McDonald's is the world's largest fast food chain with over 31,000 restaurants in 120 countries. It entered the Indian market in 1996 through a joint venture. To appeal to Indian customers, McDonald's adapted its menu by adding many vegetarian options and using ingredients favored in Indian cuisine like spices. It has over 130 restaurants across India and targets customers of all ages, especially children, teenagers, and young families. McDonald's promotes its brand through various advertising campaigns and sponsorships.