How to Build Your Narrative for Disruptive Innovation People don’t buy your product, they buy the story attached to it. So where exactly do you start? How do you capture the imagination? What creates empathy and relevance? Especially when your product is disruptive, world-changing, or challenges the status quo. In this keynote, you’ll learn from Michael Margolis, CEO of Get Storied, an educator, anthropologist, and best-selling author. For the last 15 years, he’s taught narrative strategy to Google, Deloitte, Greenpeace, Facebook, and NASA. He is the son of an inventor and artist, Michael is obsessed with how to communicate world-changing ideas and innovation. He’s a 2 time TEDx speaker, featured in Fast Company, TIME, and Wired. He’s also left-handed, color-blind, and eats more chocolate than the average human. You can enjoy Michael’s story philosophy on Twitter @getstoried where he shares a feast of tips and ideas daily to 250,000 fans. Attendees will learn: How to tell your story in less than 2 minutes A 3-part framework for presenting complex change & innovation How to turn dry facts and data into a compelling narrative Storytelling techniques to create relevance and make ideas stick How to capture the imagination and personalize your story

1. IDEAS DON’T
SELL THEMSELVES
Michael Margolis
CEO, Get Storied
Lisbon | October 20, 2 0 1 6

2. Michael Margolis
@GetStoried
#Productized

4. $25
$250
WHAT’S IT WORTH?
$2,500

6. ANECDOTES

7. “THOSE WHO TELL
THE STORIES RULE
THE WORLD.”
Plato

8. NARRATIVE

9. “A COMPANY
WITHOUT A STORY
IS USUALLY A
COMPANY WITHOUT
A STRATEGY.”
Ben Horowitz, Co-Founder
Andreessen Horowitz

10. DISBELIEF

13. WORLD’S LEADING
SCHOOL FOR
ENTREPRENEURIAL
STORYTELLING
www.getstoried.com

14. MICHAEL
MARGOLIS
@getstoried
CEO, Get Storied
Educator, Anthropologist,
Business Storyteller

15. CORPORATE TRAINING
NARRATIVE STRATEGY
STORYU COURSES
225+ WORKSHOPS
42 CITIES
11 COUNTRIES
30,000 LEARNERS
54 COUNTRIES
15 YEARS

16. DATA IS DEAD

17. AVINASH KAUSHIK
OUT OF SIGHTS

18. 2011
2016
% OF IN-STORE PURCHASES
INFLUENCED BY DIGITAL
5%
70%

23. “STORIES ARE MADE
OF FACTS, WRAPPED IN
EMOTIONS, THAT
COMPEL AN ACTION,
THAT CHANGES
THE WORLD.”
Robert Dickman

25. THE WORLD IS CHANGING.
LOOK AT CONTEXT AND
FEEL EMOTIONAL IMPACT.
HERE IS EVIDENCE OF
ACTIONS YOU CAN TAKE
TO MEET NEW REALITY.
Get Storied

27. SEE IT
FEEL IT
BELIEVE IT

33. EXERCISE:
ORIGINS

34. “STORIES ARE
MAYBE…JUST DATA
WITH A SOUL.”
Brene Brown
Author, Psychologist

35. 3 STEPS
UNDENIABLE STORY

36. CONTEXT

38. EMOTION

40. EVIDENCE

42. SEE IT
FEEL IT
BELIEVE IT
CONTEXT
EMOTION
EVIDENCE

44. “GREAT STORIES
HAPPEN TO THOSE WHO
CAN TELL THEM.”
Ira Glass
This American Life

45. MICHAEL
MARGOLIS
michaelm@getstoried.com
www.getstoried.com/redpill
855-GO-STORY
@getstoried