To view the talk, visit https://vimeo.com/113120075
To view the videos within the presentation, visit http://youtu.be/d2C3KYhqq9U
Complex interfaces have become a common feature in consumer automobiles. As these systems functionality has expanded, drivers ability to interact with so much information has grown more demanding. At this stage automotive UX design is in its awkward adolescence phase, but going forward how will designers ensure motorists can accomplish tasks while increasing driving safety?
This talk will demonstrate successful (and not-so-successful) ways that in-car designs currently happen and what we all need to be aware of in the future to create beautiful, useful designs to keep drivers informed and safe simultaneously.
This ppt is about Automatic Vehicle Locator (AVL),which is a means of determining the geographic location of a vehicle and transmitting this info to a point where it can be stored & used with certain software and database applications.
This ppt is about Automatic Vehicle Locator (AVL),which is a means of determining the geographic location of a vehicle and transmitting this info to a point where it can be stored & used with certain software and database applications.
A look at design trends that are peaking in 2016 and a prediction of design trends for 2017 for web sites, e-newsletters and email marketing. Originally presented at Social Media Breakfast Maine by Emily Brackett of Visible Logic and Mail on the Mark.
American Banking Association Marketing Conference - Modern ConsumersMathew Sweezey
The new consumer is not like the old. This means your bank has to be more than a bank. They must be contextual to the needs of the consumer, which are far past just financial. Here's what you need to know.
This talk was presented at Interactions12 (IxDA International Conference) in Dublin, Ireland (Feb. 2, 2012). In this talk I propose a framework for designers to develop a deeper understanding of cultural awareness.
Note: There were 2 video clips that were part of this presentation that aren't included here.
Soccer (Football) is arguably considered the world's most popular sport. Over 250 million soccer players world wide. This June, brazil will host the 2014 world cup...
SXSW: Designing Smart Objects for Emotional Peoplefrog
Wearable technology, smart meters, and networked devices have generated an environment of abundant digital chatter. It’s now socially acceptable to compete with your FuelBand, send a text to your thermostat, and argue with Siri. Our eagerness to communicate with objects as we would a friend points to a new criterion for designing intelligent products. We want our technology to be smart, but also deeply personal. This presentation outlines the opportunities and risks associated with designing smart objects for emotional people. Through stories of emerging products and experimental research endeavors, it highlights the fine line designers must walk between enhancing the emotional intelligence of individuals, and replacing it.
Download Buildling Tomorrow: www.psfk.com/report/building-tomorrow
PSFK Labs partnered with Architizer to launch Building Tomorrow: Trends Driving the Future of Design. This report provides an overview of future trends in architecture, as well as the societal forces moving them forward drawn from an analysis of Architizer’s global library of innovative designs and PSFK’s expertise in industries like travel, retail, and home living.
It is important to note, this report is not necessarily a study in architecture: it is a guide for any creative professional who is building today – whether that in the physical, media or digital landscape. The themes highlighted within Building Tomorrow can be used to inspire the cities of tomorrow, but the trends can be leveraged to build the next generation of products, services and experiences.
The report includes:
- 3 global drivers impacting design
- 9 Key Trends building tomorrow
- Implications for Retail, Product, and Digital Experience
- Perspectives from industry experts
- 4 Pillars for Creating Experiences
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 2 | Published September 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Responsive design is a design where the layout and content adapt to the user’s environment, which includes their screen size, platform, and even orientation. Basically, it means using good code to create a site that works on a majority of devices, including those that haven’t been invented yet.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
PSFK's Future of Light report is an in-depth survey of the trends shaping light at the intersection of technology, community and sustainability.This survey looks at key trends that focus on how light can support livelihood, improve safety and bring people together, demonstrating the vast potential that light has to positively impact people’s lives across the globe.
The Future Of Light is available free on the iPad, Android devices, and PDF download. The 150+ page document describes 12 trends across 4 broader themes. Each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team.
Get the app and full report at http://www.psfk.com/future-of-light
The Future of Light report was kindly sponsored by Philips Lighting - http://www.lighting.philips.com
Google as Predator: The Evolution of Search by David Sewell - BrightonSEO 2014Fresh Egg UK
In his talk for BrightonSEO April 2014, Fresh Egg's SEO consultant David Sewell likens Google - and the evolution of search in general - to the evolution of the relationship between predators and prey in the animal kingdom.
Briefly, his talk covers:
• What search looked like when the internet began
• How Google changed the search landscape and continues to evolve
• How to spot a predator in the context of search
• How Google’s predatory behaviour impacts businesses and the business environment
• Seven strategies for survival
Правительство Москвы и сервис дарения «Дарудар» приглашают вас к участию в благотворительной акции «Доброе дело»!
Цель акции — подарить социально незащищенным гражданам Москвы (многодетным семьям, инвалидам, пенсионерам) электронные устройства, позволяющие общаться, учиться, быть в курсе текущих событий, а также помочь им воспользоваться электронными госуслугами (записаться к врачу, оплатить ЖКХ, записать ребенка в школу или детский садик и многое другое на pgu.mos.ru).
Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is lush with opportunity to invent new and more human ways for people to interact with information. Invention requires casting off many anchors and conventions inherited from the last 50 years of computer science and traditional design and jumping head first into a new and unfamiliar design space.
In this talk, Rachel will provide:
Insight into how designers and UX professionals can navigate the unfamiliar and fast-changing mobile landscape with grace and solid thinking.
In-depth information on advanced mobile design topics UX professionals will spend the next 10+ years pioneering
Tools and frameworks necessary to begin tackling mobile UX problems in this rapidly changing design space.
A look at design trends that are peaking in 2016 and a prediction of design trends for 2017 for web sites, e-newsletters and email marketing. Originally presented at Social Media Breakfast Maine by Emily Brackett of Visible Logic and Mail on the Mark.
American Banking Association Marketing Conference - Modern ConsumersMathew Sweezey
The new consumer is not like the old. This means your bank has to be more than a bank. They must be contextual to the needs of the consumer, which are far past just financial. Here's what you need to know.
This talk was presented at Interactions12 (IxDA International Conference) in Dublin, Ireland (Feb. 2, 2012). In this talk I propose a framework for designers to develop a deeper understanding of cultural awareness.
Note: There were 2 video clips that were part of this presentation that aren't included here.
Soccer (Football) is arguably considered the world's most popular sport. Over 250 million soccer players world wide. This June, brazil will host the 2014 world cup...
SXSW: Designing Smart Objects for Emotional Peoplefrog
Wearable technology, smart meters, and networked devices have generated an environment of abundant digital chatter. It’s now socially acceptable to compete with your FuelBand, send a text to your thermostat, and argue with Siri. Our eagerness to communicate with objects as we would a friend points to a new criterion for designing intelligent products. We want our technology to be smart, but also deeply personal. This presentation outlines the opportunities and risks associated with designing smart objects for emotional people. Through stories of emerging products and experimental research endeavors, it highlights the fine line designers must walk between enhancing the emotional intelligence of individuals, and replacing it.
Download Buildling Tomorrow: www.psfk.com/report/building-tomorrow
PSFK Labs partnered with Architizer to launch Building Tomorrow: Trends Driving the Future of Design. This report provides an overview of future trends in architecture, as well as the societal forces moving them forward drawn from an analysis of Architizer’s global library of innovative designs and PSFK’s expertise in industries like travel, retail, and home living.
It is important to note, this report is not necessarily a study in architecture: it is a guide for any creative professional who is building today – whether that in the physical, media or digital landscape. The themes highlighted within Building Tomorrow can be used to inspire the cities of tomorrow, but the trends can be leveraged to build the next generation of products, services and experiences.
The report includes:
- 3 global drivers impacting design
- 9 Key Trends building tomorrow
- Implications for Retail, Product, and Digital Experience
- Perspectives from industry experts
- 4 Pillars for Creating Experiences
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 2 | Published September 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Responsive design is a design where the layout and content adapt to the user’s environment, which includes their screen size, platform, and even orientation. Basically, it means using good code to create a site that works on a majority of devices, including those that haven’t been invented yet.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
PSFK's Future of Light report is an in-depth survey of the trends shaping light at the intersection of technology, community and sustainability.This survey looks at key trends that focus on how light can support livelihood, improve safety and bring people together, demonstrating the vast potential that light has to positively impact people’s lives across the globe.
The Future Of Light is available free on the iPad, Android devices, and PDF download. The 150+ page document describes 12 trends across 4 broader themes. Each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team.
Get the app and full report at http://www.psfk.com/future-of-light
The Future of Light report was kindly sponsored by Philips Lighting - http://www.lighting.philips.com
Google as Predator: The Evolution of Search by David Sewell - BrightonSEO 2014Fresh Egg UK
In his talk for BrightonSEO April 2014, Fresh Egg's SEO consultant David Sewell likens Google - and the evolution of search in general - to the evolution of the relationship between predators and prey in the animal kingdom.
Briefly, his talk covers:
• What search looked like when the internet began
• How Google changed the search landscape and continues to evolve
• How to spot a predator in the context of search
• How Google’s predatory behaviour impacts businesses and the business environment
• Seven strategies for survival
Правительство Москвы и сервис дарения «Дарудар» приглашают вас к участию в благотворительной акции «Доброе дело»!
Цель акции — подарить социально незащищенным гражданам Москвы (многодетным семьям, инвалидам, пенсионерам) электронные устройства, позволяющие общаться, учиться, быть в курсе текущих событий, а также помочь им воспользоваться электронными госуслугами (записаться к врачу, оплатить ЖКХ, записать ребенка в школу или детский садик и многое другое на pgu.mos.ru).
Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is lush with opportunity to invent new and more human ways for people to interact with information. Invention requires casting off many anchors and conventions inherited from the last 50 years of computer science and traditional design and jumping head first into a new and unfamiliar design space.
In this talk, Rachel will provide:
Insight into how designers and UX professionals can navigate the unfamiliar and fast-changing mobile landscape with grace and solid thinking.
In-depth information on advanced mobile design topics UX professionals will spend the next 10+ years pioneering
Tools and frameworks necessary to begin tackling mobile UX problems in this rapidly changing design space.
I ran a two hour workshop on designing discreetness yesterday, and this is my attempt to recap the framing and what we did in 10 minutes or less. This is an edited version of the recap from second day at Thingscon — look for more precise blog post up at http://nordkapp.fi/blog soon!
MobiU2011: STRAT111 Mobile Campaign Strategy - Nissan & Critical MassKimberly-Clark
As a major brand, how should you form your mobile strategy? Nissan and Critical Mass will provide an inside look at how they are building mobile into their overall marketing plan and illustrate their strategy through the mobile campaigns that are currently in market for the new Nissan Versa.
NFC in the automotive industry was the focus of the VISIONFC Automotive Summit, an NFC Forum event, that took place in Vienna, Austria. At this event stakeholders came together to talk about how NFC enhances the automotive consumer experience and discussed NFC automotive developments, market needs and requirements.
This presentation provides a comprehensive overview of the current auto industry. The focus is to further explore car manufacturers, as well as some new technologies and ideas facing this sector. From there, we move into a discussion on car dealers. This section breaks down customer car buying behaviors, during the pre-shopping and dealership shopping phases. To end we take a look into how various companies are leveraging technologies to advance the industry.
When developing an app you have a lot of decisions to make because you have a lot of topics to deal with. In this talk I’m going to give you a general view on the different challenges we faced whilst working on our first React Native app.
by Jan Wessel (Senior Frontend Developer @kartenmacherei)
Past, Present, and Future of Car infotainment systemFibonalabs
An in-vehicle infotainment system is a console that delivers information and entertainment via touch screen displays. These are designed to enhance the in-vehicle user experience. Infotainment systems aggregate control to cabin functions, media, and navigation.
Similar to UX in Automobiles: Balancing effective UI design & driver safety (20)
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
9. motorcycle concept Voice command and haptic navigation concept Mobile devices for the car
BUT WE LOVE
TO INNOVATE.
recharging station design In-dash digital automotive experience design Rich social mobile design
10. MY APOLOGY IN ADVANCE:
MY JOB IS TO PROVOKE
AND SOLVE
29. acura
Analog
digital
web
phone
tablet
TV
gaming
consoles
automotive hmi
digital
web
phone
tablet
consoles
Converged
immersive,
full attention
immersive,
full attention*
55. SPEECH IS GROWING
According to IMS Research, 55% of all new motor
vehicles produced in 2019 will incorporate voice
recognition, up from 37% in 2012.
SPEECH HAS ISSUES
Speech is not mature enough today to be seen
as a completely viable alternative to more familiar
text entry methods.
56. AAA RANKED CURRENT VOICE
SYSTEMS ON A 5-POINT SCALE
OF DISTRACTION FOR COMMON
TASKS, WHERE LOWER SCORES
MEANT LESS DISTRACTION.
57. THE RESULTS WEREN’T GREAT
Listening to an
audio book
Honda
Blue Link
MyFord Touch
Mercedes
COMAND
0 1 2 3 4 5
Toyota Entune
Chevrolet
MyLink
Chrysler
Uconnect
Listening
to the
radio
Phone
Call
58. THE MAJORITY OF SYSTEMS
WERE FOUND TO BE INCREDIBLY
DISTRACTING—MORE SO THAN
HAVING A CONVERSATION ON
A HANDHELD PHONE.
59. ACCORDING TO THE AP, TWO
OF THE STUDY PARTICIPANTS
REAR-ENDED ANOTHER CAR
WHILE USING SIRI.
60. THE RESULTS WEREN’T GREAT
Listening to an
audio book
Honda
Blue Link
MyFord Touch
Mercedes
COMAND
0 1 2 3 4 5
Toyota Entune
Chevrolet
MyLink
Chrysler
Uconnect
Siri without
CarPlay
62. THINGS TO LEARN FROM
CARPLAY
- Launching the Messages app assumes you
are composing and not consuming.
- Screens are laid out for function over form.
- No distracting text on the screen. Ever.
- No text to confirm the message you want
to send.
- No text when the message is read.
- No preview text in the messages list view.
63. IF TYPING IN THE CAR IS
A PROBLEM, GET THE
DATA FROM ELSEWHERE.
66. THINGS YOU CAN GET
FOR VIRTUALLY NOTHING
- Driver’s name
- Driver’s social graph and pictures
- Driver’s hometown
- General affinities
- Favorite sports teams
- Frequented locations
- Music tastes and preferences
- Locale and currency
68. IN MOBILE AND WEB,
WE ARE TOLD TO MAKE
OUR DESIGNS STICKY.
69. STICKINESS
Web and mobile design is about encouraging the
user to stay longer and reinforcing return visits.
We can accomplish this through a number of ways:
- Compelling content
- Personalization of the app or website
- Building communities
- Adding games or challenges
- Linking to other content
70. FOR THE CAR, YOU NEED
TO MAKE THINGS SLIPPY.
MAKE IT SCANNABLY
BEAUTIFUL.
71. SLIPINESS
Car design is about encouraging the user to
forego attention as quickly as possible, spending
as little time as possible to accomplish a task.
- Clear understanding of context
- Content created for glancing
- Straightforward copy
- Streamlining processes
- Exposing all primary functionality
81. WHAT CAN YOU DO WITH
PERSONALIZATION?
- Storing and retrieving preferences
- Remote features via an app interface
- Choose music we all would like
- Intelligently withhold information
depending on who’s in the car with you
87. WHAT CONSTITUTES A
COMPLEX CAR TASK?
- Reading an incoming text
- Reviewing what the voice system caught of
your speech, either in real-time or after-the-
fact
- Tweeting in the car
- Posing for a selfie
- Requiring ancillary decisions while on a
phone call
93. YES, THE ANSWER “IT DEPENDS”
COULD WORK
The pixel size of text, icons, and other elements
depends on you knowing four things.
- Screen size
- Screen resolution
- Distance to screen
- Visual angle
94. AN EXAMPLE
Let’s say a digital screen in my car that is 800
millimeters away from my eye on a 10.2”
screen that displays at 1920x720. I want to
have text at the NHTSA-recommended 20
arcminutes.
I would need 54-pixel type.
95. ANOTHER EXAMPLE
Let’s say a projector’s cast is 10 meters away
from the furthest attendee, projecting a 100”
image that displays at 1920x1080. I want to
have text at a bit smaller 16 arcminutes.
I would need 60-pixel type.
102. 1: GETTING INPUT IS REALLY HARD
2: FIND EASIER WAYS TO GET DATA
3: MAKE YOUR EXPERIENCE SLIPPY
4: MAKE IT PERSONAL ONCE AGAIN
5: ATTENTION IS GREATER THAN EYES
6: YOU MADE EVERYTHING TOO SMALL
7: WINDSHIELD AS ANOTHER DISPLAY