Mimopay provides a secure payment solution for game publishers and application developers in Southeast Asia to monetize from users easily and quickly. It offers the most comprehensive payment channels portfolio in Indonesia without the worry of bad debt and chargeback. Mimopay works with over 40 merchants, processes over 300,000 transactions per month, and has served over 1 million paid gamers. It partners with various telcos, banks, and convenience stores throughout Indonesia to provide users with different topup methods. Mimopay aims to optimize monetization by guaranteeing maximum coverage through users' preferred payment channels.

1. MAKING PAYMENT SIMPLE & EASY
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

2. © 2014 PT Progressivmedia Indonesia. Private & Confidential.
ABOUT MIMOPAY
OVERVIEW
We provide secure payment solution for game publishers and application developers to
accept various payment method in South East Asia to monetize from users easily and
quickly.
 > 40 Merchants (80% Games)
 > 180 Active Products (Games / Apps)
 > 300,000 transactions per month
 Served over 1,000,000 paid gamers

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ABOUT MIMOPAY
OUR EXPERIENCE
•
TELCOS: Mimopay enable gamer to use Smartfren / Telkom Flexi Physical Voucher
(voucher isi ulang), Telkomsel & XL Airtime to top up into online games easily.
•
CONVENIENCE STORE: Mimopay white label our payment solution to 7-Eleven to
provide Sevelin Game Card for online games top up.
•
FINANCIAL INSTITUTION: Mimopay enable user to make purchases online and pay via
ATM BCA/PRIMA & ATM BERSAMA.
Millions Points of Sales
> 50,000 ATM machines
> 160 7-Eleven Outlets

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ABOUT MIMOPAY
WHY MIMOPAY?

Mimopay offers a one-stop solution to merchants with the most comprehensive payment
channels portfolio in Indonesia without the worry of bad debt and chargeback.

Mimopay work with telcos, banks, and convenience store throughout Indonesia. With
various topup methods available, customers can choose whichever is most convenient to
them.

Guarantee the maximum coverage possible to optimize monetization from customers’
preferred channels.

Some of Mimopay’s achievements:
 Pioneer in the usage of telco prepaid cards for third party
content (2011)
 Pioneer in white-label turnkey solution (2013)
 Pioneer in SDK development / availability (2014)

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ABOUT MIMOPAY
OUR PAYMENT PARTNERS
and more to come...

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ABOUT MIMOPAY
OUR SERVICES
WE FOCUS ON USER CONVENIENCE & IMPROVE MONETIZATION

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ABOUT MIMOPAY
> 40 PUBLISHERS

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ABOUT MIMOPAY
PRODUCTS SNAPSHOT

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ABOUT MIMOPAY
PRODUCTS SNAPSHOT

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ABOUT MIMOPAY
OUR TECHNOLOGY - OVERVIEW
Payment Channel

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ABOUT MIMOPAY
OUR TECHNOLOGY – OTHER FEATURES
•
Support Wallet & Loyalty Program
•
Ready APIs for easy integration
•
Online Daily Revenue Report for Publisher &
Payment Channel
•
User Account Management
•
Customer Service Module with user transaction
history, customizable user daily and monthly limit,
fraud detection, blacklist / ban feature
Bonus Virtual Item (Code redemption)
•

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ABOUT MIMOPAY
WE ARE NEUTRAL PARTY
We empower our partners, non branded or
branded by providing our Web Payment
widget for merchants quick and easy
integration into their web application and
online games.
Coming Soon:
- Mobile Payment SDK for easy integration
into android mobile application and mobile
games.

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ABOUT MIMOPAY
EXAMPLE ON HOW OUR SOLUTION WORKS – SMARTFREN / SEVELIN GAME CARD
1. Purchase Smartfren Top Up Card or Sevelin Game Card from retail store
2. Visit the Game Portal you want to top up
3. Enter Your Top Up Code and proceed

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CASE STUDY
SMARTFREN
Smartfren Voucher for game credit top up was
launched in January 2012 powered by
Mimopay.
Since launch, the service recorded 133% year
to year growth fueled by several marketing
activities initiated and supported by Mimopay.
Smartfren/Mimopay Sign Off 2012
Game Competition – Smartfren & Musuh Abadi
Mimopay & Smartfren at INDOCOMTECH 2012

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CASE STUDY
SMARTFREN
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CASE STUDY
SMARTFREN “PERTUALANGAN KWIK” – ROADSHOW MORE THAN 25 CITIES

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CASE STUDY
SMARTFREN - CAMPAIGNS
Other regular campaigns with game publishers to support SmartFren including lucky draw
contest in Facebook.
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CASE STUDY
7-ELEVEN GRAND LAUNCHING
On 11.12.13, 7-Eleven launched Sevelin Game Card powered by
Mimopay which allow gamers to purchase game top up at
selected locations of 7-Eleven.
The launched was followed by various on-line & off-line events
to build awareness and bring traffic to 7-Eleven stores.
© 2013 PT
Gamers can collect special edition game DVD at Progressivmediaoutlets. & Confidential.
7-Eleven Indonesia. Private
Off-line events at 7-Eleven

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Case Study : Others
Gamers can collect special edition game DVD at 7-Eleven outlets.
Off-line events at 7-Eleven

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Gamers can collect special edition game DVD at 7-Eleven outlets.
Off-line events at 7-Eleven

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OUR PROPOSAL
BUSINESS MODEL
•
Mimopay Fee (inclusive of VAT) per transaction to end user.
•
Mimopay Fee is between 10% - 30% of gross selling prices, depends on
channels.
•
Mimopay settles payment between 37 - 105 days, depends on channels.
•
For more details, please refer to the agreement draft.

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INDONESIAN MARKET OVERVIEW
Indonesian Market
• Population: 251,160,124 (July 2013 est.) [1]
• GDP (per capita): $3,695 (2010); $3,873 (2011); $4,071
(2012); $4,271 (2013) [2]
• Internet users (2012): 63 million [10]
• Internet users projection: 82 million (2013); 107 million
(2014); 139 million (2015) [10]
• Facebook: Indonesia is 4th in the world [4]
• Twitter: Indonesia is 3rd in the world [5]
• Online gamers population (2013 est.): 25 million [3]

23. © 2014 PT Progressivmedia Indonesia. Private & Confidential.
INDONESIAN MARKET OVERVIEW
Indonesian Market
• Online games market size annually (2013): US$190 million
(+30% YoY growth) [3]
• Biggest publisher’s annual revenue: US$65 million (2011)
Rumored to be in the range of US$96 million annually in
2012/2013 (biggest in SEA in terms of revenue), relatively no
growth in recent time due to limited number of new products
from this online games publisher.
• E-commerce transactions annually: US$7 billion (2011);
US$13.2 billion (2012) [10]
• Credit card in circulation (July 2013): 14.7 million [9]
• Debit cards (Oct 2013): approx. 75 million [7]
• Average Internet Speed (Q2 2013): 1.7 Mbps [6]

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INDONESIAN MARKET OVERVIEW
Credit Card Growth [9]
Year
No of Cards
No of Transactions
Amount of
Transactions (in
millions of IDR)
2009
12.259.295
177.817.542
132.651.567
2010
13.574.673
194.675.233
158.687.057
2011
14.785.382
205.303.560
178.160.763
2012
14.817.168
217.956.183
197.558.986
14.798.425
174.979.671
160.494.386
September 2013

25. © 2014 PT Progressivmedia Indonesia. Private & Confidential.
INDONESIAN MARKET OVERVIEW
Credit Card Growth [9]
Typical credit card holders tend to have 4-7 credit cards, believed to be
minimum of 2 credit cards per person. There are 14.7 million cards in
circulation but only 7.5 million subscribers registered. [8]

26. © 2014 PT Progressivmedia Indonesia. Private & Confidential.
INDONESIAN MARKET OVERVIEW
Mimopay Benefits
•
•
•
•
•
Readily available payment channels to gain access to all major
payment and distribution channels throughout Indonesia (telco,
convenience store, and banks).
Single and simple technical integration through widget to cover
different payment channels in Indonesia to allow less time to
achieve widest coverage possible in shortest period of time.
Single channel for all payment consolidation (efficient, less billing
hassle for merchants).
Integration will be seamless to users (Mimopay acts as a transparent
party to direct topup via its payment channels, similar to PlaySpan
with Facebook Credits). Consistent topup methods through different
payment channels will be a lean learning curve to users.
Mimopay continuously acquires new payment channels available in
Indonesia to provide maximum coverage.

27. © 2014 PT Progressivmedia Indonesia. Private & Confidential.
INDONESIAN MARKET OVERVIEW
References / Footnotes
[1]https://www.cia.gov/library/publications/the-world-factbook/geos/id.html
[2]http://www.tradingeconomics.com/indonesia/gdp-per-capita-ppp
[3]http://inet.detik.com/read/2013/09/06/193023/2351861/328/xl-bidik-peluang-bisnis-gameonline
[4]http://www.socialbakers.com/facebook-statistics/
[5]http://www.hngn.com/articles/17549/20131118/saudi-arabia-u-s-eighth-active-userspopulation-twitter-indonesia-market-study-teenagers-mobile-social-networking.htm
[6]http://www.akamai.com/dl/documents/akamai_soti_q213.pdf?WT.mc_id=soti_Q213
[7]http://economy.okezone.com/read/2013/10/22/457/885262/redirect
[8]http://finance.detik.com/read/2012/02/06/161215/1835392/5/rata-rata-orang-indonesiapunya-7-kartu-kredit
[9]http://www.akki.or.id/index.php?option=com_content&view=article&id=59&Itemid=62
[10]http://tekno.kompas.com/read/2013/06/11/16291868/Mari.Elka.Transaksi.Online.Indonesi
a.Masih.Kecil

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ABOUT MIMOPAY
CONTACT US
Andryan Gouw
andryan@mimopay.com
+62 813 8277 1558
Tom See
tomsee@mimopay.com
+62 8128 7112 823