Creative Digital Media Production Sample Assessment Materials

Creative Digital
Media Production
Pearson
BTEC Level 3 National
in
Sample
Assessment
Materials (SAMs)
Unit 3: Digital Media Skills
For use with:
• Diploma in Film and Television Production
• Diploma in Film and Television Visual Effects
• Diploma in Sound Production
• Diploma in Digital Publishing
• Diploma in Digital Games Design and Development
• Extended Diploma in Creative Digital Media Production
First teaching from September 2016 Issue 1

Pearson BTEC Level 3 Nationals in Creative Digital Media Production – Unit 3 – Final Sample Assessment Materials –
Issue 1 – November 2015 © Pearson Education Limited 2015
2
Edexcel, BTEC and LCCI qualifications
Edexcel, BTEC and LCCI qualifications are awarded by Pearson, the UK’s largest awarding body
offering academic and vocational qualifications that are globally recognised and benchmarked.
For further information, please visit our qualification websites at www.edexcel.com, www.btec.co.uk
or www.lcci.org.uk. Alternatively, you can get in touch with us using the details on our contact us
page at qualifications.pearson.com/contactus
About Pearson
Pearson is the world's leading learning company, with 40,000 employees in more than 70 countries
working to help people of all ages to make measurable progress in their lives through learning.
We put the learner at the centre of everything we do, because wherever learning flourishes, so do
people. Find out more about how we can help you and your learners at qualifications.pearson.com
References to third-party material made in this specification are made in good faith. We do not
endorse, approve or accept responsibility for the content of materials, which may be subject to
change, or any opinions expressed therein. (Material may include textbooks, journals,
magazines and other publications and websites.)
All information in this document is correct at time of publication.
All the material in this publication is copyright
© Pearson Education Limited 2015

1
*S50321A*
Paper reference
XXXX/XX
S50321A
©2015 Pearson Education Ltd.
1/1/1
Turn over
Pearson BTEC Level 3 Nationals
Creative Digital Media
Production
Diploma/Extended Diploma
Sample assessment material for first teaching
September 2016
Instructions
This booklet contains material for the completion of the preparatory work and
activities for the set task.
This booklet is specific to each series and this material must only be issued to
learners who have been entered to undertake the task in the relevant series.
This booklet should be kept securely until the start of the supervised
assessment periods.
The preparatory work should be undertaken over approximately 12 weeks
timetabled by Pearson.
The supervised assessment activities should be taken over a maximum of
30-hours timetabled by the centre.
Information
The total mark for this paper is 60.
Level
3
Write your name here
Surname Forename
Part
S
Marks
Supervised
hours
30

2
2
S50321A
Instructions to Teachers/Tutors
This paper must be read in conjunction with unit information on conduct
for the task in the unit specification and the BTEC Nationals Information for
Conducting External Assessments (ICEA) document.
This booklet should be issued to learners 12 weeks prior to the submission
of final outcomes.
Work should be completed using the supplied documents as directed in the
set task brief.
During the 12 week preparatory period learners will be expected to
create, source and prepare materials relevant to their chosen brief and are
permitted to take these materials into the supervised assessment periods.
The 30 hour supervised assessment periods should take place within the 12
week period.
Teachers/Tutors cannot give any support to the research and preparation
work.
Centres are free to arrange the supervised assessment periods how they
wish provided the 30 hours for producing final outcome are under the level
of control specified, and in accordance with the conduct procedures.
It is recommended learners are given short breaks when working on a
computer.
During any break materials must be kept secure.
All learner work for the supervised assessment period must be completed
independently and authenticated before being submitted to Pearson by the
Teacher/Tutor and/or Invigilator.
Learners must not bring anything into the supervised environment or take
anything out without approval.
Centres are responsible for putting in place appropriate checks to ensure
that only permitted material is introduced into the supervised environment.

3S50321A
3
Turn over
Maintaining security:
Supervised environments must only be accessible to the individual
learner and to named members of staff.
Learner work is backed up
Any work learners produce during the supervised assessment period
must be kept secure.
Any materials being used by learners must be saved and stored
securely at the end of each session and made accessible at the
beginning of the next session.
Learners are permitted to have access to their created, sourced and
prepared materials during the supervised conditions.
Outcomes for Submission
The following materials will need to be submitted by each learner:
a digital, annotated index of created and sourced materials.
a digital, annotated e-portfolio of prepared, edited and/or
manipulated materials from the index.
a completed media product corresponding to a chosen brief.
a fully completed authentication sheet completed by each learner.
All digital outcomes for individual briefs should be saved in file types
specified by Pearson in the Set Task Brief. The method of submission will be
specified for each session by Pearson.

4
4
S50321A
Instructions for Learners
Read the set task information carefully.
This contains all the information you need to complete each activity within
the set task.
Plan your time carefully to allow for the preparation and completion of all
the activities.
You will need to create, source and prepare materials for your chosen brief
over the next 12 weeks.
You will then complete the 3 activities under supervised conditions.
You will complete the activities under supervision and your work will be
kept securely during any breaks taken.
You will have access to a computer.
You must work independently throughout the supervised assessment
periods and should not share your work with other learners.
Your teacher/tutor may clarify the wording that appears in the supervised
activities but cannot provide any guidance in completion of the task.
This task must be completed under supervision in timetabled sessions
provided by your centre. You will be given more than one timetabled session
to complete these tasks.
Your teacher may give guidance on when you can complete the preparation.
Your teacher cannot give you feedback during the preparation period.
Outcomes for Submission
You will need to submit the following materials:
a digital, annotated index of created and sourced materials.
a digital, annotated e-portfolio of prepared, edited and/or
manipulated materials from the index.
a completed media product corresponding to a chosen brief.
a fully completed authentication sheet completed by each learner.
All digital outcomes for individual briefs should be saved in file types
specified by Pearson in the assessment brief.

5S50321A
5
Turn over
Set Task Brief
You must read the information provided and then choose ONE of the
following media briefs:
Your-Identity
Your identity and personal information are valuable. Criminals can find
out your personal details and use them to open bank accounts and to get
credit cards, loans, state benefits and documents such as passports and
driving licences in your name. Criminals commit identity theft by stealing
personal information. This is often done by asking someone to open an
email requesting personal details. Often these emails look like they come
from a trusted source, but the source itself may be part of a scam. Personal
details may also be obtained by criminals who access social networking and
communication sites, and once again this can lead to identity theft. Anyone
can be affected by identity theft. This kind of fraud can seriously affect your
personal financial circumstances, as well as costing the government and
financial services millions of pounds every year. If your identity is stolen,
you or your family may have difficulty getting bank accounts, student loans,
credit cards or a mortgage until the matter is resolved.
A campaign has been launched by Your-Identity, a government agency that
will help young people to appreciate the growing problem of identity theft.
Providing information about identity theft through social networking sites
will alert young people to this growing problem. Your-Identity wants you
to make a media product that will alert young people to the problem of
identity theft. Your media product can be in any style or genre.
You must choose which medium you will use to create your media
product and begin creating, sourcing and preparing the materials you
will need in preparation for the supervised assessment period.
You may choose ONE brief from the following:

6
6
S50321A
Brief 1: Video promotional product
Your-Identity wants you to produce a video advertisement that will
inform your chosen target audience of young people about the dangers
of identity theft. The product must be no longer than 1 minute. Your-
Identity is happy for the video advertisement to be produced in whatever
style you think would be suitable for the target audience.
You will need to include in your video advertisement:
own camerawork to include tracking and panning techniques
a minimum of two scenes containing three camera ‘set-ups’per
scene
background music
continuity editing techniques: shot-reverse shot, 180 degree rule,
one transition other than a cut
sound effects.
Brief 2: Audio promotional product
Your-Identity wants you to produce a radio advertisement that will inform
your chosen target audience of young people about the dangers of
identity theft. The radio advertisement must be no longer than 1 minute.
Your-Identity is happy for your audio product to be produced in whatever
style you think would be suitable for the target audience.
You will need to include in your radio advertisement:
own recorded material including at least one interior and one
exterior recording
sound effects
voiceover
music
editing techniques: mixed music and fades with no dead air.

7S50321A
7
Turn over
Brief 3: Website
Your-Identity wants you to produce a website that will inform your
chosen target audience of young people about the dangers of identity
theft. Your-Identity is happy for your website to be produced in whatever
style you think would be suitable for the target audience. The website
must have a front page and two linked pages.
You will need to include in your website:
own images (minimum 2)
links using the <a> element and href attribute
a menu linked to two other pages
at least two image rollovers and a response form
sound effects.
Brief 4: Digital e-magazine
Your-Identity wants you to produce a digital e-magazine that will inform
your chosen target audience of young people about the dangers of
identity theft. The product must be no more than a cover and a two page
spread. Your-Identity is happy for your digital e-magazine to be produced
in whatever style you think would be suitable for the target audience.
You will need to include in your digital e-magazine:
own images (at least two images)
titles for a cover and feature article
copy for articles
integrated text and image layout
ability to scroll and turn pages.

8
8
S50321A
Brief 5: Digital game
Your-Identity wants you to produce a level for a 2D or 3D digital game
that will inform your chosen target audience of young people about the
dangers of identity theft. The product must be suitable to be played on
more than one platform. Your-Identity is happy for your digital game to
be produced in whatever style you think would be suitable for the target
audience.
You will need to include in your digital game level:
own characters
developed environment
a reward/points system
sound effects
rules and functionality instructions.

9S50321A
9
Set Task
You must complete ALL activities within the task.
These activities must be completed under supervised conditions.
Activity 1
Create an annotated and fully referenced index of all created and sourced
materials you intend to use in your product.
Total for Activity 1 = 20 marks
Activity 2
Create an annotated, digital, e-portfolio of your preparation, editing and/or
manipulation processes.
Activity 3
Construct/build a completed media product that meets the requirements of
your chosen brief.
END OF TASK TOTAL FOR TASK = 60 MARKS

10
1
Unit 3: Digital Media Skills – Sample
marking grid
General Marking Guidance
● All learners must receive the same treatment. Examiners must mark the first learner
in exactly the same way as they mark the last.
● Marking grids should be applied positively. Learners must be rewarded for what they
have shown they can do rather than penalised for omissions.
● Examiners should mark according to the marking grid not according to their
perception of where the grade boundaries may lie.
● All marks on the marking grid should be used appropriately.
● All the marks on the marking grid are designed to be awarded. Examiners should
always award full marks if deserved. Examiners should also be prepared to award
zero marks if the learner’s response is not rewardable according to the marking grid.
● Where judgment is required, a marking grid will provide the principles by which
marks will be awarded.
● When examiners are in doubt regarding the application of the marking grid to a
learner’s response, a senior examiner should be consulted.
Specific Marking guidance
The marking grids have been designed to assess learner work holistically.
Rows within the grids identify the assessment focus/objective being targeted. When
using a marking grid, the ‘best fit’ approach should be used.
● Examiners should first make a holistic judgement on which band most closely
matches the learner response and place it within that band. Learners will be
placed in the band that best describes their answer.
● The mark awarded within the band will be decided based on the quality of the
answer in response to the assessment focus/objective and will be modified
according to how securely all bullet points are displayed at that band.
● Marks will be awarded towards the top or bottom of that band depending on how
they have evidenced each of the descriptor bullet points.

11
2
Grading Grid– 60 marks
Assessment
focus
Band 0 Band 1 Band 2 Band 3 Band 4
Create and
source assets
0 1-5 6-10 11-15 16-20
No
rewardable
material
● Assets gathered relate
to isolated aspects of
the brief showing a
basic awareness of the
requirements
● Assets created relate
to isolated aspects of
the brief showing only
a basic awareness
production techniques
● Indexing of
sources/assets is
evident but shows
limited understanding
of relevance to the
brief
to some of the
requirements of the
brief showing some
evidence of selectivity
to some of the the
requirements of the
brief showing some
competence in the use
of production techniques
● Indexing of
sources/assets shows
general understanding
of their relevance to the
brief
consistently to the
requirements of the brief
showing evidence of
selectivity and/or
refinement
consistently to the
requirements of the brief
showing competent and
effective use of production
techniques
● Indexing of sources/assets
demonstrates developed
understanding of their
functionality and relevance
to the brief
directly to the requirements of
the brief showing a considered
approach to selectivity and
refinement
directly to the requirements of
the brief showing creativity in
the use of production
techniques
● Indexing of sources/assets
demonstrates comprehensive
understanding of their
functionality and relevance to
the brief

12
3
Assessment
focus
Edit / manipulate/
prepare materials
and assets
0 1-6 7-11 12-16 17-20
No
rewardable
material
● Adapted material
demonstrates a limited
understanding of the
editing/manipulation process
leading to limited adaptation
and/or not entirely
appropriate for the brief
● Limited annotation of the
assets in terms of the editing
and / or manipulation process,
design decisions identified but
not justified
● Partially meets the
requirements of the brief:
modifications are complete
but of limited functionality
demonstrates general
editing/manipulation
process and is evidenced
through the application of
mostly relevant skills
● Mostly accurate annotation
of the assets in terms of
the editing and / or
manipulation process,
design decisions partly
justified
● Some demonstration of
meeting the requirements
of the brief through
providing complete and
functional modifications
demonstrates an
process and and is
evidenced by the
effective and consistent
application of relevant
skills
● Detailed and mostly
accurate annotation of
the assets in terms of
the editing and / or
manipulation process,
design decisions mostly
justified
● Meets the requirements
of the brief through the
provision of complete
and effective
modifications
demonstrates a
comprehensive
process and is
evidenced through the
sophisticated
application of relevant
skills
● Detailed and accurate
annotation of the assets
in terms of the editing
and / or manipulation
process and design
decisions are fully
justified
● Meets the requirements
of the brief through the
provision of
consistently
accomplished
modifications

13
4
Assessment
focus
Build / create a
media product
0 1-5 6-10 11-15 16-20
No
rewardable
material
● Isolated elements of
understanding is
evident in the limited
application of
techniques used in the
building/creating of a
media product
● Limited development of
the build / creation
process with major
component omissions
● The media product
partially meets the
brief with limited
creativity
● General understanding is
evident in the partially
successful application of
media product
● Development of the
build / creation
process evident with
only minor
component omissions
generally meets the brief
with some creativity
● Developed
understanding is
evident in the mostly
successful application of
media product
● Detailed development of
the build / creation
process mostly evident,
components appropriate
and mostly in place
meets the brief with
creativity
● Comprehensive
understanding is
evident in the
successful application
of techniques used in
the building/creating of
a media product
● Detailed development of
the build / creation process
fully evident, components
in the build/creation
process are present,
appropriate and entirely in
place
comprehensively meets the
brief with creativity
throughout

For more information about Edexcel, BTEC or LCCI qualifications
visit qualifications.pearson.com
BTEC is a registered trademark of Pearson Education Limited
Pearson Education Limited. Registered in England and Wales No. 872828
Registered Office: 80 Strand, London WC2R 0RL
VAT Reg No GB 278 537121

Creative Digital Media Production Sample Assessment Materials

Recommended

Recommended

More Related Content

What's hot

What's hot (12)

Similar to Creative Digital Media Production Sample Assessment Materials

Similar to Creative Digital Media Production Sample Assessment Materials (20)

Recently uploaded

Recently uploaded (20)

Creative Digital Media Production Sample Assessment Materials