SlideShare a Scribd company logo
Mobile Photography for Brands
A Case Study

Michoel Ogince
Director, Platform & Product Strategy
michoelo@bigfuel.com
@Twabbi
Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

2
WARNING...

I love
numbers!

Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

3
MOBILE AND APPS HAVE EATEN THE WORLD!
THE FACTS

350M vs 1.7B
70%
30%
Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

4
PHOTOS PER DAY
BY SOCIAL NETWORK

400m

Digiday’s Mobile Innovation Camp

350m

400m

55m

BIG FUEL FROM CONTENT TO COMMERCETM

5
SOCIAL NETWORKS
ARE MOBILE NETWORKS

•Facebook 78% of US users are mobile
•Twier 60% of US users are mobile
•Pinterest web declining, mobile climbing
•65% of global brands actively use Instagram

Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

6
SO WHERE DOES YOUR BRAND NEED TO BE?

Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

7
MOBILE ADVERTISING SPACE
AN OVERVIEW

Paid

Owned

Earned

Consumer
-toConsumer

Mobile
DSP’s

Push
Notifications

Geo-location

Gaming

Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

8
NATIVE ADVERTISING
WHAT IS IT?

mimic
content
enticing

relevant
authentic
blur

Native Advertising

fully integrated

camouflaged
visual format

opted-in
Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

9
NATIVE ADVERTISING
CURRENT STATE ON MOBILE

Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

10
NATIVE ADVERTISING
CURRENT STATE ON MOBILE

Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

11
NATIVE ADVERTISING
CURRENT STATE ON MOBILE

Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

12
CASE STUDY

Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

13
DISNEY JUNIOR: PIRATES AND PRINCESS
BACKGROUND

Disney Junior partnered with Aviary to
design an engaging mobile marketing
solution for two of their most popular
summer cartoons.

Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

14
CAMPAIGN GOALS

1.Boost show awareness among key demographic
2.Generate positive brand sentiment
3.Leverage the mobile-photo creative opp
4.Determine ROI on UGC

Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

15
USER WORKFLOW

Step 1: Launch App

Digiday’s Mobile Innovation Camp

Step 2: Select Photo

Step 3: Choose Tool

BIG FUEL FROM CONTENT TO COMMERCETM

16
USER WORKFLOW

Step 4: Select “Effects”

Digiday’s Mobile Innovation Camp

Step 5: Install “Effects”

Step 6: Create

BIG FUEL FROM CONTENT TO COMMERCETM

17
USER WORKFLOW

Step 7: Select “Frames”

Digiday’s Mobile Innovation Camp

Step 8: Install Frames

Step 9: Create

BIG FUEL FROM CONTENT TO COMMERCETM

18
USER WORKFLOW

Step 10: Select “Stickers”

Digiday’s Mobile Innovation Camp

Step 11: Install Stickers

Step 12: Create

BIG FUEL FROM CONTENT TO COMMERCETM

19
YOUR NEXT STARTUP
STICKERS!

$100M
Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

20
USER WORKFLOW

Step 13: Share
Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

21
CAMPAIGN PERFORMANCE
TOTAL CAMPAIGN AUDIENCE SIZE: 15M

EXPOSURE

CLICKS

INSTALLS

216,778,360

15,128,499

6,878,745

CONVERSION RATE

AVERAGE
ENGAGEMENT TIME

ENGAGEMENTS
69,208,213

Digiday’s Mobile Innovation Camp

45.8%

80 seconds

BIG FUEL FROM CONTENT TO COMMERCETM

22
AND THE BEST PART....

Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

23
A FEW THINGS TO TAKE HOME

1.Customer first strategy
2.Natively leverage existing audience
3.Social strategy w/o mobile strategy is not
a strategy

Digiday’s Mobile Innovation Camp

BIG FUEL FROM CONTENT TO COMMERCETM

24
Thank You!
Michoel Ogince
Director, Platform & Product Strategy
michoelo@bigfuel.com
@Twabbi

More Related Content

What's hot

M2 roadshow europe james mooney getjar
M2 roadshow europe james mooney getjarM2 roadshow europe james mooney getjar
M2 roadshow europe james mooney getjarmobilesquared Ltd
 
WTR periscope
WTR periscopeWTR periscope
WTR periscope
ruckus digital
 
Mpg specialist media
Mpg specialist mediaMpg specialist media
Mpg specialist media
Kim Watson
 
Mobile marketing case studies
Mobile marketing case studiesMobile marketing case studies
Mobile marketing case studies
Deep Mehta
 
HiMedia-Adexchange-infographic-worldwide-programmatic-ad-spending
HiMedia-Adexchange-infographic-worldwide-programmatic-ad-spendingHiMedia-Adexchange-infographic-worldwide-programmatic-ad-spending
HiMedia-Adexchange-infographic-worldwide-programmatic-ad-spending
HiMedia Group
 
Inspired By Augmented Reality
Inspired By Augmented RealityInspired By Augmented Reality
Inspired By Augmented Reality
Lynne d Johnson
 
ROI without monetization - Stefan Bielau
ROI without monetization - Stefan Bielau ROI without monetization - Stefan Bielau
ROI without monetization - Stefan Bielau
Adjust
 
AppFlood Global Mobile Android Advertising Insights Q2 2014
AppFlood Global Mobile Android Advertising Insights Q2 2014AppFlood Global Mobile Android Advertising Insights Q2 2014
AppFlood Global Mobile Android Advertising Insights Q2 2014
PapayaMobile
 
Outstream Video Advertising with Celtra for Media Partners
Outstream Video Advertising with Celtra for Media PartnersOutstream Video Advertising with Celtra for Media Partners
Outstream Video Advertising with Celtra for Media PartnersCeltra Inc
 
AppFlood Global Mobile Android Advertising Insights Q3 2014
AppFlood Global Mobile Android Advertising Insights Q3 2014AppFlood Global Mobile Android Advertising Insights Q3 2014
AppFlood Global Mobile Android Advertising Insights Q3 2014
PapayaMobile
 
ROI and the K-factor - Jonathan Winters
ROI and the K-factor - Jonathan Winters ROI and the K-factor - Jonathan Winters
ROI and the K-factor - Jonathan Winters
Adjust
 
Bluelight Mobile DigiPharm presentation
Bluelight Mobile DigiPharm presentation Bluelight Mobile DigiPharm presentation
Bluelight Mobile DigiPharm presentation
Sam Walmsley
 
App flood global mobile android advertising insights Q4 2014
App flood global mobile android advertising insights Q4 2014App flood global mobile android advertising insights Q4 2014
App flood global mobile android advertising insights Q4 2014
PapayaMobile
 
Why Digital Connectivity Matters to B2B Companies
Why Digital Connectivity Matters to B2B CompaniesWhy Digital Connectivity Matters to B2B Companies
Why Digital Connectivity Matters to B2B Companies
VIVALDI
 

What's hot (15)

Adv rfp google
Adv rfp googleAdv rfp google
Adv rfp google
 
M2 roadshow europe james mooney getjar
M2 roadshow europe james mooney getjarM2 roadshow europe james mooney getjar
M2 roadshow europe james mooney getjar
 
WTR periscope
WTR periscopeWTR periscope
WTR periscope
 
Mpg specialist media
Mpg specialist mediaMpg specialist media
Mpg specialist media
 
Mobile marketing case studies
Mobile marketing case studiesMobile marketing case studies
Mobile marketing case studies
 
HiMedia-Adexchange-infographic-worldwide-programmatic-ad-spending
HiMedia-Adexchange-infographic-worldwide-programmatic-ad-spendingHiMedia-Adexchange-infographic-worldwide-programmatic-ad-spending
HiMedia-Adexchange-infographic-worldwide-programmatic-ad-spending
 
Inspired By Augmented Reality
Inspired By Augmented RealityInspired By Augmented Reality
Inspired By Augmented Reality
 
ROI without monetization - Stefan Bielau
ROI without monetization - Stefan Bielau ROI without monetization - Stefan Bielau
ROI without monetization - Stefan Bielau
 
AppFlood Global Mobile Android Advertising Insights Q2 2014
AppFlood Global Mobile Android Advertising Insights Q2 2014AppFlood Global Mobile Android Advertising Insights Q2 2014
AppFlood Global Mobile Android Advertising Insights Q2 2014
 
Outstream Video Advertising with Celtra for Media Partners
Outstream Video Advertising with Celtra for Media PartnersOutstream Video Advertising with Celtra for Media Partners
Outstream Video Advertising with Celtra for Media Partners
 
AppFlood Global Mobile Android Advertising Insights Q3 2014
AppFlood Global Mobile Android Advertising Insights Q3 2014AppFlood Global Mobile Android Advertising Insights Q3 2014
AppFlood Global Mobile Android Advertising Insights Q3 2014
 
ROI and the K-factor - Jonathan Winters
ROI and the K-factor - Jonathan Winters ROI and the K-factor - Jonathan Winters
ROI and the K-factor - Jonathan Winters
 
Bluelight Mobile DigiPharm presentation
Bluelight Mobile DigiPharm presentation Bluelight Mobile DigiPharm presentation
Bluelight Mobile DigiPharm presentation
 
App flood global mobile android advertising insights Q4 2014
App flood global mobile android advertising insights Q4 2014App flood global mobile android advertising insights Q4 2014
App flood global mobile android advertising insights Q4 2014
 
Why Digital Connectivity Matters to B2B Companies
Why Digital Connectivity Matters to B2B CompaniesWhy Digital Connectivity Matters to B2B Companies
Why Digital Connectivity Matters to B2B Companies
 

Viewers also liked

Mobile Photography
Mobile PhotographyMobile Photography
Mobile Photography
Peter Means
 
iPhoneography Koci Briggs - SIC2012
iPhoneography Koci Briggs - SIC2012iPhoneography Koci Briggs - SIC2012
iPhoneography Koci Briggs - SIC2012
Seattle Interactive Conference
 
Introduction to basic photography
Introduction to basic photographyIntroduction to basic photography
Introduction to basic photography
Abdullfikri
 
Mobile Photography
Mobile Photography Mobile Photography
Mobile Photography
Kim Tairi
 
Mobile Photography at #MobileGallery
Mobile Photography at #MobileGalleryMobile Photography at #MobileGallery
Mobile Photography at #MobileGalleryMichael Fasciano
 
Master Class: Mobile Photography - Tips, Tools, and Future Opportunities
Master Class: Mobile Photography - Tips, Tools, and Future OpportunitiesMaster Class: Mobile Photography - Tips, Tools, and Future Opportunities
Master Class: Mobile Photography - Tips, Tools, and Future Opportunities
Jenifer Hanen
 
10 tips for better mobile photography
10 tips for better mobile photography10 tips for better mobile photography
10 tips for better mobile photography
Kurt Sveilis
 
Basic mobile photography
Basic mobile photographyBasic mobile photography
Basic mobile photography
Phandeeyar
 
Technology Quiz
Technology QuizTechnology Quiz
Technology Quiz
UC San Diego
 
Basic Photography Lesson
Basic Photography LessonBasic Photography Lesson
Basic Photography Lesson
hweeling
 

Viewers also liked (10)

Mobile Photography
Mobile PhotographyMobile Photography
Mobile Photography
 
iPhoneography Koci Briggs - SIC2012
iPhoneography Koci Briggs - SIC2012iPhoneography Koci Briggs - SIC2012
iPhoneography Koci Briggs - SIC2012
 
Introduction to basic photography
Introduction to basic photographyIntroduction to basic photography
Introduction to basic photography
 
Mobile Photography
Mobile Photography Mobile Photography
Mobile Photography
 
Mobile Photography at #MobileGallery
Mobile Photography at #MobileGalleryMobile Photography at #MobileGallery
Mobile Photography at #MobileGallery
 
Master Class: Mobile Photography - Tips, Tools, and Future Opportunities
Master Class: Mobile Photography - Tips, Tools, and Future OpportunitiesMaster Class: Mobile Photography - Tips, Tools, and Future Opportunities
Master Class: Mobile Photography - Tips, Tools, and Future Opportunities
 
10 tips for better mobile photography
10 tips for better mobile photography10 tips for better mobile photography
10 tips for better mobile photography
 
Basic mobile photography
Basic mobile photographyBasic mobile photography
Basic mobile photography
 
Technology Quiz
Technology QuizTechnology Quiz
Technology Quiz
 
Basic Photography Lesson
Basic Photography LessonBasic Photography Lesson
Basic Photography Lesson
 

Similar to Mobile Photography for Brands - A Case Study

Madhouse / Typical Mobile Ad Flaws (in Czech)
Madhouse / Typical Mobile Ad Flaws (in Czech)Madhouse / Typical Mobile Ad Flaws (in Czech)
Madhouse / Typical Mobile Ad Flaws (in Czech)
Madhouse
 
Top 5 Smox insights
Top 5 Smox insightsTop 5 Smox insights
Top 5 Smox insights
Mobile Marketing Association
 
DMMP mobile marketing
DMMP mobile marketingDMMP mobile marketing
DMMP mobile marketing
ZenithAdz
 
M2 Roadshow Nic Newman Tiger Spike
M2 Roadshow Nic Newman Tiger SpikeM2 Roadshow Nic Newman Tiger Spike
M2 Roadshow Nic Newman Tiger Spike
mobilesquared Ltd
 
How Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And BrandingHow Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And Branding
Vincent Teo
 
WGM4 - Andrew Grill
WGM4 - Andrew GrillWGM4 - Andrew Grill
WGM4 - Andrew Grill
MobileWeb
 
Mobile Video: The Next Level of Mobile Video
Mobile Video: The Next Level of Mobile VideoMobile Video: The Next Level of Mobile Video
Mobile Video: The Next Level of Mobile Video
Purplegator
 
Mobile Marketing is Your Future
Mobile Marketing is Your FutureMobile Marketing is Your Future
Mobile Marketing is Your Future
Helen Keegan
 
9 Proven Ways to Create Super Engaging Mobile Experiences for Customers
9 Proven Ways to Create Super Engaging Mobile Experiences for Customers9 Proven Ways to Create Super Engaging Mobile Experiences for Customers
9 Proven Ways to Create Super Engaging Mobile Experiences for Customers
Xiklab Digital
 
TikTok App Deliverable Final
TikTok App Deliverable FinalTikTok App Deliverable Final
TikTok App Deliverable Final
Julian Tedja
 
Mobile Marketing isn't Optional by Anthony Quigley
Mobile Marketing isn't Optional by Anthony Quigley Mobile Marketing isn't Optional by Anthony Quigley
Mobile Marketing isn't Optional by Anthony Quigley
DigitalMarketingShow
 
How to Generate $5k-$15k from your Event App
How to Generate $5k-$15k from your Event AppHow to Generate $5k-$15k from your Event App
How to Generate $5k-$15k from your Event AppAllan Isfan
 
Why your business needs a mobile presence & how to get started
Why your business needs a mobile presence & how to get startedWhy your business needs a mobile presence & how to get started
Why your business needs a mobile presence & how to get started
Paperlit
 
Digital marketing PPT
Digital marketing PPTDigital marketing PPT
Digital marketing PPT
Monisha Devi
 
Keynote Vgn Digital Marketing V0.1 Kw
Keynote Vgn Digital Marketing V0.1 KwKeynote Vgn Digital Marketing V0.1 Kw
Keynote Vgn Digital Marketing V0.1 Kw
Klaas Weima
 
"Mobile Strategy" @ IAB NOW Argentina 2013
"Mobile Strategy" @ IAB NOW Argentina 2013"Mobile Strategy" @ IAB NOW Argentina 2013
"Mobile Strategy" @ IAB NOW Argentina 2013Ginga.ag
 
Unlock the power of mobile
Unlock the power of mobileUnlock the power of mobile
Unlock the power of mobile
more onion
 
Internet world2013 feedback
Internet world2013 feedbackInternet world2013 feedback
Internet world2013 feedback
japie swanepoel
 
Syracuse Digital Agency Introduction 2015
Syracuse Digital Agency Introduction 2015Syracuse Digital Agency Introduction 2015
Syracuse Digital Agency Introduction 2015
Syracuse Squad
 
Syracuse Digital Agency Introduction 2015
Syracuse Digital Agency Introduction 2015Syracuse Digital Agency Introduction 2015
Syracuse Digital Agency Introduction 2015
Syracuse Squad
 

Similar to Mobile Photography for Brands - A Case Study (20)

Madhouse / Typical Mobile Ad Flaws (in Czech)
Madhouse / Typical Mobile Ad Flaws (in Czech)Madhouse / Typical Mobile Ad Flaws (in Czech)
Madhouse / Typical Mobile Ad Flaws (in Czech)
 
Top 5 Smox insights
Top 5 Smox insightsTop 5 Smox insights
Top 5 Smox insights
 
DMMP mobile marketing
DMMP mobile marketingDMMP mobile marketing
DMMP mobile marketing
 
M2 Roadshow Nic Newman Tiger Spike
M2 Roadshow Nic Newman Tiger SpikeM2 Roadshow Nic Newman Tiger Spike
M2 Roadshow Nic Newman Tiger Spike
 
How Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And BrandingHow Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And Branding
 
WGM4 - Andrew Grill
WGM4 - Andrew GrillWGM4 - Andrew Grill
WGM4 - Andrew Grill
 
Mobile Video: The Next Level of Mobile Video
Mobile Video: The Next Level of Mobile VideoMobile Video: The Next Level of Mobile Video
Mobile Video: The Next Level of Mobile Video
 
Mobile Marketing is Your Future
Mobile Marketing is Your FutureMobile Marketing is Your Future
Mobile Marketing is Your Future
 
9 Proven Ways to Create Super Engaging Mobile Experiences for Customers
9 Proven Ways to Create Super Engaging Mobile Experiences for Customers9 Proven Ways to Create Super Engaging Mobile Experiences for Customers
9 Proven Ways to Create Super Engaging Mobile Experiences for Customers
 
TikTok App Deliverable Final
TikTok App Deliverable FinalTikTok App Deliverable Final
TikTok App Deliverable Final
 
Mobile Marketing isn't Optional by Anthony Quigley
Mobile Marketing isn't Optional by Anthony Quigley Mobile Marketing isn't Optional by Anthony Quigley
Mobile Marketing isn't Optional by Anthony Quigley
 
How to Generate $5k-$15k from your Event App
How to Generate $5k-$15k from your Event AppHow to Generate $5k-$15k from your Event App
How to Generate $5k-$15k from your Event App
 
Why your business needs a mobile presence & how to get started
Why your business needs a mobile presence & how to get startedWhy your business needs a mobile presence & how to get started
Why your business needs a mobile presence & how to get started
 
Digital marketing PPT
Digital marketing PPTDigital marketing PPT
Digital marketing PPT
 
Keynote Vgn Digital Marketing V0.1 Kw
Keynote Vgn Digital Marketing V0.1 KwKeynote Vgn Digital Marketing V0.1 Kw
Keynote Vgn Digital Marketing V0.1 Kw
 
"Mobile Strategy" @ IAB NOW Argentina 2013
"Mobile Strategy" @ IAB NOW Argentina 2013"Mobile Strategy" @ IAB NOW Argentina 2013
"Mobile Strategy" @ IAB NOW Argentina 2013
 
Unlock the power of mobile
Unlock the power of mobileUnlock the power of mobile
Unlock the power of mobile
 
Internet world2013 feedback
Internet world2013 feedbackInternet world2013 feedback
Internet world2013 feedback
 
Syracuse Digital Agency Introduction 2015
Syracuse Digital Agency Introduction 2015Syracuse Digital Agency Introduction 2015
Syracuse Digital Agency Introduction 2015
 
Syracuse Digital Agency Introduction 2015
Syracuse Digital Agency Introduction 2015Syracuse Digital Agency Introduction 2015
Syracuse Digital Agency Introduction 2015
 

More from Michoel Ogince

Presentation: 30 Weeks, A Founders Program For Designers
Presentation: 30 Weeks, A Founders Program For DesignersPresentation: 30 Weeks, A Founders Program For Designers
Presentation: 30 Weeks, A Founders Program For Designers
Michoel Ogince
 
Omma Social Presentation '14 NYC
Omma Social Presentation '14 NYCOmma Social Presentation '14 NYC
Omma Social Presentation '14 NYC
Michoel Ogince
 
MediaPost's Social Media Insider Summit '14 - Snackable Take Home Lessons
MediaPost's Social Media Insider Summit '14 - Snackable Take Home LessonsMediaPost's Social Media Insider Summit '14 - Snackable Take Home Lessons
MediaPost's Social Media Insider Summit '14 - Snackable Take Home Lessons
Michoel Ogince
 
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home LessonsPivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Michoel Ogince
 
Vivaki Social PR Workshop
Vivaki Social PR WorkshopVivaki Social PR Workshop
Vivaki Social PR WorkshopMichoel Ogince
 
Social Media Week 2012 Panel : Beyond Facebook and Twitter
Social Media Week 2012 Panel : Beyond Facebook and TwitterSocial Media Week 2012 Panel : Beyond Facebook and Twitter
Social Media Week 2012 Panel : Beyond Facebook and TwitterMichoel Ogince
 
2012 Social Technology Forecast
2012 Social Technology Forecast2012 Social Technology Forecast
2012 Social Technology ForecastMichoel Ogince
 
Manipulating The Light
Manipulating The LightManipulating The Light
Manipulating The Light
Michoel Ogince
 

More from Michoel Ogince (8)

Presentation: 30 Weeks, A Founders Program For Designers
Presentation: 30 Weeks, A Founders Program For DesignersPresentation: 30 Weeks, A Founders Program For Designers
Presentation: 30 Weeks, A Founders Program For Designers
 
Omma Social Presentation '14 NYC
Omma Social Presentation '14 NYCOmma Social Presentation '14 NYC
Omma Social Presentation '14 NYC
 
MediaPost's Social Media Insider Summit '14 - Snackable Take Home Lessons
MediaPost's Social Media Insider Summit '14 - Snackable Take Home LessonsMediaPost's Social Media Insider Summit '14 - Snackable Take Home Lessons
MediaPost's Social Media Insider Summit '14 - Snackable Take Home Lessons
 
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home LessonsPivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
 
Vivaki Social PR Workshop
Vivaki Social PR WorkshopVivaki Social PR Workshop
Vivaki Social PR Workshop
 
Social Media Week 2012 Panel : Beyond Facebook and Twitter
Social Media Week 2012 Panel : Beyond Facebook and TwitterSocial Media Week 2012 Panel : Beyond Facebook and Twitter
Social Media Week 2012 Panel : Beyond Facebook and Twitter
 
2012 Social Technology Forecast
2012 Social Technology Forecast2012 Social Technology Forecast
2012 Social Technology Forecast
 
Manipulating The Light
Manipulating The LightManipulating The Light
Manipulating The Light
 

Recently uploaded

Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
Felipe Bazon
 
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
Vbout.com
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Pascal Fintoni
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Aatir Abdul Rauf
 

Recently uploaded (20)

Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
 
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 

Mobile Photography for Brands - A Case Study

  • 1. Mobile Photography for Brands A Case Study Michoel Ogince Director, Platform & Product Strategy michoelo@bigfuel.com @Twabbi
  • 2. Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 2
  • 3. WARNING... I love numbers! Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 3
  • 4. MOBILE AND APPS HAVE EATEN THE WORLD! THE FACTS 350M vs 1.7B 70% 30% Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 4
  • 5. PHOTOS PER DAY BY SOCIAL NETWORK 400m Digiday’s Mobile Innovation Camp 350m 400m 55m BIG FUEL FROM CONTENT TO COMMERCETM 5
  • 6. SOCIAL NETWORKS ARE MOBILE NETWORKS •Facebook 78% of US users are mobile •Twier 60% of US users are mobile •Pinterest web declining, mobile climbing •65% of global brands actively use Instagram Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 6
  • 7. SO WHERE DOES YOUR BRAND NEED TO BE? Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 7
  • 8. MOBILE ADVERTISING SPACE AN OVERVIEW Paid Owned Earned Consumer -toConsumer Mobile DSP’s Push Notifications Geo-location Gaming Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 8
  • 9. NATIVE ADVERTISING WHAT IS IT? mimic content enticing relevant authentic blur Native Advertising fully integrated camouflaged visual format opted-in Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 9
  • 10. NATIVE ADVERTISING CURRENT STATE ON MOBILE Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 10
  • 11. NATIVE ADVERTISING CURRENT STATE ON MOBILE Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 11
  • 12. NATIVE ADVERTISING CURRENT STATE ON MOBILE Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 12
  • 13. CASE STUDY Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 13
  • 14. DISNEY JUNIOR: PIRATES AND PRINCESS BACKGROUND Disney Junior partnered with Aviary to design an engaging mobile marketing solution for two of their most popular summer cartoons. Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 14
  • 15. CAMPAIGN GOALS 1.Boost show awareness among key demographic 2.Generate positive brand sentiment 3.Leverage the mobile-photo creative opp 4.Determine ROI on UGC Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 15
  • 16. USER WORKFLOW Step 1: Launch App Digiday’s Mobile Innovation Camp Step 2: Select Photo Step 3: Choose Tool BIG FUEL FROM CONTENT TO COMMERCETM 16
  • 17. USER WORKFLOW Step 4: Select “Effects” Digiday’s Mobile Innovation Camp Step 5: Install “Effects” Step 6: Create BIG FUEL FROM CONTENT TO COMMERCETM 17
  • 18. USER WORKFLOW Step 7: Select “Frames” Digiday’s Mobile Innovation Camp Step 8: Install Frames Step 9: Create BIG FUEL FROM CONTENT TO COMMERCETM 18
  • 19. USER WORKFLOW Step 10: Select “Stickers” Digiday’s Mobile Innovation Camp Step 11: Install Stickers Step 12: Create BIG FUEL FROM CONTENT TO COMMERCETM 19
  • 20. YOUR NEXT STARTUP STICKERS! $100M Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 20
  • 21. USER WORKFLOW Step 13: Share Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 21
  • 22. CAMPAIGN PERFORMANCE TOTAL CAMPAIGN AUDIENCE SIZE: 15M EXPOSURE CLICKS INSTALLS 216,778,360 15,128,499 6,878,745 CONVERSION RATE AVERAGE ENGAGEMENT TIME ENGAGEMENTS 69,208,213 Digiday’s Mobile Innovation Camp 45.8% 80 seconds BIG FUEL FROM CONTENT TO COMMERCETM 22
  • 23. AND THE BEST PART.... Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 23
  • 24. A FEW THINGS TO TAKE HOME 1.Customer first strategy 2.Natively leverage existing audience 3.Social strategy w/o mobile strategy is not a strategy Digiday’s Mobile Innovation Camp BIG FUEL FROM CONTENT TO COMMERCETM 24
  • 25. Thank You! Michoel Ogince Director, Platform & Product Strategy michoelo@bigfuel.com @Twabbi