouTube are growing rapidly. The document advocates using social media to achieve visibility and consumer trust through quality content, conversations, and word-of-mouth recommendations. Case studies demonstrate how brands have successfully used social media campaigns to boost fan engagement and sales. The document concludes with best practices for effective social media marketing.
이태석 선교사님은 가난하고 소외되었지만 그 누구도 돌아보지도 관심의 대상도 되지 않는 지역에서
예수님의 긍휼한 마음을 가지고 굶주림과 추위에 시달리는 분들을 돌보고 있는 이태석 선교사님 부부를 소개하려고 합니다.
선교사님 부부가 사역하시는 비로비쟌이란 도시는 러시아의 극동지역에 위치한 작은 도시로 러시아 사람들에게도 소외되어진 곳입니다.
특히 이 지역은 사회적 기반시설이 없음으로 인해서 일자리를 얻지 못하는 사람들이 대다수이며, 많은 젊은 사람들이 술과 마약에 노출되어있는 환경의 지역입니다. 또한 겨울에는 -60~-35의 추위에 많은 이들이 난방을 하지 못하는 상황속에서 죽어가는 지역입니다.
이렇게 힘든 상황가운데 한국 선교사님으로는 유일하게 하나님이 이 땅을 향해 주신 마음 하나를 가지고 가난한 이들을 먹이고 입히고 계십니다.
항상 힘든 상황 가운데 주님의 영혼들을 섬기고 계셨지만 이번에 더욱 힘든 상황이 발생되어 여러분에게 도움을 청하고자 이렇게 메일을 드리게 되었습니다.
아래 내용은 이태석 선교사님께서 사역에 필요한 부분들을 보내오신 메일을 일부입니다.
신명기를 보면 "가난한 형제가 너와 함께 거하거든 그 가난한 형제에게 네 마음을 강퍅히 하지 말며 네 손을 움켜 쥐지 말고 반드시 네 손을 그에게 펴서 그 요구하는 대로 쓸 것을 넉넉히 꾸어주라"(신15:7~8) 말씀이 있습니다.
이태석 선교사님께서 자신의 유익을 위한 것이 아니라 하나님께서 긍휼히 여기시고 불쌍히 여기시는 이들을 위해 도움을 요청하신 것입니다.
그냥 다른 이들이 주겠지라고 생각하지 마시고 넉넉한 마음으로 선교사님의 필요를 살피시고 주님이 주시는 마음으로 도와주시길 간곡한 마음으로 부탁 드립니다.
사랑하는 여러분들의 가정과 기업에 주님의 은혜와 축복이 넘쳐나시길, 그리고 그 필요를 넘치도록 채우시길, 긍휼히 여길 자들을 긍휼히 여기는 그 애통한 마음을 주님께서 감찰하시고 그 크신 손으로 수백 배, 수천 배, 수만 배로 보답하시길 기도합니다.
2011-09-09 주님의 마리아들 드림
1. 교회와 쉼터 승합차
•오래 전부터 문제가 있었는데 아예 멈춰버렸습니다.
•쉼터 예배와 비라교회와 우림교회 예배인원 수송에 꼭 필요한 차량입니다.
-2007년도 스타렉스 22,000달러
(따모즈란 러시아 세관세금 – 차량 값 만큼 지불되기 때문에 중고차도 높은 가격)
-동해시에서 블라디보스톡으로 오는 배편이 있기 때문에 배로 수송이 가능합니다.
2. 겨울 방한복 / 옷 /신발 구제 사역
- 한국에서 1년에 한번씩 지원 받는 헌 옷이 올해는 지급될 수 없다는 통보를 받았습니다.
러시아의 겨울은 10월부터 시작인데 벌써부터 사람들이 옷을 받으러 몰려오고 있습니다.
- 러시아의 중고 옷은 중국산인데 비싸 교회가 감당하기 벅찹니다.
차량 헌금 도우실 분들 {차량구매 후원 계좌} 9월까지
•김미선 - 우리은행 1002-844-858611
•KDRF 선교회 – 국민 084001-04-124440
(연말정산이 필요하신 분은 아래로 헌금하여 주시고
메일 부탁 드립니다. sunflower1970@lycos.co.kr )
구제 옷과 신발로 도우실 분들 (겨울을 날 수 있도록 부탁 드립니다)
서울 담당 : 김정민 010-9035-7176 으로 전화 주시고
혹은 동해시에서 아래에 교회주소로
This document discusses the influence of social media in Thailand. It notes that Facebook has nearly 13 million users in Thailand, making it the dominant social media platform. It also provides statistics on Twitter and other social networking sites in Thailand. The document discusses how social media usage increased dramatically during major flooding events, with millions more people and posts on platforms like Facebook. It emphasizes that social media now accounts for 16% of online time, demonstrating its growing influence.
DigitalMe is a Brazilian social media marketing agency that was launched in 2009. It has expertise in developing social media strategies for large clients. DigitalMe stays updated on market trends and focuses on relationship building and generating leads/traffic for clients through social media. In 2011, DigitalMe joined the Lead Media Group, a French-Brazilian online marketing company.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Inside this version of Response Marketing's Pause Project you will find information on how brands can customize websites to increase conversions, Facebook Graph Search’s effect on brands, the benefit of micro-content campaigns (a.k.a. snackable content) when striving for long-term brand exposure, how smartphones affect users in the path-to-purchase, observations on the popularization of real-time marketing and how brands can use it correctly.
Content Marketing: Leveraging print, web and mobile to build brand affinity James Windrow
Details the anatomy of a successful content marketing strategy and provides a case study example of a Fortune 100 financial institution.
This was presented during the Online Marketing Summit in May 2010.
This document outlines 10 top marketing trends for physical security technology businesses in 2009. It discusses focusing marketing efforts on existing customer databases, using virtual events like webinars, incorporating social media, using content marketing, marketing automation, following up on inquiries, the decline of print advertising, sales optimization, installed base marketing, and green initiatives. It advocates for a shift from traditional one-way marketing to more participatory social media engagement and emphasizes video and online communities to facilitate conversations around industry needs and solutions.
This document provides details about setting up a Google AdWords campaign for a social media event called "The Social Conclave" taking place on June 30th, 2015 at Christ University in Bangalore, India. It describes researching the event website and target audience, creating campaigns targeted at different locations, using the keyword planner to generate keywords, the three step process of setting up the campaign including creating ad groups and ad copies, and optimization tactics like adding more ad copies and examining keywords and bids. The goal of the campaign is to generate 500 clicks with a daily budget of Rs. 1,000 spending on average Rs. 5 per click through search and display networks.
The document provides an introduction to social media marketing, discussing how it has changed marketing, the benefits it provides for businesses, examples of successes and failures, the four pillars of social media marketing, and tips for incorporating social media into a business's marketing plan including setting goals and objectives.
Social Networking and Its Role Within Your Marketing Mix 6th jan 2011SRMS
The document discusses the role of social media within marketing and provides guidance on developing an effective social media strategy. It outlines the goals, challenges, and components of a social media campaign, including formatting content, supporting mechanisms, and monitoring progress. The summary emphasizes that an effective social media strategy requires defining goals, targeting the right audience, and committing ongoing time and resources.
This document discusses 12 cornerstones of online advertising:
1. Developing an online strategy and treating your website as a virtual global office
2. Conducting keyword research to understand what phrases people use to find your products and services
3. Using paid search advertising and search engine optimization to increase organic search traffic
4. Implementing email marketing using autoresponders and tracking tools
5. Creating blog content to engage customers and share information
6. Analyzing website traffic and performance using analytics tools
7. Leveraging various online tools to support marketing activities
8. Using social media platforms like Facebook, Twitter and LinkedIn to engage customers
9. Developing helpful content to attract and retain customers
10
The document discusses using social media to a company's advantage, noting that over 50% of Romanians use the internet. It provides tips for effective social media use, including keeping posts short and engaging, and outlines best practices for setting up a Facebook advertising campaign, such as defining goals, targeting audiences, and monitoring results. The trends for 2013 that the document highlights include the importance of relevant content, personalized communication, increased video usage, and a focus on return on investment from social media activities.
This document provides tips for businesses to easily start using social media. It recommends five initial steps: 1) Check what competitors are doing on social media, 2) Listen to what customers say about your business on social media, 3) Be transparent when engaging online as a brand, 4) Link to your social media profiles from your website and other materials, and 5) Spend 15 minutes per day updating your social media profiles and interacting with followers. The overall goal is to raise a brand's awareness and engage customers through candid online conversations.
How to Think Like A Marketer for PublishersOperative
This document discusses how publishers can think more like marketers to increase revenue. It recommends that publishers:
1) Use sophisticated data and segmentation to highly customize messages and offers for audiences.
2) Create engaging applications that encourage social sharing and keep users coming back.
3) Develop unique advertising opportunities that provide value to advertisers and readers, like a teacher's supply list app.
Thinking creatively about audience engagement and relationships, beyond traditional ads, can lead to win-win partnerships where publishers maintain control and monetization.
JCSI Social Media Impact on HR - Workshop PresentationJCSI
Social media has revolutionized how companies recruit talent. Individuals openly share career experiences online, and companies can identify and connect with candidates directly through social networks like Facebook and LinkedIn. The future of recruiting involves developing relationships with candidates over time by listening in online communities, engaging in discussions, and sharing relevant content. This shifts recruiting from advertising to building long-term connections with passive and active candidates.
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This document discusses social media broadcasting and strategies. It provides an example of how a cathedral could broadcast its life, operations, and events on social media. Some key activities that could be broadcast include worship, ministry, heritage, music, repair works, tours, and events. The document recommends storyboarding a social media strategy. It also discusses considerations like budget, personnel needs, setting up social accounts, and choosing tools. It asks if social media broadcasting is worth investing in, and how extensively an organization might implement broadcasting - from basic social updates to full campaigns.
Cornell University School of Hotel Administration Lecture: Events 3.0Elizabeth (Liz) Ngonzi
The document summarizes a presentation about event management in the digital age. It discusses the event lifecycle of planning, marketing, managing, and evaluating events. It provides examples of how Cornell University successfully used digital tools like email, websites, mobile apps, and social media to market two alumni conferences. Finally, it outlines how to curate a professional digital footprint and online brand through search engine optimization, social media, developing an online thought leadership presence, and managing digital profiles and signatures. The overall presentation aimed to provide students with skills to effectively manage and market events using integrated digital tools.
This document discusses digital marketing trends and how Somnio helps clients address them. It summarizes Somnio as an Austin-based digital agency that specializes in integrated digital marketing. Key trends discussed include post-modern content marketing focusing on empathy and integration; the growing role of user-generated content; account-based marketing targeting specific accounts; and the future of artificial intelligence in areas like natural language processing, image analysis, and personalized content. Case studies are presented and Somnio's approach to each trend is described through proposed strategies and creative concepts.
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Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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https://rb.gy/usj1a2
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
1. OMiG Presentation
Date: 26th March 2013
Venue: Harbour Hotel
Wednesday 3 April 2013
2. money for nothing
and your clicks for free...*
how to create real engagement
through social media.
Wednesday 3 April 2013
3. 1. About us
2. The Importance of Digital
3. Social Media Marketing
4. Sample Costings
5. What SME’s can do
6. B2B Marketing
7. Finally, some do’s and don’t’s!
Wednesday 3 April 2013
14. But for both, users find you online
Wednesday 3 April 2013
15. What you can do
The purpose of this digital marketing strategy is to funnel
the various target audiences to very specific and relevant
end goals: to a tangible and measurable call to action.
Email Social Google Advertising
PR
Generate more ‘leads’ at the top Marketing Media PPC (Display, Press etc)
of the sales funnel using a
combination of Display Advertising,
Email, Google PPC, Social Media,
Online PR, Video Advertising, Press
etc.
Use simple techniques to filter and
process these leads more effectively
to generate more quality traffic to
specific areas of the website. (E.g.
targeted/personalised content
leading to dynamic landing pages) Tangible CTA
Wednesday 3 April 2013
16. The Tools to Use
1 2 3 4 5
Revise website Generate content to Launch Google Targeted Email Increase
based on user attract visitor PPC Campaign - Marketing to different opportunities to
analytics, best registrations, e.g. drive target audience groups. generate PR and
practice UX design, white papers, audiences to Build and segment Online PR.
add DLP’s/ guides etc specific areas. databases. Refine
language options. content/communities
6 7 8 9 10
Utilise Blog and Launch Search Targeted Display Promote content to Increase
Social Media Sites Engine Optimisation advertising working relevant audiences - opportunities for
activities with PPC Ads based on crowd-sourcing/
segmented community building
databases from the Network
Wednesday 3 April 2013
17. The Tools to Use
1
2
3
4
Awareness Consideration Engagement Goal
/ Research
AWARENESS: CONSIDERATION: ENGAGEMENT: GOAL:
๏ PPC ๏ Website Redesign ๏ Social Media ๏ Email Marketing
๏ Email Marketing ๏ SEO Campaigns ๏ Social Media
๏ Video Marketing ๏ Video Demo’s ๏ Content ๏ PPC
๏ Blog ๏ Dynamic Landing Pages
๏ Social Media ๏ Calls to action
๏ Site content
๏ Downloadable content
Wednesday 3 April 2013
19. A GUIDING THOUGHT
DON’T INTERRUPT YOUR AUDIENCE
WITH INFORMATION THAT INTERESTS
YOU ONLY
EARN THE RIGHT TO CREATE
COMMUNICATION IDEAS THAT BECOME
WHAT YOUR AUDIENCE IS INTERESTED
IN.
Wednesday 3 April 2013
20. “A brand is no longer what a company says
about its product, it’s what a friend tells a friend”
Make the user engage, share and personalise –
make them your brand ambassadors
Wednesday 3 April 2013
28. Every minute of every day, more than a half-
billion members of Facebook collectively create
almost 1 million photos, wall posts, status
updates, and other bits of content.
Wednesday 3 April 2013
29. Every minute of every day, more than a half-
billion members of Facebook collectively create
almost 1 million photos, wall posts, status
updates, and other bits of content.
Twitter looks tame by comparison - the network
sees more than 125,000 tweets a minute.
Wednesday 3 April 2013
30. Every minute of every day, more than a half-
billion members of Facebook collectively create
almost 1 million photos, wall posts, status
updates, and other bits of content.
Twitter looks tame by comparison - the network
sees more than 125,000 tweets a minute.
YouTube receives more than 48 hours of video
per minute. If you watched video every minute of
your life, you'd get through 10 days' worth of
YouTube uploads.
Wednesday 3 April 2013
31. Word of Mouth - when users
interact with your campaign,
stories linking to your page go
to their friends via news feeds,
driving word-of-mouth to a
wider circle of friends.
Wednesday 3 April 2013
35. Why do people befriend brands?
Wednesday 3 April 2013
36. Importance of Digital Marketing
Marketing Strategy
Twitter
๏ Use it to drive traffic to blog posts/press release
headlines
๏ Tap in to relevant hashtags
๏ Follow popular /noteworthy figures in the industry,
engage them in conversation
๏ Direct traffic to competitions on facebook page/
website
๏ Customer service
๏ Design a skin
๏ Have follow us buttons on site
Wednesday 3 April 2013
37. ImportanceLinked In Marketing
Marketing Strategy
of Digital
๏ Get staff to create profiles and connect
๏ Link from ‘about us’/‘team’ to their linked in
profiles
๏ Create company profile
๏ Join Groups
๏ Connect to people you know - after a sales call,
add them
๏ Fill out company product and services
Wednesday 3 April 2013
38. ImportanceYoutube Marketing
Marketing Strategy
of Digital
๏ Use it to showcase products
๏ To drive traffic to your site
๏ To host videos
๏ Video a customer talking about themselves and
working with you
๏ Customize your web page
๏ Link to youtube from your website, blog etc
Wednesday 3 April 2013
39. Importance of Digital Marketing
Marketing Strategy
Facebook
๏ Create a like page
๏ Get found, promote your stuff, connect, add value
for users
๏ Put links on your website
๏ Encourage people to ‘like’ your page
๏ Custom design tabs, cover photo etc.
๏ Test facebook ads
๏ Drive users to a competition app
Wednesday 3 April 2013
40. Facebook has
2,116,200 Users in Ireland
Strong Reach
2nd Most Trafficked
Website
The advertising
inventory is highly
targeted and cost
effective
Wednesday 3 April 2013
48. Harcourt Shopping Centre’s
In Dec 2011, we launched Christmas campaigns in six shopping centres around the country. Harcourt
Developments portfolio of centres in Ireland include Galway, Laois, Parkway in Limerick, Letterkenny, Dundalk’s
Longwalk and Donaghmede Shopping Centres. The objective was to create an engaging campaign that
would capture the attention of the relevant target market and add value – keeping the centres front of mind at
this key retail period. The campaign was hugely successful, with growth rates of 248% on average across all six
centres.
d to
2000, increase
average
6,000 fans - on
ing
across 6 shopp
centres
Wednesday 3 April 2013
49. Pass the Parcel
A Like Gate to
increase fanbase
Humourous
Questions ensure
the user had an
entertainging user
experience!
Wednesday 3 April 2013
50. Multiplier Mechanic
The users score is multiplied by the number of friends the app is sent to capitalising on the
viral reach potential of facebook.
Wednesday 3 April 2013
51. Harcourt - Share the Love
Following the huge success of the ‘Pass the Parcel’ campaign for all six Harcourt Shopping Centres we
decided to reskin this competition for Valentines Day!
Share In-store
d 18, Posters
790 ti
mes !
Wednesday 3 April 2013
52. Avonmore Peakfresh
We developed the ‘Make and Take to Win’ competition on facebook for Avonmore Peakfresh Milk,
Irelands largest milk brand. The campaigns asks the public to upload their own stylised milk character in
order to enter the competition to be in with a chance to win cash prizes. Users were able to upload
pictures via twitter, facebook, instagram and from their desktop. We are also in the middle of developing
a game for this campaign, where the user will herd glasses of milk in a field using a dog character!
Link: www.facebook.com/AvonmoreMilk
d
5000, increase
to 13,000 fans
Wednesday 3 April 2013
53. Avonmore Peakfresh
Some of the UGC (user generated content) achieved through this campaign!
Wednesday 3 April 2013
57. Abair Leat
Abair Leat is the worlds first social network dedicated to a minority language - Irish. To drive the high
proportion of facebook users to the website we decided we needed to develop an app that would grab
the target markets attention and engage them, using a series of clips from popular movies such as
Toystory, The Kings Speech and Lord of the Rings, we dubbed over clips in Irish with hilarious
consequences! The user was then asked to answer a series of questions, to increase their chances of
winning, users were able to mulltiply their score by sending the app on to freinds, increasing the viral
reach of the campaign vastly.
Link: www.facebook.com/abairleat
0, increased to
5,000 fans
Wednesday 3 April 2013
58. Were you BORN to be a Designer?
To promote BORN Clothing’s fabulous clothing lines and wide range of designers we developed a facebook
competition that would be fun, engaging and above all showcase their range. The ‘Were you BORN a
Designer’ facebook application allows users to create a look from BORN Clothing’s Summer range to be in
with the chance of winning one of many daily prizes – from vouchers to handbags, shoes and clothes.
Wednesday 3 April 2013
74. The Overall Approach
1) Acquire customers
2) Promote Value Proposition
3) Target Buyers
4) Direct them to Content - allow white paper’s to be downloaded
5) Drive Traffic - use targeted emails offering the white paper, plus
google ads and PR
6) Capture Details
Source: www.dohertywhite.com
Wednesday 3 April 2013
76. Value Proposition
๏ Who is this for?
๏ What is the need it addresses?
๏ How do you solve that need/problem?
๏ Is this unique to you?
๏ Your unique capability produces what for me?
๏ What impact will it have? (Money, time saved, benefits...)
๏ Can you give me an example (evidence)?
๏ How long will it take to process order?
๏ What about the obvious alternative (do nothing, competitor
etc)
๏ Is this value proposition sustainable? (is it future proof?)
๏ What results will this produce for me?
Source: www.dohertywhite.com
Wednesday 3 April 2013
77. Your Buyers
Source: www.dohertywhite.com
Wednesday 3 April 2013
79. Importance of Digital Marketing
Customer Acquisition
Marketing Strategy
Email Marketing, Social
Encourage Sales
Media, Direct Mail
Selling Opportunity
SEO, PPC, PR, Value proosition, site Demonstrate Value, Content plan,
Email design, callls to action, product videos, engagement,
Social Media, landing pages, content, don’t let them figure remind customers of the
lead capture, follow up things out alone vale you deliver
Source: www.dohertywhite.com
Wednesday 3 April 2013
81. how to make social media work for you
✓ Offer value - either through engaging content, previews, coupons,
prizes or offers. Recruit through games and daily prizes
✓ Achieve visability - stand out through engaging campaigns, use
popular references - make sure your campaign resonates.
✓ Be conversational - create a tone of voice that cuts through and
engages. It should be a dialogue
✓ Loyalty - build a loyal customer base to leverage organic spread
✓ Resource - be ready to respond to your customers and encourage
them to talk about your brand
✓ Commitment - be ready to make a commitment beyond a
campaign
✓ Integration - know how any other marcomm strategies will
integrate with your social media campaign. Are there other assets
(tools and content) can you leverage?
✓ Measurability - think about how you will measure success
Wednesday 3 April 2013
82. Some common pitfalls
Post too frequently. The recommended number of posts for brands is about 1 – 2 posts per
day
Not engaging with people in comments. Don’t forget that you have to engage with your
fans and respond to them – make sure you reply to people when they have questions, even
stupid ones!
Arguing with your fans. If you have an angry fan, answer unemotionally and drive the
conversation elsewhere
Delete negative comments. Never delete negative comments. Never, almost never...
99.99% never!
Running competitions against the sites rules. Don’t announce winners solely over
Facebook, ensure you have adequate terms and conditions, and a data policy
Not using applications/tabs. The best thing about Facebook is that you can create a
campaign that will drive and boost your community organically.
Sending your fans to your site Only. Sending fans to your site is not the best way of keeping
your community really active and sharing. Communities love videos and pictures, but if you
just send them links to your page only, that won’t do the trick (unless it’s really relevant
content), but always make sure to mix the content.
Not using Facebook landing tabs. Landing tabs are a very important part of your
Facebook page, and can make your page grow 40% faster.
Wednesday 3 April 2013
83. thank you!
Zara Sheerin | Managing Director | Mint Digital
m. +353 86 84 77 512 | e. zara@mintdigital.ie | l. www.linkedin.com/in/zarasheerin
Wednesday 3 April 2013