This presentation give an overview on Mobile Interactive Group and the work it is doing in the mobile space

1. Hello.
It’s Mobile Interactive Group.
Rob Short – Business Development Executive
rob.short@migcan.com
+44 (0)207 921 5532
www.migcan.com
mobile@migcan.com

2. Who are Mobile Interactive Group?
MIG is the UK market leader in the provision of interactive mobile platforms and services
Privately owned, high growth business employing 190 people globally
Regional offices in UK including London and Manchester
National offices in the Europe, USA, Canada and Australia
100% owned proprietary mobile technology combined with mobile marketing expertise
Ranked No.1 in the Deloitte Technology Fast 500 EMEA: Fastest Growing Company
www.migcan.com
mobile@migcan.com

3. What is our business?
What we do is simple and it delivers results.
We have compliant, solid technology,
We build for multiple platforms,
We find you new customers,
We enable you to have meaningful
interaction with them and drive repeat business.
It’s about you and your customers.
www.migcan.com
mobile@migcan.com

4. Over 300 successful relationships
www.migcan.com
mobile@migcan.com

5. Our technology
Create, build, host & manage mobile
commerce, mobile websites & apps
Power social interactivity & voting via
mobile sites, apps, Facebook & Google+
Build & manage interactive messaging
& multi-step marketing campaigns
Enable & deliver high volume messaging
campaigns & mobile payments
www.migcan.com
mobile@migcan.com

6. Mobile Commerce – New Look
• Utilising the latest advances in mobile
technology to deliver an optimum
customer experience
• Designed, built & supported by Mobile
Interactive Group
• Key features include:
– Fast ‘One Click’ checkout for
registered users
– Quicker journey from homepage to
products with engaging zoom
functionality; easy to browse
products seamless viewing with
accordion navigation to reduce page
refreshes and single consumer
shopping basket between the
website and mobile site.
www.migcan.com
mobile@migcan.com

7. Mobile Commerce – Marks & Spencer
• Full transactional Mobile Commerce site
enabled and optimised for multiple
handsets
• Shoppers have the opportunity to
browse and purchase the full M&S
product range of over 24,000 items
• 1.2m unique visitors since launch*
• Over 10 million page views*
* (Results taken from launch on 12th May to September 2010)
www.migcan.com
mobile@migcan.com

8. Loyalty Campaign - Walkers Rainy Days
Launched in September 2010,
Walkers ‘Rainy Days’ was Walkers Mobile
most innovative and technically We created a mobile entry mechanic
challenging campaign to date. which enabled users to participate in
the ‘Rainy Days’ promotion on the
Website move.
We created a complex website that
featured an easy-to-use interactive Social Media
British weather map which divided MIG integrated Facebook and
the country into 4km grid squares. Twitter into the website to allow
The weather-obsessed British public consumers to instantly tell their
could predict when and where in the friends about the campaign and
UK and Ireland the rain would fall, bask in the glory of winning
and every time they got it right – a tenner!
they won a tenner!
eCRM
Partnerships Consumers were encouraged to sign-
MIG worked with the Met Office to up for news and updates at the point
integrate with their systems, which of registration, which allowed us to
allowed us to inform consumers if implement a targeted eCRM
they had won within 48 hours. We programme that underpinned the
also worked closely with Google whole campaign.
incorporating their mapping
technology into the website to
provide the consumer with the best
possible experience when they
choose their square.
www.migcan.com
mobile@migcan.com

9. Mobile Application - The Sun iPad
In April 2010 News International
approached MIG with a brief to
take Britain’s largest newspaper
onto the iPad.
The app had to replicate the
newspaper in all it’s glory along
with an ‘iEdition’ which would
update as news broke throughout
each day.
The task was made harder as we
needed to take the paper produced
every evening and convert it into a
usable file which wouldn’t crash
when opened on
the iPad.
In the first 36 hours afters launch
the app was number one in the UK
app store. With further
enhancements planned we are
sure this app will be as popular as
the paper.
www.migcan.com
mobile@migcan.com

10. Case Studies – Transactional Sites
My O2 M&S ITV
The My O2 application is one of the most M&S has grown into a significant partnership MIG delivered a brand new voting web app for
successful applications O2 has launched to for MIG. For one of our early projects MIG ITV’s Dancing on Ice 2011. The web app, built
date. Currently more customers use the spent considerable time with M&S designing a using MIG’s Interactive Broadcast Platform (IBP), is
application to check their phone bill than site that enables users to navigate 30,000 an industry first allowing consumers to purchase
via the O2 website with further products on their mobile. The result has been a credits for votes on shows via their internet
enhancements to come. huge success with impressive conversion rates connected mobile devices.
and monthly revenues
www.migcan.com
mobile@migcan.com

11. Case Studies – Content Publishing Clients
Ministry of Sound Perform Group News International
MIG worked with MOS to develop a highly Perform Group are the leading online MIG is New International’s dedicated
accessible app design that is fully integrated provider of sports video content. MIG application partner. Most recently MIG
into their transactional ticketing system , powers their mobile sites including most developed a proprietary publishing
radio and social networking pages recently the launch of Chelsea FC on system to support a premium iPad app
mobile web and iPhone app for The Sun that is updated daily
www.migcan.com
mobile@migcan.com

12. Case Studies – Mobile Marketing Campaigns
Barclaycard Freedom Rimmel Walkers
MIG works with Barclaycard for Rimmel work with MIG to manage all their The Pepsico Group is one of MIG’s largest
everything from strategy and mobile marketing services. Their brief to us was partnerships. All Walkers campaigns are
innovation, consulting through to to launch a service that seamlessly detected a supported by a cross platform digital
implementation. Barclaycard uses MIG’s users phone and served a site that rendered offering with all mobile services managed
Kilrush platform to build its sites such as perfectly for them and enabled them to enter via the Kilrush platform.
the recent Freedom site details and request products
www.migcan.com
mobile@migcan.com

13. Thank you.
Rob Short – Business Development Executive
rob.short@migcan.com
+44 (0)207 921 5532
www.migcan.com
mobile@migcan.com