Minimum
Viable UX
Grace Ng
Designer Founder
Lean Startup Machine

@uxceo
Sunday, March 9, 14
@uxceo
Sunday, March 9, 14
Let’s Do a Start Up.
@uxceo
Sunday, March 9, 14
Textual search is limiting.
How can I search a visual query?

Great Idea!
@uxceo
Sunday, March 9, 14
Wireframed...
@uxceo
Sunday, March 9, 14
Designed...
@uxceo
Sunday, March 9, 14
Launched...
@uxceo
Sunday, March 9, 14
Oops.
@uxceo
Sunday, March 9, 14
Need Finding...
@uxceo
Sunday, March 9, 14
Lean Startup

Pitfalls
@uxceo
Sunday, March 9, 14
Upload Photo

Ask Question

Validated?
@uxceo
Sunday, March 9, 14
What is this bird??

Validated!
@uxceo
Sunday, March 9, 14
Here we go!
@uxceo
Sunday, March 9, 14
Talking to customers
@uxceo
Sunday, March 9, 14
No Selling!
@uxceo
Sunday, March 9, 14
Ship MVP
@uxceo
Sunday, March 9, 14
WRONG!
@uxceo
Sunday, March 9, 14
Concierge
@uxceo
Sunday, March 9, 14
Existing behavior

What is the problem?

How can we solve?

?
1. Understand current behavior
@uxceo
Sunday, March 9, 14
High Frequency

Vitamin

Addictive Drug

Low Pain,
High Frequency

Low Pain

Extinct

High Pain,
High Frequency

Painkille...
3. Deliver service to test value
@uxceo
Sunday, March 9, 14
Do you have visual questions?
@uxceo
Sunday, March 9, 14
High Frequency

Vitamin

Addictive Drug

Low Pain,
High Frequency

Low Pain

Extinct

High Pain,
High Frequency

Painkille...
High Frequency

Vitamin

Addictive Drug

Low Pain,
High Frequency

Low Pain

Extinct

High Pain,
High Frequency

Painkille...
Existing behavior

What is the problem?

How can we solve?

Understand current behavior
@uxceo
Sunday, March 9, 14
Existing behavior

What is the problem?

How can we solve?

Flip through thick books
Sometimes can’t find it
Google
Noteboo...
Existing behavior

What is the problem?

Flip through thick books
Sometimes can’t find it
Google
Notebook of birds

How can...
Existing behavior

What is the problem?

How can we solve?

Flip through thick books
Sometimes can’t find it
Google
Noteboo...
Not for me...
@uxceo
Sunday, March 9, 14
MVUX
@uxceo
Sunday, March 9, 14
Founders

UX Help
@uxceo

Sunday, March 9, 14
Existing behavior

What is the problem?

How can we solve?

Going to UX classes
Going to UX Meetups
Getting intros to desi...
Landing Page
@uxceo
Sunday, March 9, 14
No Backend
@uxceo
Sunday, March 9, 14
Customer Submits Request

UX Designer gets
email and submits
feedback

Concierge
@uxceo
Sunday, March 9, 14
Customer Submits Request

UX Designer gets
email and submits
feedback

Manually
@uxceo
Sunday, March 9, 14
High Frequency

Low Pain

High Pain

Low Frequency

Focus
@uxceo
Sunday, March 9, 14
Manually
@uxceo
Sunday, March 9, 14
MVUX
@uxceo
Sunday, March 9, 14
Don’t get lost
@uxceo
Sunday, March 9, 14
Thank You!
@uxceo
Sunday, March 9, 14
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Minimum Viable User Experience

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Reducing waste from the UX design process

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Minimum Viable User Experience

  1. 1. Minimum Viable UX Grace Ng Designer Founder Lean Startup Machine @uxceo Sunday, March 9, 14
  2. 2. @uxceo Sunday, March 9, 14
  3. 3. Let’s Do a Start Up. @uxceo Sunday, March 9, 14
  4. 4. Textual search is limiting. How can I search a visual query? Great Idea! @uxceo Sunday, March 9, 14
  5. 5. Wireframed... @uxceo Sunday, March 9, 14
  6. 6. Designed... @uxceo Sunday, March 9, 14
  7. 7. Launched... @uxceo Sunday, March 9, 14
  8. 8. Oops. @uxceo Sunday, March 9, 14
  9. 9. Need Finding... @uxceo Sunday, March 9, 14
  10. 10. Lean Startup Pitfalls @uxceo Sunday, March 9, 14
  11. 11. Upload Photo Ask Question Validated? @uxceo Sunday, March 9, 14
  12. 12. What is this bird?? Validated! @uxceo Sunday, March 9, 14
  13. 13. Here we go! @uxceo Sunday, March 9, 14
  14. 14. Talking to customers @uxceo Sunday, March 9, 14
  15. 15. No Selling! @uxceo Sunday, March 9, 14
  16. 16. Ship MVP @uxceo Sunday, March 9, 14
  17. 17. WRONG! @uxceo Sunday, March 9, 14
  18. 18. Concierge @uxceo Sunday, March 9, 14
  19. 19. Existing behavior What is the problem? How can we solve? ? 1. Understand current behavior @uxceo Sunday, March 9, 14
  20. 20. High Frequency Vitamin Addictive Drug Low Pain, High Frequency Low Pain Extinct High Pain, High Frequency Painkiller Low Pain, Low Frequency High Pain High Pain, Low Frequency Low Frequency 2. How painful? How frequent? @uxceo Sunday, March 9, 14
  21. 21. 3. Deliver service to test value @uxceo Sunday, March 9, 14
  22. 22. Do you have visual questions? @uxceo Sunday, March 9, 14
  23. 23. High Frequency Vitamin Addictive Drug Low Pain, High Frequency Low Pain Extinct High Pain, High Frequency Painkiller Low Pain, Low Frequency High Pain High Pain, Low Frequency Low Frequency Do you have visual questions? @uxceo Sunday, March 9, 14
  24. 24. High Frequency Vitamin Addictive Drug Low Pain, High Frequency Low Pain Extinct High Pain, High Frequency Painkiller Low Pain, Low Frequency High Pain High Pain, Low Frequency Low Frequency Do you have visual questions? @uxceo Sunday, March 9, 14
  25. 25. Existing behavior What is the problem? How can we solve? Understand current behavior @uxceo Sunday, March 9, 14
  26. 26. Existing behavior What is the problem? How can we solve? Flip through thick books Sometimes can’t find it Google Notebook of birds Understand current behavior @uxceo Sunday, March 9, 14
  27. 27. Existing behavior What is the problem? Flip through thick books Sometimes can’t find it Google Notebook of birds How can we solve? Wanted more immediate solution. How often? How painful? @uxceo Sunday, March 9, 14
  28. 28. Existing behavior What is the problem? How can we solve? Flip through thick books Sometimes can’t find it Google Notebook of birds Wanted more immediate solution. Send in your bird photos and get it identified by bird experts Deliver service to test value @uxceo Sunday, March 9, 14
  29. 29. Not for me... @uxceo Sunday, March 9, 14
  30. 30. MVUX @uxceo Sunday, March 9, 14
  31. 31. Founders UX Help @uxceo Sunday, March 9, 14
  32. 32. Existing behavior What is the problem? How can we solve? Going to UX classes Going to UX Meetups Getting intros to designers Going to friends Trying find UX help to fix site Quickly, virtually, submit website for UX feedback Understand current behavior @uxceo Sunday, March 9, 14
  33. 33. Landing Page @uxceo Sunday, March 9, 14
  34. 34. No Backend @uxceo Sunday, March 9, 14
  35. 35. Customer Submits Request UX Designer gets email and submits feedback Concierge @uxceo Sunday, March 9, 14
  36. 36. Customer Submits Request UX Designer gets email and submits feedback Manually @uxceo Sunday, March 9, 14
  37. 37. High Frequency Low Pain High Pain Low Frequency Focus @uxceo Sunday, March 9, 14
  38. 38. Manually @uxceo Sunday, March 9, 14
  39. 39. MVUX @uxceo Sunday, March 9, 14
  40. 40. Don’t get lost @uxceo Sunday, March 9, 14
  41. 41. Thank You! @uxceo Sunday, March 9, 14

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