This document summarizes the services provided by a team of hospitality professionals who consult on food and beverage projects. They offer end-to-end consulting services from market research and concept design to project launch and ongoing support. Their team brings decades of experience in areas like operations, training, branding, and more. They aim to help clients achieve their goals through a hands-on, customized approach.

1. The F&B ‘Experience’ specialists!
Prowess Summary

2. We are a team of hospitality professionals brought
together from a virtual pool to create synergies for
the flow of positive energies towards completion of
assignments. This briefly describes what to expect
from us.
Whether incubating a hospitality venture, expanding
or seeking solutions in existing outlets, call us and
let’s chat.
Our hands-on consulting is based on decades of
successfully understanding the industry in all its
facets.
An exclusive team shall be created to work on your
projects from the corpus of professional talent
available with us, to deliver extraordinary results
within tight deadlines.
Extend your
hand! Let us
handhold you
through an
exciting
process of
consummation
of hospitality
success.

3. Imagine walking into a cafe that smells and looks
fresh, the ‘just-about-right’ sensation, and pleasant
chatter. You would want to linger around, savor the
pleasant feel it gives your heart, and enjoy the
'experience‘. More than attentive service, great food
and impeccable interiors, it is this experience that
draws patrons to their favorite eatery time and again.
As 'experience specialists‘, we create experiences that
transcend the attributes of just great concepts,
amazing décor, impeccable service and unbelievable
food. Data collected is corroborated and post analysis,
course correction alternatives are presented. The
result: higher mileage of productivity, better
presentation, increasing revenues and repeat
customers.
Just as life hand-holds
one through time,
there cannot be a
better expert in doing
so. Though we cannot
compare, here’s a
team, that can walk
you through your
dreams – in all its
goodness and
adversity. We can, at
least, make sure we
smoothen the pot-
holes and obstacles.
May we become your
shock-absorbers?

4. Although we seek consulting engagements in all
kinds of operations including hotels, motels,
resorts; our focus shall remain in providing value to
f&b outlets especially Retail restaurant operations,
Convention centers, on-site banqueting, Clubs, and
A-grade lounge restaurants.
As per data from IMRB collated over the period
2004-2009, over 66% of non-chain f&b businesses
(sample strength 3650 outlets) incubated by
investors in Tier 1&2 India mutated within 3 years
of installation. A process driven professional
approach gives a high performance assurance as
well as a low-risk dimension.
The scope and nature
of the hospitality
industry permeates
everything and
anything where there is
a need to serve.

5. Each consultant chosen for deployment by us has
decades of experience in the industry. We offer
services on
• Market survey & Research, location hunt
• Concept and concept design
• Branding, brand design and Project design
• Design Execution
• Project Logistics – including Recruitment & Training
• Food – Cuisine, Menu design, Table Presentation,
Service design
• Project Launch
• Marketing – The propagation and drive
• Post-Launch Drive and need-based support –
Handholding to self-running, post-support
We try to read the pulse and like an arrow, aim directly
at the heart of issues! We will provide best-fit
alternatives to do it the right way, taking pride in our
integrity.
We have the
wherewithal -
the human and
resource capital
to surmount
Goliaths of
every kind.

6. Conduct effective research for multi-national
chains prospecting hospitality business in India.
Assess requirements in realistic terms to create
business / working plan for establishing an individual
outlet / chain organization in the field of hospitality.
Make objective assessment of the organization’s
operational and training needs, including a
preliminary SWOT analysis.
Assist in screening prospective locations for food &
beverage outlets; identification and finalization on
the basis of FiftyPointer* - a customized package
relevant to F&B outlets.
Design Facility and Layout Plans and provide
alternate options for back areas (Receiving, Staff,
Admin, Security, Warehouse / Stores, Utility
Services, Maintenance and Back-up Power, etc.) and
front areas (Operational areas including Kitchen,
Restaurants, Lounge, etc.)
*Arrow Hospitality Consulting specially created programme
We have put down
a brief perspective
of what we do, but
this need not be
seen as limiting, as
requirements are
multi-dimensional
dependant on the
project.

7. Create Franchising documentation, develop
appropriate ecosystem to attract franchisees, clinch
and facilitate a healthy franchise relationship.
Assess equipments required to be purchased for
operations, customize wherever required, screen
vendors and select, finalize BOQ, negotiate rates
and execute projects till their satisfactory
completion. Also assist in sourcing original or
customized products of high quality.
Review and upgrade existing management
strategies and tools including drafting / redrafting
SOPs and quality thresholds.
Provide innovative marketing strategies keeping in
focus the company goals, targeted customer profile
and using the latest in innovative techniques.
Conduct Mystery shopping reports followed up
with recommended corrective plan and evaluator
visits.
The ambit is
large, but
never
intimidating

8. Implement effective HR and training strategies to
win employee loyalty, motivation and input. Drive
performance excellence through organizational
development, improved internal communication
and customer service training.
Equip business with custom-designed policies,
human resources strategies, job descriptions,
training and evaluation tools. Coach Supervisors in
problem-solving, effective people management,
employee motivation and overall supervisory
performance.
Develop and facilitate customized training
programs, seminars, workshops and employee
communication sessions. Train Trainers in a group
setting or through one-on-one coaching sessions.
Provide effective Customer Service Training; lead
participants to focus on Customer needs and
expectations, adopt an integrative approach and
help achieve marketing and business objectives.
Clarity of
thought and
purpose, and
understanding
strengths and
weaknesses is
half the battle
won

9. Prepare dynamic employee handbooks as key
reference tools and as training guidelines; develop /
revise existing training and operational manuals; re-
write job descriptions in a manner that realistically
indicates what and how team is expected to perform,
and on the basis of which performances get
evaluated.
Professional assistance in areas served outsourced
by the company, such as event organization,
executive search, locating required suppliers, internet
research and marketing, etc.
Work in tandem with other consultants whose
values, quality, and mode of operation are in
harmony with ours.
We are happy to help you overcome challenges,
solve problems creatively, create loyal customers
and a motivated workforce. We would share our
expertise with other clients and constantly steer
employees towards creative and progressive
thought.
A disciplined and
contended team,
willing to jump
when
commanded, and
thirsting to achieve
realistic goals can
accomplish the
unimaginable

10. Working together, we help strategize and achieve
your organizational objectives. Our preferred
approach is to analyze using various analytics and
proven methods, straight-shoot recommendations
and solutions that we feel are consonant to your
business culture and working systems. We also
share experiences and know-how with your team,
guiding them towards self-sufficiency. Our
integrative approach and work style creates
excitement and a team spirit, leading to a high
degree of employee motivation.
Your business becomes our business, and your
success, our success!
Our species was
designed to
produce results only
as a result of
teamwork.

11. With a hospitality
experience of over 26 years
in senior positions across
India, Japan & New
Zealand. Sunny brings
experience, man
management skills and a
keen eye for business
development.

12. A renowned Chef with
celebrity status in his
own right, Nitin has
great entrepreneurial
skills with having
established iconic brands
in casual and formal
dining formats that have
stood the test of time.

13. With a deep understanding of
commercial real-estate across
Tier 1 and an acumen to spot and
secure brilliant locations, his
scope includes licensing &
franchising verticals. A vast
network and strong personal
relationships are the hallmarks of
his personality. He lives by the
adage, ‘Location, Location &
Location’ being the factor of
successful f&b business.

14. With a distinguished
career in over 60 projects
of star hotels, resorts and
f&b outlets, a wealth of
knowledge and practical
expertise in engineering
and construction is
available. Possibly the
best in MEP in India today.

15. Having corporate as well
as acute entrepreneurial
skills along with
commanding a respect
amongst businesses in
the field of coffee,
Vikram is a consummate
professional and guide
besides being an expert
in the coffee vertical.

16. With years of
International Trade
experience, Mahesh is
an analytics wizkid,
probing and searching
answers to the
toughest of challenges.
Feasibility business
plan preparation is his
forte

17. Sandhya has done a few
prestigious assignments in
brand building and
development and besides
superlative mentoring skills,
know the keys for effective
brand positioning.

18. Ganesh has had an extensive
experience in fine dining
restaurants and has
successfully completed
several training projects. He
is enthusiastic and has a
good connect with
employees.

19. Indumati Loganathan
Training Consultant
With over 14 years of
specialist training
experience in f&b within
India and overseas, Indu
brings a rich repertoire of
manpower capital harness

20. A hardware sourcing and
installation wizard, Sandeep
is professional and amiable
to a fault. With a keen eye to
mobilize resources and
minimize downtime, he is an
asset to any organisation

21. Coffee Shops:
 Salt & Pepper, Chennai
 Bansuri, Agra
 Blossoms, Jaipur
 Parabola (World cuisine buffet coffee shop) Mumbai
 Aromas Café & Lounge at Powai, Dhole-Patil Road, Koregaon
Park, Thane, Fergusson College Road, Bandra (All-day dining
Coffee Shop)
 Denny’s (Round-the-clock Family dining) at Manukau & New Lynn,
Auckland
Fine-dines:
 Talk of the Town (Fine-dine Continental Restaurant), Chennai
 New Delhi Metro (Themed multi-cuisine Restaurant), New Delhi
 Taj Mahal (Indian fine-dine specialty) at Honten, Kita-2-Jyo, ….

22.  …..Taj Mahal restaurants at Factory-ten, Nishioka, Asahikawa,
Miyanomori, Otaru (Hokkaido, Japan)
 Lotus Restaurants (Oriental fine-dine specialty) at Malcha Marg,
Bhikaji-Cama Place, Punjabi Bagh, New Delhi
 Far East (Oriental fine-dine specialty), Mumbai
 Jewel of India (Indian fine-dine specialty), Mission Bay, Auckland
 Aanch Indian fine-dine; XTC exclusive bar lounge; Kash hookah
lounge, Shoppers Stop Rajouri Garden, New Delhi
Lounge Bars:
 Society (A Grade Bar), Chennai
 Alleycat Bar, Hiranandani Meadows, Thane
 Aura (RestroBar & Lounge), Mumbai
 XTC (exclusive bar lounge); Kash (hookah lounge), New Delhi

23. Banquets:
 Dynasty (Banquet Hall), Chennai
 Pavilion (Banquet halls /Exclusive on location banqueting),
Mumbai
 Oasis Banquets, Hiranandani Estate, Thane
 Gallery (Banquet Hall), Auckland
QSRs:
 Domino's, South Extension Part II, New Delhi
 Taj Express (Indian Takeaway) at Mitsukoshi, Seiyu & Seibu,
Sapporo, Japan
 Lemongrass Thai Malay kiosk, Albany, Auckland
 Spice Traders (Indian takeaway), Onehunga, Auckland

24.  Auckland University of Technology Canteen, Auckland Domain
 Aromas Express Café (Quick service kiosk and restaurant),
Ghatkopar, Mumbai
 Soup Bowl (soup chain) at Mumbai, Thane, Pune and Bengaluru
Kiosk:
 ‘Just Do It’ Health Bar, Golds Gym, Bandra, Mumbai
Discotheques:
 Saturdate (Discotheque), Chennai
 Zwigs (Discotheque), Mumbai
Industrial Catering:
 RICK's (Industrial catering operations), Mumbai
 Dakshin Industrial catering (Indian cuisine office catering),
Auckland

25. What would it cost you to hire us?
The charges of a project depend on its scope and
will be assessed based on our deliberations and
understanding of the same. We strictly work on a
project based charging mechanism after a
preliminary assessment.
We bring to your business some of the best
available talent in the country, and work tirelessly to
achieve your goals.
Arrow Hospitality Consulting
Tel: +91 97695 45955
Email: sunnysriram@gmail.com
(website is presently under construction)
Thank you for your time!
In today’s business
environment, if you
aim for the moon, the
worst is you may hit
the roof, but if you
don’t, chances are
you may not remain
in business.