1. Sue A. London Creativity  Results
(916) 216-2730  SueLondon1@yahoo.com
INNOVATIVE MARKETING PROFESSIONAL
Marketing professional with demonstrated track record of integrating resources such as websites,TV, and
social media for customer recruitment and retention. Excellence in research and analysis of current
market trends and business opportunities resulting in new products and product enhancements. Effective
and concise written presentation skills. Is self-motivated, collaborative and accountable for results that
deliver exceptional outcomes for organizational goals.
PROFESSIONAL ACHIEVEMENTS
Sutter Health, Sacramento,CA 2008 – 2016
Sutter Health is a 49,000 employee integrated healthcare delivery system, $11B annual revenue, 28 acute
care hospitals, over 5,000 physicians acrossNorthern California and the San Francisco Bay Area.
Marketing Coordinator, Web Production Specialist
Executive Producer LifeStages
Within Strategic Marketing department accountable forthe execution for a variety of Sutter Health
mediums to attract, recruit and retain patients. Collaboratively developed integrative programs,
newsletters, website content, special focus website, forums, blogs and articles. Supported the input and
management of content on MyLifeStages.org and SutterHealth.org. Executive Producer of an Emmy
award TV program, LifeStages. Recruited,engaged and trained 300 medical experts as online resource
to provide expert content forall programs.
 Created and deployed monthly E-Newsletters to 100,000 MyLifeStages’ members.
 Researched,wrote,and posted monthly blogs for MyLifeStages website and push marketing.
 Coordinated and posted over 1,000 Ask-the-Expert Q&As on MyLifeStages.
 Tagged Staywell mesh codes to MyLifeStages’ consumer buckets, which directed over 20,000
articles to the appropriate topics and subtopics.
 Produced twelve LifeStages TV programs broadcast on Northern California network TV.
 Created and implemented social media strategy for MyLifeStages’Pinterest account.
 Participated in the re-design of the system-wide Classes & Events tool, trained Affiliate users,
trouble-shot problems, and audited affiliate sites and programs.
 Assisted in producing training materials for Teamsite and LiveSite, and the Classes & Events, and
Ask-the-Expert tools.
Learning Exchange, Sacramento,CA 2000 – 2007
Focus is on community and adult education and learning,delivering a diverse range of courses online
and in classroom.
Program Manager
Responsible for the development and implementation of adult education classes. Created monthly
electronic newsletters.Developed press releases. Coordinated marketing campaigns.Generated budget
reports and instructor payroll analysis. Conducted annual student demographic surveys. Developed
many successful classes and events that are still in the Learning Exchange programtoday.
 Designed online and direct mail course catalogs consistently meeting deadlines eight times
yearly.

2. Sue A. London
2 | Page
Healthline.com | Sickbay.com, Sacramento,CA 1998 – 2000
Through Healthline Publishing, Inc. the company published health media magazines, which were monthly
consumer publicationswhose topicscover health, fitness,beauty, and nutrition.Sickbay Health Media,
Inc. provided on-line health information and health related services with emphasis on attracting health
providers to the Sickbay site.
Vice President, Sales
Prospected, coordinated, and executed adverting sponsorships for health portal web site and national
publications;Allergy & Asthma, Skin Care, Today, and Healthline. Consistently met or exceeded national
sales quotas.
London Productions, Sacramento,CA 1994 -1998
Direct mail advertising servicesfor automotive dealershipsin the Northern California area.
Co-Owner
Responsible for administrative management,purchasing,budgets,and sales forecasting, and for
managing all aspects of selling and marketing of direct mail programs for California auto dealers.
California DentalAssociation, Sacramento,CA 1990 – 1994
The California Dental Association is a community of 26,000 dentistscommitted to enhancing the
professional lives of their members.
Sales Account Executive
Responsible for planning and implementing advertising salesconcepts, and acquiring and maintaining
major national accounts. Consistently met or exceeded salesquotas. Designed and utilized award
winning salessupport materials. Conducted and formulated in-depth market research.
Sacramento Magazine, Sacramento,CA 1987 - 1990
Sacramento is a monthly regional magazine with 25,000 monthly subscribers and 7,500 newsstand
copies. The magazine is a guide to getting the most out of the Sacramento region.
Sales Account Executive
Responsible for acquiring and maintaining advertising account. Consistently met or exceeded sales
quotas. Consistent top salesperson formstaff of seven account executives.
EDUCATION
Bachelor ofScience, Journalism
California Polytechnic State University, San Luis Obispo
Dean’s and President’s List