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WHY
 STORIES
 ARE VITAL FOR
BRANDINGa manifesto from LUKSO Story & Strategy



       check more stuff on www.storybeats.com.br
What would you do if you had the responsibility of giving a

SPEECH FOR GRADUATES
of one of the most important

UNIVERSITIES IN THE WORLD?
"NO BIG DEAL, JUST 3 STORIES"
  http://www.youtube.com/watch?v=UF8uR6Z6KLc
What would be the

LAST IMAGE
that you would like to leave at the

AUDIENCE'S MIND
after the speech of your life?
"ONE STORY THAT I WOULD LIKE TO LEAVE WITH YOU TODAY".
          http://www.youtube.com/watch?v=K3LoN4r5kuo&feature=PlayList&p=C01
                  438B9738CD854&playnext=1&playnext_from=PL&index=4
GREAT STORIES
GIVE SENSE TO OUR LIFES
WHY?
stories are full of

MYTHS
                      "Exemplary and sacred ideas that
                      provide sense to the human existence
                      since the beginning of our times".
                      Mircea Eliade, mythologist.
stories are full of

ARCHETYPES
                      "Patterns that are alive in the collective
                      unconscious of all societies"
                      Carl Jung, psychologist.
stories are full of

CONFLICTS
                      "What you want to do but is
                      prevented to do"
                      Aleksei Abib, filmmaker
stories are full of

MESSAGES
AND BESIDES THAT...
GREAT STORIES



ARE EVERYWHERE
We can hear them from a

FRIEND
Or we can hear them at the

CHURCH
We can learn them in the

CLASSROOM
Or we can learn them from our

COLLEGUES
We can watch them at the

THEATERS
Or we can read them on the

NEWSPAPERS
Ops... on the

NEWS
STORIES WE LIKE
help us to create our

PERCEPTION OF VALUE
and trough them, we create our

OWN STORY
AND WHY
    DOESN'T
YOUR BRAND
TAKE A ROLE
    IN THAT
  PROCESS?
WHAT IF YOUR
BRAND CREATES
A STORY THAT
WILL MAKE
SENSE TO OTHER
PEOPLE'S LIFE?
This is where

STORYTELLING
meets

BRANDING
"The universe is made of stories,
              not atoms."
           -Muriel Rukeyser




The brand is made of
stories, not products
     or services.
"Storytelling is the most powerful way
     to put ideas into the world today."
               -Robert McKee




Brandstorytelling is the
 most powerful way to
engage the consumers
    of our days.
"It is not the voice that commands
            the story. It is the ear."
                  - Italo Calvino




 It is not the marketing
director that commands
    the story. It is the
        consumer.
"A man tells his stories so many times that he
   becomes the stories. They live on after him, and
         in that way he becomes immortal."
                 -Will Bloom | Big Fish




  A brand tells its stories so
 many times that it becomes
the stories. They live on every
touch point, and in that way it
     becomes immortal.
how
STORYTELLING
   empowers
   BRANDING?
SOME GREAT BRANDS
 have been doing excellent work through
BRANDSTORYTELLING
         with different approaches
BRANDS and ARCHETYPES
BRANDS and MYTHIC UNIVERSES
BRANDS and CONFLICTS

        versus "usual business"


        versus "fashion for minority"


        versus "passive entertainment"


        versus "design for elite"
The concepts
 of storytelling



universal
 are
And they can inspire

POSITIONING
IDENTITY
CULTURE
INSIGHTS
to every single brand in the world.
because every

BRAND
is a potential

STORYTELLER
have you ever

THOUGHT
    about it?
Have you ever thought about the

MYTHOLOGY    behind your brand?
Have you ever thought about the

UNIVERSE that your brand fits in?
Have you ever thought about the

 CONFLICT
 that your brand wants to solve?
Have you ever thought about the

 MESSAGE
     that your brand is going to
             leave to the world?
AND MOST IMPORTANT:
Have you ever thought about what

STORY YOUR BRAND
could tell that is going to

GIVE SENSE
to other people's life?
TKS ;-)
                                       Email: story@lukso.com.br
                                       Twitter: @story_beats
                                       URL: www.storybeats.com.br




LUKSO Story & Strategy is a brand consultancy that put clients into storytelling techniques to
    discover, explore, create and manage great brandstories that will energize brands.

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Why Stories are Vital for Branding

  • 1. WHY STORIES ARE VITAL FOR BRANDINGa manifesto from LUKSO Story & Strategy check more stuff on www.storybeats.com.br
  • 2. What would you do if you had the responsibility of giving a SPEECH FOR GRADUATES of one of the most important UNIVERSITIES IN THE WORLD?
  • 3. "NO BIG DEAL, JUST 3 STORIES" http://www.youtube.com/watch?v=UF8uR6Z6KLc
  • 4. What would be the LAST IMAGE that you would like to leave at the AUDIENCE'S MIND after the speech of your life?
  • 5. "ONE STORY THAT I WOULD LIKE TO LEAVE WITH YOU TODAY". http://www.youtube.com/watch?v=K3LoN4r5kuo&feature=PlayList&p=C01 438B9738CD854&playnext=1&playnext_from=PL&index=4
  • 8. stories are full of MYTHS "Exemplary and sacred ideas that provide sense to the human existence since the beginning of our times". Mircea Eliade, mythologist.
  • 9. stories are full of ARCHETYPES "Patterns that are alive in the collective unconscious of all societies" Carl Jung, psychologist.
  • 10. stories are full of CONFLICTS "What you want to do but is prevented to do" Aleksei Abib, filmmaker
  • 11. stories are full of MESSAGES
  • 14. We can hear them from a FRIEND
  • 15. Or we can hear them at the CHURCH
  • 16. We can learn them in the CLASSROOM
  • 17. Or we can learn them from our COLLEGUES
  • 18. We can watch them at the THEATERS
  • 19. Or we can read them on the NEWSPAPERS
  • 21. STORIES WE LIKE help us to create our PERCEPTION OF VALUE and trough them, we create our OWN STORY
  • 22. AND WHY DOESN'T YOUR BRAND TAKE A ROLE IN THAT PROCESS?
  • 23. WHAT IF YOUR BRAND CREATES A STORY THAT WILL MAKE SENSE TO OTHER PEOPLE'S LIFE?
  • 25. "The universe is made of stories, not atoms." -Muriel Rukeyser The brand is made of stories, not products or services.
  • 26. "Storytelling is the most powerful way to put ideas into the world today." -Robert McKee Brandstorytelling is the most powerful way to engage the consumers of our days.
  • 27. "It is not the voice that commands the story. It is the ear." - Italo Calvino It is not the marketing director that commands the story. It is the consumer.
  • 28. "A man tells his stories so many times that he becomes the stories. They live on after him, and in that way he becomes immortal." -Will Bloom | Big Fish A brand tells its stories so many times that it becomes the stories. They live on every touch point, and in that way it becomes immortal.
  • 29. how STORYTELLING empowers BRANDING?
  • 30. SOME GREAT BRANDS have been doing excellent work through BRANDSTORYTELLING with different approaches
  • 32. BRANDS and MYTHIC UNIVERSES
  • 33. BRANDS and CONFLICTS versus "usual business" versus "fashion for minority" versus "passive entertainment" versus "design for elite"
  • 34. The concepts of storytelling universal are
  • 35. And they can inspire POSITIONING IDENTITY CULTURE INSIGHTS to every single brand in the world.
  • 36. because every BRAND is a potential STORYTELLER
  • 38. Have you ever thought about the MYTHOLOGY behind your brand?
  • 39. Have you ever thought about the UNIVERSE that your brand fits in?
  • 40. Have you ever thought about the CONFLICT that your brand wants to solve?
  • 41. Have you ever thought about the MESSAGE that your brand is going to leave to the world?
  • 43. Have you ever thought about what STORY YOUR BRAND could tell that is going to GIVE SENSE to other people's life?
  • 44. TKS ;-) Email: story@lukso.com.br Twitter: @story_beats URL: www.storybeats.com.br LUKSO Story & Strategy is a brand consultancy that put clients into storytelling techniques to discover, explore, create and manage great brandstories that will energize brands.