The document discusses the role and responsibilities of an account manager and some of the issues that can arise when deadlines are not met or client expectations are not fulfilled. It suggests that a lack of proper resource management, communication between teams and the client, and use of project management tools can lead to these problems. The document proposes forming a self-managed team with diverse skills that handles its own budget, projects, and client communication to help avoid missed deadlines and keep clients and the team motivated and satisfied. It provides some examples of companies that have implemented similar self-managed team structures successfully.