The document discusses developing an RSS journal service for a library. A group was formed to explore creating a service that would categorize health sciences RSS feeds and integrate them with other library tools. The group developed plans in phases to add feeds and categories, create bundles of top journals for subjects, provide education and training, and market the service on guides and portals. The presentation provides details on the phases of development and strategies for implementation of an RSS journal service at a academic health sciences library.

1. Developing and Marketing an RSS Journal Service for Your Library Erika L. Sevetson Christopher Hooper-Lane Allan R. Barclay Ebling Library University of Wisconsin-Madison Midwest Chapter, MLA October 2007 I’ve been looking at the future of information, and part of it is spelled R-S-S. - Noted technology journalist Dan Gillmor

2. Dr. Norman Fost (Peds Fac) Photo publicly available at http://www.coreweekly.com/coffeewith_42805.htm

3. RSS group Membership 2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services Charge Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks Report on feasibility, required staff input, limitations, and development timeline. Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki)

4. Feed Navigator (Terkko, Univ of Helsinki)

5. RSS group Membership 2 Information Architects, 1 Tech Services/Electronic Resources, 3 Public Services Charge Explore possibilities for developing an RSS current awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks Report on feasibility, required staff input, limitations, and development timeline. Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki) Communication Agreed on weekly face to face meetings Created a WIKI For all library staff to follow the group, we created: Intranet page Blog

6. Wiki top

7. Wiki bottom

8. Intranet home

9. Blog

10. Phase 0

11. Adding feeds

12. Phase 1

13. Phase 1

14. Phase 1

15. Phase 2

16. Phase 2

17. Adding categories Clip of adding the journal Brain as a top journal to the Neurology subject guide

18. OPML bundles Users can import either: RSS feeds of all journals on a subject RSS feeds of only the top journals in a subject Clip of adding an OPML bundle for the top journals in Neurology

19. Phase 3 On Hold

20. Phase 4

21. Education—in person UW Medical/Nursing/Pharmacy Tech Update Brownbag (Feb. 2007) On the road: CGEA/AAMC (March 2007)

22. Education—in person Library Workshop Series Curriculum integration

23. Education—virtual Clip of RSS Overview Clip of subscribing with Internet Explorer

24. Education—virtual

25. Education—internal Updates at staff meetings 10-15 minute RSS teaching “script” Google Reader & Bloglines instruction accounts

26. Marketing Incorporate into subject guides & portals

27. Marketing—next steps Elevator speech Table tents Brochure

28. The future

29. Thank you! PPT at www.slideshare.net Search for Ebling Email [email_address] [email_address] [email_address]