HiMedia-Adexchange-infographic-worldwide-programmatic-ad-spending
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Key figures of the global programmatic ad market and the RTB ad market : share of total Display, share by device, share by ad format. These figures are coming from a study released by Magna Global in September 2014.
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HiMedia-Adexchange-infographic-worldwide-programmatic-ad-spending
- 1. WORLDWIDE PROGRAMMATIC AD SPENDING Programmatic share of all display ad spending 2013 33% 2014 42% 2015 48% Share of total programmatic by transaction method 44% RTB GLOBAL RTB AD SPENDING Video & Social Video 56% NON RTB Banners By format 31% 29% 72% 40% Banners Social Desktop Source : MAGNA GLOBAL, September 2014 Desktop Mobile Mobile By device 28% 20% 55% 80% 45% +52% in 2014