The document discusses mobile photography for brands and presents a case study of a mobile marketing campaign by Disney Junior. It highlights how mobile and apps have become dominant, with social networks also being primarily mobile. A campaign by Disney Junior and Aviary aimed to promote two cartoons through a photo app that allowed users to add effects, frames and stickers. The app drove significant exposure, engagement and installs. The case study demonstrated how a native mobile experience leveraging a brand's audience can be an effective marketing strategy.