1. 1COLLEEN COX
30 Shadden Springs Drive • Gray, TN 37615
Cell: (423) 943-4989 • Email: coxcolleen3@gmail.com
OBJECTIVE:
To obtain a position in order to maximize and effectively use my expertise in interpersonal relationships to
help obtain a positive reputation of organization internally as well as externally while utilizing my strong
leadership skills, sales skills, relationship building skills, marketing knowledge and media relations abilities.
PROFESSIONAL EXPERIENCE:
BROOKDALE GREENEVILLE, Greeneville, TN 10/15-Present
Manager of Sales
• Develop, implement and oversee marketing strategy within budget limits
• Maintain and/or improve upon occupancy level of the community utilizing sales process and systems to reach
sales and performance goals
• Track sales information and compile data and reports for community
• Promote and increase awareness of Brookdale in community
• Create sales and marketing annual goals and projected plan
• Promote and enhance relationships with existing referral sources, families and residents to generate future leads
• Provide information and conduct presentations about community services and programs, market advantages,
availability and other relevant information to meet the needs of prospective referral sources and community
groups
• Represent the community and increase awareness through participation in outside events, professional groups and
community involvement in the local market.
• Organize, plan and conduct marketing events and fundraisers to bring community members into the Brookdale
community
• Assist with resident retention through new resident welcome events, resident referral programs, outside
community visits to current hospitalized residents and other programs as outlined in the marketing plan
• Partner with management to develop and execute marketing plans to achieve community occupancy goals.
Research and provide plan for content and delivery of brochures, flyers, press release and other forms of media
uses to promote a positive community occupancy
• Maintain working knowledge of lead management systems and uses them to maximize sales effectiveness.
• Coordinates and completes all activities needed for a sale to convert interested parties into move-ins
• Manages the sales process by assisting prospective residents, their families, and/or advisors in the decision-making
process by understanding their needs and educating them about he community’s services and programs.
Responds promptly to every phone call, email, internet or in-person inquiry. Completes weekly follow-up calls,
letters and tours as deigned by the community marketing plan
• Coordinates and completes all activities needed for a sale to convert interested parties into move-ins
FAMILY MINISTRIES, Greeneville, TN 06/12-10/15
Director of Marketing and Corporate Development
• Work directly for President and provide marketing and communication support to leadership team of organization
• Develop, implement and oversee marketing strategy and marketing budgets for all eight different entities of
organization
• Promote and increase awareness and positive image of Family Ministries in community and region
• Create with leadership team marketing annual goals and projected plan
• Promote and enhance relationships with existing donors, friends and community while cultivating new
relationships
• Manage a portfolio of donors to raise money and keep communication accessible to donors for all entities of
Family Ministries
• Lead the planning, coordinating and execution of all organizational events from marketing to internal employee
events to keep benefit of company positive internally and externally

2. • Organize, plan and conduct all fund-raising initiatives for Family Ministries
• Work to build partnerships that will give support for company’s image, marketing and communication initiatives
• Serve as liaison to Family Ministries’ Executive Council to help with company’s attraction and benefit
• Responsible for all media relations
• Responsible for dealing with any emergency media issues that arise and represent organization and leadership
team as company spokesperson
• Oversee development of all marketing materials for all eight different entities of organization
TUSCULUM COLLEGE, Greeneville, TN 01/2011-06/12
Assistant Director of Alumni Relations
• Promoted and enhance relationships with alumni and other supporters of the college
• Contribute to the development of the Annual Operating Plan of the college
• Develop annual alumni relations goals and projected plan
• Manage a portfolio of donors to raise money and benefit for the college
• Lead the planning, coordinating and execution of alumni events
• Assist with student alumni activities in order to create an engaged, supportive and effective alumni association
• Serve as staff liaison to Alumni Executive Board and Alumni Association
• Lead the planning, coordinating and execution of Homecoming
• Develop programs to encourage alumni presence and engagement on campus
• Manage budgets for Alumni Relations Department and Homecoming
FAMILY MINISTRIES, Greeneville, TN 04/2005-12/2008
Marketing and Corporate Development Manager
• Promoted and increased awareness of Family Ministries in community and regional corporations
• Coordinated and executed all aspects of marketing
• Maintained investor relations and donor communications
• Organized and conducted fund-raising initiatives and events for Children’s Home
• Media relations
• Community and regional public relations
• Identified opportunities to market and for speaking engagements in regional area
• Actively involved with community and regional events that were in line with agency’s mission/vision for Family
Ministries in an effort to keep the organization in the forefront of the community
EDUCATION:
Tusculum College, Greeneville, TN
BS in Organizational Management
Minor in Marketing
REFERENCE:
Upon request
Community Involvement:
President for Unicoi County Chamber of Commerce
Board Member of Boys and Girls Club of Greeneville
Volunteer for Kari’s Heart Foundation
Coordinator of Children’s Time for Marvin’s Chapel UMC