Your Unique Value Proposition is one of the most important aspects of your your business. This is what communicates to your customers why it’s better to buy from you, as opposed to buying from your competitors.In this presentation, we’re going to go through 22 different ideas for making yourself stand out from your competition.

1. 22
WAYS
TO
STAND
OUT
FROM
THE
COMPETITION
...plus examples of companies who do it right

2. Be
The…
FASTEST

3. EASIEST
TO
UNDERSTAND
Be
The…

4. FRIENDLIEST
Be
The…

5. Be
The…
MOST
CONVENIENT

6. Be
The…
SAFEST

7. CHEAPEST
Be
The…

8. Be
The…
MOST
LUXURIOUS

9. EASIEST
TO
USE
Be
The…
Step
1
Step
2
Step
3

10. MOST
FLEXIBLE
Be
The…

11.
MOST
ENTERTAINING
Be
The…

12. TRENDIEST
Be
The…

13. EXCLUSIVITY
Offer…

14. Offer…
AFFORDABILITY

15. Offer…
PERSONALIZATION

16. CUSTOMER
CARE
Offer…

17. DEALS
Offer…

18. Offer…
AVAILABILITY

19. FREE!
STUFF
Offer…

20. TRUSTWORTHINESS
Offer…

21. COMMUNITY
Offer…

22. Offer…
EXCITEMENT!

23. Offer…
A
COOL
DESIGN

24. COMPANIES
WHO DO IT
RIGHT

25. DONATIONS
Tom’s Shoes donates a pair of
shoes to a child in need every
time they sell a pair.

26. A SENSE OF COMMUNITY
Think Geek gives its users
something extra by creating a
community atmosphere in its
store through quirks such as
customer action shots and
appreciation of cult items.

27. FIX A PROBLEM
Dutch Boy Paints took the age-old
paint tin nightmare and developed
packaging that was easy to
carry, pour, and close. A
high percentage of their sales are
based on their packaging alone.

28. A BUNDLE OF UVPS
Safelite Autoglass offers a
variety of different UVPs to sell their
product – 24 hr service, detailed
information of their technicians,
(including name, credentials and a
photograph) and a lifetime guarantee.

29. USE STATISTICS
Geico uses numbers to make you
think. Their tagline is ’15 minutes
could save you 15% or more on car
insurance.’ You can’t argue with
that…

30. GO GREEN
Castle
Ink
sells
100%
recycled
ink
cartridges
that
are
cheaper
than
the
original
product
and
they
offer
free
shipping
and
excellent
customer
service
to
provide
the
whole
package.

31. GET A GREAT NAME
Good Copy Fast provides just
that. No Questions asked.

32. YOUR TURN!
How
are
YOU
going
to
STAND
OUT
from
the
crowd?

33. If
I'd
you
like
to
learn
more,
come
check
out
our
blog!
www.mindmekka.com