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Here's the keynote presentation that I gave at the Aircraft Commerce Airline & Aerospace MRO & Operators IT Conference in Singapore on the 19th October 2011
2015 Global Trend Forecast (Technology, Media & Telecoms)CM Research
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This edition includes contribution from a wider group of Endava experts who bring under the spotlight leading innovations in the marketplace.
Here are some highlights from the report:
#Using Big Data to find tax
# Privacy and Cloud Services
#The Internet of Things Infrastructure
#Display don't need to be rectangular
#Twitter live streaming
#This quarter major security breach
#Social Media monitoring - Big Data style
Benedict Evans, consultant with media and technology analyst firm Enders Analysis, talks about the fundamental shift in internet use to mobile and tablets and the ways in which that disrupts publishers.
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Here's the keynote presentation that I gave at the Aircraft Commerce Airline & Aerospace MRO & Operators IT Conference in Singapore on the 19th October 2011
2015 Global Trend Forecast (Technology, Media & Telecoms)CM Research
Global Trend Forecast Report: Technology, Media & Telecoms
by CM Research
This report is an extract from the fourth edition of our Global TMT Trend Forecast series, originally published on 16 July 2014. In it, we identify the major disruptive technologies that we will see in 2014/15 and predict how they will impact the world’s largest technology, media and telecom (TMT) companies.
This edition includes contribution from a wider group of Endava experts who bring under the spotlight leading innovations in the marketplace.
Here are some highlights from the report:
#Using Big Data to find tax
# Privacy and Cloud Services
#The Internet of Things Infrastructure
#Display don't need to be rectangular
#Twitter live streaming
#This quarter major security breach
#Social Media monitoring - Big Data style
Benedict Evans, consultant with media and technology analyst firm Enders Analysis, talks about the fundamental shift in internet use to mobile and tablets and the ways in which that disrupts publishers.
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...MSFTAdvertising
Presented, researched and designed by Microsoft Advertising. Authored by Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio. Build your brand with intelligent connections at MicrosoftAdvertising.AI.
Five categories: Culture, Marketing, Media, Technology, Economics.
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Culture: Private Social Trust
Marketing: Blocked You
Media: Mashups and Mutations
Technology: The Victory of Defaults
Economics: Zebras Eat Unicorns
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Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
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JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
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Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
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Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
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Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
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This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
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The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
2. HYPOTHESIS
As per the recent corona virus spread, consumers are forced to stay
indoor in many countries. As a result, more users are supposed
to leverage electronic devices either for business or personal
purposes. Consequently, we might expect an increase in
peripheral/electronic devices in our network.
3. Case-Study: Italy, Searches have been flat, skyrocketing only
as the start of the lockdown
SPRV Index Week 2
Clicks Index Week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
2019
2020
Week 11:
82% WoW
Week 11:
133% WoW
4. ES: Peripheral searches and clicks were slightly down but
relevant uptick since the lockdown started
Searches Index Week 2
Clicks Index Week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
2019
2020
Week 12:
70% WoW
Week 12:
44% WoW
5. UK: Peripheral searches/clicks remained quite
unchanged over time until the most recent week
Searches Index Week 2
Clicks Index Week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
2019
2020
Week 12:
56% WoW
Week 12:
25% WoW
6. IT: Primarily driven by all of categories but major contribution
from Computer Laptop/Tablet queries
Searches Index Week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
Query samples
Computer Hardware:
“telecamera da pc”, “hard disk
esterno”
Laptop Computer:”macbook
pro”, “pc gaming”
Tablet:”ipad pro“, “amazon
kindle”
05/Jan-11/Jan
12/Jan-18/Jan
19/Jan-25/Jan
26/Jan-01/Feb
02/Feb-08/Feb
09/Feb-15/Feb
16/Feb-22/Feb
23/Feb-29/Feb
01/Mar-07/Mar
08/Mar-14/Mar
15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
7. IT: Massive spike in apple computers but recent slow
down in favor of other products
Source: YoY Calculation based on the full timeline 1/1/2020 – 10/03/2020
Searches Index Week 2
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
amazon fire stick computer apple computer hp computer portatili offerte
8. IT: Changing Preferences and Search Patterns
Total searches split by the different categories
Laptop Computer and
Tablet have increased their
share of volume during the
recent weeks. In particular,
Laptop Computer almost
double its volume %.57,73% 58,83%
62,85% 60,47% 57,73% 59,90% 62,44% 60,12%
64,52% 65,75%
48,18%
25,90% 25,17%
21,14% 24,47% 26,89% 20,41%
21,32% 23,81%
21,92%
25,43%
40,01%
16,37% 16,00% 16,00% 15,06% 15,37%
19,70% 16,24% 16,08% 13,56%
8,82% 11,81%
05/Jan-11/Jan
12/Jan-18/Jan
19/Jan-25/Jan
26/Jan-01/Feb
02/Feb-08/Feb
09/Feb-15/Feb
16/Feb-22/Feb
23/Feb-29/Feb
01/Mar-07/Mar
08/Mar-14/Mar
15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
9. Source: Internal Data, Core O&O + Core O&O Rest, All Devices, March 2019
vs March 2020. Until 21st March
IT: Top 5 YoY Volume Searches by Category
Computer
Hardware
Laptop Computer Tablet
stampante multifunzione computer gaming ipad apple
stampante canon pixma computer portatili kindle amazon
tastiera italiana pc fisso amazon fire stick
stampante Samsung acer aspire kindle app
stampante canon computer ricondizionati kindle unlimited
IT: Top 5 % Volume Searches by Category
Computer
Hardware
Laptop Computer Tablet
hard disk esterno macbook air ipad pro
cuffie bluetooth macbook pro tablet Samsung
scanner hp computer portatile tablet ecomomici ma buoni
video camera pc pc gaming kindle unlimited
stampante 3d pc portatile tablet huawei
11. ES: Led mostly by generic queries during the last week
Source: YoY Calculation based on the full timeline 1/1/2020 – 10/03/2020
Searches Index Week 2
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
altavoces bluetooth altavoces para pc ipad pro ordenador portatil pc gaming
12. ES: Changing Preferences and Search Patterns
Total searches split by the different categories
Laptop Computer and
Tablet have increased its
share of volume during the
recent weeks, reducing
Computer Hardware share of
volume.
35,45% 35,40% 37,19% 38,46% 38,58% 40,08% 41,86% 41,05% 41,57% 39,98% 39,05% 42,67%
51,59% 53,40%
55,02% 53,18% 53,79% 51,69% 51,62% 51,54% 50,36% 51,17% 54,09% 47,53%
12,96% 11,20% 7,79% 8,36% 7,64% 8,23% 6,52% 7,41% 8,07% 8,85% 6,86% 9,79%
01/Jan-04/Jan
05/Jan-11/Jan
12/Jan-18/Jan
19/Jan-25/Jan
26/Jan-01/Feb
02/Feb-08/Feb
09/Feb-15/Feb
16/Feb-22/Feb
23/Feb-29/Feb
01/Mar-07/Mar
08/Mar-14/Mar
15/Mar-21/Mar
1 2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
13. Source: Internal Data, Core O&O + Core O&O Rest, All Devices, March 2019
vs March 2020. Until 21st March
ES: Top 5 YoY Volume Searches by Category
Computer
Hardware
Laptop Computer Tablet
altavoces para pc ordenador portatil kindle amazon
impresora brother macbook pro microsoft surface
impresora canon ordenador sobremesa ipad air
teclado digital pc portatil ipad mini
altavoces bluetooth macbook ari ipad pro
ES: Top 5 % Volume Searches by Category
Computer
Hardware
Laptop Computer Tablet
auriculares inalambricos macbook air ipad pro
scanner hp macbook pro tablet Samsung
auriculares bluetooth ordenador portatil microsoft surface
disco duro externo pc gaming kindle amazon
impresora hp portatil apple ipad air
16. UK: Changing Preferences and Search Patterns
Total searches split by the different categories
Laptop Computer has
increased its share of
volume during the recent
weeks.
15,24% 13,07% 14,02% 15,26% 14,52% 14,48% 14,14% 13,14% 13,98% 14,28% 13,04%
37,86% 40,83% 39,80% 39,37% 37,36% 36,79% 34,86% 38,00% 38,00% 40,91% 45,04%
46,90% 46,09% 46,18% 45,36% 48,12% 48,73% 51,01% 48,86% 48,02% 44,81% 41,93%
05/Jan-11/Jan
12/Jan-18/Jan
19/Jan-25/Jan
26/Jan-01/Feb
02/Feb-08/Feb
09/Feb-15/Feb
16/Feb-22/Feb
23/Feb-29/Feb
01/Mar-07/Mar
08/Mar-14/Mar
15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
17. Source: Internal Data, Core O&O + Core O&O Rest, All Devices, March 2019
vs March 2020. Until 21st March
UK: Top 5 YoY Volume Searches by Category
Computer
Hardware
Laptop Computer Tablet
keyboard light macbook air 2019 ipad 5
mouse touchpad laptop screen ipad 64gb
gaming mouse pad laptop deals uk amazon fire stick 4k
monitor stands acer aspire 5 kindle books amazon uk
keyboard gaming hp envy 5020 Ipad 3rd generation
UK: Top 5 % Volume Searches by Category
Computer
Hardware
Laptop Computer Tablet
mouse pad macbook ipad
keyboard light macbook pro amazon fire stick
mouse price macbook air ipad pro
mouse mat computer desk kindle unlimited
mouse keyboard laptop deals Ipad mini
18. Source: Internal Data, Core O&O + Core O&O Rest, All Device
portatile
miglior 0.49
prezzo 0.49
portatile
miglior 0.42
prezzo 0.25
usato 0.25
amazon 0.12
Brand New
Correlated Tokens
IT: Query correlation stronger focus between laptop and
used /online store than before
19. Source: Internal Data, Core O&O + Core O&O Rest, All Device
portatil
ordenador 0.34
barato 0.27
asus 0.27
convertible 0.27
lenovo 0.27
comprar 0.16
apple 0.11
+0.16
ES: Spanish consumers clearly display stronger buying intent
with a focus on used laptop than before
portatil
comprar 0.32
ordenador 0.32
barato 0.32
lenovo 0.27
apple 0.16
+0.05
20. Source: Internal Data, Core O&O + Core O&O Rest, All Device
laptop
bag 0.22
toshiba 0.15
battery 0.13
convertible 0.13
ram 0.13
dvd 0.13
best 0.11
UK: British users slightly changed their brand preferences
with a focus on the price
laptop
dell 0.19
toshiba 0.12
cheap 0.11
battery 0.11
ram 0.11
Brand New
Correlated
Tokens
21. FR: Peripheral searches/clicks skyrocketed some days prior to
the lockdown
Searches Index Week 2
Clicks Index Week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
2019
2020
Week 12:
45% WoW
Week 12:
42% WoW
23. 05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
acer swift nn1 canon pixma mg3650 canon pixma ts3150 canon pixma ts6250 ipad pas cher scanner brother
FR: Some Brand products are spiking the most during the
recent weeks
Source: YoY Calculation based on the full timeline 1/1/2020 – 10/03/2020
Searches Index Week 2
24. Changing Preferences and Search Patterns
Total searches split by the different categories
As per the share of searches,
categories slightly fluctuate
over time. With Laptop
Computer gaining most of
the percentage.
8,18% 8,84% 8,24% 8,55% 8,48% 8,74% 9,42% 9,41% 9,68% 9,58% 9,38% 10,78%
60,13%
63,92% 62,20% 63,42% 62,48% 61,78% 63,39% 61,90% 61,26% 60,81% 63,54% 63,76%
31,69%
27,24% 29,56% 28,02% 29,03% 29,48% 27,19% 28,69% 29,06% 29,60% 27,08% 25,45%
01/Jan-04/Jan
05/Jan-11/Jan
12/Jan-18/Jan
19/Jan-25/Jan
26/Jan-01/Feb
02/Feb-08/Feb
09/Feb-15/Feb
16/Feb-22/Feb
23/Feb-29/Feb
01/Mar-07/Mar
08/Mar-14/Mar
15/Mar-21/Mar
1 2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
25. Source: Internal Data, Core O&O + Core O&O Rest, All Devices, March 2019
vs March 2020. Until 21st March
Top 5 YoY Volume Searches by Category
Computer
Hardware
Laptop Computer Tablet
canon pixma tr8550 choisir pc portable ipad nn5
scanner brother hp envy photo nn6220 ipad pro nn11
scanner imprimante hp envy nn5020 ipad pas cher
canon pixma ts5150 hp envy nn5000 kindle pc
scanner canon acer aspir nn3 ipad mini nn5
Top 5 % Volume Searches by Category
Computer
Hardware
Laptop Computer Tablet
scanner portable macbook ipad
scanner imprimante pc portable ipad pro
scanner 3d macbook pro ipad mini
scanner canon macbook air ipad air
scanner hp pc portable pas cher ipad reconditionne
26. Source: Internal Data, Core O&O + Core O&O Rest, All Device
laptop
sales 0.50
surface 0.34
microsoft 0.31
FR: French consumers consider more refurbished laptop
than last year
laptop
surface 0.27
microsoft 0.18
reconditionne 0.06 Brand New
Correlated
Tokens
27. DE: Peripheral searches/clicks were almost flat but jumped
some days prior to the lockdown
Searches Index Week 2
Clicks Index Week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
Week 12:
31% WoW
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
2019
2020
Week 12:
38% WoW
3/16: Shop closures and other
restrictions announced
29. DE: Popular Brand products are spiking the most during the
recent weeks
Source: YoY Calculation based on the full timeline 1/1/2020 – 10/03/2020
Searches Index Week 2
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
apple ipad air apple ipad pro apple macbook air
30. DE: Changing Preferences and Search Patterns
Total searches split by the different categories
As per the share of searches,
categories slightly fluctuate
over time. Laptop Computer
shows biggest volume
growth while the category of
Computer Hardware is
declining.
27,27% 26,74%
18,40% 17,67% 18,04% 17,86% 17,86% 15,19% 17,68% 15,95% 15,08% 14,99%
35,16% 37,61%
43,75% 43,55% 41,70% 41,54% 42,61%
42,38% 41,77% 42,63% 40,84% 44,08%
37,57% 35,66% 37,85% 38,78% 40,26% 40,60% 39,54% 42,44% 40,55% 41,42% 44,08% 40,93%
01/Jan-04/Jan
05/Jan-11/Jan
12/Jan-18/Jan
19/Jan-25/Jan
26/Jan-01/Feb
02/Feb-08/Feb
09/Feb-15/Feb
16/Feb-22/Feb
23/Feb-29/Feb
01/Mar-07/Mar
08/Mar-14/Mar
15/Mar-21/Mar
1 2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
31. Source: Internal Data, Core O&O + Core O&O Rest, All Devices, March 2019
vs March 2020. Until 21st March
Top 5 YoY Volume Searches by Category
Computer
Hardware
Laptop Computer Tablet
Ssd festplatte intern laptop gaming Ipad angebote
canon pixma tr4550 hp probook 450 g6 ipad refurbished
monitor wandhalterung gaming laptop guenstig Ipad generationen
controller fuer pc gaming pc set Ipad zubehoer
webcam kaufen laptop 14 zoll Ipad pro gebraucht
Top 5 % Volume Searches by Category
Computer
Hardware
Laptop Computer Tablet
ps4 controller am pc macbook ipad
canon pixma tr8550 macbook pro ipad pro
pc bildschirm macbook air Samsung tablet
canon pixma ip7250 laptop kaufen ipad air
canon pixma ts5050 pc kaufen ipad mini
32. Source: Internal Data, Core O&O + Core O&O Rest, All Device
laptop
zoll 0.26
aktuell 0.19
angebote 0.17
aldi 0.16
markt 0.14
lenovo 0.13
DE: German users increased their preference towards
generic and slightly modified the feature considered YoY
laptop
zoll 0.17
ram 0.12
aktuell 0.11
bestenliste 0.11
notebook 0.11
Brand New
Correlated
Tokens
-0.09
-0.08
33. NL: Peripheral searches/clicks saw sharp increases
when restrictions went into effect
Source: Internal Data, Core O&O + Core O&O Rest, All Device
2 3 4 5 6 7 8 9 10 11 12
Weekly Search Volume
(Indexed, week 2)
2019 2020
First full week of
restrictions
(week starting: 3/15/2020)
Week 12:
+58% WoW
2 3 4 5 6 7 8 9 10 11 12
Weekly Click Volume
(Indexed, week 2)
2019 2020
Week 12:
+50% WoW
First full week of
restrictions
(week starting: 3/15/2020)
34. NL: Primarily led by Computer Hardware but also contribution
of other categories
SPRV Index Week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
Query samples
Computer Hardware:
“printer kopen”, “monitor
kopen”
Laptop Computer:”macbook
air”, “pc kopen”
Tablet:”ipad pro“, “amazon
kindle”
2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
+49% WoW
+58% WoW
+47% WoW
35. Changing Preferences and Search Patterns
Total searches split by the different categories
As per the share of searches,
categories slightly fluctuate
over time. With Computer
Hardware/Laptop
Computer sharing most of
the volume.37,61%
42,50% 41,78% 42,34% 44,79% 44,83% 43,71% 42,93% 44,48% 44,52% 42,52% 41,85%
35,05%
34,82% 36,45% 35,18% 33,52% 34,65% 34,21% 33,84% 33,76% 31,17% 34,90% 33,65%
27,34%
22,68% 21,77% 22,48% 21,69% 20,52% 22,08% 23,23% 21,76% 24,31% 22,58% 24,50%
01/Jan-04/Jan
05/Jan-11/Jan
12/Jan-18/Jan
19/Jan-25/Jan
26/Jan-01/Feb
02/Feb-08/Feb
09/Feb-15/Feb
16/Feb-22/Feb
23/Feb-29/Feb
01/Mar-07/Mar
08/Mar-14/Mar
15/Mar-21/Mar
1 2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
36. Source: Internal Data, Core O&O + Core O&O Rest, All Devices, March 2019
vs March 2020. Until 21st March
Top 5 YoY Volume Searches by Category
Computer
Hardware
Laptop Computer Tablet
canon pixma mg5750 apple macbook air e reader kopen
monitor audio chromebook kopen ipad kopen
printer kopen pc kopen ipad pro
keyboard kopen Laptop aanbieding ipad air
harde schijf kopen pc gaming samsung tablet
Top 5 % Volume Searches by Category
Computer
Hardware
Laptop Computer Tablet
printer kopen macbook air Ipad aanbieding
toetsenbord verlichting pc samenstellen ipad air
extreme harde schijf niet zichtbaar game pc samestellen tablet aanbieding
monitor kopen pc kopen Ipad mini
harde schijf kopen acer aspire tablet kopen beste keus
37. Source: Internal Data, Core O&O + Core O&O Rest, All Device
Threshold: 0.10 Correlation Value
Laptop
touchscreen 0.28
inch 0.21
docking
station
0.20
mediamarkt 0.20
sales 0.20
acer 0.11
goedkoop 0.11
beste 0.11
NL: Dutch users associated laptop to big retailers more than
in the past with a focus on brand products
laptop
Inch 0.28
Mediamarkt 0.24
dell 0.20
asus 0.14
coolblue 0.14
Brand New
Correlated
Tokens
+0.07
+0.04
