SlideShare a Scribd company logo

How to Build a Customer-Driven Product Team

Drift
Drift

The document discusses how to build a customer-driven product team. It recommends structuring teams with 3 people (engineer, tech lead, engineer) to allow for autonomy and accountability. Each team is paired with a product manager, designer, and marketer to gather customer feedback and iterate quickly. The approach scales by having teams own products end-to-end and share metrics with internal stakeholders. Continuous delivery is key, with teams shipping updates daily to get quick feedback. This creates a feedback loop that puts customers first.

1 of 97
Download to read offline
How to Build a
Customer-Driven
Product Team
David Cancel
Business of Software
About David Cancel
• 5x Founder / 2x CEO
• CEO/Co-Founder, Drift
• Chief Product Officer, HubSpot
IPO: HUBS
• CEO/Co-Founder, Performable
acquired by HubSpot
• Owner/Founder, Ghostery
acquired by Evidon
• CTO/Co-Founder, Compete
acquired by WPP
• Investor/Advisor/Director to Various
Companies and VC Funds
Why do we need
to listen to our
customers?
Here’s why
EMV cards solved one customer problem
(security), but at the same time they
created an entirely new problem …
Ugh.

Recommended

My Driving Principles at Work
My Driving Principles at WorkMy Driving Principles at Work
My Driving Principles at WorkKen Pulverman
 
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building StarutpsEntrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building StarutpsMark Suster
 
BizSmart Regain Business Direction
BizSmart Regain Business DirectionBizSmart Regain Business Direction
BizSmart Regain Business DirectionWAKSTER Limited
 
How to achieve a frictionless sale every time
How to achieve a frictionless sale every timeHow to achieve a frictionless sale every time
How to achieve a frictionless sale every timeHeinz Marketing Inc
 
EIA2017Portugal - Shira Abel - User Acquisition: Zero Budget Ways to Acquire ...
EIA2017Portugal - Shira Abel - User Acquisition: Zero Budget Ways to Acquire ...EIA2017Portugal - Shira Abel - User Acquisition: Zero Budget Ways to Acquire ...
EIA2017Portugal - Shira Abel - User Acquisition: Zero Budget Ways to Acquire ...European Innovation Academy
 
EIA2017Italy - Hazem Abolrous -Prototyping & Experiments
EIA2017Italy - Hazem Abolrous -Prototyping & ExperimentsEIA2017Italy - Hazem Abolrous -Prototyping & Experiments
EIA2017Italy - Hazem Abolrous -Prototyping & ExperimentsEuropean Innovation Academy
 
EIA2019Italy - How to Succeed at EIA - Rick Rasmussen
EIA2019Italy - How to Succeed at EIA - Rick RasmussenEIA2019Italy - How to Succeed at EIA - Rick Rasmussen
EIA2019Italy - How to Succeed at EIA - Rick RasmussenEuropean Innovation Academy
 
Point Nine Saas Summit - Scaling Teams
Point Nine Saas Summit - Scaling TeamsPoint Nine Saas Summit - Scaling Teams
Point Nine Saas Summit - Scaling TeamsMichael Wolfe
 

More Related Content

What's hot

AIA2019 - Kristina McMenamin - Startup Marketing 101
AIA2019 - Kristina McMenamin - Startup Marketing 101AIA2019 - Kristina McMenamin - Startup Marketing 101
AIA2019 - Kristina McMenamin - Startup Marketing 101European Innovation Academy
 
EIA2017Italy - Federico Mammano - Your Product Market Fit S.T.A.R.T.S. from a...
EIA2017Italy - Federico Mammano - Your Product Market Fit S.T.A.R.T.S. from a...EIA2017Italy - Federico Mammano - Your Product Market Fit S.T.A.R.T.S. from a...
EIA2017Italy - Federico Mammano - Your Product Market Fit S.T.A.R.T.S. from a...European Innovation Academy
 
Teamof choiceframework
Teamof choiceframeworkTeamof choiceframework
Teamof choiceframeworkmrsteamdoc
 
Strategic Considerations for a New Business
Strategic Considerations for a New BusinessStrategic Considerations for a New Business
Strategic Considerations for a New BusinessChristopher D'Abreton
 
Learning from nanovation
Learning from nanovationLearning from nanovation
Learning from nanovationBhavesh Shukla
 
15 Surprising Reasons Why Startups Fail
15 Surprising Reasons Why Startups Fail15 Surprising Reasons Why Startups Fail
15 Surprising Reasons Why Startups FailCloudswave
 
EIA2017Italy - Shira Abel - Increasing Market Traction
EIA2017Italy - Shira Abel - Increasing Market TractionEIA2017Italy - Shira Abel - Increasing Market Traction
EIA2017Italy - Shira Abel - Increasing Market TractionEuropean Innovation Academy
 
100 Sales Tips for 2014 Salesforce ebook
100 Sales Tips for 2014 Salesforce ebook100 Sales Tips for 2014 Salesforce ebook
100 Sales Tips for 2014 Salesforce ebookMiguel Spencer
 
Selling in restaurants & hotels
Selling in restaurants & hotels Selling in restaurants & hotels
Selling in restaurants & hotels narendarrathore1
 
Sales Pitch: The Ultimate Guide to Mastering the Message
Sales Pitch: The Ultimate Guide to Mastering the MessageSales Pitch: The Ultimate Guide to Mastering the Message
Sales Pitch: The Ultimate Guide to Mastering the MessageJustin McGill
 
9 Lessons for New Product Managers
9 Lessons for New Product Managers9 Lessons for New Product Managers
9 Lessons for New Product ManagersHubSpot
 
How to Improve Your Website
How to Improve Your WebsiteHow to Improve Your Website
How to Improve Your WebsiteBizSmart Select
 
Do not start with Powerpoint – 7 Pieces of Essential Preparation
Do not start with Powerpoint – 7 Pieces of Essential PreparationDo not start with Powerpoint – 7 Pieces of Essential Preparation
Do not start with Powerpoint – 7 Pieces of Essential PreparationMaking Business Matter Ltd
 
How would you approach a short sales cycle differently than a long sales cycle
How would you approach a short sales cycle differently than a long sales cycleHow would you approach a short sales cycle differently than a long sales cycle
How would you approach a short sales cycle differently than a long sales cyclePmpll157
 
The Nitty Gritty of Building a Sales Team from Scratch
The Nitty Gritty of Building a Sales Team from ScratchThe Nitty Gritty of Building a Sales Team from Scratch
The Nitty Gritty of Building a Sales Team from ScratchSales Hacker
 
EIA2019Portugal - Productive Meetings - Ken Singer
EIA2019Portugal - Productive Meetings - Ken SingerEIA2019Portugal - Productive Meetings - Ken Singer
EIA2019Portugal - Productive Meetings - Ken SingerEuropean Innovation Academy
 
edge CRM - AI Driven Customer Relationship Management Platform
edge CRM - AI Driven Customer Relationship Management Platformedge CRM - AI Driven Customer Relationship Management Platform
edge CRM - AI Driven Customer Relationship Management Platformedge CRM
 
EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...
EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...
EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...European Innovation Academy
 

What's hot (20)

AIA2019 - Kristina McMenamin - Startup Marketing 101
AIA2019 - Kristina McMenamin - Startup Marketing 101AIA2019 - Kristina McMenamin - Startup Marketing 101
AIA2019 - Kristina McMenamin - Startup Marketing 101
 
EIA2017Italy - Federico Mammano - Your Product Market Fit S.T.A.R.T.S. from a...
EIA2017Italy - Federico Mammano - Your Product Market Fit S.T.A.R.T.S. from a...EIA2017Italy - Federico Mammano - Your Product Market Fit S.T.A.R.T.S. from a...
EIA2017Italy - Federico Mammano - Your Product Market Fit S.T.A.R.T.S. from a...
 
Teamof choiceframework
Teamof choiceframeworkTeamof choiceframework
Teamof choiceframework
 
Strategic Considerations for a New Business
Strategic Considerations for a New BusinessStrategic Considerations for a New Business
Strategic Considerations for a New Business
 
Learning from nanovation
Learning from nanovationLearning from nanovation
Learning from nanovation
 
15 Surprising Reasons Why Startups Fail
15 Surprising Reasons Why Startups Fail15 Surprising Reasons Why Startups Fail
15 Surprising Reasons Why Startups Fail
 
EIA2017Italy - Shira Abel - Increasing Market Traction
EIA2017Italy - Shira Abel - Increasing Market TractionEIA2017Italy - Shira Abel - Increasing Market Traction
EIA2017Italy - Shira Abel - Increasing Market Traction
 
100 Sales Tips for 2014 Salesforce ebook
100 Sales Tips for 2014 Salesforce ebook100 Sales Tips for 2014 Salesforce ebook
100 Sales Tips for 2014 Salesforce ebook
 
The Conversation Manager: update
The Conversation Manager: updateThe Conversation Manager: update
The Conversation Manager: update
 
Selling in restaurants & hotels
Selling in restaurants & hotels Selling in restaurants & hotels
Selling in restaurants & hotels
 
Sales Pitch: The Ultimate Guide to Mastering the Message
Sales Pitch: The Ultimate Guide to Mastering the MessageSales Pitch: The Ultimate Guide to Mastering the Message
Sales Pitch: The Ultimate Guide to Mastering the Message
 
9 Lessons for New Product Managers
9 Lessons for New Product Managers9 Lessons for New Product Managers
9 Lessons for New Product Managers
 
How to Improve Your Website
How to Improve Your WebsiteHow to Improve Your Website
How to Improve Your Website
 
Do not start with Powerpoint – 7 Pieces of Essential Preparation
Do not start with Powerpoint – 7 Pieces of Essential PreparationDo not start with Powerpoint – 7 Pieces of Essential Preparation
Do not start with Powerpoint – 7 Pieces of Essential Preparation
 
How would you approach a short sales cycle differently than a long sales cycle
How would you approach a short sales cycle differently than a long sales cycleHow would you approach a short sales cycle differently than a long sales cycle
How would you approach a short sales cycle differently than a long sales cycle
 
The Nitty Gritty of Building a Sales Team from Scratch
The Nitty Gritty of Building a Sales Team from ScratchThe Nitty Gritty of Building a Sales Team from Scratch
The Nitty Gritty of Building a Sales Team from Scratch
 
Virtual selling 2020
Virtual selling 2020Virtual selling 2020
Virtual selling 2020
 
EIA2019Portugal - Productive Meetings - Ken Singer
EIA2019Portugal - Productive Meetings - Ken SingerEIA2019Portugal - Productive Meetings - Ken Singer
EIA2019Portugal - Productive Meetings - Ken Singer
 
edge CRM - AI Driven Customer Relationship Management Platform
edge CRM - AI Driven Customer Relationship Management Platformedge CRM - AI Driven Customer Relationship Management Platform
edge CRM - AI Driven Customer Relationship Management Platform
 
EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...
EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...
EIA2017Italy - Jesse Leimgruber - 75 Launch Tactics to Acquire Customers With...
 

Viewers also liked

The Evolution of Sales Tools
The Evolution of Sales ToolsThe Evolution of Sales Tools
The Evolution of Sales ToolsDrift
 
3 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 20173 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
 
Why Half of You Will Go Out of Business
Why Half of You Will Go Out of BusinessWhy Half of You Will Go Out of Business
Why Half of You Will Go Out of BusinessDrift
 
Want To Improve Your Retention? Focus On This One Change
Want To Improve Your Retention? Focus On This One ChangeWant To Improve Your Retention? Focus On This One Change
Want To Improve Your Retention? Focus On This One ChangeDrift
 
What Comes Next: Perspective From a Serial Founder
What Comes Next: Perspective From a Serial FounderWhat Comes Next: Perspective From a Serial Founder
What Comes Next: Perspective From a Serial FounderDrift
 
The Drift Brand Book
The Drift Brand BookThe Drift Brand Book
The Drift Brand BookDrift
 
15 Lessons From The Seeking Wisdom Podcast
15 Lessons From The Seeking Wisdom Podcast15 Lessons From The Seeking Wisdom Podcast
15 Lessons From The Seeking Wisdom PodcastDrift
 
Drift Diversity Report
Drift Diversity ReportDrift Diversity Report
Drift Diversity ReportDrift
 
What Is Account Based Marketing?
What Is Account Based Marketing?What Is Account Based Marketing?
What Is Account Based Marketing?Drift
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheLeslie Samuel
 
The Importance of Listening to Your Customers
The Importance of Listening to Your CustomersThe Importance of Listening to Your Customers
The Importance of Listening to Your CustomersDrift
 
The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesThe State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesDrift
 
Is The Way We've Been Doing Marketing And Sales Broken?
Is The Way We've Been Doing Marketing And Sales Broken?Is The Way We've Been Doing Marketing And Sales Broken?
Is The Way We've Been Doing Marketing And Sales Broken?Drift
 
Drift's Marketing Manifesto
Drift's Marketing ManifestoDrift's Marketing Manifesto
Drift's Marketing ManifestoDrift
 
What Is A Go-To-Customer Strategy?
What Is A Go-To-Customer Strategy?What Is A Go-To-Customer Strategy?
What Is A Go-To-Customer Strategy?Drift
 
How To Launch A Product: 7 Tips To Drive Demand
How To Launch A Product: 7 Tips To Drive DemandHow To Launch A Product: 7 Tips To Drive Demand
How To Launch A Product: 7 Tips To Drive DemandDrift
 
The 3 Waves of 1:1 Messaging Software
The 3 Waves of 1:1 Messaging SoftwareThe 3 Waves of 1:1 Messaging Software
The 3 Waves of 1:1 Messaging SoftwareDrift
 
What Is Growth Marketing?
What Is Growth Marketing?What Is Growth Marketing?
What Is Growth Marketing?Drift
 
2015 Balanced Teams: Product Management, Engineering, UX Design
2015 Balanced Teams: Product Management, Engineering, UX Design2015 Balanced Teams: Product Management, Engineering, UX Design
2015 Balanced Teams: Product Management, Engineering, UX DesignJanice Fraser
 
What Happens After You Get A New Lead?
What Happens After You Get A New Lead?What Happens After You Get A New Lead?
What Happens After You Get A New Lead?Drift
 

Viewers also liked (20)

The Evolution of Sales Tools
The Evolution of Sales ToolsThe Evolution of Sales Tools
The Evolution of Sales Tools
 
3 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 20173 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 2017
 
Why Half of You Will Go Out of Business
Why Half of You Will Go Out of BusinessWhy Half of You Will Go Out of Business
Why Half of You Will Go Out of Business
 
Want To Improve Your Retention? Focus On This One Change
Want To Improve Your Retention? Focus On This One ChangeWant To Improve Your Retention? Focus On This One Change
Want To Improve Your Retention? Focus On This One Change
 
What Comes Next: Perspective From a Serial Founder
What Comes Next: Perspective From a Serial FounderWhat Comes Next: Perspective From a Serial Founder
What Comes Next: Perspective From a Serial Founder
 
The Drift Brand Book
The Drift Brand BookThe Drift Brand Book
The Drift Brand Book
 
15 Lessons From The Seeking Wisdom Podcast
15 Lessons From The Seeking Wisdom Podcast15 Lessons From The Seeking Wisdom Podcast
15 Lessons From The Seeking Wisdom Podcast
 
Drift Diversity Report
Drift Diversity ReportDrift Diversity Report
Drift Diversity Report
 
What Is Account Based Marketing?
What Is Account Based Marketing?What Is Account Based Marketing?
What Is Account Based Marketing?
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 
The Importance of Listening to Your Customers
The Importance of Listening to Your CustomersThe Importance of Listening to Your Customers
The Importance of Listening to Your Customers
 
The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesThe State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
 
Is The Way We've Been Doing Marketing And Sales Broken?
Is The Way We've Been Doing Marketing And Sales Broken?Is The Way We've Been Doing Marketing And Sales Broken?
Is The Way We've Been Doing Marketing And Sales Broken?
 
Drift's Marketing Manifesto
Drift's Marketing ManifestoDrift's Marketing Manifesto
Drift's Marketing Manifesto
 
What Is A Go-To-Customer Strategy?
What Is A Go-To-Customer Strategy?What Is A Go-To-Customer Strategy?
What Is A Go-To-Customer Strategy?
 
How To Launch A Product: 7 Tips To Drive Demand
How To Launch A Product: 7 Tips To Drive DemandHow To Launch A Product: 7 Tips To Drive Demand
How To Launch A Product: 7 Tips To Drive Demand
 
The 3 Waves of 1:1 Messaging Software
The 3 Waves of 1:1 Messaging SoftwareThe 3 Waves of 1:1 Messaging Software
The 3 Waves of 1:1 Messaging Software
 
What Is Growth Marketing?
What Is Growth Marketing?What Is Growth Marketing?
What Is Growth Marketing?
 
2015 Balanced Teams: Product Management, Engineering, UX Design
2015 Balanced Teams: Product Management, Engineering, UX Design2015 Balanced Teams: Product Management, Engineering, UX Design
2015 Balanced Teams: Product Management, Engineering, UX Design
 
What Happens After You Get A New Lead?
What Happens After You Get A New Lead?What Happens After You Get A New Lead?
What Happens After You Get A New Lead?
 

Similar to How to Build a Customer-Driven Product Team

David Cancel, Building a Customer Driven Product Team, BoS USA 2016
David Cancel, Building a Customer Driven Product Team, BoS USA 2016David Cancel, Building a Customer Driven Product Team, BoS USA 2016
David Cancel, Building a Customer Driven Product Team, BoS USA 2016Business of Software Conference
 
How to Think like a Product Manager
How to Think like a Product ManagerHow to Think like a Product Manager
How to Think like a Product ManagerBenjamin Quam
 
Practical Experience with Christensen's Innovation Methodology JOBS(R) Jobs-t...
Practical Experience with Christensen's Innovation Methodology JOBS(R) Jobs-t...Practical Experience with Christensen's Innovation Methodology JOBS(R) Jobs-t...
Practical Experience with Christensen's Innovation Methodology JOBS(R) Jobs-t...vonreventlow
 
Driving agility into your customer experience
Driving agility into your customer experienceDriving agility into your customer experience
Driving agility into your customer experiencemarc mcneill
 
Scaling Product Development at a
Scaling Product Development at a Scaling Product Development at a
Scaling Product Development at a James Birchler
 
Product and Service Design This course materials present examples.docx
Product and Service Design This course materials present examples.docxProduct and Service Design This course materials present examples.docx
Product and Service Design This course materials present examples.docxscottharry3
 
beginners_guide_to_designing_apps_and_interfaces_1_0
beginners_guide_to_designing_apps_and_interfaces_1_0beginners_guide_to_designing_apps_and_interfaces_1_0
beginners_guide_to_designing_apps_and_interfaces_1_0Jesse Flores
 
[Lean starter kit] workbook ver2.7 - entrepreneurial culture center
[Lean starter kit] workbook ver2.7 - entrepreneurial culture center[Lean starter kit] workbook ver2.7 - entrepreneurial culture center
[Lean starter kit] workbook ver2.7 - entrepreneurial culture centerBudher (Jung-hyun) Song
 
Why And How to Transition into Product Management by Google PM
Why And How to Transition into Product Management by Google PMWhy And How to Transition into Product Management by Google PM
Why And How to Transition into Product Management by Google PMProduct School
 
Design Thinking - Case Studies
Design Thinking  - Case Studies Design Thinking  - Case Studies
Design Thinking - Case Studies Saurabh Kaushik
 
Rapid Product Development
Rapid Product DevelopmentRapid Product Development
Rapid Product DevelopmentZachary Beer
 
How to Get to Know Your Users by Google's former Product Manager
How to Get to Know Your Users by Google's former Product ManagerHow to Get to Know Your Users by Google's former Product Manager
How to Get to Know Your Users by Google's former Product ManagerProduct School
 
Business Process Improvement - SIPOC and Toolkit
Business Process Improvement -   SIPOC  and ToolkitBusiness Process Improvement -   SIPOC  and Toolkit
Business Process Improvement - SIPOC and Toolkittmtrnr
 
Customer Driven Engineering is Product Management
Customer Driven Engineering is Product ManagementCustomer Driven Engineering is Product Management
Customer Driven Engineering is Product ManagementBen Corn
 
Customer development and Agile development
Customer development and Agile developmentCustomer development and Agile development
Customer development and Agile developmentdchurchv
 
a-guide-to-b2b-idea-validation.pdf
a-guide-to-b2b-idea-validation.pdfa-guide-to-b2b-idea-validation.pdf
a-guide-to-b2b-idea-validation.pdfPamRobert
 
10 Steps to build Awesome Business Ideas
10 Steps to build Awesome Business Ideas10 Steps to build Awesome Business Ideas
10 Steps to build Awesome Business IdeasBoard of Innovation
 

Similar to How to Build a Customer-Driven Product Team (20)

David Cancel, Building a Customer Driven Product Team, BoS USA 2016
David Cancel, Building a Customer Driven Product Team, BoS USA 2016David Cancel, Building a Customer Driven Product Team, BoS USA 2016
David Cancel, Building a Customer Driven Product Team, BoS USA 2016
 
How to Think like a Product Manager
How to Think like a Product ManagerHow to Think like a Product Manager
How to Think like a Product Manager
 
MVP
MVPMVP
MVP
 
Practical Experience with Christensen's Innovation Methodology JOBS(R) Jobs-t...
Practical Experience with Christensen's Innovation Methodology JOBS(R) Jobs-t...Practical Experience with Christensen's Innovation Methodology JOBS(R) Jobs-t...
Practical Experience with Christensen's Innovation Methodology JOBS(R) Jobs-t...
 
Driving agility into your customer experience
Driving agility into your customer experienceDriving agility into your customer experience
Driving agility into your customer experience
 
Scaling Product Development at a
Scaling Product Development at a Scaling Product Development at a
Scaling Product Development at a
 
Lean management
Lean managementLean management
Lean management
 
Product and Service Design This course materials present examples.docx
Product and Service Design This course materials present examples.docxProduct and Service Design This course materials present examples.docx
Product and Service Design This course materials present examples.docx
 
beginners_guide_to_designing_apps_and_interfaces_1_0
beginners_guide_to_designing_apps_and_interfaces_1_0beginners_guide_to_designing_apps_and_interfaces_1_0
beginners_guide_to_designing_apps_and_interfaces_1_0
 
[Lean starter kit] workbook ver2.7 - entrepreneurial culture center
[Lean starter kit] workbook ver2.7 - entrepreneurial culture center[Lean starter kit] workbook ver2.7 - entrepreneurial culture center
[Lean starter kit] workbook ver2.7 - entrepreneurial culture center
 
Why And How to Transition into Product Management by Google PM
Why And How to Transition into Product Management by Google PMWhy And How to Transition into Product Management by Google PM
Why And How to Transition into Product Management by Google PM
 
Design Thinking - Case Studies
Design Thinking  - Case Studies Design Thinking  - Case Studies
Design Thinking - Case Studies
 
Rapid Product Development
Rapid Product DevelopmentRapid Product Development
Rapid Product Development
 
How to Get to Know Your Users by Google's former Product Manager
How to Get to Know Your Users by Google's former Product ManagerHow to Get to Know Your Users by Google's former Product Manager
How to Get to Know Your Users by Google's former Product Manager
 
Business Process Improvement - SIPOC and Toolkit
Business Process Improvement -   SIPOC  and ToolkitBusiness Process Improvement -   SIPOC  and Toolkit
Business Process Improvement - SIPOC and Toolkit
 
Customer Driven Engineering is Product Management
Customer Driven Engineering is Product ManagementCustomer Driven Engineering is Product Management
Customer Driven Engineering is Product Management
 
Customer development and Agile development
Customer development and Agile developmentCustomer development and Agile development
Customer development and Agile development
 
a-guide-to-b2b-idea-validation.pdf
a-guide-to-b2b-idea-validation.pdfa-guide-to-b2b-idea-validation.pdf
a-guide-to-b2b-idea-validation.pdf
 
10 Steps to build Awesome Business Ideas
10 Steps to build Awesome Business Ideas10 Steps to build Awesome Business Ideas
10 Steps to build Awesome Business Ideas
 
005_190112 Bookclub-In House Design chapter 02
005_190112 Bookclub-In House Design chapter 02005_190112 Bookclub-In House Design chapter 02
005_190112 Bookclub-In House Design chapter 02
 

More from Drift

What is Product Marketing
What is Product MarketingWhat is Product Marketing
What is Product MarketingDrift
 
Customer-Driven Sales & Marketing
Customer-Driven Sales & MarketingCustomer-Driven Sales & Marketing
Customer-Driven Sales & MarketingDrift
 
What is ABM
What is ABMWhat is ABM
What is ABMDrift
 
State of Conversational Marketing 2019 [Free Report]
State of Conversational Marketing 2019 [Free Report]State of Conversational Marketing 2019 [Free Report]
State of Conversational Marketing 2019 [Free Report]Drift
 
Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam
Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not SpamIntroducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam
Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not SpamDrift
 
Introducing the Drift Platform
Introducing the Drift PlatformIntroducing the Drift Platform
Introducing the Drift PlatformDrift
 
The 3 Secrets Behind Zoom’s Triple-Digit Growth
The 3 Secrets Behind Zoom’s Triple-Digit GrowthThe 3 Secrets Behind Zoom’s Triple-Digit Growth
The 3 Secrets Behind Zoom’s Triple-Digit GrowthDrift
 
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Drift
 
State of Conversational Marketing 2017
State of Conversational Marketing 2017State of Conversational Marketing 2017
State of Conversational Marketing 2017Drift
 
My 3 Biggest Discoveries of the Past 20 Years
My 3 Biggest Discoveries of the Past 20 YearsMy 3 Biggest Discoveries of the Past 20 Years
My 3 Biggest Discoveries of the Past 20 YearsDrift
 
How to Make the Switch to Conversation-Driven Sales
How to Make the Switch to Conversation-Driven SalesHow to Make the Switch to Conversation-Driven Sales
How to Make the Switch to Conversation-Driven SalesDrift
 
What Is Conversational Marketing?
What Is Conversational Marketing?What Is Conversational Marketing?
What Is Conversational Marketing?Drift
 
The 3 Stages of Hypergrowth
The 3 Stages of HypergrowthThe 3 Stages of Hypergrowth
The 3 Stages of HypergrowthDrift
 
The Truth About Lead Capture Forms
The Truth About Lead Capture FormsThe Truth About Lead Capture Forms
The Truth About Lead Capture FormsDrift
 
The Drift Real-Time Selling™ Methodology
The Drift Real-Time Selling™ MethodologyThe Drift Real-Time Selling™ Methodology
The Drift Real-Time Selling™ MethodologyDrift
 
The Next Wave in Sales & Marketing
The Next Wave in Sales & MarketingThe Next Wave in Sales & Marketing
The Next Wave in Sales & MarketingDrift
 
HYPERGROWTH by David Cancel
HYPERGROWTH by David CancelHYPERGROWTH by David Cancel
HYPERGROWTH by David CancelDrift
 

More from Drift (17)

What is Product Marketing
What is Product MarketingWhat is Product Marketing
What is Product Marketing
 
Customer-Driven Sales & Marketing
Customer-Driven Sales & MarketingCustomer-Driven Sales & Marketing
Customer-Driven Sales & Marketing
 
What is ABM
What is ABMWhat is ABM
What is ABM
 
State of Conversational Marketing 2019 [Free Report]
State of Conversational Marketing 2019 [Free Report]State of Conversational Marketing 2019 [Free Report]
State of Conversational Marketing 2019 [Free Report]
 
Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam
Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not SpamIntroducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam
Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not Spam
 
Introducing the Drift Platform
Introducing the Drift PlatformIntroducing the Drift Platform
Introducing the Drift Platform
 
The 3 Secrets Behind Zoom’s Triple-Digit Growth
The 3 Secrets Behind Zoom’s Triple-Digit GrowthThe 3 Secrets Behind Zoom’s Triple-Digit Growth
The 3 Secrets Behind Zoom’s Triple-Digit Growth
 
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
 
State of Conversational Marketing 2017
State of Conversational Marketing 2017State of Conversational Marketing 2017
State of Conversational Marketing 2017
 
My 3 Biggest Discoveries of the Past 20 Years
My 3 Biggest Discoveries of the Past 20 YearsMy 3 Biggest Discoveries of the Past 20 Years
My 3 Biggest Discoveries of the Past 20 Years
 
How to Make the Switch to Conversation-Driven Sales
How to Make the Switch to Conversation-Driven SalesHow to Make the Switch to Conversation-Driven Sales
How to Make the Switch to Conversation-Driven Sales
 
What Is Conversational Marketing?
What Is Conversational Marketing?What Is Conversational Marketing?
What Is Conversational Marketing?
 
The 3 Stages of Hypergrowth
The 3 Stages of HypergrowthThe 3 Stages of Hypergrowth
The 3 Stages of Hypergrowth
 
The Truth About Lead Capture Forms
The Truth About Lead Capture FormsThe Truth About Lead Capture Forms
The Truth About Lead Capture Forms
 
The Drift Real-Time Selling™ Methodology
The Drift Real-Time Selling™ MethodologyThe Drift Real-Time Selling™ Methodology
The Drift Real-Time Selling™ Methodology
 
The Next Wave in Sales & Marketing
The Next Wave in Sales & MarketingThe Next Wave in Sales & Marketing
The Next Wave in Sales & Marketing
 
HYPERGROWTH by David Cancel
HYPERGROWTH by David CancelHYPERGROWTH by David Cancel
HYPERGROWTH by David Cancel
 

Recently uploaded

Best Practices for Data Sharing Using Globus
Best Practices for Data Sharing Using GlobusBest Practices for Data Sharing Using Globus
Best Practices for Data Sharing Using GlobusGlobus
 
Open Source vs Closed Source LLMs. Pros and Cons
Open Source vs Closed Source LLMs. Pros and ConsOpen Source vs Closed Source LLMs. Pros and Cons
Open Source vs Closed Source LLMs. Pros and ConsSprings
 
Alluxio Monthly Webinar | Why a Multi-Cloud Strategy Matters for Your AI Plat...
Alluxio Monthly Webinar | Why a Multi-Cloud Strategy Matters for Your AI Plat...Alluxio Monthly Webinar | Why a Multi-Cloud Strategy Matters for Your AI Plat...
Alluxio Monthly Webinar | Why a Multi-Cloud Strategy Matters for Your AI Plat...Alluxio, Inc.
 
Automation for Bonterra Impact Management (fka Apricot)
Automation for Bonterra Impact Management (fka Apricot)Automation for Bonterra Impact Management (fka Apricot)
Automation for Bonterra Impact Management (fka Apricot)Jeffrey Haguewood
 
How AI is preventing account fraud at web scale
How AI is preventing account fraud at web scaleHow AI is preventing account fraud at web scale
How AI is preventing account fraud at web scaleAmir Moghimi
 
Reliable, Remote Computation at All Scales
Reliable, Remote Computation at All ScalesReliable, Remote Computation at All Scales
Reliable, Remote Computation at All ScalesGlobus
 
Machine Learning Basics for Dummies (no math!)
Machine Learning Basics for Dummies (no math!)Machine Learning Basics for Dummies (no math!)
Machine Learning Basics for Dummies (no math!)Dmitry Zinoviev
 
Globus for System Administrators
Globus for System AdministratorsGlobus for System Administrators
Globus for System AdministratorsGlobus
 
CSS Notes in PDF, Easy to understand. For beginner to advanced. ...
CSS Notes in PDF, Easy to understand. For beginner to advanced.              ...CSS Notes in PDF, Easy to understand. For beginner to advanced.              ...
CSS Notes in PDF, Easy to understand. For beginner to advanced. ...syedfaisal759877
 
Instrument Data Automation: The Life of a Flow
Instrument Data Automation: The Life of a FlowInstrument Data Automation: The Life of a Flow
Instrument Data Automation: The Life of a FlowGlobus
 
Introduction to Research Automation with Globus
Introduction to Research Automation with GlobusIntroduction to Research Automation with Globus
Introduction to Research Automation with GlobusGlobus
 
Building Research Applications with Globus PaaS
Building Research Applications with Globus PaaSBuilding Research Applications with Globus PaaS
Building Research Applications with Globus PaaSGlobus
 
Role of DevOps in SaaS product Development.pdf.pptx
Role of DevOps in SaaS product Development.pdf.pptxRole of DevOps in SaaS product Development.pdf.pptx
Role of DevOps in SaaS product Development.pdf.pptxMindInventory
 
Agile & Scrum, Certified Scrum Master! Crash Course
Agile & Scrum,  Certified Scrum Master! Crash CourseAgile & Scrum,  Certified Scrum Master! Crash Course
Agile & Scrum, Certified Scrum Master! Crash CourseRohan Chandane
 
From Software Development To Branding through Digital Marketing, IT Services
From Software Development To Branding through Digital Marketing, IT ServicesFrom Software Development To Branding through Digital Marketing, IT Services
From Software Development To Branding through Digital Marketing, IT ServicesAnisha Agarwal
 
Workshop híbrido: Stream Processing con Flink
Workshop híbrido: Stream Processing con FlinkWorkshop híbrido: Stream Processing con Flink
Workshop híbrido: Stream Processing con Flinkconfluent
 
killingcamp longest common subsequence.pdf
killingcamp longest common subsequence.pdfkillingcamp longest common subsequence.pdf
killingcamp longest common subsequence.pdfssuser82c38d
 
LLMOps with Azure Machine Learning prompt flow
LLMOps with Azure Machine Learning prompt flowLLMOps with Azure Machine Learning prompt flow
LLMOps with Azure Machine Learning prompt flowNaoki (Neo) SATO
 
Orion Context Broker introduction 20240227
Orion Context Broker introduction 20240227Orion Context Broker introduction 20240227
Orion Context Broker introduction 20240227Fermin Galan
 
An Introduction to Globus for Researchers
An Introduction to Globus for ResearchersAn Introduction to Globus for Researchers
An Introduction to Globus for ResearchersGlobus
 

Recently uploaded (20)

Best Practices for Data Sharing Using Globus
Best Practices for Data Sharing Using GlobusBest Practices for Data Sharing Using Globus
Best Practices for Data Sharing Using Globus
 
Open Source vs Closed Source LLMs. Pros and Cons
Open Source vs Closed Source LLMs. Pros and ConsOpen Source vs Closed Source LLMs. Pros and Cons
Open Source vs Closed Source LLMs. Pros and Cons
 
Alluxio Monthly Webinar | Why a Multi-Cloud Strategy Matters for Your AI Plat...
Alluxio Monthly Webinar | Why a Multi-Cloud Strategy Matters for Your AI Plat...Alluxio Monthly Webinar | Why a Multi-Cloud Strategy Matters for Your AI Plat...
Alluxio Monthly Webinar | Why a Multi-Cloud Strategy Matters for Your AI Plat...
 
Automation for Bonterra Impact Management (fka Apricot)
Automation for Bonterra Impact Management (fka Apricot)Automation for Bonterra Impact Management (fka Apricot)
Automation for Bonterra Impact Management (fka Apricot)
 
How AI is preventing account fraud at web scale
How AI is preventing account fraud at web scaleHow AI is preventing account fraud at web scale
How AI is preventing account fraud at web scale
 
Reliable, Remote Computation at All Scales
Reliable, Remote Computation at All ScalesReliable, Remote Computation at All Scales
Reliable, Remote Computation at All Scales
 
Machine Learning Basics for Dummies (no math!)
Machine Learning Basics for Dummies (no math!)Machine Learning Basics for Dummies (no math!)
Machine Learning Basics for Dummies (no math!)
 
Globus for System Administrators
Globus for System AdministratorsGlobus for System Administrators
Globus for System Administrators
 
CSS Notes in PDF, Easy to understand. For beginner to advanced. ...
CSS Notes in PDF, Easy to understand. For beginner to advanced.              ...CSS Notes in PDF, Easy to understand. For beginner to advanced.              ...
CSS Notes in PDF, Easy to understand. For beginner to advanced. ...
 
Instrument Data Automation: The Life of a Flow
Instrument Data Automation: The Life of a FlowInstrument Data Automation: The Life of a Flow
Instrument Data Automation: The Life of a Flow
 
Introduction to Research Automation with Globus
Introduction to Research Automation with GlobusIntroduction to Research Automation with Globus
Introduction to Research Automation with Globus
 
Building Research Applications with Globus PaaS
Building Research Applications with Globus PaaSBuilding Research Applications with Globus PaaS
Building Research Applications with Globus PaaS
 
Role of DevOps in SaaS product Development.pdf.pptx
Role of DevOps in SaaS product Development.pdf.pptxRole of DevOps in SaaS product Development.pdf.pptx
Role of DevOps in SaaS product Development.pdf.pptx
 
Agile & Scrum, Certified Scrum Master! Crash Course
Agile & Scrum,  Certified Scrum Master! Crash CourseAgile & Scrum,  Certified Scrum Master! Crash Course
Agile & Scrum, Certified Scrum Master! Crash Course
 
From Software Development To Branding through Digital Marketing, IT Services
From Software Development To Branding through Digital Marketing, IT ServicesFrom Software Development To Branding through Digital Marketing, IT Services
From Software Development To Branding through Digital Marketing, IT Services
 
Workshop híbrido: Stream Processing con Flink
Workshop híbrido: Stream Processing con FlinkWorkshop híbrido: Stream Processing con Flink
Workshop híbrido: Stream Processing con Flink
 
killingcamp longest common subsequence.pdf
killingcamp longest common subsequence.pdfkillingcamp longest common subsequence.pdf
killingcamp longest common subsequence.pdf
 
LLMOps with Azure Machine Learning prompt flow
LLMOps with Azure Machine Learning prompt flowLLMOps with Azure Machine Learning prompt flow
LLMOps with Azure Machine Learning prompt flow
 
Orion Context Broker introduction 20240227
Orion Context Broker introduction 20240227Orion Context Broker introduction 20240227
Orion Context Broker introduction 20240227
 
An Introduction to Globus for Researchers
An Introduction to Globus for ResearchersAn Introduction to Globus for Researchers
An Introduction to Globus for Researchers
 

How to Build a Customer-Driven Product Team