This document discusses different generations and provides tips for marketing to Generation X and Generation Y. Generation X values family and balance between work and personal life. Authentic advertising that shows real-world situations appeals to Gen X. Generation Y is very tech-savvy and values honesty from brands. They also place importance on work-life balance like Gen X. Generation Y has significant influence over purchasing decisions and shares knowledge online. Each generation has distinct qualities that impact their buying behaviors.

1. Marketing to the Generations
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2. • Veterans (before 1946)
• Baby Boomers (1946 – 1964)
• Generation X (1965 – 1979)
• Generation Y (1980 – 1995)
• Generation Z (1995 till 2005)
• Google Generation (2006 till current)

4. Marketing to Generation X
Generation X has the largest buying power in
the consumer market today. This generation’s
values are front- and- center, marketing to
them a whole lot easier. X’ers are all about
family.
They work less than Baby Boomers, since they value the balance
between work and play. Gen X redefined work and family.

6. Always be Authentic
X’ers prefer advertising that takes a softer,
calmer approach and exemplifies real-world
situations.
Take Volkswagen Darth Vader commercial for instance,
it takes a classic approach that advertises in a heart-
warming, family friendly manner.

7. Understand their Values
MasterCard “priceless” campaign has lasted
simply because everyone can relate. Their
slogan says it best, “There are some things
money can’t buy. For everything else, there’s
MasterCard”.
Real- world situations depict of a balanced life,
speaking volumes to this generation. It raised
viewer’s awareness and built lasting brand
loyalty.

8. Despite having a smaller population from other
generations, Generation X has a unique
impact on the market.

9. Marketing to Generation Y
Generation Y has grown up with technology, so
they are very comfortable with change.
When marketing to Generation Y, remember
they adapt well and are constantly evolving
alongside new technology that benefits their
lives.
Because they are very tech savvy, they are always finding ways
to work smarter, make life easier and keep in touch longer.

11. Be Up Front & Honest: Play Tricks and You’re
Out
After watching their parent’s work hard and
struggle to balance work and play, they place
great emphasis on maintaining steady balance
of both. They hold strong values for honesty
and appreciate brands that don’t try and trick
them.
A great example, brands like Dove’s “Real Beauty”, speak loud to
Gen Y.

12. Influence Power
Research shows just how persuasive this
generation is making in purchasing decisions
on everything from food, clothing and cars to
family vacations and entertainment. They
even have a lot of say in what home they'll
live in.

13. Generation Y is the most informative and the
most influential generation.
They have knowledge at their fingertips that older
consumers have never had. They are tech savvy and
know how to learn and how to share those learnings

14. Each generation has unique expectations,
experiences, generational history, lifestyles,
values and demographics that influence their
buying behaviors.