This document profiles Mike Long and his experience as a product designer and manager. It outlines his management experience growing design teams at Pivotal from 2 designers to over 750 across multiple cities from 2014-2019. It also summarizes three of Mike's projects: the Enterprise Identity Service, User Onboarding Experience for Pivotal Platform, and Application Development Bootstrapping. The document uses charts and timelines to illustrate the growth of Pivotal's design teams and revenues under Mike's leadership during his time at the company.

1. Mike LongMike Long
Product Designer + Manager
Contents
Background
Management Experience
Project Experience
• Enterprise Identity Service
• User Onboarding Experience
• Application Development Bootstrapping

2. San Francisco AustinNew YorkSeattle Dallas
I've lived and worked in…

3. I've worked for and with…
2009 – 2014

4. I've worked for and with…
2009 – 2014

5. I've worked for and with…
2009 – 2014

6. I've worked for and with…
2009 – 2014

7. I've worked for and with…
2009 – 2014

8. I've worked for and with…
2009 – 2014

9. I've worked for and with…
2009 – 2014

10. I've worked for and with…
2009 – 2014

11. I've worked for and with…
2009 – 2014

12. I've worked for and with…
2014 – 2019

13. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042

14. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
I was one of two
designers in SF.

15. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
We hired a
couple more in
SF, NYC, and
Denver.

16. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
Pivotal acquires
Neo and
absorbs SF staff.

17. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
More hires in
San Francisco
and NYC.

18. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
I'm taking on
manager roles,
e.g., hiring and
onboarding.

19. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
More hires in SF
and Denver.

20. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
I create and hire
a new role for
user research
operations.

21. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
I'm managing
full-time now.

22. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
Advisor/mentor
role across 12
teams in SF
office.

23. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
A few early hires
contribute to
attrition events.

24. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
In spite of
attrition, SF
practice growing
fast.

25. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
On April 20th,
Pivotal goes
public.

26. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
The design
practice gets
green light for
global growth.

27. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
Four more
managers added
across four
cities.

28. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
Most of my
energy spent on
hiring and
onboarding.

29. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
I'm managing
designers in SF,
LA, and
Palo Alto.

30. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
We add another
manager in SF.

31. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
With more
designers,
allocations
increases in
complexity.

32. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
More attrition as
designers seek
leadership roles
elsewhere.

33. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
Design
leadership
solidifies/
operationalizes
practices.

34. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
More attrition as
lock-up date
ends.

35. 2014 2015 2016 2017 2018 2019
Designers R&D Teams Revenue (MM)
750
500
300
150
100
50
757065554535
2620161042
I resolve to take
my planned
sabbatical.

36. My Values
Questions
Observations
Change of perspective
Self-reflection
before
before
before
before
answers
evaluations
point of view
criticism

37. My Approach
Vision
Feedback
Growth
Reflection

39. Vision Board
SCREEN SHOT

40. Growth Board
SCREEN SHOT

41. Skills Progression
SCREEN SHOT

42. Management Summary
Recruiting
Hiring
Onboarding
Growing
Allocating

43. Management Summary
Recruiting
Hiring
Onboarding
Growing
Allocating

44. Projects
1. User Onboarding Experience
2. Project Bootstrapping
3. Enterprise Identity Service

46. 75 Pivotal R&D Teams + Open Source Contributors from 12 companies
Pivotal Platform

47. User Onboarding Experience

48. User Onboarding Experience

50. Persona
Jane
Enterprise Developer

51. Persona
Jane
Enterprise Developer
Needs to:
• Contribute to a build or buy
decision in her company
• Learn what Pivotal Platform
could do for her company
• Share what she learned with
her colleagues

52. Persona
Jane
Enterprise Developer
As Jane, I want to
deploy an app
in order to evaluate Pivotal Platform.

53. Product Goals
• A web search for Try Pivotal Platform will result in
finding a canonical guide.
• Success can be achieved in 15 mins or less.
Success = deploy an app, make a change, redeploy.
• The getting started guide will reveal a path to learn
deeper concepts.

54. Competitor Research

55. Criteria
• A web search for Try Red Hat OpenShift will result in
finding a canonical guide.
• Success can be achieved in 15 mins or less.
Success = deploy an app, make a change, redeploy.
• The getting started guide will reveal a path to learn
deeper concepts.

56. [Red Hat]

57. Criteria
• A web search for Try IBM Bluemix will result in finding a
canonical guide.
• Success can be achieved in 15 mins or less.
Success = deploy an app, make a change, redeploy.
• The getting started guide will reveal a path to learn
deeper concepts.

58. [IBM]

59. Criteria
• A web search for Try Heroku will result in finding a
canonical guide.
• Success can be achieved in 15 mins or less.
Success = deploy an app, make a change, redeploy.
• The getting started guide will reveal a path to learn
deeper concepts.

60. [Heroku]

61. Criteria
• A web search for Try Pivotal Platform will result in
finding a canonical guide.
• Success can be achieved in 15 mins or less.
Success = deploy an app, make a change, redeploy.
• The getting started guide will reveal a path to learn
deeper concepts.

62. [Heroku]

63. Prototype: v1

72. Prototype: v2

83. Deploy to Production

84. Criteria
• A web search for Try Pivotal Platform will result in
finding a canonical guide.
• Success can be achieved in 15 mins or less.
Success = deploy an app, make a change, redeploy
• The getting started guide will reveal a path to learn
deeper concepts.

87. 45 days of data — 8000 visitors — 25% completed

88. 45 days of data — 8000 visitors — 25% completed
Clicking on
"Concepts" link and
Node.js sample
app.

90. Criteria
• A web search for Try Pivotal Platform will result in
finding a canonical guide.
• Success can be achieved in 15 mins or less.
Success = deploy an app, make a change, redeploy
• The getting started guide will reveal a path to learn
deeper concepts.

97. User Onboarding Experience
Outcomes:
• Top acquisition channel for our public cloud
• Recognized as a well conceived "getting
started" guide
• Emulated by other teams

98. Project Bootstrapping

108. Enterprise Identity Service

109. Security Admin Experience — Identity Service

110. App Developer Experience — Identity Service

111. End User Experience — Identity Service

112. End User Experience — Identity Service

113. Product Designer + Manager
Contents
Background
Management Experience
Project Experience
• Enterprise Identity Service
• User Onboarding Experience
• Application Development Bootstrapping
Mike LongMike Long