Mind The Gap

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Mind the Gap, the sequel
09 / 03 / 2009
Tom Palmaerts, Trendwolves

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Mind The Gap

  1. 1. Mind The Gap Trends Youth Culture <ul><li>Tom Palmaerts. </li></ul><ul><li>Coolhunter @ Trendwolves. </li></ul>
  2. 3. © trendwolves
  3. 4. What do young people do in the weekend? being with friends internet sports watch tv/listening to music homework shopping
  4. 5. <ul><li>Shift: age, gender, place, social </li></ul>
  5. 6. <ul><li>We are social </li></ul>
  6. 7. <ul><li>We are creative (Spore creations) </li></ul>
  7. 8. <ul><li>The internet (by Young Hyun and Bradley Huffaker) </li></ul>
  8. 9. <ul><li>We are active </li></ul>
  9. 10. <ul><li>Facebook </li></ul>
  10. 11. <ul><li>Netlog </li></ul>
  11. 12. <ul><li>We join the conversation </li></ul>
  12. 13. <ul><li>Trend - Personal branding </li></ul>
  13. 14. Personal database <ul><li>Show your pictures, movies, creations, ... Tag it and share! </li></ul><ul><li>What’s your story? </li></ul>
  14. 15. <ul><li>Answer to question: </li></ul><ul><li>“ What are you doing?” </li></ul><ul><li>Twitter, Facebook status updates, ... </li></ul>Lifestreaming
  15. 16. <ul><li>Trend - Entertailors </li></ul>
  16. 17. <ul><li>Watch out for the future </li></ul>
  17. 18. we are no longer consumers
  18. 19. we are contributors
  19. 20. how about your visitors?
  20. 21. <ul><li>Thnx! </li></ul><ul><li>Tom Palmaerts </li></ul><ul><li>Trendwolves </li></ul><ul><li>mail - [email_address] </li></ul><ul><li>web - www.trendwolves.com </li></ul><ul><li>follow me - twitter.com/palmaerts </li></ul>download presentation: h ttp://www.slideshare.net/palmaerts r e a d article: sma k ers 2008 - http://www.cjp.be/Smakers08

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