Mining for Gold: How Wattpad uses data and discovery to spot the next bestseller

•

3 likes•1,088 views

Wattpad is a digital platform where readers and writers can create and share stories online. It has over 375 million story uploads available in 50 languages. On average, users spend 30 minutes per day engaged on the platform. Popular stories on Wattpad are being adapted into books, films, and television shows through partnerships with major entertainment companies. Wattpad uses data on stories and authors to help media partners identify content with built-in audiences for their projects. The company's goal is to revolutionize how engaging stories are discovered through its global community and data insights.

Business

Engaging
Storytellers and fans craft
story worlds together on
Wattpad
Conversational
Elevate conversations and
interactions in the story
International
50+ languages
Personalized
Via social & machine
Mobile
Optimized for
mobile consumption
Serial
Maintain ongoing
connection with audience
Our secret
sauce
1
2
3
4
5
6

30 minutesaverage engagement
time per day, per user
+375 million
unique story uploads
Available in
virtually every
country
in the world
monthly unique visitors
+ 45 million
+50 languages
Wattpad
By the
Numbers
3.5Mmonthly active writers

Every minute
24 hours
of reading is
uploaded to
Wattpad

Wattpad Influencer Books
Anna Todd Taran Matharu Natasha Preston

Introducing Wattpad Studios
Find amazing stories with built in audience for your next project
TestAcquire Learn Find

Anonymous Books: Story A
WRITER
&
STORY
STATS:

•  13.5M
reads

•  30.7K
Votes

•  5
Part
Story

•  Writer
has
over
102K
followers

Anonymous Books: Story B
WRITER
&
STORY
STATS:

•  20.9M
reads

•  10.5K
Votes

•  Over
3K
story
comments

•  Writer
has
over
78K
followers

Anonymous Books: Story C
WRITER
&
STORY
STATS:

•  33.9M
reads

•  12.8K
Votes

•  Over
2K
story
comments

•  Writer
has
over
30K
followers

Leading Indicators that we’ve learned over time
Total Time
Spent
Reading

Leading Indicators that we’ve learned
over time
Predictive
Analysis:
how we
normalize
average
reading time
per user

v

Category Context
The Wattpad community spent over 6.5
times more hours reading Kara Barbieri’s
White Stag than they spent reading any
other fantasy story on Wattpad!
v

KARA BARBIERI
@Pandean

v

Early identification
v

ISABELLE RONIN
@isabelleronin
Chasing Red was detected over a year
ago and became the most read story on
Wattpad in 2016 with over 126 million
reads on Wattpad.

A first look deal between
Wattpad & Universal Cable
Productions
NBC Universal has partnered with Wattpad to develop
original television programming across multiple
categories
•  UCP will produce a number of television projects
derived from Wattpad content that drives tune in from
day one
•  Projects will be selected based on Wattpad’s custom
data and insights

A first look deal on Horror
between Wattpad & Turner
Networks
Wattpad partners with Turner to bring horror stories to life
•  An intersection of content and fan engagement where the
Wattpad community can influence horror programming and
content backed by TNT (e.g. #TNTHorrorContest)
•  Leverage Wattpad’s strong existing horror following to
hone in on horror stories with built in-audiences

An Audiobook partnership
between Wattpad &
Hachette Book Group
•  A joint venture to produce 50 audiobooks over a year
period
•  Leverage Wattpad’s mobile community for promotion
and marketing
•  Acquisition driven by Wattpad data and analytics
•  Experimentation on format and content delivery
methods

With data, technology and
community at its core, Wattpad can
revolutionize how content is
discovered!

Let’s tell stories together
@AshleighGardner
Ashleigh Gardner
@AshleighGardner ashleigh@wattpad.com

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Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023

BookNet Canada

Supply chains are built and updated by design, with goals set by the stakeholders on the ground. Those goals reflect the era and the tools available when the supply chains were created. As needs and capabilities evolve, old designs can start to limit functionality and limit new idea generation. Join Book Industry Study Group Executive Director Brian O’Leary as he suggests visionary ideas about the book industry as it could be. In this talk, O’Leary reflects on the goal of promoting growth in the industry, offering ideas to accelerate revenue streams for business development, identify efficiencies, and improve insights. Referencing trends and insights evident today, O’Leary shares his vision of an emerging book industry supply chain and offers advice for professionals working today to future-proof their skills. This webinar will include a longer Q&A session, please bring your questions for Brian O’Leary. Link to recording and slides: https://bnctechforum.ca/sessions/redefining-the-book-supply-chain-a-glimpse-into-the-future/ Presented by BookNet Canada on November 30, 2023 with support from the Department of Canadian Heritage.

Transcript: Redefining the book supply chain: A glimpse into the future - Tec...

BookNet Canada

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