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22	
  WAYS	
  TO	
  STAND	
  	
  
OUT	
  FROM	
  THE	
  COMPETITION	
  
...plus examples of companies who do it right
Be	
  The…	
  
FASTEST	
  
EASIEST	
  TO	
  
UNDERSTAND	
  
Be	
  The…	
  
FRIENDLIEST	
  
Be	
  The…	
  
Be	
  The…	
  	
  
MOST	
  
CONVENIENT	
  
Be	
  The…	
  
SAFEST	
  
CHEAPEST	
  
Be	
  The…	
  
Be	
  The…	
  
MOST	
  LUXURIOUS	
  
EASIEST	
  TO	
  USE	
  
Be	
  The…	
  
Step	
  1	
   Step	
  2	
   Step	
  3	
  
MOST	
  FLEXIBLE	
  
Be	
  The…	
  
 
MOST	
  
ENTERTAINING	
  
Be	
  The…	
  
TRENDIEST	
  
Be	
  The…	
  
EXCLUSIVITY	
  
Offer…	
  
Offer…	
  
AFFORDABILITY	
  
Offer…
PERSONALIZATION	
  
CUSTOMER	
  CARE	
  
Offer…	
  
DEALS	
  
Offer…	
  
Offer…
AVAILABILITY	
  
FREE!	
  STUFF	
  
Offer…	
  
TRUSTWORTHINESS	
  
Offer…	
  
COMMUNITY	
  
Offer…	
  
Offer…	
  
EXCITEMENT!	
  
Offer…	
  
A	
  COOL	
  DESIGN	
  
COMPANIES
WHO DO IT
RIGHT
DONATIONS
Tom’s Shoes donates a pair of
shoes to a child in need every
time they sell a pair.
A SENSE OF COMMUNITY
Think Geek gives its users
something extra by creating a
community atmosphere in its
store through quirks such as
customer action shots and
appreciation of cult items.
FIX A PROBLEM
Dutch Boy Paints took the age-old
paint tin nightmare and developed
packaging that was easy to
carry, pour, and close. A
high percentage of their sales are
based on their packaging alone.
A BUNDLE OF UVPS
Safelite Autoglass offers a
variety of different UVPs to sell their
product – 24 hr service, detailed
information of their technicians,
(including name, credentials and a
photograph) and a lifetime guarantee.
USE STATISTICS
Geico uses numbers to make you
think. Their tagline is ’15 minutes
could save you 15% or more on car
insurance.’ You can’t argue with
that…
GO GREEN
Castle	
  Ink	
  sells	
  	
  
100%	
  recycled	
  ink	
  cartridges	
  that	
  are	
  
cheaper	
  than	
  the	
  original	
  product	
  and	
  they	
  
offer	
  free	
  shipping	
  and	
  excellent	
  customer	
  
service	
  to	
  provide	
  the	
  whole	
  package.	
  
GET A GREAT NAME
Good Copy Fast provides just
that. No Questions asked.
YOUR TURN!
How	
  are	
  YOU	
  	
  
going	
  to	
  
	
  STAND	
  OUT	
  	
  
from	
  the	
  crowd?	
  
If	
  I'd	
  you	
  like	
  to	
  learn	
  more,	
  
come	
  check	
  out	
  our	
  blog!
www.mindmekka.com	
  

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22 ways to stand out from the competition