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The End of Broadcast Media and
Publishing’s Hidden Radicalism
Robert Wheaton
Chief Operating Officer
Penguin Random House Canada
@rjwheaton
PUBLISHING DATA CHAOS HOPE
Five ideas about publishing’s future
We publish too many books,
no one gets their work done,
and we make decisions from partial data
Two Inventions
1
The Publishing Business Model
1. THE PUBLISHING BUSINESS MODEL
2. WHY IT IS IMPORTANT
3. HOW TO STRENGTHEN IT
1. THE PUBLISHING BUSINESS MODEL
2. WHY IT IS IMPORTANT
3. HOW TO STRENGTHEN IT RESPONSIBLY
2
?
PUBLISHING DATA CHAOS HOPE
“the end of broadcast media”
“the end of broadcast media”
1. Decline in reach of traditional (mass audience) media
2. Decline in reach traditional (centralized buying) retail
3. Fracturing of “mainstream” audiences
U.S. Recorded Music Revenues by Format (1999-2015)
U.S. Recorded Music Revenues by Format (1999-2015)
h ps://www.wsj.com/articles/plummeting-newspaper-ad-revenue-sparks-new-wave-of-changes-1476955801
h ps://www.wsj.com/articles/plummeting-newspaper-ad-revenue-sparks-new-wave-of-changes-1476955801
h p://media-cmi.com/downloads/CMI_Discussion_Paper_Digital_Divides_082015.pdf
h p://media-cmi.com/downloads/CMI_Discussion_Paper_Digital_Divides_082015.pdf
Where were you browsing/searching when you
became aware of this book? (N=2,690)
How Canadians Buy Books 2015,
BookNet Canada (September 2016)
1. Decline in reach of traditional (mass audience) media
2. Decline in reach traditional (centralized buying) retail
3. Fracturing of “mainstream” audiences
“Reading a paper book… is a statement,
a human being's answer to being
increasingly surrounded, and now even
threatened, by machines…”
–Leonid Bershidsky, BLOOMBERG
business model is destiny
“The Long Tail”
'-
50,000
100,000
150,000
200,000
Publishing
0%
200%
400%
600%
800%
1000%
1200%
1400%
1600%
1800%
2000%
2200%
2400%
2600%
2800%
Publishing
0%
200%
400%
600%
800%
1000%
1200%
1400%
1600%
1800%
2000%
2200%
2400%
2600%
2800%
1. PORTFOLIO MANAGEMENT
2. ADVANCES PAID
3. RISK GATE-CHECKS
ACQUISITION PLANNING
SALES CYCLE &
PRE-RELEASE
ON-SALE &
MARKETING BACKLIST
Submission enthusiasm
Sales in other territories
Acquisition auction/negotiation
Acquisition P&L
Foreign rights sale
Internal launch enthusiasm
Sales team response & planning
Marketing response & planning
Announcement response
Media/publicity response
Library holds
Account response (various
channels)
Initial orders
Call-to-print P&L
Galley/ARC requests
Excerpt placement/sale
Point of sale data
Bestseller lists
Media reviews
Reorders
Point of sale forecast
Library circulations
Rinse & repeat (second format)
School & academic adoption
ACQUISITION PLANNING
SALES CYCLE &
PRE-RELEASE
ON-SALE &
MARKETING BACKLIST
Submission enthusiasm
Sales in other territories
Acquisition auction/negotiation
Acquisition P&L
Foreign rights sale
Indie publishing performance
Wa pad performance
Author social media presence
Internal launch enthusiasm
Sales team response & planning
Marketing response & planning
Announcement response
Media/publicity response
Library holds
Account response (various
channels)
Initial orders
Call-to-print P&L
Galley/ARC requests
Excerpt placement/sale
Pre-orders
Webpage performance
Cover reveal
Asset / metadata performance
Goodreads shelf adds
Netgalley response
Blogger/influence response
Point of sale data
Bestseller lists
Media reviews
Reorders
Point of sale forecast
Library circulations
Online reviews
Online bookclub adoptions
eBook price promotion
Reader response data
Digital advertising
Social media asset
Online word-of-mouth
Rinse & repeat (second format)
School & academic adoption
Consumer insights data
ACQUISITION PLANNING
SALES CYCLE &
PRE-RELEASE
ON-SALE &
MARKETING BACKLIST
Submission enthusiasm
Sales in other territories
Acquisition auction/negotiation
Acquisition P&L
Foreign rights sale
Indie publishing performance
Wa pad performance
Author social media presence
Internal launch enthusiasm
Sales team response & planning
Marketing response & planning
Announcement response
Media/publicity response
Library holds
Account response (various
channels)
Initial orders
Call-to-print P&L
Galley/ARC requests
Excerpt placement/sale
Pre-orders
Webpage performance
Cover reveal
Asset / metadata performance
Goodreads shelf adds
Netgalley response
Blogger/influence response
Point of sale data
Bestseller lists
Media reviews
Reorders
Point of sale forecast
Library circulations
Online reviews
Online bookclub adoptions
eBook price promotion
Reader response data
Digital advertising
Social media asset
Online word-of-mouth
Rinse & repeat (second format)
School & academic adoption
Consumer insights data
We publish too many books
1. THE PUBLISHING BUSINESS MODEL
2. WHY IT IS IMPORTANT
pragmatic theory of truth
“The best way to good ideas
is more ideas”
–Peter Coughlan, IDEO
climate change
job automation
globalization
“Erratic demand is more and more
the norm in our business”
–Noah Genner
What happens when you introduce social signals into a
market for cultural products?
1. Increase inequality in market share for individual products
2.Increase unpredictability in which products will achieve
highest market share
Source: Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market
https://www.princeton.edu/~mjs3/salganik_dodds_watts06_full.pdf
Publishing
0%
200%
400%
600%
800%
1000%
1200%
1400%
1600%
1800%
2000%
2200%
2400%
2600%
2800%
1. THE PUBLISHING BUSINESS MODEL
2. WHY IT IS IMPORTANT
3. HOW TO STRENGTHEN IT
PUBLISHING DATA CHAOS HOPE
2
hindsight refraction device
hindsight refraction device
hindsight refraction device
ACQUISITION PLANNING
SALES CYCLE &
PRE-RELEASE
ON-SALE &
MARKETING BACKLIST
Submission enthusiasm
Sales in other territories
Acquisition auction/negotiation
Acquisition P&L
Foreign rights sale
Indie publishing performance
Wa pad performance
Author social media presence
Internal launch enthusiasm
Sales team response & planning
Marketing response & planning
Announcement response
Media/publicity response
Library holds
Account response (various
channels)
Initial orders
Call-to-print P&L
Galley/ARC requests
Excerpt placement/sale
Pre-orders
Webpage performance
Cover reveal
Asset / metadata performance
Goodreads shelf adds
Netgalley response
Blogger/influence response
Point of sale data
Bestseller lists
Media reviews
Reorders
Point of sale forecast
Library circulations
Online reviews
Online bookclub adoptions
eBook price promotion
Reader response data
Digital advertising
Social media asset
Online word-of-mouth
Rinse & repeat (second format)
School & academic adoption
Consumer insights data
DECREASE UNKNOWNS
• monitor demand signals
DECREASE UNKNOWNS
• monitor demand signals
• find tangential demand signals
DECREASE UNKNOWNS
• monitor demand signals
• find tangential demand signals
• share data
negotiate
BRD
receive
(or, scrape)
validate
clean
map
warehouse
headphones & sql time
query
normalize, outliers, etc.
explain, converse
ignore the “exception proves the rule” people
benchmark
dashboard
report exceptions
CONFUSION
ENLIGHTENMENT
negotiate
BRD
receive
(or, scrape)
validate
clean
map
warehouse
headphones & sql time
query
normalize, outliers, etc.
explain, converse
ignore the “exception proves the rule” people
benchmark
dashboard
report exceptions
CONFUSION
ENLIGHTENMENT
DECREASE UNKNOWNS
• monitor demand signals
• find tangential demand signals
• share data
DECREASE UNKNOWNS
• monitor demand signals
• find tangential demand signals
• share data
• learn from consumers
hindsight refraction device
A/B test
DECREASE UNKNOWNS
• monitor demand signals
• find tangential demand signals
• share data
• learn from consumers
open a store
publish online
DECREASE UNKNOWNS
• monitor demand signals
• find tangential demand signals
• share data
• learn from consumers
ACQUISITION PLANNING
SALES CYCLE &
PRE-RELEASE
ON-SALE &
MARKETING BACKLIST
Submission enthusiasm
Sales in other territories
Acquisition auction/negotiation
Acquisition P&L
Foreign rights sale
Indie publishing performance
Wa pad performance
Author social media presence
Internal launch enthusiasm
Sales team response & planning
Marketing response & planning
Announcement response
Media/publicity response
Library holds
Account response (various
channels)
Initial orders
Call-to-print P&L
Galley/ARC requests
Excerpt placement/sale
Pre-orders
Webpage performance
Cover reveal
Asset / metadata performance
Goodreads shelf adds
Netgalley response
Blogger/influence response
Point of sale data
Bestseller lists
Media reviews
Reorders
Point of sale forecast
Library circulations
Online reviews
Online bookclub adoptions
eBook price promotion
Reader response data
Digital advertising
Social media asset
Online word-of-mouth
Rinse & repeat (second format)
School & academic adoption
Consumer insights data
— a digression on process —
–Encyclopedia Britannica
“The bildungsroman traditionally ends on a positive note,
though its action may be tempered by resignation and
nostalgia. If the grandiose dreams of the hero’s youth are
over, so are many foolish mistakes and painful
disappointments, and, especially in 19th-century novels, a
life of usefulness lies ahead. In the 20th century and
beyond, however, the bildungsroman more o en ends in
resignation or death.”
CMS
Assemble and send Excel POS reports
Inventory reports, same thing
Enter sales estimates
Build one-off catalogues
Aggregate preorder reporting
Maintain media contacts in discrete lists
DECREASE UNKNOWNS
• monitor demand signals
• find tangential demand signals
• share data
• learn from your audiences
PRACTICE ABOVE PROCESS
• inspect processes
why does my screen look different from yours?
what are permission groups?
but I don’t want anyone to see the dra yet
what do you mean there are “hidden characters”?
Instinct (n.)
1. The accretion of small experiences which aggregate
to judgement in ways which resist subsequent
justification at the granular level.
2.What young people think experienced people say
when they can't be bothered to do any work.
Sub TwoCompsSocial()
'Open the Excel workbook. Change this to where you stored the EXCEL FILE
xlsFile = "C:UsersapunjaDesktopQuickDeckSales ops PresentationSampleData.xlsx"
Dim OWB As Excel.Workbook
Set OWB = Excel.Application.Workbooks.Open(xlsFile)
Dim WS As Excel.Worksheet
Set WS = OWB.Worksheets(1)
'Set the Images path
Dim strImagePath As String
strImagePath = "C:UsersapunjaDesktopQuickDeckSales ops PresentationImages"
'reference the template slides
Set myPres = Application.ActivePresentation
Set firSl = myPres.Slides(1)
Set secSl = myPres.Slides(2)
'Loop through each used row in Column A
For i = 1 To WS.Range("A65353").End(xlUp).Row
ActivePresentation.Slides(1).Copy
myPres.Slides.Paste (myPres.Slides.Count + 1)
x = myPres.Slides.Count
myPres.Slides(2).Copy
myPres.Slides.Paste (myPres.Slides.Count + 1)
y = myPres.Slides.Count
'Forma ing a Date value (clean this up later)
osd = Format(WS.Cells(i, 1), "[$-en-US]mmmm d, yyyy;@")
tle = 3
isbn = WS.Cells(i, 4)
authr = WS.Cells(i, 5)
Sub TwoCompsSocial()
'Open the Excel workbook. Change this to where you stored the EXCEL FILE
xlsFile = "C:UsersapunjaDesktopQuickDeckSales ops PresentationSampleData.xlsx"
Dim OWB As Excel.Workbook
Set OWB = Excel.Application.Workbooks.Open(xlsFile)
Dim WS As Excel.Worksheet
Set WS = OWB.Worksheets(1)
'Set the Images path
Dim strImagePath As String
strImagePath = "C:UsersapunjaDesktopQuickDeckSales ops PresentationImages"
'reference the template slides
Set myPres = Application.ActivePresentation
Set firSl = myPres.Slides(1)
Set secSl = myPres.Slides(2)
'Loop through each used row in Column A
For i = 1 To WS.Range("A65353").End(xlUp).Row
ActivePresentation.Slides(1).Copy
myPres.Slides.Paste (myPres.Slides.Count + 1)
x = myPres.Slides.Count
myPres.Slides(2).Copy
myPres.Slides.Paste (myPres.Slides.Count + 1)
y = myPres.Slides.Count
'Forma ing a Date value (clean this up later)
osd = Format(WS.Cells(i, 1), "[$-en-US]mmmm d, yyyy;@")
tle = 3
isbn = WS.Cells(i, 4)
authr = WS.Cells(i, 5)
FAVOUR MAGIC — FIGHT SORCERY
• be transparent
• use off-the-shelf so ware
• scripting, not markup
• accept the time/consensus tradeoff
• data in everyone's role
FAVOUR MAGIC — FIGHT SORCERY
• be transparent
• use off-the-shelf so ware
• scripting, not markup
• accept the time/consensus tradeoff
• data in everyone's role
DECREASE UNKNOWNS
• monitor demand signals
• find tangential demand signals
• share data
• learn from your audiences
PRACTICE ABOVE PROCESS
• inspect processes
• favour magic — fight sorcery
• explode the content model
DECREASE UNKNOWNS
• monitor demand signals
• find tangential demand signals
• share data
• learn from your audiences
PRACTICE ABOVE PROCESS
• inspect processes
• favour magic — fight sorcery
• explode the content model
DECREASE UNKNOWNS
• monitor demand signals
• find tangential demand signals
• share data
• learn from your audiences
PRACTICE ABOVE PROCESS
• inspect processes
• favour magic — fight sorcery
• explode the content model
We publish too many books,
no one gets their work done
PUBLISHING DATA CHAOS HOPE
“The best way to good ideas
is more ideas”
–Peter Coughlan, IDEO
BEHAVIOUR
1. read about the Sony hack
2.assume it will happen to you
3.behave accordingly
PREVENTION
• Enable two-factor authentication
• Different password for every service
• Don't store your passwords in a file
• (It’s 2017: use a password manager)
• Don't click to find out if it was suspicious or not
Gamergate
PUBLISHING DATA CHAOS HOPE
PUBLISHING DATA CHAOS HOPE
1. THE PUBLISHING BUSINESS MODEL
2. WHY IT IS IMPORTANT
3. HOW TO STRENGTHEN IT RESPONSIBLY
DATA ETHICS
DATA ETHICS
• eschew data trails
DATA ETHICS
• eschew data trails
• gatecheck on data sharing
DATA ETHICS
• eschew data trails
• gatecheck on data sharing
• new standards for data management
DATA ETHICS
• eschew data trails
• gatecheck on data sharing
• new standards for data management
KEEP THE VALUE CHAIN DIVERSIFIED
We publish too many books,
no one gets their work done,
and we make decisions from partial data
DATA ETHICS
• eschew data trails
• gatecheck on data sharing
• new standards for data management
KEEP THE VALUE CHAIN DIVERSIFIED
PRACTICE EMPATHY IN CHANGE
– Cornel West
“Empathy is not simply a matter of trying to
imagine what others are going through, but
having the will to muster enough courage
to do something about it. In a way,
empathy is predicated upon hope.”
Thank you
@rjwheaton
DATA ETHICS
• eschew data trails
• gatecheck on data sharing
• new standards for data management
KEEP THE VALUE CHAIN DIVERSIFIED
PRACTICE EMPATHY IN CHANGE
DECREASE UNKNOWNS
• monitor demand signals
• find tangential demand signals
• share data
• learn from your readers
PRACTICE ABOVE PROCESS
• inspect processes
• favour magic — fight sorcery
• explode the content model
The End of Broadcast Media and Publishing's Hidden Radicalism - Robert Wheaton - Tech Forum 2017

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The End of Broadcast Media and Publishing's Hidden Radicalism - Robert Wheaton - Tech Forum 2017

  • 1. The End of Broadcast Media and Publishing’s Hidden Radicalism Robert Wheaton Chief Operating Officer Penguin Random House Canada @rjwheaton
  • 2. PUBLISHING DATA CHAOS HOPE Five ideas about publishing’s future
  • 3.
  • 4. We publish too many books, no one gets their work done, and we make decisions from partial data
  • 6. 1
  • 8. 1. THE PUBLISHING BUSINESS MODEL 2. WHY IT IS IMPORTANT 3. HOW TO STRENGTHEN IT
  • 9. 1. THE PUBLISHING BUSINESS MODEL 2. WHY IT IS IMPORTANT 3. HOW TO STRENGTHEN IT RESPONSIBLY
  • 10. 2
  • 11. ?
  • 13. “the end of broadcast media”
  • 14.
  • 15.
  • 16.
  • 17. “the end of broadcast media”
  • 18. 1. Decline in reach of traditional (mass audience) media 2. Decline in reach traditional (centralized buying) retail 3. Fracturing of “mainstream” audiences
  • 19. U.S. Recorded Music Revenues by Format (1999-2015)
  • 20. U.S. Recorded Music Revenues by Format (1999-2015)
  • 25.
  • 26. Where were you browsing/searching when you became aware of this book? (N=2,690) How Canadians Buy Books 2015, BookNet Canada (September 2016)
  • 27. 1. Decline in reach of traditional (mass audience) media 2. Decline in reach traditional (centralized buying) retail 3. Fracturing of “mainstream” audiences
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. “Reading a paper book… is a statement, a human being's answer to being increasingly surrounded, and now even threatened, by machines…” –Leonid Bershidsky, BLOOMBERG
  • 34. business model is destiny
  • 38. 1. PORTFOLIO MANAGEMENT 2. ADVANCES PAID 3. RISK GATE-CHECKS
  • 39. ACQUISITION PLANNING SALES CYCLE & PRE-RELEASE ON-SALE & MARKETING BACKLIST Submission enthusiasm Sales in other territories Acquisition auction/negotiation Acquisition P&L Foreign rights sale Internal launch enthusiasm Sales team response & planning Marketing response & planning Announcement response Media/publicity response Library holds Account response (various channels) Initial orders Call-to-print P&L Galley/ARC requests Excerpt placement/sale Point of sale data Bestseller lists Media reviews Reorders Point of sale forecast Library circulations Rinse & repeat (second format) School & academic adoption
  • 40. ACQUISITION PLANNING SALES CYCLE & PRE-RELEASE ON-SALE & MARKETING BACKLIST Submission enthusiasm Sales in other territories Acquisition auction/negotiation Acquisition P&L Foreign rights sale Indie publishing performance Wa pad performance Author social media presence Internal launch enthusiasm Sales team response & planning Marketing response & planning Announcement response Media/publicity response Library holds Account response (various channels) Initial orders Call-to-print P&L Galley/ARC requests Excerpt placement/sale Pre-orders Webpage performance Cover reveal Asset / metadata performance Goodreads shelf adds Netgalley response Blogger/influence response Point of sale data Bestseller lists Media reviews Reorders Point of sale forecast Library circulations Online reviews Online bookclub adoptions eBook price promotion Reader response data Digital advertising Social media asset Online word-of-mouth Rinse & repeat (second format) School & academic adoption Consumer insights data
  • 41. ACQUISITION PLANNING SALES CYCLE & PRE-RELEASE ON-SALE & MARKETING BACKLIST Submission enthusiasm Sales in other territories Acquisition auction/negotiation Acquisition P&L Foreign rights sale Indie publishing performance Wa pad performance Author social media presence Internal launch enthusiasm Sales team response & planning Marketing response & planning Announcement response Media/publicity response Library holds Account response (various channels) Initial orders Call-to-print P&L Galley/ARC requests Excerpt placement/sale Pre-orders Webpage performance Cover reveal Asset / metadata performance Goodreads shelf adds Netgalley response Blogger/influence response Point of sale data Bestseller lists Media reviews Reorders Point of sale forecast Library circulations Online reviews Online bookclub adoptions eBook price promotion Reader response data Digital advertising Social media asset Online word-of-mouth Rinse & repeat (second format) School & academic adoption Consumer insights data
  • 42. We publish too many books
  • 43. 1. THE PUBLISHING BUSINESS MODEL 2. WHY IT IS IMPORTANT
  • 45. “The best way to good ideas is more ideas” –Peter Coughlan, IDEO
  • 49. “Erratic demand is more and more the norm in our business” –Noah Genner
  • 50.
  • 51. What happens when you introduce social signals into a market for cultural products? 1. Increase inequality in market share for individual products 2.Increase unpredictability in which products will achieve highest market share Source: Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market https://www.princeton.edu/~mjs3/salganik_dodds_watts06_full.pdf
  • 52.
  • 54. 1. THE PUBLISHING BUSINESS MODEL 2. WHY IT IS IMPORTANT 3. HOW TO STRENGTHEN IT
  • 56. 2
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 69. ACQUISITION PLANNING SALES CYCLE & PRE-RELEASE ON-SALE & MARKETING BACKLIST Submission enthusiasm Sales in other territories Acquisition auction/negotiation Acquisition P&L Foreign rights sale Indie publishing performance Wa pad performance Author social media presence Internal launch enthusiasm Sales team response & planning Marketing response & planning Announcement response Media/publicity response Library holds Account response (various channels) Initial orders Call-to-print P&L Galley/ARC requests Excerpt placement/sale Pre-orders Webpage performance Cover reveal Asset / metadata performance Goodreads shelf adds Netgalley response Blogger/influence response Point of sale data Bestseller lists Media reviews Reorders Point of sale forecast Library circulations Online reviews Online bookclub adoptions eBook price promotion Reader response data Digital advertising Social media asset Online word-of-mouth Rinse & repeat (second format) School & academic adoption Consumer insights data
  • 71. DECREASE UNKNOWNS • monitor demand signals • find tangential demand signals
  • 72. DECREASE UNKNOWNS • monitor demand signals • find tangential demand signals • share data
  • 73. negotiate BRD receive (or, scrape) validate clean map warehouse headphones & sql time query normalize, outliers, etc. explain, converse ignore the “exception proves the rule” people benchmark dashboard report exceptions CONFUSION ENLIGHTENMENT
  • 74. negotiate BRD receive (or, scrape) validate clean map warehouse headphones & sql time query normalize, outliers, etc. explain, converse ignore the “exception proves the rule” people benchmark dashboard report exceptions CONFUSION ENLIGHTENMENT
  • 75. DECREASE UNKNOWNS • monitor demand signals • find tangential demand signals • share data
  • 76. DECREASE UNKNOWNS • monitor demand signals • find tangential demand signals • share data • learn from consumers
  • 79. DECREASE UNKNOWNS • monitor demand signals • find tangential demand signals • share data • learn from consumers
  • 81.
  • 82.
  • 83.
  • 85.
  • 86. DECREASE UNKNOWNS • monitor demand signals • find tangential demand signals • share data • learn from consumers
  • 87. ACQUISITION PLANNING SALES CYCLE & PRE-RELEASE ON-SALE & MARKETING BACKLIST Submission enthusiasm Sales in other territories Acquisition auction/negotiation Acquisition P&L Foreign rights sale Indie publishing performance Wa pad performance Author social media presence Internal launch enthusiasm Sales team response & planning Marketing response & planning Announcement response Media/publicity response Library holds Account response (various channels) Initial orders Call-to-print P&L Galley/ARC requests Excerpt placement/sale Pre-orders Webpage performance Cover reveal Asset / metadata performance Goodreads shelf adds Netgalley response Blogger/influence response Point of sale data Bestseller lists Media reviews Reorders Point of sale forecast Library circulations Online reviews Online bookclub adoptions eBook price promotion Reader response data Digital advertising Social media asset Online word-of-mouth Rinse & repeat (second format) School & academic adoption Consumer insights data
  • 88. — a digression on process —
  • 89.
  • 90.
  • 91. –Encyclopedia Britannica “The bildungsroman traditionally ends on a positive note, though its action may be tempered by resignation and nostalgia. If the grandiose dreams of the hero’s youth are over, so are many foolish mistakes and painful disappointments, and, especially in 19th-century novels, a life of usefulness lies ahead. In the 20th century and beyond, however, the bildungsroman more o en ends in resignation or death.”
  • 92. CMS
  • 93.
  • 94.
  • 95.
  • 96.
  • 97.
  • 98.
  • 99.
  • 100.
  • 101.
  • 102.
  • 103.
  • 104. Assemble and send Excel POS reports Inventory reports, same thing Enter sales estimates Build one-off catalogues Aggregate preorder reporting Maintain media contacts in discrete lists
  • 105. DECREASE UNKNOWNS • monitor demand signals • find tangential demand signals • share data • learn from your audiences PRACTICE ABOVE PROCESS • inspect processes
  • 106.
  • 107.
  • 108. why does my screen look different from yours? what are permission groups? but I don’t want anyone to see the dra yet what do you mean there are “hidden characters”?
  • 109.
  • 110.
  • 111. Instinct (n.) 1. The accretion of small experiences which aggregate to judgement in ways which resist subsequent justification at the granular level. 2.What young people think experienced people say when they can't be bothered to do any work.
  • 112. Sub TwoCompsSocial() 'Open the Excel workbook. Change this to where you stored the EXCEL FILE xlsFile = "C:UsersapunjaDesktopQuickDeckSales ops PresentationSampleData.xlsx" Dim OWB As Excel.Workbook Set OWB = Excel.Application.Workbooks.Open(xlsFile) Dim WS As Excel.Worksheet Set WS = OWB.Worksheets(1) 'Set the Images path Dim strImagePath As String strImagePath = "C:UsersapunjaDesktopQuickDeckSales ops PresentationImages" 'reference the template slides Set myPres = Application.ActivePresentation Set firSl = myPres.Slides(1) Set secSl = myPres.Slides(2) 'Loop through each used row in Column A For i = 1 To WS.Range("A65353").End(xlUp).Row ActivePresentation.Slides(1).Copy myPres.Slides.Paste (myPres.Slides.Count + 1) x = myPres.Slides.Count myPres.Slides(2).Copy myPres.Slides.Paste (myPres.Slides.Count + 1) y = myPres.Slides.Count 'Forma ing a Date value (clean this up later) osd = Format(WS.Cells(i, 1), "[$-en-US]mmmm d, yyyy;@") tle = 3 isbn = WS.Cells(i, 4) authr = WS.Cells(i, 5)
  • 113. Sub TwoCompsSocial() 'Open the Excel workbook. Change this to where you stored the EXCEL FILE xlsFile = "C:UsersapunjaDesktopQuickDeckSales ops PresentationSampleData.xlsx" Dim OWB As Excel.Workbook Set OWB = Excel.Application.Workbooks.Open(xlsFile) Dim WS As Excel.Worksheet Set WS = OWB.Worksheets(1) 'Set the Images path Dim strImagePath As String strImagePath = "C:UsersapunjaDesktopQuickDeckSales ops PresentationImages" 'reference the template slides Set myPres = Application.ActivePresentation Set firSl = myPres.Slides(1) Set secSl = myPres.Slides(2) 'Loop through each used row in Column A For i = 1 To WS.Range("A65353").End(xlUp).Row ActivePresentation.Slides(1).Copy myPres.Slides.Paste (myPres.Slides.Count + 1) x = myPres.Slides.Count myPres.Slides(2).Copy myPres.Slides.Paste (myPres.Slides.Count + 1) y = myPres.Slides.Count 'Forma ing a Date value (clean this up later) osd = Format(WS.Cells(i, 1), "[$-en-US]mmmm d, yyyy;@") tle = 3 isbn = WS.Cells(i, 4) authr = WS.Cells(i, 5)
  • 114.
  • 115.
  • 116.
  • 117.
  • 118.
  • 119. FAVOUR MAGIC — FIGHT SORCERY • be transparent • use off-the-shelf so ware • scripting, not markup • accept the time/consensus tradeoff • data in everyone's role
  • 120. FAVOUR MAGIC — FIGHT SORCERY • be transparent • use off-the-shelf so ware • scripting, not markup • accept the time/consensus tradeoff • data in everyone's role
  • 121.
  • 122. DECREASE UNKNOWNS • monitor demand signals • find tangential demand signals • share data • learn from your audiences PRACTICE ABOVE PROCESS • inspect processes • favour magic — fight sorcery • explode the content model
  • 123. DECREASE UNKNOWNS • monitor demand signals • find tangential demand signals • share data • learn from your audiences PRACTICE ABOVE PROCESS • inspect processes • favour magic — fight sorcery • explode the content model
  • 124. DECREASE UNKNOWNS • monitor demand signals • find tangential demand signals • share data • learn from your audiences PRACTICE ABOVE PROCESS • inspect processes • favour magic — fight sorcery • explode the content model
  • 125. We publish too many books, no one gets their work done
  • 127. “The best way to good ideas is more ideas” –Peter Coughlan, IDEO
  • 128.
  • 129.
  • 130.
  • 131.
  • 132.
  • 133.
  • 134. BEHAVIOUR 1. read about the Sony hack 2.assume it will happen to you 3.behave accordingly PREVENTION • Enable two-factor authentication • Different password for every service • Don't store your passwords in a file • (It’s 2017: use a password manager) • Don't click to find out if it was suspicious or not
  • 135.
  • 136.
  • 137.
  • 138.
  • 139.
  • 143. 1. THE PUBLISHING BUSINESS MODEL 2. WHY IT IS IMPORTANT 3. HOW TO STRENGTHEN IT RESPONSIBLY
  • 145.
  • 146. DATA ETHICS • eschew data trails
  • 147. DATA ETHICS • eschew data trails • gatecheck on data sharing
  • 148. DATA ETHICS • eschew data trails • gatecheck on data sharing • new standards for data management
  • 149. DATA ETHICS • eschew data trails • gatecheck on data sharing • new standards for data management KEEP THE VALUE CHAIN DIVERSIFIED
  • 150.
  • 151. We publish too many books, no one gets their work done, and we make decisions from partial data
  • 152. DATA ETHICS • eschew data trails • gatecheck on data sharing • new standards for data management KEEP THE VALUE CHAIN DIVERSIFIED PRACTICE EMPATHY IN CHANGE
  • 153. – Cornel West “Empathy is not simply a matter of trying to imagine what others are going through, but having the will to muster enough courage to do something about it. In a way, empathy is predicated upon hope.”
  • 154.
  • 156. DATA ETHICS • eschew data trails • gatecheck on data sharing • new standards for data management KEEP THE VALUE CHAIN DIVERSIFIED PRACTICE EMPATHY IN CHANGE DECREASE UNKNOWNS • monitor demand signals • find tangential demand signals • share data • learn from your readers PRACTICE ABOVE PROCESS • inspect processes • favour magic — fight sorcery • explode the content model