McDonald's serves over 70 million customers per day globally. It started in the 1940s with its famous 15 cent hamburgers. McDonald's stands out with its unique golden arches symbol and mascot. It has attracted many customers over the years through affordable menu items like its $1 menu and by introducing localized flavors. However, McDonald's also faces challenges around food quality issues and paying low wages to employees, despite being extremely profitable. It continues to invest in technology and charity efforts to build its brand equity over the long term.

1. McDonald’s
-MINICASE STUDY

2. McDonald’s serves 70million people each day,
all over the world!!!

4. It all started with the
famous 15-cent
HAMBURGER

6. A BRAND is a promise between the
firm and consumer.

8. ELEMENTS OF BRAND EQUITY

9. • McD always stood as a showstopper with its
unique symbol and the
McD MAN

10. Attractive TAGLINE: Most of its
customers gets connected to it by its
unique TAG.

11. CORE BRAND VALUES
• Introduction of $1
menu, attracted
teenagers and lower-
income consumers.

12. Mc. Aloo tikki was the first
Indianised flavour that grabbed
many eye balls and gained a lot
of attention...

13. Something
for kids
toooo......

14. Always updated technologically

15. A life without a cause is life without
effect.
Has been there
through years
to help
children with
leukaemia.

16. Due to its qualified BRAND
EQUITY, it was successful in
introducing in Secondary Association,
the successful McCafe

17. BIG FAT
New healthy pop-
ups such as
SUBWAY,
PANERA BREAD,
etc.

18. Quality of food – always an issue

19. McDonalds makes enough money to be the world’s 90th
largest economy but has paid least wages to the employees.

20. What is a Brand?
How to build Brand Equity
What are the risks being faced?
SUMMARY

21. Disclaimer
Created by Srikari Sharma , VIT VELLORE
during marketing internship by Professor
Sameer Mathur, IIM LUCKNOW.