This document proposes developing a new line of healthy cookies made with whole grains, antioxidants, and low in sugars and sodium. The project aims to expand the company's product variety into faster growing markets for healthier options. If successful, it is expected to generate $14.5 million in sales and contribute 12% to the company's overall growth. The timeline outlines testing, formulation, production planning, marketing and launch over a 9 month period with a $1.2 million initial investment. Risks include a new product launch, supply chain challenges, and stakeholders losing confidence if not successful.