SlideShare a Scribd company logo
1 of 28
Download to read offline
Engaging
Storytellers and fans craft
story worlds together on
Wattpad
Conversational
Elevate conversations and
interactions in the story
International
50+ languages
Personalized
Via social & machine
Mobile
Optimized for
mobile consumption
Serial
Maintain ongoing
connection with audience
Our secret
sauce
1
2
3
4
5
6
30 minutesaverage engagement
time per day, per user
+375 million
unique story uploads
Available in
virtually every
country
in the world
monthly unique visitors
+ 45 million
+50 languages
Wattpad
By the
Numbers
3.5Mmonthly active writers
Every minute
24 hours
of reading is
uploaded to
Wattpad
The rise of popular influencer
books
Wattpad Influencer Books
Anna Todd Taran Matharu Natasha Preston
Introducing Wattpad Studios
Find amazing stories with built in audience for your next project
TestAcquire Learn Find
Anonymous Books: Story A
WRITER	
  &	
  STORY	
  STATS:	
  	
  
•  13.5M	
  reads	
  
•  30.7K	
  Votes	
  
•  5	
  Part	
  Story	
  
•  Writer	
  has	
  over	
  102K	
  followers	
  
Age of Content
Anonymous Books: Story B
WRITER	
  &	
  STORY	
  STATS:	
  	
  
•  20.9M	
  reads	
  
•  10.5K	
  Votes	
  
•  Over	
  3K	
  story	
  comments	
  
•  Writer	
  has	
  over	
  78K	
  followers	
  
Demographics
Anonymous Books: Story C
WRITER	
  &	
  STORY	
  STATS:	
  	
  
•  33.9M	
  reads	
  
•  12.8K	
  Votes	
  
•  Over	
  2K	
  story	
  comments	
  
•  Writer	
  has	
  over	
  30K	
  followers	
  
Promoted Content
Leading Indicators that we’ve learned over time
Total Time
Spent
Reading
Leading Indicators that we’ve learned
over time
Predictive
Analysis:
how we
normalize
average
reading time
per user
v	
  
Category Context
The Wattpad community spent over 6.5
times more hours reading Kara Barbieri’s
White Stag than they spent reading any
other fantasy story on Wattpad!
v	
  
KARA BARBIERI
@Pandean
v	
  
Early identification
v	
  
ISABELLE RONIN
@isabelleronin
Chasing Red was detected over a year
ago and became the most read story on
Wattpad in 2016 with over 126 million
reads on Wattpad.
A  first look deal between
Wattpad & Universal Cable
Productions
NBC Universal has partnered with Wattpad to develop
original television programming across multiple
categories
•  UCP will produce a number of television projects
derived from Wattpad content that drives tune in from
day one
•  Projects will be selected based on Wattpad’s custom
data and insights
A  first look deal on Horror
between Wattpad & Turner
Networks
Wattpad partners with Turner to bring horror stories to life
•  An intersection of content and fan engagement where the
Wattpad community can influence horror programming and
content backed by TNT (e.g. #TNTHorrorContest)
•  Leverage Wattpad’s strong existing horror following to
hone in on horror stories with built in-audiences	
  
An Audiobook partnership
between Wattpad &
Hachette Book Group
•  A joint venture to produce 50 audiobooks over a year
period
•  Leverage Wattpad’s mobile community for promotion
and marketing
•  Acquisition driven by Wattpad data and analytics
•  Experimentation on format and content delivery
methods
•  Ageasfd	
  
What editors should know
•  Age of profile
•  Demographics of readers
•  If the profile/posts have been advertised or
promoted
•  % of active followers
•  Engagement stats and completion rates
With data, technology and
community at its core, Wattpad can
revolutionize how content is
discovered!
Let’s tell stories together
@AshleighGardner
Ashleigh Gardner
@AshleighGardner ashleigh@wattpad.com

More Related Content

What's hot

What's hot (20)

EY Human Capital Conference 2012: Building a global mobility policy from the ...
EY Human Capital Conference 2012: Building a global mobility policy from the ...EY Human Capital Conference 2012: Building a global mobility policy from the ...
EY Human Capital Conference 2012: Building a global mobility policy from the ...
 
InnoLight’s 400G QSFP-DD Optical Transceiver
InnoLight’s 400G QSFP-DD Optical TransceiverInnoLight’s 400G QSFP-DD Optical Transceiver
InnoLight’s 400G QSFP-DD Optical Transceiver
 
Investor presentation
Investor presentationInvestor presentation
Investor presentation
 
Netflix Case Study
Netflix Case StudyNetflix Case Study
Netflix Case Study
 
Leading the Digital Enterprise
Leading the Digital EnterpriseLeading the Digital Enterprise
Leading the Digital Enterprise
 
Better Search Through Query Understanding
Better Search Through Query UnderstandingBetter Search Through Query Understanding
Better Search Through Query Understanding
 
Ark Big Ideas 2022
Ark Big Ideas 2022Ark Big Ideas 2022
Ark Big Ideas 2022
 
Turning big data into big revenue
Turning big data into big revenueTurning big data into big revenue
Turning big data into big revenue
 
Project to product mindset
Project to product mindsetProject to product mindset
Project to product mindset
 
Fan-Out and Embedded Die: Technologies & Market Trends 2015 Report by Yole De...
Fan-Out and Embedded Die: Technologies & Market Trends 2015 Report by Yole De...Fan-Out and Embedded Die: Technologies & Market Trends 2015 Report by Yole De...
Fan-Out and Embedded Die: Technologies & Market Trends 2015 Report by Yole De...
 
Feasibility study on Ceiling fan Manufacturing Plant.
Feasibility study on  Ceiling fan Manufacturing Plant.Feasibility study on  Ceiling fan Manufacturing Plant.
Feasibility study on Ceiling fan Manufacturing Plant.
 
Netflix
Netflix Netflix
Netflix
 
Digital globalization: The new era of global flows
Digital globalization: The new era of global flowsDigital globalization: The new era of global flows
Digital globalization: The new era of global flows
 
NUS Case Competition Slide Deck
NUS Case Competition Slide DeckNUS Case Competition Slide Deck
NUS Case Competition Slide Deck
 
400G/800G High Speed Networking product guide
400G/800G High Speed Networking product guide400G/800G High Speed Networking product guide
400G/800G High Speed Networking product guide
 
Smart Cities – how to master the world's biggest growth challenge
Smart Cities – how to master the world's biggest growth challengeSmart Cities – how to master the world's biggest growth challenge
Smart Cities – how to master the world's biggest growth challenge
 
BlueOS Company Presentation: Pitch Deck
BlueOS Company Presentation: Pitch DeckBlueOS Company Presentation: Pitch Deck
BlueOS Company Presentation: Pitch Deck
 
Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?
 
Optical Transceivers for Datacom & Telecom 2020
Optical Transceivers for Datacom & Telecom 2020Optical Transceivers for Datacom & Telecom 2020
Optical Transceivers for Datacom & Telecom 2020
 
Trends in Automotive Packaging 2018 by Yole Développement
Trends in Automotive Packaging 2018 by Yole DéveloppementTrends in Automotive Packaging 2018 by Yole Développement
Trends in Automotive Packaging 2018 by Yole Développement
 

Viewers also liked

Viewers also liked (20)

The Success of a Book: Building pre-pub discoverability & buzz
The Success of a Book: Building pre-pub discoverability & buzzThe Success of a Book: Building pre-pub discoverability & buzz
The Success of a Book: Building pre-pub discoverability & buzz
 
Understanding Your Metadata’s Journey
Understanding Your Metadata’s JourneyUnderstanding Your Metadata’s Journey
Understanding Your Metadata’s Journey
 
Demystifying the Inner Workings of Amazon Keywords
Demystifying the Inner Workings of Amazon KeywordsDemystifying the Inner Workings of Amazon Keywords
Demystifying the Inner Workings of Amazon Keywords
 
BNC Research Roundup - Noah Genner - Tech Forum 2017
BNC Research Roundup - Noah Genner - Tech Forum 2017BNC Research Roundup - Noah Genner - Tech Forum 2017
BNC Research Roundup - Noah Genner - Tech Forum 2017
 
The End of Broadcast Media and Publishing's Hidden Radicalism - Robert Wheato...
The End of Broadcast Media and Publishing's Hidden Radicalism - Robert Wheato...The End of Broadcast Media and Publishing's Hidden Radicalism - Robert Wheato...
The End of Broadcast Media and Publishing's Hidden Radicalism - Robert Wheato...
 
Audiobooks and the Sound of Sales - Noah Genner - Tech Forum 2017
Audiobooks and the Sound of Sales - Noah Genner - Tech Forum 2017Audiobooks and the Sound of Sales - Noah Genner - Tech Forum 2017
Audiobooks and the Sound of Sales - Noah Genner - Tech Forum 2017
 
Creating a Roadmap for Accessibility - Amanda Karby, Kristin Waites - ebookcr...
Creating a Roadmap for Accessibility - Amanda Karby, Kristin Waites - ebookcr...Creating a Roadmap for Accessibility - Amanda Karby, Kristin Waites - ebookcr...
Creating a Roadmap for Accessibility - Amanda Karby, Kristin Waites - ebookcr...
 
What's New in BNC CataList - Carol Gordon - Tech Forum 2017
What's New in BNC CataList - Carol Gordon - Tech Forum 2017What's New in BNC CataList - Carol Gordon - Tech Forum 2017
What's New in BNC CataList - Carol Gordon - Tech Forum 2017
 
Web History 101, or How the Future is Unwritten
Web History 101, or How the Future is UnwrittenWeb History 101, or How the Future is Unwritten
Web History 101, or How the Future is Unwritten
 
In the Trenches with Accessible EPUB - Charles LaPierre - ebookcraft 2017
In the Trenches with Accessible EPUB - Charles LaPierre - ebookcraft 2017In the Trenches with Accessible EPUB - Charles LaPierre - ebookcraft 2017
In the Trenches with Accessible EPUB - Charles LaPierre - ebookcraft 2017
 
On Again; Off Again - Benjamin Young - ebookcraft 2017
On Again; Off Again - Benjamin Young - ebookcraft 2017On Again; Off Again - Benjamin Young - ebookcraft 2017
On Again; Off Again - Benjamin Young - ebookcraft 2017
 
New from BookNet Canada: BNC SalesData
New from BookNet Canada: BNC SalesDataNew from BookNet Canada: BNC SalesData
New from BookNet Canada: BNC SalesData
 
Bionic Bookselling - Nathan Maharaj - Tech Forum 2017
Bionic Bookselling - Nathan Maharaj - Tech Forum 2017Bionic Bookselling - Nathan Maharaj - Tech Forum 2017
Bionic Bookselling - Nathan Maharaj - Tech Forum 2017
 
Beyond Good & Evil: The nuts and bolts of DRM - Dave Cramer - ebookcraft 2017
Beyond Good & Evil: The nuts and bolts of DRM - Dave Cramer - ebookcraft 2017Beyond Good & Evil: The nuts and bolts of DRM - Dave Cramer - ebookcraft 2017
Beyond Good & Evil: The nuts and bolts of DRM - Dave Cramer - ebookcraft 2017
 
Harnessing the Power of Library Loan Stars - Jennifer Hubbs - Tech Forum 2017
Harnessing the Power of Library Loan Stars - Jennifer Hubbs - Tech Forum 2017Harnessing the Power of Library Loan Stars - Jennifer Hubbs - Tech Forum 2017
Harnessing the Power of Library Loan Stars - Jennifer Hubbs - Tech Forum 2017
 
New from BookNet Canada: Standards & Certification
New from BookNet Canada: Standards & CertificationNew from BookNet Canada: Standards & Certification
New from BookNet Canada: Standards & Certification
 
Spiders, Chatbots, and the Future of Metadata: A look inside the BNC BiblioSh...
Spiders, Chatbots, and the Future of Metadata: A look inside the BNC BiblioSh...Spiders, Chatbots, and the Future of Metadata: A look inside the BNC BiblioSh...
Spiders, Chatbots, and the Future of Metadata: A look inside the BNC BiblioSh...
 
JavaScript and EPUB: Making interactive ebooks - Christina Truong - ebookcraf...
JavaScript and EPUB: Making interactive ebooks - Christina Truong - ebookcraf...JavaScript and EPUB: Making interactive ebooks - Christina Truong - ebookcraf...
JavaScript and EPUB: Making interactive ebooks - Christina Truong - ebookcraf...
 
How to Get People to Respond to Your Recruiting Emails & Messages
How to Get People to Respond to Your Recruiting Emails & MessagesHow to Get People to Respond to Your Recruiting Emails & Messages
How to Get People to Respond to Your Recruiting Emails & Messages
 
BNC Webinar: Sales Rights & Territory in ONIX - Tom Richardson
BNC Webinar: Sales Rights & Territory in ONIX - Tom RichardsonBNC Webinar: Sales Rights & Territory in ONIX - Tom Richardson
BNC Webinar: Sales Rights & Territory in ONIX - Tom Richardson
 

Similar to Mining for Gold: How Wattpad uses data and discovery to spot the next bestseller

Similar to Mining for Gold: How Wattpad uses data and discovery to spot the next bestseller (20)

How Publishing is Attacking the Diversity Problem: A Data-Driven Approach - A...
How Publishing is Attacking the Diversity Problem: A Data-Driven Approach - A...How Publishing is Attacking the Diversity Problem: A Data-Driven Approach - A...
How Publishing is Attacking the Diversity Problem: A Data-Driven Approach - A...
 
MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner
MIP 2013 -- When Everyone's An Author -- Ashleigh GardnerMIP 2013 -- When Everyone's An Author -- Ashleigh Gardner
MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner
 
Podcast tips beginners
Podcast tips beginnersPodcast tips beginners
Podcast tips beginners
 
Keynote: Importance and opportunity of metadata in entertainment
Keynote: Importance and opportunity of metadata in entertainmentKeynote: Importance and opportunity of metadata in entertainment
Keynote: Importance and opportunity of metadata in entertainment
 
Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...
Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...
Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publisher...
 
2009 Podcasting Presentation Nareb
2009 Podcasting Presentation Nareb2009 Podcasting Presentation Nareb
2009 Podcasting Presentation Nareb
 
3 Ways Starting a Podcast Can Help Your Nonprofit Grow
3 Ways Starting a Podcast Can Help Your Nonprofit Grow 3 Ways Starting a Podcast Can Help Your Nonprofit Grow
3 Ways Starting a Podcast Can Help Your Nonprofit Grow
 
TDC2016SP - Trilha Startups
TDC2016SP - Trilha StartupsTDC2016SP - Trilha Startups
TDC2016SP - Trilha Startups
 
Can You Hear Us Now?: Is Podcasting A Business Yet?
Can You Hear Us Now?: Is Podcasting A Business Yet? Can You Hear Us Now?: Is Podcasting A Business Yet?
Can You Hear Us Now?: Is Podcasting A Business Yet?
 
Tues11 1100 jason_hoch
Tues11 1100 jason_hochTues11 1100 jason_hoch
Tues11 1100 jason_hoch
 
Sharing Culture in Books and the Benefits of Openness: Social Networks, P2P ...
 Sharing Culture in Books and the Benefits of Openness: Social Networks, P2P ... Sharing Culture in Books and the Benefits of Openness: Social Networks, P2P ...
Sharing Culture in Books and the Benefits of Openness: Social Networks, P2P ...
 
Jellybooks presentation at Readmagine2022 in Madrid
Jellybooks presentation at Readmagine2022 in MadridJellybooks presentation at Readmagine2022 in Madrid
Jellybooks presentation at Readmagine2022 in Madrid
 
Why you should have an internal podcast
Why you should have an internal podcastWhy you should have an internal podcast
Why you should have an internal podcast
 
Evolution of Podcasts
Evolution of PodcastsEvolution of Podcasts
Evolution of Podcasts
 
Evolution of Podcasts
Evolution of PodcastsEvolution of Podcasts
Evolution of Podcasts
 
BookFuel presentation at AuthorU conference: Finding your Superfans
BookFuel presentation at AuthorU conference: Finding your SuperfansBookFuel presentation at AuthorU conference: Finding your Superfans
BookFuel presentation at AuthorU conference: Finding your Superfans
 
Podcasting: Building Consumer Connections & Revenue for Publishers
Podcasting: Building Consumer Connections & Revenue for PublishersPodcasting: Building Consumer Connections & Revenue for Publishers
Podcasting: Building Consumer Connections & Revenue for Publishers
 
Transmedia success: Striking a balance between books, games, and community - ...
Transmedia success: Striking a balance between books, games, and community - ...Transmedia success: Striking a balance between books, games, and community - ...
Transmedia success: Striking a balance between books, games, and community - ...
 
Using Twitter as a Powerful Social Medium for Libraries
Using Twitter as a Powerful Social Medium for LibrariesUsing Twitter as a Powerful Social Medium for Libraries
Using Twitter as a Powerful Social Medium for Libraries
 
ODW & Digital Collections
ODW & Digital CollectionsODW & Digital Collections
ODW & Digital Collections
 

More from BookNet Canada

More from BookNet Canada (20)

Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
 
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
 
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
 
Transcript: Book industry state of the nation 2024 - Tech Forum 2024
Transcript: Book industry state of the nation 2024 - Tech Forum 2024Transcript: Book industry state of the nation 2024 - Tech Forum 2024
Transcript: Book industry state of the nation 2024 - Tech Forum 2024
 
Book industry state of the nation 2024 - Tech Forum 2024
Book industry state of the nation 2024 - Tech Forum 2024Book industry state of the nation 2024 - Tech Forum 2024
Book industry state of the nation 2024 - Tech Forum 2024
 
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
 
Transcript: Trending now: Book subjects on the move in the Canadian market - ...
Transcript: Trending now: Book subjects on the move in the Canadian market - ...Transcript: Trending now: Book subjects on the move in the Canadian market - ...
Transcript: Trending now: Book subjects on the move in the Canadian market - ...
 
Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Transcript: New stores, new views: Booksellers adapting engaging and thriving...Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Transcript: New stores, new views: Booksellers adapting engaging and thriving...
 
Show and tell: What’s in your tech stack? - Tech Forum 2023
Show and tell: What’s in your tech stack? - Tech Forum 2023Show and tell: What’s in your tech stack? - Tech Forum 2023
Show and tell: What’s in your tech stack? - Tech Forum 2023
 
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
 
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
 
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
 

Recently uploaded

一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样
一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样
一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样
AS
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
ogawka
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
CaitlinCummins3
 

Recently uploaded (20)

The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertainty
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
Should Law Firms Outsource their Bookkeeping
Should Law Firms Outsource their BookkeepingShould Law Firms Outsource their Bookkeeping
Should Law Firms Outsource their Bookkeeping
 
High Profile Bangalore Just VIP Brigade Road 100% Genuine at your Door Step
High Profile Bangalore Just VIP Brigade Road 100% Genuine at your Door StepHigh Profile Bangalore Just VIP Brigade Road 100% Genuine at your Door Step
High Profile Bangalore Just VIP Brigade Road 100% Genuine at your Door Step
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
 
一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样
一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样
一比一原版(USYD毕业证书)悉尼大学毕业证原件一模一样
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
Global Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdfGlobal Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdf
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacova
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 
Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA Firms
 

Mining for Gold: How Wattpad uses data and discovery to spot the next bestseller

  • 1.
  • 2. Engaging Storytellers and fans craft story worlds together on Wattpad Conversational Elevate conversations and interactions in the story International 50+ languages Personalized Via social & machine Mobile Optimized for mobile consumption Serial Maintain ongoing connection with audience Our secret sauce 1 2 3 4 5 6
  • 3. 30 minutesaverage engagement time per day, per user +375 million unique story uploads Available in virtually every country in the world monthly unique visitors + 45 million +50 languages Wattpad By the Numbers 3.5Mmonthly active writers
  • 4.
  • 5. Every minute 24 hours of reading is uploaded to Wattpad
  • 6. The rise of popular influencer books
  • 7.
  • 8.
  • 9. Wattpad Influencer Books Anna Todd Taran Matharu Natasha Preston
  • 10. Introducing Wattpad Studios Find amazing stories with built in audience for your next project TestAcquire Learn Find
  • 11. Anonymous Books: Story A WRITER  &  STORY  STATS:     •  13.5M  reads   •  30.7K  Votes   •  5  Part  Story   •  Writer  has  over  102K  followers  
  • 13. Anonymous Books: Story B WRITER  &  STORY  STATS:     •  20.9M  reads   •  10.5K  Votes   •  Over  3K  story  comments   •  Writer  has  over  78K  followers  
  • 15. Anonymous Books: Story C WRITER  &  STORY  STATS:     •  33.9M  reads   •  12.8K  Votes   •  Over  2K  story  comments   •  Writer  has  over  30K  followers  
  • 17. Leading Indicators that we’ve learned over time Total Time Spent Reading
  • 18. Leading Indicators that we’ve learned over time Predictive Analysis: how we normalize average reading time per user
  • 19. v   Category Context The Wattpad community spent over 6.5 times more hours reading Kara Barbieri’s White Stag than they spent reading any other fantasy story on Wattpad! v   KARA BARBIERI @Pandean
  • 20. v   Early identification v   ISABELLE RONIN @isabelleronin Chasing Red was detected over a year ago and became the most read story on Wattpad in 2016 with over 126 million reads on Wattpad.
  • 21. A  first look deal between Wattpad & Universal Cable Productions NBC Universal has partnered with Wattpad to develop original television programming across multiple categories •  UCP will produce a number of television projects derived from Wattpad content that drives tune in from day one •  Projects will be selected based on Wattpad’s custom data and insights
  • 22. A  first look deal on Horror between Wattpad & Turner Networks Wattpad partners with Turner to bring horror stories to life •  An intersection of content and fan engagement where the Wattpad community can influence horror programming and content backed by TNT (e.g. #TNTHorrorContest) •  Leverage Wattpad’s strong existing horror following to hone in on horror stories with built in-audiences  
  • 23. An Audiobook partnership between Wattpad & Hachette Book Group •  A joint venture to produce 50 audiobooks over a year period •  Leverage Wattpad’s mobile community for promotion and marketing •  Acquisition driven by Wattpad data and analytics •  Experimentation on format and content delivery methods
  • 24. •  Ageasfd   What editors should know •  Age of profile •  Demographics of readers •  If the profile/posts have been advertised or promoted •  % of active followers •  Engagement stats and completion rates
  • 25.
  • 26.
  • 27. With data, technology and community at its core, Wattpad can revolutionize how content is discovered!
  • 28. Let’s tell stories together @AshleighGardner Ashleigh Gardner @AshleighGardner ashleigh@wattpad.com