Aaron Allen & Associates is a global restaurant consulting firm that has represented restaurant and hotel companies spanning all 6 inhabited continents and more than 100 countries worldwide.
Professional with three fluent languages essential in the region, Spanish, English and Portuguese, fifteen years experience in communications strategies, directing and preparing promotions and new product launches for international brands in diverse market segments from mass products to luxury cars, as Creative Director, Chief Marketing Officer, Regional Account Director and Strategic Planning Director.
Professional with three fluent languages essential in the region, Spanish, English and Portuguese, fifteen years experience in communications strategies, directing and preparing promotions and new product launches for international brands in diverse market segments from mass products to luxury cars, as Creative Director, Chief Marketing Officer, Regional Account Director and Strategic Planning Director.
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With the discovery of oil in the Gulf Coast and surrounding areas, the Middle East has become a prosperous region. It boasts some of the highest concentrations of millionaires in the world. There is plenty of wealth to go around, and with that wealth, a penchant to indulge in luxurious hotels and restaurants.
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6. SERVICES
RESTAURANT CONCEPT DESIGN
Color. Texture. Furnishings. Lighting. Interior design is all of these, and within the restaurant industry, it’s so
much more. AARON ALLEN & associates' designers and architects strive to capture the personality and
original concept of the restaurant.
It takes a lot of collaboration to develop a design package worthy of your dream. The concept development
team members are experts in the art of visualization, originality, spatial relationships, fluency of ideas,
creative thinking and problem solving. They ensure all interior considerations integrate seamlessly with
every other aspect of the process
– strategy, design, training, research, culinary development and public relations.
AARON ALLEN associates' concept development department develops key components that align with
the overall vision of a restaurant. Those include a conceptual development package that defines the space
and the brand, along with a design development package which show you how the space will be built. They
also provide uniform design, props, accessories, artwork, graphics and interior signage design.
AARON ALLEN associates' concept development services allow them to build a restaurant’s brand into
its design whether it’s creating a concept from scratch, remodeling an existing space or rolling out an
existing concept in multiple locations.
6
7. WHO WE ARE WHAT WE DO
MENU ENGINEERING DESIGN
So much of what happens in a restaurant is creative. All cooks like to think of themselves as artistes. It is,
after all, called the culinary arts. But when it comes to the menu, that’s where science kicks in. In fact, too
much creativity on a menu can have negative consequences.
That isn’t to say the menu shouldn’t be creatively produced. Indeed, the right colors, typeface, even photos
in some cases are key elements. But knowing which colors, what typeface and font size, and whether or
not pictures should be incorporated are important considerations. They’re components in the science of
menu engineering, and learning how to put the knowledge to work with your own menu can increase
your profits significantly — without raising menu prices.
7
8. WHO WE ARE WHAT WE DO
PUBLIC RELATIONS (STRATEGY IDEAS)
Restaurant Public Relations personalizes your brand and your story.
Through a variety of vehicles, an effective restaurant public relations campaign lets your intended audience
become familiar with what your business is all about. Other forms of advertising, like billboard advertising,
limit you to post a single message that customers may only see for a split second.
8
9. WHO WE ARE WHAT WE DO
BRAND TRANSLATION
Adapting an existing restaurant concept to grow in new foreign markets (i.e. US chains going abroad, and
companies from abroad planting their brand flag in a new country).
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10. SERVICES
STRATEGY
Everything starts with the desire to be more than you are
today; a highly coveted brand, a fiercely dominant player, a
more profitable entity, a better and more stimulating place
to work. What will be your legacy and how will you create
it?
Massive change doesn’t have to be painful. When executed
correctly, change can be accomplished through easy-tounderstand actions that gradually send sales and profits
rocketing.
Every business deserves and demands a thoughtfully
constructed plan for growing sales and profits – a strategic
road map that efficiently helps you reach the fullest
potential of your company. Aaron Allen Associates helps
you build it by developing strategy in the areas of branding,
positioning, culture, public relations, training, design, local
store marketing, new store openings, concept development
and an overarching growth strategy.
Even better, we present it in a way that’s easy to
understand and execute. No detours, no roads closed.
10
11. WHO WE ARE WHAT WE DO
TRAINING
Marketing, operations and human resource issues are inextricably connected. The best strategy conceivable
is useless without the ability of the organization to execute it. Buy-in and understanding are vitally
important. Moreover, the culture of an organization – the practices, beliefs and values — are often the
difference between the have’s and the have-not’s in business.
AARON ALLEN associates offers a variety of training programs to help its clients improve culture, buy-in
and system-wide understanding of core values and company objectives. AARON ALLEN associates
involves and enrolls the entire organization in the pursuit of your vision through tools such as strategic
planning sessions, seminars, executive retreats and conference planning. The training team also offers
cutting-edge service training systems development delivered through video, Intranet, CD-Rom and
classroom.
AARON ALLEN associates' training team has experience
in developing and implementing training systems for
organizations such as the United States Air Force and
Houston’s. The training programs are custom-built around
your unique operation and designed to raise the bar for
service and performance.
11
60. www.aaronallen.com
contact@aaronallen.com
United States
390 North Orange Ave
Suite 2300
Orlando, Florida 32801
407-936-1010 (US)
(866) 436-4002 (US fax)
Central Europe
1051 Budapest
Október 6. utca 17,
Budapest, Hungary
+36-1-798-3578 (Europe)
www.aaronallen.com
Editor's Notes
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