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#Millennials

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Millennials – a generation of people born between 1980 and 1995. They have been described as the most selfish, generation of the past millennium but is this really true?

Indeed they can be narcissistic, lazy and demanding but on the other hand they are tolerant, think globally and love to cooperate.

Here at Fenomem, we did some research and discovered a little more about them! Check out exactly what we learned about Millennials! If you want to know more, write a message!

Published in: Lifestyle
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#Millennials

  1. 1. MILLENNIALS
  2. 2. CURRICULUM
  3. 3. IN POLAND They are almost 6 MILLION consumers: 75% of them are employed 76% are buying products in retail networks *data for TG: 25-35
  4. 4. TOGETHER_WE_CAN_DO_EVERYTHING WE_LIVE_IN_AN_INTERCONNECTED_WORLD OPTIMISTIC_FUN_INDIVIDUALISTIC WANT_TO_ACHIEVE_“SOMETHING”_IN_LIFE INSTEAD_OF_“THINGS”>>>WE_CHOOSE_EXPERIENCE CREATIVITY_AND_ADAPTATION WE_VALUE_OUR_FREE_TIME O V E R D O S E _S T I M U L AT I O N ADDICTED_TO_NOVELTY LOW_WORK_DISCIPLINE>>>DEMANDING ATTITUDE NOW!!!_ALWAYS ON/ COMMUNICATING
  5. 5. 58% more college students scored higher on a narcissism scale in 2009 than in 1982. 40% believe they should be promoted every 2 years, regardless of performance. They are fame-obsessed: in the US, in 2007, 3x more as many middle school girls would prefer to be a personal assistant to a famous person than a Senator.
  6. 6. LIFESTYLE • Earn to spend • Balance work and life • Highly tolerant • Diversity focused • Global and Networked • Believe that because of technology, they can work flexibly anytime, anyplace • Travellers, sabbaticals are requested more by this generation • Need to be always stimulated
  7. 7. OBSESSED WITH TECHNOLOGY/ LIVE TECHNOLOGY 76% has a smart phone 87% of millennials use between 2 and 3  tech devices at least once a day 96% uses Social Media
  8. 8. On average: Adults check their mobile 30 TIMES/ DAY Millennials check their mobile 150 TIMES/ DAY They spend 177 MINUTES ON THEIR PHONE/ DAY, meaning a session is 1 MINUTE 10 SECONDS LONG! BUT TO PUT IT INTO PERPECTIVE
  9. 9. VIRTUAL REALITY Constant approval of their friends/ followers, living under their influence: • Posting pictures • Constantly checking-in from bars, restaurants, concerts… • Constantly interacting, but almost entirely through a screen, they turn themselves into a brand Quantified self: • Record and post their workout with Nike, Endomondo • High importance is given to number of friends/ likes/ posts
  10. 10. F O M O FEAR OF MISSING OUT
  11. 11. RELATION WITH BRANDS • Suits MY life-style! • Personalization • Brand experience • Transparent • Share they brand preference over social media or online
  12. 12. RELATION WITH BRANDS
  13. 13. RELATION WITH BRANDS Blogs.  33% of millennials rely mostly on blogs before they make a purchase, compared to fewer than 3% for TV news, magazines and books. Engage with brands on social networks.  62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. They expect brands to not only be on social networks, but to engage them. CSR.  75% said that it’s either fairly or very important that a company gives back to society instead of just making a profit. Millennials love brands that support their local communities and would rather purchase from them than competitors.
  14. 14. HOW TO CREATE CONTENT FOR MILLENIALS? • Design for seconds • Is it entertaining? • Storytelling • Mobile looks and interactivity • Content snippets • Shareability • Influencers
  15. 15. KIA#AddPizzazz
  16. 16. KIA#AddPizzazz
  17. 17. KIA#AddPizzazz
  18. 18. Idea Bank’s Idea Hub is an experimental bank branch designed with a view to meeting its corporate clients’ needs, mostly small business owners: • Spaces available for entrepreneurs, who are invited to take full advantage of the co-working area and the bookable conference rooms. • Showrooms, mainly intended for entrepreneurship training sessions and meetings with the bank’s representatives. • All necessary office facilities (printers, scanners, copiers), unlimited Wi-Fi, business TV, daily updated economic press and free coffee. • Efma’s innovation of the month award. IDEA HUBWORK AND LIFE BALANCE
  19. 19. Getin Bank has prepared an innovative solution for the Polish Scouting Association: Electronic cans fundraising, equipped with a terminal for contactless payments. Getin Bank representative: „For several years, we are the first on the market to introduce global technologies: a card with display, store receipts in a mobile application, a payment card , which authorizes fingerprint etc. We believe that modern technologies are there so that, people lived more easily & safely. Box with the function of proximity to innovation in exactly the same spirit.” GETIN BANK SOCIALY SENSITIVE
  20. 20. THANK YOU

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