1.
HOW TO EFFECTIVELY
WITH THIS GENERATION
Mastering Millennials:
COMMUNICATE

2.
2 years ago, if you asked
someone to describe
a Millennial,
you’d probably hear words like:

3.
entitled.
tech-obsessed.
spoiled.
lazy.

4.
Ask them the same
question today,
and you’ll start to hear words like:

5.
LEADERS.
INNOVATORS.
MOTIVATED.
SELF-STARTERS.

6.
we’re starting to uncover a unique value of
characteristics we previously viewed in a negative light

7.
THERE ARE
2 REASONS
FOR THIS.

8.
1. The evolution of Millennial characteristics
as they’ve grown their once negative
traits into strengths
2. The shift in our attitudes of how we
view Millennials, looking at what they
bring to the table through a different
and more positive lens

9.
We’restartingtoseetheeffectsofwhata
Millennialmindsetbringstotheworkplace...

10.
We’restartingtoseetheeffectsofwhata
Millennialmindsetbringstotheworkplace...

11.
what we’ll cover today:
● Historical context for Millennials’ unique
communication style
● Best methods & avenues for communicating
● What this means for Millennial relocations

12.
historicalcontextfor
Millennials’communicationstyle

13.
first off, it’s important to
get one thing straight.

14.
Millennials aren’t necessarily
communicators.
BAD

15.
They are
communicators.
DIFFERENT

16.
If we take a step back & uncover the
...we’ll find that there can be
in this communication style
“why”
benefit

17.
LET’S LOOK AT SOME OF THE
DEFINING MOMENTS FOR
MILLENNIALS AS THEY WERE
GROWING UP

18.
Born between 1982-2004

19.
Born between 1982-2004
Witnessed the gender shift for women

20.
Born between 1982-2004
Witnessed the gender shift for women
Experienced 2007 economic collapse

21.
Born between 1982-2004
Experienced 2007 economic collapse
Faced an uncertain future with
a shaky job market
Witnessed the gender shift for women

22.
As a result of living through
these significant movements...

23.
Millennials frequent
communication and feedback
crave

24.
Millennials frequent
communication and feedback
crave
let’slookathowtheywereraised:

25.
1965
average time spent with kids
Fathers:2.5 hrs/week
Mothers:10.2 hrs/week

26.
1965 2011
average time spent with kids
Fathers:2.5 hrs/week
Mothers:10.2 hrs/week
average time spent with kids
Fathers:7.3hrs/week
Mothers:13.5hrs/week
*Pew Social Trends

27.
1965 2011
average time spent with kids
Fathers:2.5 hrs/week
Mothers:10.2 hrs/week
average time spent with kids
Fathers:7.3hrs/week
Mothers:13.5hrs/week
60% INCREASE

28.
wecanseeacorrelationbetweenthisandhowMillennialscommunicate.

29.
wecanseeacorrelationbetweenthisandhowMillennialscommunicate.
they’reusedtogettingtimewiththeirmentors.

30.
wecanseeacorrelationbetweenthisandhowMillennialscommunicate.
they’reusedtogettingtimewiththeirmentors.
havingtheirear.

31.
wecanseeacorrelationbetweenthisandhowMillennialscommunicate.
they’reusedtogettingtimewiththeirmentors.
havingtheirear.
USINGTHEMASASOUNDINGBOARD.

32.
wecanseeacorrelationbetweenthisandhowMillennialscommunicate.
they’reusedtogettingtimewiththeirmentors.
havingtheirear.
USINGTHEMASASOUNDINGBOARD.
THEYGREWUPHAVINGACONSTANTSENSEOFGUIDANCE.

33.
The time in
which Millennials
grew up & how
they were raised is
SIGNIFICANT
when looking
at their
behaviors

34.
“64% of employees said they want their
supervisor to check in at least
every 2 weeks, but 42% of Millennials want
feedback every week—more than
of any other generation.”
twice the percentage
*TINYpulse

35.
“feedback”
butremember:theword
meansdifferentthingstodifferentgenerations

36.
toboomers:
buttomillennials:
“Feedback” might imply a more formal or extensive
conversation, usually requiring prep work beforehand
It can be simple as a quick chat confirming that they’re on the right
track. Millennials are more than able to run with things on their own,
but a quick and informal check-in will go a long way.

37.
Let’s uncover
the best path to
take when
giving giving
that feedback.

38.
Bestmethodsforcommunicating
withMillennials

39.
STARTINGWITHTHEFACTS.
HERE ARE SOME STATISTICS
ABOUT MILLENNIALS AND
HOW THEY COMMUNICATE

40.
Only 15% of employees say their company
does a good job fostering communication

41.
Only 15% of employees say their company
does a good job fostering communication
38% of Baby-Boomers say Millennials are more
honest but sometimes too brash or opinionated

42.
Only 15% of employees say their company
does a good job fostering communication
38% of Baby-Boomers say Millennials are more
honest but sometimes too brash or opinionated
60% of employees say a web-based Q&A platform
would ease communication across generations

43.
Only 15% of employees say their company
does a good job fostering communication
70% of employees would be more likely to share
information through a web-based platform
38% of Baby-Boomers say Millennials are more
honest but sometimes too brash or opinionated
60% of employees say a web-based Q&A platform
would ease communication across generations

44.
MILLENNIALS WANT
COMMUNICATION,
AND THEY’LL TAKE IT
HOWEVER
AND
WHENEVER.

45.
BEFORE, DURING, OR AFTER WORK

46.
IT JUST COMES
DOWN TO THREE
MAIN THINGS:

47.
toneinvirtualcommunication
valueonagenuinepersonality
consuming&absorbinginformation

48.
toneinvirtualcommunication

49.
IfyouputanemailfromaMillennial&aBoomer
...youcanbeprettysurethey’dbeableto
pairthegenerationwiththeemail.
infrontofastranger

50.
let’stryitout.

51.
GENERATIONA GENERATIONB
Hey hannah!!
Hope you had good
weekend...finally got
some good weather! I had
a quick question I wanted
to run by you about a
proposal I’m trying to
finish up—can we chat at
some point this week?
I’ll buy you a coffee for
your help :)
Cheers!
jessie
Hi Hannah,
I hope your week is off to a
good start. I have 2 points
of customer feedback I
want to share with you.
Can we set aside 30
minutes to talk? I’ll send a
calendar invite.
Looking forward to getting
your insight.
Best,
Jessie

52.
GENERATIONA GENERATIONB
Hey hannah!!
Hope you had good
weekend...finally got
some good weather! I had
a quick question I wanted
to run by you about a
proposal I’m trying to
finish up—can we chat at
some point this week?
I’ll buy you a coffee for
your help :)
Cheers!
jessie
Hi Hannah,
I hope your week is off to a
good start. I have 2 points
of customer feedback I
want to share with you.
Can we set aside 30
minutes to talk? I’ll send a
calendar invite.
Looking forward to getting
your insight.
Best,
Jessie
?

53.
millennial
Hey hannah!!
Hope you had good
weekend...finally got
some good weather! I had
a quick question I wanted
to run by you about a
proposal I’m trying to
finish up—can we chat at
some point this week?
I’ll buy you a coffee for
your help :)
Cheers!
jessie
Hi Hannah,
I hope your week is off to a
good start. I have 2 points
of customer feedback I
want to share with you.
Can we set aside 30
minutes to talk? I’ll send a
calendar invite.
Looking forward to getting
your insight.
Best,
Jessie
baby-boomer

54.
THEGIVEAWAYS
Millennialemailismoreinlinewithhowweactually talk
Baby-boomersprefertohaveasettimeidentifiedandreserved
Boomertonalityismoredirectandprofessional

55.
THEGIVEAWAYS
Millennialemailismoreinlinewithhowweactually talk
Baby-boomersprefertohaveasettimeidentifiedandreserved
Boomertonalityismoredirectandprofessional
Thetonethateachgenerationreads&writesincanleadtodifferentinterpretations

56.
valueonagenuinepersonality

57.
WE PUT THIS ONE TO THE
TEST AT URBANBOUND.

58.
LAST YEAR, OUR RELOCATION
CONSULTANTS TOOK A NEW
APPROACH WITH A
RELOCATING INTERN GROUP,
SENDING A DIFFERENT, MORE
PLAYFUL WELCOME EMAIL.

59.
Hi from Alex and Lauren!
We wanted to quickly check-in before you begin your short term
housing search, as well as clear something up:
Despite what you may think, us relocation consultants are in fact
not robots.
We get it though, you need proof. So, we wrote up some fun
facts to help you get to know us a little better, and we look
forward to getting to know you better when we connect on the
phone this month. (Left: Lauren; Right: Alex)
Here are some fun facts...

60.
THIS APPROACH HUMANIZED
THE RELATIONSHIP, GIVING
THE INTERNS .context

61.
AND IT WAS AN EXTREMELY
SUCCESSFUL APPROACH TO
HELPING THIS SPECIFIC
GROUP OF EMPLOYEES.

62.
consuming&absorbinginformation

63.
Try to send short bursts of thoughts or ideas as they
come to you. Millennials will read it, understand it,
and retain it much better in comparison to a
long-winded email.

64.
If you need to get something across that isn’t as easy to convey in a quick
message, let Millennials know at the beginning of the email that it’s
imperative for them to read the message.entire

65.
If you need to get something across that isn’t as easy to convey in a quick
message, let Millennials know at the beginning of the email that it’s
imperative for them to read the message.
If something has a little more importance or density to it,
to ensure everything makes its way through.
entire
setanin-personmeeting

66.
If you need to get something across that isn’t as easy to convey in a quick
message, let Millennials know at the beginning of the email that it’s
imperative for them to read the message.
If something has a little more importance or density to it,
to ensure everything makes its way through.
entire
setanin-personmeeting
it’s all about setting expectations ahead of time.

67.
whatthismeansfor
Millennialrelocations

68.
MILLENNIALS HAVE A
LIVING IN A
variety of information
variety of places

69.
WORK EMAIL,
PERSONAL EMAIL,
TEXT MESSAGES,
INSTAGRAM,
FACEBOOK,
SNAPCHAT, G-CHAT,
SLACK, PROJECT
MANAGEMENT
TOOLS, VOICEMAIL,
Think:

70.
WORK EMAIL,
PERSONAL EMAIL,
TEXT MESSAGES,
INSTAGRAM,
FACEBOOK,
SNAPCHAT, G-CHAT,
SLACK, PROJECT
MANAGEMENT
TOOLS, VOICEMAIL,
Think:
and the list goes on...

71.
NOW THINK ABOUT THE
YOU NEED TO KEEP TRACK OF
variety of information
during a relocation

72.
SUPPLIERS FOR TRAVEL,
CAR RENTAL, HOUSEHOLD
GOODS SHIPMENT, AUTO
SHIPMENT, NEW HOUSING,
COMMUNICATION BETWEEN
A HIRING MANAGER,
MOBILITY CONTACT, A
THIRD PARTY SOFTWARE...
Think:

73.
SUPPLIERS FOR TRAVEL,
CAR RENTAL, HOUSEHOLD
GOODS SHIPMENT, AUTO
SHIPMENT, NEW HOUSING,
COMMUNICATION BETWEEN
A HIRING MANAGER,
MOBILITY CONTACT, A
THIRD PARTY SOFTWARE...
Think:
again, the list goes on...

74.
That said, it’s important for you to help
Millennials categorize & organize their
tasks, bucketing different sets of
information in their mind ahead of time

75.
THINK ABOUT HOW YOU
HANDLE YOUR FINANCES

76.
THINK ABOUT HOW YOU
HANDLE YOUR FINANCES
login to an online banking portal
identify what you need to accomplish
prepare your mind for the set of tasks
see and address what needs to be done

77.
TRY TO GIVE RELOCATION
THAT SAME ATTENTION AND
SEGMENTATION

78.
YOUCANDOTHISBY:
GIVING EMPLOYEES AN ONLINE,
CENTRALIZED HUB TO STORE ALL
RELOCATION-RELATED TASKS,
ITEMS, POINTS-OF-CONTACT, AND
DOCUMENTS TO REFERENCE
THROUGHOUT THE PROCESS

79.
ANDBEVOCALABOUT
THATSOLUTION!

80.
“44% of employees said that they
either didn’t know or their
employer didn’t offer
concerning their mobility
benefits program.”
online access to information
*Global Mobility Trends

81.
Allinall:communicatingwithMillennials
doesn’t have to be as complex
aswemakeitouttobe.ifyoustriveto
understand where their habits stem from,
workingwiththem—insteadofagainstthem—
you’llseesignificantimprovementintheirwork.

82.
Remembertosegmentinformationwhenever
possible,andprovidecentralizedplacestogo
withinformationstoredinoneplace.

83.
Millennials are the future of our workforce.
withtherighttoolsandguidance,
they’llbeexcitedfortheopportunityto
learnandgrowintheircareerswithyou!