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Dave Troy - Data Visualization Your Startup In Context - Startup AddVenture Middle East 2015

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Dave Troy - Data Visualization Your Startup In Context - Startup AddVenture Middle East 2015

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Dave Troy - Data Visualization Your Startup In Context - Startup AddVenture Middle East 2015

  1. 1. DAVE TROY 410 Labs DATA VIZUALIZATION YOUR STARTUP IN CONTEXT #STARTUPADDVENTURE
  2. 2. Infographics
  3. 3. Visualization Should Convey Information. Visualization should tell you something you didn’t already know.
  4. 4. Data Visualization offers new ways of seeing.
  5. 5. peoplemaps.org / @davetroy Baltimore Geeks TEDx Politics & Media Sports Rap & Hip-Hop Hip-Hop / Clubs
  6. 6. Data Visualization helps startups understand investors.
  7. 7. peoplemaps.org / @davetroy
  8. 8. Data Visualization helps startups understand investors.
  9. 9. Email Startups
  10. 10. Education & Finance
  11. 11. Data Visualization helps startups understand employees.
  12. 12. Data Visualization helps startups understand user behaviors.
  13. 13. peoplemaps.org / @davetroy kgbdeals.comkgbdeals.com pulsd.compulsd.com plumdistrict.complumdistrict.com halfoffdepot.comhalfoffdepot.com sweetjack.comsweetjack.com eversave.comeversave.com myhabit.commyhabit.com jackthreads.comjackthreads.com gilt.comgilt.com thrillist.comthrillist.com fab.comfab.com dealfind.comdealfind.com livingsocial.comlivingsocial.com yipit.comyipit.com refinery29.comrefinery29.com hostcommittee.comhostcommittee.com dailycandy.comdailycandy.com insidehook.cominsidehook.comdealchicken.comdealchicken.com travelzoo.comtravelzoo.com scoutmob.comscoutmob.com bloomspot.combloomspot.com woot.comwoot.com apple.comapple.com amazon.comamazon.com groupon.comgroupon.com Co-occurrence of Email Marketers
  14. 14. Data Visualization helps startups develop product concepts.
  15. 15. Data Visualization helps startups understand their community.
  16. 16. peoplemaps.org / @davetroy San Francisco GeeksTwitter
 Employees Gamers Media, Politics,
 News MusicLGBTQ SportsFoodies Arts Hip-Hop
  17. 17. peoplemaps.org / @davetroy Istanbul Earliest Twitter Users TEDxIstanbul Brands Media Heavy iOS Usage Conservative Religious and Political Tweets Primarily Repeating Content from Zaman and Samanyolu Sports, Mostly Football Young Adults, Writing About Life Young Men, Mostly Frustrated Young Men, Who Really, Really Want Girls to Like Them and Write Poetry to Prove It Sex Generally, Gay Porn Specifically Inorganic Traffic Semih Varol #takibetakip #afollowforeachfollow Edited by Özge Yilmaz
  18. 18. peoplemaps.org / @davetroy Saudi Arabia Religious Quotes, Establishment Hilal (Football) Nasser (Football) Conservative Social Commentary Artists,
 Females, Tolerance, Liberal Thinking Marketing, Hilal (Football) Prayers and Advice Teenage Girls Gay Porn, Naked Men Marketer Poets
  19. 19. peoplemaps.org / @davetroy St. Louis and Ferguson, Missouri Politics, NPR, Blogs, TV and Newspapers, KMOV Television, SLMPD (Police) KDHX Radio, Firebird Club, Pageant Club Mostly White/Hipster Music and Art Sports Teams and Fans: Cardinals and Rams Sports Fans, Youth Sports, K-12 Schools, St. Louis University, Primarily White People Primarily Younger Black People, Hip-Hop Culture, Worldstar & BET Fans Startups, Technology, Bioscience, Geeks Hot 104.1 Hip-Hop Radio East Side Blacks Coliseum Club, Hip-Hop Clubs and Music DJ’s, MurphyLee Beer and Wine, Foodies TEDx Young Black Adults MSU Football, Students MBU, Gospel, Christians Family, Events, BooksTefPoe KYJuanSTL YakBoyFresh
  20. 20. FC Barcelona, Sports, FC Barcelona Fans Catalunya, Catalan Independence, Politics Literature, libraries, book stores, publishing houses, fans of books and reading Criticism: Left-wing, Anonymous, critics of journalism (café am llet), bottom-up-movement, PAH Mainstream TV, Radio, Newspaper, Sports, News and Culture Magazines Entrepreneurship, Entrepreneurs, Startups, IT Issues, Mobile Tech, Online Marketing, Business,
 Consulting, TEDx Arts and Culture, Events Writers, Bloggers, Cultural Commentary Edited by José Cruset peoplemaps.org / @davetroy Barcelona
  21. 21. peoplemaps.org / @davetroy Cairo
  22. 22. Plenty of traditional dataviz tools for startups: Mixpanel, Crashlytics, Kiss Metrics, Google Analytics, Optimizely, CrazyEgg
  23. 23. Use first principles to think about your data: what is its nature? what can it tell you? how can you apply or make new tools that offer you unique insights?
  24. 24. Some graph data visualization tools: gephi.org, d3.org, sigmajs.org, biofabric.org Not everything needs to be a bar or line graph a pie chart, or a cluster graph… many, many options out there, each one yields new potential insights.
  25. 25. Dave Troy 410 Labs, Inc. dave@410labs.com peoplemaps.org davetroy.com mailstrom.co

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