This document provides an overview of the Screenmobile franchise opportunity. Screenmobile is the largest mobile screen repair company in the US with nearly 100 franchise locations. The summary describes Screenmobile's history beginning in 1980, their mobile business model of manufacturing and installing screens on-site, and their wide range of screening products. It outlines the investment costs which range from $83,600 to $119,200 initially. The document discusses the market potential and highlights residential and commercial clients. It also describes the earnings potential for owner-operators or those seeking an executive management role.

1. FRANCHISE
REPORT 2016

2. What is Screenmobile?
History of Screenmobile
Core Values
Truck & Trailer
Products
Why Screenmobile?
Our Clients
What Makes Us Unique
Our Type of Franchise Owner
Market Potential
Investment Costs
Earnings Potential
We’ve Got You Covered
A Day in the Life
Meet our Team
FAQ’s
The Next Step
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5
6
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20
22
TABLE OF CONTENTS

3. The success of our model rests in form and
function. With the truck/van & trailer as a
mobile manufacturing unit, our operators
drive to job sites across their territory, park
on-site, and begin the screening process.
We offer Eco-friendly, innovative products
that make life simpler for our customers.
From electronically controlled solar screens
to products that bolster security, we have it
all.
Screenmobile is the nation’s largest mobile
screen repair company, with almost 100
franchise locations and growing. We
specialize in window, door, patio and porch
screen and solar shading products. For
over 30 years, with no national competitors,
our franchise owners have enjoyed years
of growth and success, as we continue to
pioneer this industry.
We measure, manufacture and install
screens for windows, doors, porches and
patios on-site and at the convenience of
the customer. Our franchise owners are
them to meet endless customer needs.
1
“WHAT WE HAVE IN MIND IS TO CHANGE LIVES, CHANGE
BUSINESSES…AND WE HAVE AN OPPORTUNITY TO DO THAT…AND
WE JUST WANT TO FIND THE RIGHT PEOPLE TO DO THAT WITH.”
SCOTT WALKER
Co-Founder, CEO, President
WHAT IS
SCREENMOBILE?
®

4. The father and sons team of Monty M.,
Scott D., and Monty L. Walker, started The
Screenmobile in 1980 with the dream, the
concept, and after months of planning, the
business plan. Conceptually, it was to
become the largest and best screening
business the world has ever known, with
honesty and integrity as the power source
and expansion based upon franchising.
These three founders envisioned hundreds
of well-trained independent operators
following their proven business plan: all
trained the same and all uniform in
appearance, and attitude. They envisioned
these people to be family oriented, God
fearing individuals from all walks of life
who, by choice, want to return to or already
live in rural America. The operator search
would focus upon young families just
starting their business careers and those
people desiring to leave the once
attractive, corporate world.
successful mobile screening business
owners themselves. So, in 1980 a used tent
Screenmobile and a Penny Saver ad was
the trailer itself was to be the major source
of advertising. This proved to be the single
greatest form of advertising,
among all, and the main strategy leading
to the success of The Screenmobile.
Monty M.’s garage in Glendora, CA
Monty M.’s wife. Her responsibilities were
to answer the phone and pay bills.
As soon as the trailer was exposed to the
public in Glendora, the phone started
ringing. The Screenmobile was proven to
be a successful program that was attractive
and acceptable to the public, in general.
The Screenmobile was declared a success
1981. During the second year, the founders
opened another operation in the Palm
Springs, CA area, 90 miles from Glendora,
service. It too, was a big hit with the public
and at the end of the second year, 1982;
the second operation was declared a
success.
In 1984, the founders formed The
Screenmobile Corporation and obtained
Offering Circular to sell franchises. Shortly
thereafter, three young rural American
franchisees. More followed in 1985, and so
on.
Today with over 95 locations nationwide
and growing, we are still the best educated
and largest family of window and door
screeners in the world.
2
OUR
HISTORY

5. CORE VALUES
3
INTEGRITY PROFESSIONALISM
ENTREPRENEURIAL SPIRIT APPROACHABILITY
We are a family based business, it’s part of
our DNA. Our franchise owners are honest,
hardworking individuals who thrive on
providing a quality product and service. We
take great pride in our reputation and carefully
select candidates who share our values.
We have spent over thirty years building
Screenmobile and have major plans for the
future. We are seeking candidates that embody
the drive to succeed. It is an incredibly exciting
time for us and we’d like to provide the
opportunity to share our success with the right
franchise owner.
“We Do What We Say.” We arrive on time
most essential part of our uniform is our
demeanor. Kindness and courtesy coupled
with unmatched skills make us pillars within
the community.
time with our franchisees because they are
kind, outgoing, trustworthy individuals who
enjoy answering questions and building
relationships. “Customers buy
from people they trust.”
OUR CORNERSTONES OF SUCCESS
“I’d rather see a sermon than hear one any day; I’d rather
one should walk with me than merely tell the way the eye’s
- Edgar Guest

6. It began with an old refurnished tent trailer that gave our founders the ability to screen in real
effectively transformed the screening industry. By having the means to manufacture on-site, small
errors that normally affect the expediency of a job are bypassed entirely.
take on more jobs. The mobile screening trailer is the foundation of Screenmobile’s success.
Both the trailer and the vehicle are wrapped in Screenmobile’s coveted regalia, acting as the
greatest form of advertising and lead generation. It is a mobile billboard!
4
TRUCK & TRAILER
Organized tools and
small parts in two tool
boxes.
Single Axle for easy
movability in small areas.
Built in screen frame
rack for storage.
Spline rack conveniently
located
Mobile Billboard
Our screening material
proudly housed in front
of trailer.
We can set up shop
anywhere and have
power.
Designed to
single car garage.

7. 5
Screenmobile is more than just window and door screens. Although these products are
considered the bread and butter by some of our franchise owners, a Screenmobile franchise has
so much to offer its customers. Keep in mind too, that these products are purchased from our
vendors under Screenmobile pricing programs.
Interior Roll-down Shades
Motorized Roll-down Shades
Patio Screens
Porch and Patio Weatherization
Garage Door Screens
Interior Window Coverings
Retractable Awnings
Sun Control Screens
Window Screens
Sliding Door Screens
Security Screens
Guarda Security Doors and Windows
Retractable Screen Doors
Pet Screens
Golf Ball Screens
Window and door rescreen
PRODUCTS

8. that allows you to work in the great outdoors
Screenmobile is the solution. As the nation’s
premier “house doctor” concept, our
with reasonable hours and the ability to
work outside. Simply put, our people love
what they do. We are one of a handful of
domestic franchises with a 100% renewal
rate. As you explore various opportunities,
franchise owners are as happy as ours!
We are a large company with a franchise
network spanning nationwide; however, we
have maintained a small business mentality.
Our “open door policy” fosters healthy
professional relationships and our franchise
owners function as a nationwide team. Our
annual convention is a yearly highlight that
promotes peer familiarity and lasting
relationships. Screenmobile is a business
designed to scale organically. Franchise
owners aren’t required to build a retail
location and wait for business to arrive.
Strategic marketing and referrals will drive
demand that may require buying an
additional truck just to keep up! Instead of
focusing on securing more territories,
some of our most successful franchise
owners have driven up demand locally to
such a degree that they require multiple
crews working simultaneously.
Because we’ve been at it for so long, we
have developed great relationships with our
vendors over the years. In turn, we are able
to offer the highest quality materials at the
lowest prices. The ability to manufacture raw
eliminates the middle man and translates to
substantially higher earnings. The margins
are spectacular and give our team members
the ability to scale their business fast.
Experience in the home improvement
industry is not mandatory! We provide a
comprehensive ten day training program,
from iconic Palm Springs, California.
“graduation”, every new franchise owner
has the tools they need to operate
seamlessly. By combining classroom, on-site
simulation and on-the-job training, new
franchisees are able to become familiarized
with every facet of the business.
WHY
SCREENMOBILE?
“I started as an employee so, I knew how
it.”
-Ryan O’Hare
North and Central
Orange County
CA)
6

9. 7
In a modern industrialized nation there are limitless applications for our products. Our clients
Homeowners tired of
broken screens that simply
don’t know who to call!
Schools, both private and
public need window
screens and/or energy
effcient screen products
a need for screens.
Military housing needs
screen work too. If there is a
base in your area, military
housing can make a great
customer.
Student Housing on and
off campus
Hotels renovating vacant
rooms on a timeline
OUR
CLIENTS
HOMES
OFFICES
MILITARY
COLLEGES
HOTELS
SCHOOLS
Landlords and Property
Managers are a great lead
source for work.
APARTMENTS

10. Let’s role play for a minute: Say you have
twelve screens that need to be repaired on
your home. You aren’t sure how to DIY,
contractors aren’t interested in a small job
and you don’t trust independent
technicians without a referral.
You buy the materials to repair your
later you don't have the tools or know-how
searching you manage to contact several
self-described professionals online who
sound a bit rough around the edges and
give you vastly different cost estimates.
You sigh and store the uncut screen in
your garage and put the project off for the
foreseeable future. Every time a mosquito
shoots a glance in your direction, you can't
help but wonder how such a simple task
became so complicated.
Don't beat yourself up! Although screen
installation and repair is in fact a simple
process, to do it properly requires
experience and resources that the
average DIY homeowner does not have.
Deferring the job to self-proclaimed
independent contractors will often result in
undue headaches and quality control
issues.
Flash forward—you now recognize the
solution to a problem that countless
homeowners face every day.
Skip the trip to the local hardware store,
the incorrect measurements and the
haggling with online handymen who aren't
"Window Screen Repair—" on a major
search engine and our Search Engine
Optimization (S.E.O) experts have directed
you to our website. You enter in your zip
code and voila, your headache has
vanished and your wife is pleased with
your tenacity!
Screenmobile offers industry expertise and
a vast product line. Most homeowners
aren't aware that screens are not a "one
consultation. We are able to offer various
products and price points to our customers
selling basic window screens
enclosures. The customer quickly realizes
that we offer so much more than window
and door screens.
We aim to provide our customers with
easy, hassle-free screen solutions. That's
why we offer free on-site evaluations and
follow ups. Many people approach the
home improvement industry with a great
deal of hesitation. We are changing these
sentiments on a daily basis! Our customers
never wonder if they overpaid or if they
received a substandard product. There is a
reason we come so highly recommended!
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WHAT MAKES
US UNIQUE?

11. They smile, laugh, and enjoy spending
time with their customers. Our franchise
owners need to be able to build
relationships with their clients. This ensures
a good reputation that fuels their referrals
and individual expansion. They must have a
knack for making people comfortable and
at ease.
All customers are treated as family. Our
franchise owner’s commitment to service is
is a large scale commercial project or a
two-bedroom residence. No job is
complete until the needs of the customer
They are passionate about their work and
are driven to succeed. They see endless
potential in the area they operate and
work tirelessly to expand their business.
They forge strong B2B and B2C
connections and continuously follow up
with new business acquaintances. They
recruit and hire top talent and successfully
close sales.
OUR TYPE OF
FRANCHISE OWNERS
We value character over experience—our
most successful franchisees simply share our
vision for the way business should be done!
Our franchise owners are friendly,
hardworking folks that enjoy working with
their hands. Most importantly however, they
enjoy working with people. The key to
success rests in a franchise owners ability to
maintain a professional, courteous attitude
without fail.
Our most successful franchise owners share
the same attributes. They love interacting
with people, the unique outdoors lifestyle,
the constant change of scenery, and they
love making great money. They enjoy
providing a unique product and service that
they can be proud of. They have the ability to
sell the wide range of Screenmobile
Most importantly however, they like to have
Screenmobile has spent their 35 years of
business perfecting what characteristics
make a successful franchise owner:
9
PERSONALITY
INTEGRITY
DEDICATION
BUSINESS ACUMEN

12. The market potential is quite literally
endless; however, the domestic territories
in which our franchise owners operate are
construction projects are springing up at
unprecedented rates and require services
capable of high volume production.
Screenmobile is the only national brand to
As of 2014:
homeowners
132,802,859 single family homes
We are not limited to the residential sector.
Our mobile manufacturing unit can address
the needs of any job including but not
limited to:
Homes Colleges
Apartments Military Housing
Primary Schools
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MARKET
POTENTIAL
MARKET
POTENTIAL

13. Screenmobile is the nation’s premier on-site screen manufacturing/repair service with an
unprecedented growth trajectory.
THE
INVESTMENT
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Initial Franchise Fee
LOW HIGH
$ 39,500 $ 39,500
Initial Territory Fee $ 7,500 $ 21,500
Trailer & Equipment package $19,500 $ 19,500
Vehicle Signage Package $ 2,500 $ 2,500
Stationery Package $ 1,000 $ 1,000
$ 1,000 $ 1,000
Technology Package $ 1,500 $ 1,500
Initial Marketing Package $ 2,000 $ 2,000
Inventory and Supplies $ 5,000 $ 15,000
Trailer DMV, Registration, taxes,
and Freight costs
$ 1,000 $ 2,500
Training Expenses $ 500 $ 2,000
Local Advertising- 3 months $ 1,000 $ 3,000
Vehicle Lease
TOTAL ESTIMATED INITIAL INVESTMENT
$ 1,000 $ 1,000
Telephone Lines and Wireless
Internet
$ 300 $ 800
Insurance- 3 months $ 300 $ 800
Additional Funds- 3 months $ 1,000 $ 3,000
Deposits, Storage
$ 0
$ 83,600 $ 119,200
$ 2,500

14. As you go through the discovery process, you will have the opportunity to attend a “validation”
call with existing Screenmobile franchise owners. On this call, you will be permitted to ask direct
questions about earning potential to the owners hosting the call.
Our Franchise Disclosure Document Item 19 contains information regarding average revenues.
EARNINGS
POTENTIAL
Owner/Operator
Single Territory
Family team or individual that
likes working outdoor
Wants to be a business owner
with minimal risks
Start with a single territory with
the intention of expanding
Goal driven, results oriented
individual
Ideally has management
experience and is comfortable
overseeing operations
Solid leadership abilities, ability
BUSINESS OWNER EXECUTIVE MANAGEMENT
12
“IN JUST 45 MINUTES AT 1 JOB TODAY, WE REPAIRED SCREENS AT A
TOTAL COST OF $372. MY COST OF GOODS WERE $35. THAT’S PART
OF WHY I LOVE THIS BUSINESS.”
DREW DESANTIS
Franchise Owner – North and Central Orange County, CA

15. If you are one of the lucky few awarded a
franchise, you will become a student at
We have optimized the traditional
classroom to focus around a more content
driven education process. This includes a
heavy focus on an audio & visual design.
We also utilize a "Screen House" production
center, where we simulate an 'In-Field'
environment that allows us to teach the
fundamentals of screening in a pragmatic,
The initial training is 10 days in duration. We
start on Monday with an orientation, then
move straight into the business training.
Classroom training focuses on
Administration, Marketing, Sales and the
Fundamentals of Production. These four
major topics are the foundation to building
a successful franchise.
The initial training is the stepping stone for
the business education that each new
franchise owner will receive in the days and
months following. There is a tremendous
amount of knowledge that needs to be
transferred and we understand the value of
keeping it simple.
Rome was not built in a day, you will leave
ready to start screening while keeping in
mind the need for a solid foundation. Don't
worry, training and support are ongoing.
owners receive our start up Marketing
Package that includes a variety of materials
to bolster inbound business. These
materials include, but are not limited to:
We are proud of our marketing materials.
We may be a few decades old, but we
ensure that we remain ahead of the curve.
Innovation is and will remain the
cornerstone of Screenmobile.
13
WE’VE GOT
YOU COVERED
Sales Presentation Folders
Brochures/Pamphlets/Door Hangers
Assistance in preparation of
newspaper articles
Direct mail brochures
Radio commercials
Home show booth displays

16. 14
Start of a new day usually depends on
appointment is set. Coming in early
allows me time to review the day’s
schedule, check emails, voicemails
and start preparing for the day.
Reviewing the daily appointments and
preparing my trailer and truck or van
with the proper material sets the tone
for the rest of the day.
7:00am
Finished prepping for success and it is
letting my travelling billboard start
working as I’m driving.
7:30am
It’s important to our customer to
your promise and be on time! It's
your time to shine now introduce
you! “Hi, my name is _____, here is my
card. How can I help you today?”
Finish up the job, enter everything into
the Operating System and email the
invoice to the customer right then and
there. Trust us, they will be impressed!
8:00am
I’m off to my second or third or
fourth job depending on the size
of the job. I continue to work
through my morning schedule,
remembering to communicate to
my customers as the day
progresses and continue to update
the operating system as I go to
9:00am
to
12:00pm
Lunchtime! I make sure to park my
truck and trailer at a busy
restaurant, in front of it or on the
side of a busy street. Free
advertisement while I eat is a win
win in my book.
12:00pm
to
1:00pm
afternoon job, I will continue on
like this until I complete all of my
scheduled jobs for the day. Some
days I have many little jobs and
some days it’s only one large job.
1:00pm
to
4:00pm
I arrive at the shop ready to
re-stock and clean out my
equipment from the day. I re-stock
my trailer with a “Stock Load”, get
rid of the scrap and old screens
and now the trailer is ready for the
next day. I communicate with any
customers that need attention,
update my operating system,
check the mail, email, and maybe
pay some bills. If any material
needs to be ordered I place an
order and put away any items
delivered that day.
4:30pm
Now my day is done. Time to get in
my truck and head home so I can do
this all over again in the morning.
Thankfully, I love what I do.
5:00pm
A DAY
IN THE LIFE

17. programs in all areas that he led. Most importantly
Co-Founder, CEO, President
15
SCOTT WALKER
MEET OUR
TEAM

18. 16
to his role.
Stater Brother’s Market and an EMT with Springs
Co-Founder, COO, Vice President
MONTY L. WALKER

19. 17
agent.
Franchise Performance Director
ROGER GOMEZ

20. sweetheart, Kenna will be getting married in spring
his spare time.
Operations Manager/
Franchise Support
DILLON WALKER
Operations Manager/Franchisee
Training Instructor and Support
TREVOR WALKER
18

21. 19
Founder, Former Vice President,
Consultant
MONTY M. WALKER

22. How long has Screenmobile been in
operation?
Screenmobile began operating in 1980. We
have been awarding franchise agreements
How many open franchise units are there?
95. Screenmobile is once again accepting
applications for franchise ownership and
looking to expand at a controlled pace.
What is the initial investment for this
business?
The initial investment ranges between
$74,300 and $112,700 – depending on size
of territory awarded. The required liquid
capital is $50,000.
Does Screenmobile offer a VetFran
discount?
Yes! Veterans receive $2500 off the
franchise fee.
Are you SBA registered?
Yes!
How much are the royalty fees?
The Royalty Fees are 7%
I’ve heard the economics of the
Screenmobile business model are
outstanding. How do I learn more?
see if you meet our initial requirements.
From there, we will then provide you with
our Franchise Disclosure Document (FDD)
which discloses this information.
Do I need real estate and a dedicated store
for this franchise model?
No, Screenmobile is a low-investment,
mobile business. Our trucks are mobile
billboards, that help drive new customers to
our franchise owners. The mobile model
allows for simplicity, minimal overhead, and
20
FAQ’S

23. Once I’m up and running, how do I grow
this business?
Screenmobile offers an “Executive
Management Track”. This allows model
individuals with management experience to
acquire multiple territories so they can
continue to scale their business.
What is provided for training and ongoing
support?
New Franchise Owners participate in 10
days of training, covering administration,
marketing, sales and production. On an
ongoing basis, they participate in regular
support, annual meetings, regional
meetings and a variety of other initiatives
provided to ensure success for all owners.
Is there Marketing support?
Yes, Franchise Owners pay $75 per month
to the Brand Building Fund and receive
SEO, Google Adwords and Social Media
attention in order to drive new customers to
them.
Where can I apply to be considered as the
newest Franchise Owner?
A representative will contact you within 24
hours to provide you with some preliminary
information, as well as determine whether
you meet the initial requirements. Good
luck!
21
Can I talk with the Franchise Owners
directly?
You can! Screenmobile boasts a 100%
renewal rate! This means that we have very
happy franchise owners that are available to
provide you with their experience
team in assessing your potential for
Screenmobile franchise ownership.

24. owners. We are not here to sell you, our responsibility is to facilitate the investigation process. The
Screenmobile Executive Review Committee makes the decision on offering our franchise to
PREQUALIFICATION PROGRAM REVIEW
APPLICATION REVIEW DISCLOSURE REVIEW
FRANCHISE VALIDATION DISCOVERY DAY
FRANCHISE AWARDED
22
THE
NEXT STEP
Chat with our sales team to get
more information on the
opportunity with Screenmobile.
meet our minimum income
requirements.
You get the opportunity to talk
with current franchisees. We have
a very positive group of
franchisees, as they love what they
do!
We award a franchise, only if the
entire Executive Review Committee
agrees that the prospective franchisee
us. If you are awarded a Franchise, we
know that both are true.
house for an entire day! You will be able
to meet the corporate staff face to face.
Ask questions, learn even more
about the company’s history, and more.
Review the Franchise Disclosure
Document in detail and have the
opportunity to ask questions as needed.
Work with our sales team through our
Education Process to make sure that
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3 4
5 6
7
1

25. GET OUTSIDE AND WORK
WHERE YOU PLAY!
FOR MORE INFORMATION CALL
FRANCHISE.SCREENMOBILE.COM
800-775-7795