This document provides information about an entrepreneurship program for creative arts. It outlines the purpose, objectives, content, and schedule of the program. The program aims to provide foundational concepts of entrepreneurship thinking and help participants develop entrepreneurial skills. It covers various topics over 5 days, including types of entrepreneurs, leadership, financing, and startup incubation. The document also discusses reasons to join as an e-coordinator and provides examples of entrepreneurial artists to illustrate concepts.
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Start up program for creative people
1. FOR CREATIVE ARTS
E-COACH:- KRISHN VERMA -20194
ASSISTANT PROFESSOR (GAMES AND ANIMATION)
ANIMATION DEPARTMENT
SCHOOL OF JOURNALISM AND CREATIVE ARTS
CONTACT NO: 9021774023.9877446297,CABIN NO:15 (8C-401)
ENTREPENIURSHIP
2. PURPOSE OF PRESENTATION:
• To give basic foundation for entrepreneurship thinking and Plan of Action
• To give fundamental concepts basic questions relating to take empower you to take decision making
• This course is not any technical it is start up program to promote you in the term of entrepreneurship.
3. PROGRAM OBJECTIVE
• Observe the design company ,Art Studio and some entrepreneur in creative arts field.
• Develop creative concepts during entrepreneurship development.
• Analyze strategically and creatively as an designer practitioner, painter, Sculptor, commercial
arts, Animator, graphic designer across all aspects of the creative arts
• Analyze the requirements for involvement and how to do ,what to do why to do?
4. PROGRAM CONTENT
• ENTREPENIURS –Day 1 (2hrs)
TYPES OF ENTREPENIUR , DNA OF ENTREPENIUR, CASE STUDY
PRACTICE OF INNOVATION
START UP PROGRAM: ( ITS DEVESION , E- CELL ROLE , E-CORDINATOR ROLE , E-COACH ROLE )
HOW TO START UP IN CREATIVE FIELD
• LEADERSHIP –Day 2 (2 hrs)
PIPELINE OF PEOPLE IN AN ORGANISATION OF TOP MANAGMENT ( WILL-SKILL MATRIX )
FIVE LEVEL OF LEADERSHIP
FIVE LEVEL OF LEADERSHIP DEVELOPMENT
• ENTREPRENEURS COMPASS- Day 3(2hrs)
WRITE A BUSINESS PLAN
PROPOSAL WRITING
5. COURSE CONTENT
• FINANCING FOR ENTREPENIURS –Day 4 (2hrs)
GOVERNMENT SCHEME REGARDING STARTUP
SOURCE OF FUNDS –STARTUP FUNDING ,ANGEL INVESTORS, INVESTORS,
BOOT STRAP PROCESS
• MOLDING THE LEADERS FOR TOMARROW –Day 5 (12 hrs)
PLAN A-ENTREPRENEURS SELECTION,
PLAN B-ENTREPRENEURS MIND MAPPING
PLAN C-REGULAR GUIDE FOR SELECTED ENTREPRENEURS
PLAN D- PITCHING IDEAS
6. COURSE CONTENT
• STARTUP INCUBATOR PROGRAM ( 4 MONTHS )
STEP 1 –APPLICATION ,STEP 2- PRESENTATION ,STEP 3- INTERVIEW, STEP 4 - INCUBATE
• START –UP SCHOOL
PLAN A-START-UP BOOT
PLAN A-START-UP INCUBATION PLAN
PLAN A-START-UP EXPLORER
7. OFFERS :
• CO-WORKING SPACES
• WORKSHOP COVERING E- BASIC
• ONE TO ONE ADVICE SERVICE
• MENTORING
• COMMUNITY SUPPORT
• ENTREPRENEUR IN RESIDENCE PROGRAM
• NETWORKING AND INDUCTION
• WORKSHOPS AND GROUP ADVICING
• ASSITANT TO MEET MILESTONE
• REGULAR REVIEW ON MILESTONE ACHIEVEMENT
• INDIVIDUAL ATTENTION TO LAUNCH YOUR START-UP
• START-UP INCUBATOR PROGRAM REGISTRATION
8. REASONS TO JOIN AS E - CORDINATOR
• GROW NETWORKING
• LEARNING BY DOING
• EXPAND YOUR RESUME
• FRIENDSHIP AND FUN
• UNDERSTANDING PEOPLE AND YOU
• MEANING OF ISOLATION
RESPONSIBILITY( 4 HRS IN WEEK)
• BOARD MEETING
• SHARE IDEAS
• PROMOTION
• PLANING
• MENTORING
• NETWORKING
9. START- UP PROGRAM – DAY 1 (PRESENTATION)
WHY NEED ENTREPENIUR ?
WHO IS ENTREPENIUR ?
TYPES OF ENTREPENIUR ,
DNA OF ENTREPENIUR,
CASE STUDY
PRACTICE OF INNOVATION ( 7 STEPS OF CREATIVE THINKING )
START UP PROGRAM: ( ITS DEVESION , E- CELL ROLE , E-CORDINATOR ROLE , E-COACH ROLE )
HOW TO START UP IN CREATIVE FIELD
10. DEVELOPMENT OF CONCEPT OF ENTREPENIUR
According to Oxford Dictionary, “An entrepreneur is someone “who sets up a business or businesses, taking on financial risks in the hope of profit”.
The term entrepreneur, in French, if literally translated, means “go-between” and has been used since the
12th Century.
An earliest example of an entrepreneur as go-between is Marco Polo, who attempted to establish trade
routes to Far East.
As a go –between, Marco Polo would sign a common contract with a capital provider (capitalist) to sell his
goods, which provided loan to the merchant–adventurer at a high interest rate, including insurance
During seventeenth century, the term entrepreneur was used for a person who entered into a contractual
arrangement with the government to perform a services or supply stipulated products since the contract
price was fixed , any resulting profits or losses belonged to the entrepreneurs, thereby assuming the risk
arising out of his expedition.
Richard Cantillon, a noted French economist is credited as the founder of the term.
There is no single way of defining an Entrepreneur. Different scholars have defined an Entrepreneur
differently. A look at various definitions will help understand the concept in depth.
11. TYPES OF ENTREPRENEUR
USER ENTREPRENEUR
Ex: From Professional Field, innovate for personal use.
ACCIDENTAL ENTREPRENEUR
Ex: Also called drone entrepreneur means someone told him to do
the business.
PUT A DENT IN UNIVERSE
Ex: called innovating entrepreneur, has the ability to undertake to
create innovative products according to the changing demands
of the market
MOON LIGHT ENTREPRENEUR
Ex: Also called drone entrepreneur, A moonlight entrepreneur is
just that: an entrepreneur that operates a startup ...Part time
business
TAKE A BREAK ENTREPRENEUR
This entrepreneur knew he needed a break, but he didn't
realize how much it would help her until she got away
12. Socio Cultural
Classification:
Motivational
Classification
Entrepreneurial
Experience
Classification
Technical experience
Classification
TYPES OF CLASSIFICATION OF ENTREPENIOUR
Immigrant Entrepreneur
Ex; Sabeer Bhatia
(Hotmail,later sold to
microsoft)
Ethnic entrepreneurs
EX:Parsis, Sindhis and
Marwaris.
Minority entrepreneurs
EX:Amar Gopal Bose
(founder of Bose
Corporation)
Women Entrepreneurs
Ex:Shahnaz Hussain
First-generation entrepreneur
Ex; N.R. Narayanmurthy (Infosys)
Self-actualizer entrepreneurs
EX:Sunial Bharti Mittal (Airtel).
Discontented entrepreneur
EX:Ajit Kerkar (Tulip Star hotels )
Family business entrepreneurs
Ex:Aditya Birla, Anil Ambani
Novice entrepreneurs
-don’t have any business
ownership experience
Habitual Entrepreneurs
-experience of owning least
two or more different firms
“Research” Technical
entrepreneur
-Amar Gopal Bose of
Bose Corporation
“Producer” technical
entrepreneur
history of involvement in
direct commercial
production
“User” technical
entrepreneur
-involved as an end user
“Opportunist” technical
entrepreneur
13. • The Intrapreneur (Corporate Entrepreneur)
• Unlike the entrepreneur who creates a new organization, an ‘Intrapreneur;
acts as an entrepreneur within an existing organization, also referred to as
corporate entrepreneur.
• are highly innovative, self-motivated, proactive and action-oriented people
• who take the initiatives within the confines of an organization, in the pursuit
of a novel product or service.
14. TYPES OF START-UP
A Cottage Company
A cottage company is a privately held business that normally employs less than ten people. Turnover of this company is
less than $1 million. This type of firm generally may or may not be operated as a home business, started by retiring
individual to supplement their retirement income. It often experiences very little growth.
A Lifestyle Firm
A lifestyle firm is a small venture that supports the owners and enjoys modest growth. The entrepreneur devoted
limited money for research and development. This type of firm may grow after a long period to 30 or 40 employees
and have annual turnover of about $2 million
The Foundation Company
The foundation company is formed after research and development and bases the foundation for a new business
area. This firm can earn annual revenue from $10 million to $20 million in 5 to 10 years and employs 40 to 400
workforces. It generally draws the interest of private investors only not the venture capital community, because
this type of start-up not often goes public.
The High-Potential Venture
The high-potential business enterprises may start like a foundation company, receives the great investment interest
and publicity because of its rapid growth. The company can earn annual revenue $20 million to $30 million after 5 to
10 years. The company could employ around 500 workforces. These firms are also called gazelles and are integral part
to the economic development.
15. SOME CASE STUDY OF ENTREPENIUR ARTIST
• ALIEN ARTIST
• -full of passion
• -try to do magic,
majesty
• People wondering
• Very few required
(having long hair, says I
feel so inspired)
Have very romantic
image and express
several times
EX- RUBINS
In 43 years he left 25000
painting in their
workshop
• ARTISANS
• -They do repetitive
and fine work
• They earn very fast
and short term
money
• No more research
and development
• Realization make
him to develop as
Entrepreneur.
• M F HUSIAN
• CULTURAL
ARISTOCRAT
• When art
become an
institutional art
(Art School ,
Museum, Opera
house
• Develop cultural
boom
• EX-QUINTO
MORRIS
• PROFESSIONAL
ARTIST
• -He is his own boss
• -having all four quality
• He learned from past
experience
• -always ready to
improve in all aspects.
• EX-JOLIE GUILLEBEAU
• Made 1000 painting in
3 years
• Out of it 800 sold.
In wikipedia : MADONA-in singing ,RICHERD BANSON-virgin airways ,mobile ALEXENDER JURKS- co-founder of PADDLES
16. "Julie with an O. (Accent on the first syllable) GIL-a-BO“
Child And Family Therapist at LifeWorks NW,
Chief Emotional Officer and Voice of Reason of the World Domination
Summit
Jolie Guillebeau
I've never regretted being brave.
https://www.youtube.com/watch?time_continue=39&v=N8Pb7m2ErJ4
17. GRAPHICAL PRESENTATION OF WORKS
0
0.5
1
1.5
2
2.5
3
3.5
0 0.5 1 1.5 2 2.5 3 3.5
Y-Values
Y-Values
GOSSIP
DECENT
GOOD
AMAZING
DON’T BE AFRAID TO MAKE SOMETHING BAD
18.
19. QUINTO MORRIS (MUSICIAN) SAYS ABOUT MYTH
• Most ARTIST do not think about
• 1) Accounting
• 2) Advertising
• 3) How to run business
• 4) How to stick your vision
ARTIST CANNOT BE BUSINESS MAN,
AND BUSINESS MAN CANNOT BE AN ARTIST
MOST ARTIST BELIEVE THAT BUSINESS IS AN DIRTY
WORD AND WE SHY ABOUT IT
ARTIST MUST BE AN ENTREPENIUR
1) You are intelligent
2) You are articulate
3) You are intrapreneurial
4) You are physical responsible
5) We admire to be entrepreneurial
6) We create leader
7) Go back and create opportunities for others
8) Take the time sacrifice your ego
9) Create communities
20. 7 STEPS OF CREATIVE THINKING
• 1) FLASH OF MOMENT
• 2)RESEARCH
• 3) BOSS-TESTED STAGE
• 4)STAGE OF GESTATION
• 5)STAGE OF EUREKA
• 6)STAGE OF BRING IT INTO BEING
• 7) FINAL COMES THE STAGE OF TESTING AND CRITICIZING BY SHARING (BE
FIRST)-Announce yourself
21. THE ENTREPRENEURIAL DECISION PROCESS FOR
START-UPS
• Change from Present Lifestyle
• Desirability of New Venture Formation
• Possibility of New Venture Formation
22. INDIAN JOB SCENARIO
• 1241 Million – 17% of World’s Population
( World Population- 6974 and China’s – 1344 Million)
• 70% - Less than 35 Years
• 55% - Less than 30 Years
• 25 Million – Added every year to job market
• 19 Million – Working with PSUs
• 10 Million - Working with Private Sector
• 41 Million – Registered with Employment Exchange
• 300 Million – Unemployed
• 480 Million – Agriculture, Cottage & VI
23. EMPLOYMENT REGULATION
• Does not allow Employment of Low Cost and Effective Human
Capital
• Leads to High Costs, Low Efficiency and makes businesses
uncompetitive
• In Punjab
• 10.5% of Total Workforce – Unemployed, against National Average of 9.4%
• Organized Sectors – 10% Employment
25. EMPLOYABILITY OF THE SKILLED
A CHALLENGE
Employability of the skilled a challenge
Only one in four engineering Graduates in India is
employable, based on their technical skills,
English fluency, teamwork and presentation skills
and of the 4 lakh odd engineering graduates, who
graduate each year, only about 20% is good
enough for India Inc. Inc.
- NASSCOM
AND WE SUPPLY TO WORLD?
POWER OF MIND
POWER OF SURVICE
POWER OF DEFENCE
POWER OF ECONOMY
27. IN SERVICE TRAINING LEVELS VERY LOW IN INDIA
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Pakistan
Egypt, Arab Rep. of
Morocco
Ethiopia
Sri Lanka
Serbia
Tanzania
Kenya
Guatemala
Brazil
Percentage of surveyedfirms
Incidence of Formal In-Service Training in Manufacturing by SelectedCountries,
SelectedYears
29. HOW TO SOLVE ???
• SELF EMPLOYMENT
• TO BE ENTREPENIUR
• WHICH CAN COME FROM--
30. HOW TO SOLVE ???-SELF EMPLOYMENT
• CREATIVE ARTS FEILD
• BUSINESS FEILD
• PROFESSIONAL FEILD
• DEFENCE FIELD /LAW
• CUSTOMERS
M
A
N
A
G
E
31. What Entrepreneurship is not?
Entrepreneurship is not religion/
region/area/country specific.
Entrepreneurship is not qualification specific
Entrepreneurship is not gender specific
Entrepreneurship is not age specific
32. What Entrepreneurship is?
Entrepreneurship is state of mind.
Entrepreneurship is in your thoughts.
Entrepreneurship is in your action.
Entrepreneurship is thinking big.
Entrepreneurship is taking calculated risk.
Entrepreneurship is learning from experiences.
Entrepreneurship is practicing unconventional things.
33. CHARMS IN BECOMING AN ENTREPRENEUR
• Salaries & Increments to be decided by me
• No Exploitation
• Attention , No Retirement No Tension
• Can grow in any Direction
• Own Boss
• Results are mine
• The next generation will start from where I end
• Independent, Prove myself, Use my talent/skill, Earn more money and
excel
34. ENTREPRENEURIAL COMPETENCIES:
• Initiative
• Seeing and Acting on Opportunities
• Persistence
• Information Seeking
• Concern for High Quality of Work
• Commitment to work contract
• Efficiency Orientation
• Systematic Planning
• Problem Solving
• Self Confidence
• Risk Taking
• Creativity
• Patience
• Presentation
35. EMERGING OPPORTUNITIES FOR INDIAN
ENTREPRENEURS
1. Tourism and hospitality
2. Auto ancillaries
3. Garments
4. Software
5. Light and medium engineering industry
6. Trading / supplies
7. Education and training
8. Poultry, poultry feed and poultry processing
9. Food processing
10. Fruits and vegetable processing
11. Manufacture of business attires
36. 12. Corporate gifting
13. Herbal medicines and skincare products
14. Mineral water
15. Paints, enamels and varnishes
16. Organic farming
17. Music and entertainment
18. Writing instruments
19. Plastics
20. Toys
21. Floriculture
22. Health-care sector
EMERGING OPPORTUNITIES FOR INDIAN
ENTREPRENEURS (CONTD..)
37. 23. Biotechnology
24. Information technology (IT) enabled services
25. Education portals
26. Organised retailing
27. Processing, refrigeration and transportation of
food, vegetables and fruits
23. Cruising business
24. Courier services
25. Summer solution related business opportunities
26. Construction and hardware industry
27. Insurance claims processing
28. Restaurants and eating out places
EMERGING OPPORTUNITIES FOR INDIAN
ENTREPRENEURS (CONTD..)
38. 34. Health clinics and body fitness centres
35. Bio-fertilizers
36. Manufacture of inner wears
37. Household insecticides (Hit, jet, mosquito coils)
38. Robotics
39. Insurance sector
40. Telecommunication
41. Opportunities in animation business
42. Event management
43. Medical tourism
EMERGING OPPORTUNITIES FOR INDIAN
ENTREPRENEURS (CONTD..)
39.
40. FUTURE OF CREATIVE ENTREPENIUR
• Artificial intelligence in visual arts both in computational aesthetics and fine
art analysis in dense 'mind map' format.
• NEUROAESTHETICS-Have to be collaborate with these people.
• https://www.wikiart.org/
• https://www.artmarketmonitor.com/
• https://qz.com/103091/high-end-art-is-one-of-the-most-manipulated-
markets-in-the-world/