How to obtain a Minimum Viable UX by using the Lean Startup tool, Javelin Board

1. Minimum
Viable UX
Grace Ng
Designer Founder
Lean Startup Machine
@uxceo
Tuesday, October 15, 13

2. Old Way
@uxceo
Tuesday, October 15, 13

3. Wireframed...
@uxceo
Tuesday, October 15, 13

4. Designed
@uxceo
Tuesday, October 15, 13

5. Launched...
@uxceo
Tuesday, October 15, 13

6. Oops.
@uxceo
Tuesday, October 15, 13

7. New Way
@uxceo
Tuesday, October 15, 13

8. Founders
UX Help
@uxceo
Tuesday, October 15, 13

9. The experience of a person using a product,
in terms of how easy or pleasing it is to use.
User Experience
@uxceo
Tuesday, October 15, 13

10. xperiment.
Experiments
Time Limit: 5 Min
Customer
1
Bootstrapped
startup
founders
Time Limit: 5 Min
Problem
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
2
3
4
5

11. xperiment.
Experiments
1
Customer
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
2
3
4
5

12. xperiment.
Experiments
1
Customer
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
2
3
4
5

13. xperiment.
Experiments
1
Customer
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
No
reliable
source
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
2
3
4
5

14. xperiment.
Experiments
1
Customer
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
2
3
4
5

15. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
like:
with # of
ct a strong
omers.
Learning
Tuesday, October 15, 13

16. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
like:
with # of
ct a strong
omers.
Learning
Tuesday, October 15, 13
8/10
Persevere

17. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
8/10
Persevere
Learning
Friends.
Classes.
2 paid
UX designers
hourly for help
like:
with # of
ct a strong
omers.
Tuesday, October 15, 13

18. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
4
5

19. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Virtual
UX
feedback
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
4
5

20. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Virtual
UX
feedback
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
Pay for
virtual UX
feedback
3
4
5

21. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Virtual
UX
feedback
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Interview:
6/10
Pitch:
8/10
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
4
5

22. Landing Page
@uxceo
Tuesday, October 15, 13

23. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Interview:
6/10
Pitch:
8/10
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
8/10
Persevere
Learning
Friends.
Classes.
2 paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, October 15, 13
10/10
Test
2nd side
of market

24. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Interview:
6/10
Pitch:
8/10
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
8/10
Persevere
Learning
Friends.
Classes.
2 paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, October 15, 13
10/10
Test
2nd side
of market
Don’t mind
virtual at all.
Price is cheap

25. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Virtual
UX
feedback
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Interview:
6/10
Pitch:
8/10
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
UX
Designers
4
5

26. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Virtual
UX
feedback
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Interview:
6/10
Pitch:
8/10
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
UX
Designers
Getting
clients for
quick UX
consulting
4
5

27. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Interview:
6/10
Pitch:
8/10
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
UX
Designers
4
5

28. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
UX
Designers
4
5

29. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
UX
Designers
4
5

30. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
10/10
Test
2nd side
of market
0/10
Pivot!
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
8/10
Persevere
Learning
Friends.
Classes.
2 paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, October 15, 13
Don’t mind
virtual at all.
Price is cheap

31. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
10/10
Test
2nd side
of market
0/10
Pivot!
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
8/10
Persevere
Learning
Friends.
Classes.
2 paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, October 15, 13
Don’t mind
virtual at all.
Price is cheap
No!
5 yrs exp.
Established

32. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
UX
Designers
4
Recent
grad UX
designers
5

33. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
UX
Designers
4
Recent
grad UX
designers
Getting
clients for
quick UX
consulting
5

34. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
UX
Designers
4
Recent
grad UX
designers
5

35. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
UX
Designers
4
Recent
grad UX
designers
5

36. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Getting
clients for
quick UX
consulting
Getting
clients for
quick UX
consulting
Virtual
UX
feedback
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Pitch:
60%
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
UX
Designers
4
Recent
grad UX
designers
5

37. Landing Page
@uxceo
Tuesday, October 15, 13

38. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Pitch:
60%
10/10
Test
2nd side
of market
0/10
Pivot!
37/184
emails
Persevere
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
8/10
Persevere
Learning
Friends.
Classes.
2 paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, October 15, 13
Don’t mind
virtual at all.
Price is cheap
No!
5 yrs exp.
Established

39. No Backend
@uxceo
Tuesday, October 15, 13

40. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Pitch:
60%
10/10
Test
2nd side
of market
0/10
Pivot!
37/184
emails
Persevere
No!
5 yrs exp.
Established
Started
referring
friends
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
8/10
Persevere
Learning
Friends.
Classes.
2 paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, October 15, 13
Don’t mind
virtual at all.
Price is cheap

41. xperiment.
Experiments
1
2
Customer
Bootstrapped
startup
founders
Bootstrapped
startup
founders
Problem
Getting
UX
feedback
Getting
UX
feedback
Time Limit: 5 Min
Time Limit: 5 Min
4
5
Recent
grad UX
designers
Bootstrapped
startup
founders
Getting
clients for
quick UX
consulting
Getting
clients for
quick UX
consulting
Getting
UX
feedback
Virtual
UX
feedback
Virtual
UX
feedback
Virtual
UX
feedback
Virtual
UX
feedback
No
reliable
source
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Online
platform is
sufficient
Interview:
6/10
Pitch:
8/10
Pitch:
8/10
Pitch:
60%
Concierge:
60%
satisfied
Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
GET OUT OF THE BUILDING!
mption:
Tuesday, October 15, 13
3
UX
Designers

42. No Backend
@uxceo
Tuesday, October 15, 13

43. Customer Submits Request
UX Designer gets
email and submits
feedback
Concierge
@uxceo
Tuesday, October 15, 13

44. Customer Submits Request
UX Designer gets
email and submits
feedback
Manually
@uxceo
Tuesday, October 15, 13

45. High Frequency
Low Pain
High Pain
Low Frequency
Focus
@uxceo
Tuesday, October 15, 13

46. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Online
platform is
sufficient
Pitch:
8/10
Pitch:
8/10
Pitch:
60%
Concierge:
60%
satisfied
10/10
Test
2nd side
of market
0/10
Pivot!
37/184
emails
Persevere
20%
Iterate
No!
5 yrs exp.
Established
Started
referring
friends
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
8/10
Persevere
Learning
Friends.
Classes.
2 paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, October 15, 13
Don’t mind
virtual at all.
Price is cheap

47. Time Limit: 5 Min
Solution
Time Limit: 10 Min
Riskiest
Assumption
pothesis:
n will result
.
Success
Criterion
No
reliable
source
Interview:
6/10
Pay for
virtual UX
feedback
Will
consult
virtually
Give quick
online
feedback
Online
platform is
sufficient
Pitch:
8/10
Pitch:
8/10
Pitch:
60%
Concierge:
60%
satisfied
10/10
Test
2nd side
of market
0/10
Pivot!
37/184
emails
Persevere
20%
Iterate
No!
5 yrs exp.
Established
Started
referring
friends
Wanted
more
functionality
GET OUT OF THE BUILDING!
mption:
the least
core to the
hesis is...
Result &
Decision
8/10
Persevere
Learning
Friends.
Classes.
2 paid
UX designers
for help
like:
with # of
ct a strong
omers.
Tuesday, October 15, 13
Don’t mind
virtual at all.
Price is cheap

48. Manually
@uxceo
Tuesday, October 15, 13

49. A visualization of the user journey
from their point of frustration
to using your product
and relief of their pain.
Storyboard
@uxceo
Tuesday, October 15, 13

50. MVUX
@uxceo
Tuesday, October 15, 13

51. A quick visualization of an interface idea
Paper Prototype
@uxceo
Tuesday, October 15, 13

52. Paper Prototype
@uxceo
Tuesday, October 15, 13

53. Paper Prototyping
• Fast and inexpensive
• Identifies problems before they’re coded
• Early and frequent feedback from users
• Low opportunity cost
• High level of uncertainty
• Jot notes on the mockups
• Experimenting with solutions
Tuesday, October 15, 13

54. User testing
@uxceo
Tuesday, October 15, 13

55. User Testing
• Minimize implementation by building only
those pieces you need for a specific iteration.
• Set a scenario. Accomplish one goal.
• Don’t lead.
• Don’t use would.
• 5 people will get you 80% of the problems
Tuesday, October 15, 13

56. Tools
@uxceo
Tuesday, October 15, 13

57. Experimentation
Prototype
Concierge
Pre-Sell
Exploration
Idea
Tuesday, October 15, 13

58. Questions?
grace@leanstartupmachine.com
@uxceo
Tuesday, October 15, 13