Michael Riley has been directing title sequences and film trailers since 1991. He graduated from the Rhode Island School of Design and began his career at M&Company in New York. Riley founded his own studio, Shine, in 2005. Some of Riley's notable title sequences include Gattaca, Kung Fu Panda, and Mad Money. The Kung Fu Panda titles have a relaxed, bright style reflecting the film's comedic, lighthearted nature. The Mad Money titles are composed entirely of American dollar bills to relate to the film's theme of money.

2. MICHAEL RILEY BIOGRAPHY
Michael Riley has been directing and designing film and television title
sequences, theatrical trailers, television commercials since 1991. Riley graduated
from the Rhode Island School of Design, and began his career as an intern under
Tibor Kalman at M&Company in New York. Riley was nominated three times for
an Emmy for Outstanding Main Title Design for 'Standoff', 'Band of Brothers' and
'Temple Grandin.' He was awarded a Gold Medal and a Silver Medal from the
D&AD(The British Design and Art Director’s Association).

3. SHINE
Michael Riley then made his own studio called shine. Founded in late 2005
by creative director Michael Riley and producer Bob Swenson. Shine's
mission: “to fuse striking conceptual thinking with the cutting edge
crafts of full-motion electronic media in an effort to distinguish brands,
personalities, stories and experience.”

4. MICHAEL RILEY’S TITLES
Gattaca -1997
Along Came A Spider - 2001
Kung Fu Panda - 2008
Mad Money - 2008
Taking Chance – 2009
The Back-up Plan - 2010

5. KUNG FU PANDA Link
The title sequence is very relaxed and bright colours which suggests that it
is a kids film and is going to be comical and very light hearted. The title
sequence is very basic and there is not much movement going on. The
title gives away the setting because when the writing appears on the
screen, there is also Chinese writing above it, which gives away the film
is set in China.
The typography used is very unusual and all the writing is all in capitals
and in big writing so it is clear for children to see and read. The
typography has a Chinese effect to it which adds to the theme of china.

6. MAD MONEY Lin
Michael Riley had made the title sequence for mad money ink2008. It is a
well made title sequence and relates to the title of the film. The whole
sequence is made up of American dollar bills, which gives us were the
setting is. In the titles, the bills that occur most are $100, which
suggests that it involves large sums of money within the film.
The typography is very basic within the title sequence and it seems to be
the same font as on the American money. This makes it easier to read
for the viewer and to continue with the prolonging theme of money. The
names are as if they have been printed on the bills and are not being
faded in or distorted, which makes you focus on the money more as the
audience will know it is the significant object in the title. Some of the
typography is in a signature style which could suggest that its a high
standard film. The titles are crisp and clean money, which suggests that
it will be film about people from a wealthy background and not about
people in the ghetto in America.