How to Craft Your Origin Story

Jordan Bower
Jordan BowerBusiness Storytelling Consultant | Founder, Transformational Storytelling
Origin
Story
HOW TO CRAFT YOUR
How to Craft Your Origin Story
How to Craft Your Origin Story
How to Craft Your Origin Story
How to Craft Your Origin Story
How to Craft Your Origin Story
How to Craft Your Origin Story
We know that people are substantially
more motivated by their organization’s
transcendent purpose (how it improves
lives) than by its transactional purpose
(how it sells goods and services).
PAUL ZAK, WHY YOUR BRAIN LOVES STORIES
HARVARD BUSINESS REVIEW
whose vision and values?
• People as a competitive advantage
• Ethics
• What’s right for customers
• Diversity and inclusion
• Leadership
How to Craft Your Origin Story
01
MAXIM OF STRATEGIC STORYTELLING
Every act of
communication
is an act of
storytelling.
How Storytelling Works
Our brains are wired for story.
During successful communication the listener’s brain
responses become similar to the speaker’s brain
responses. This implies that people understand each
other by mirroring each other’s brain responses.
URI HASSON, NEUROSCIENTIST, PRINCETON
Aristotle’s Rhetorical Triangle
Storyteller (Ethos)
Content (Logos)Audience (Pathos)
CONTEXT
STORY
02
MAXIM OF STRATEGIC STORYTELLING
Stories create
connections
between
tellers and
audiences.
How to Craft Your Origin Story
How to Craft Your Origin Story
How to Craft Your Origin Story
How to Craft Your Origin Story
How to Craft Your Origin Story
How to Craft Your Origin Story
Sympathy
Empathy
“I understand what you're feeling.”
“I feel what you're feeling.”
The evolutionary function of
storytelling is to reveal the immaterial.
MASLOW’S HIERARCHY OF NEEDS
How to Craft Your Origin Story
How to Craft Your Origin Story
why strategic storytelling?
• set a vision
• say “why now”
• improve the impact of case studies
• build trust and uncover pain
• create alignment within teams
• anticipate and celebrate change
03
MAXIM OF STRATEGIC STORYTELLING
Stories have a
setting in time
and space.
How to Craft Your Origin Story
Narratives
function in
triangles of
characters.
Stories are made of waves of
emotional tension and release.
04
MAXIM OF STRATEGIC STORYTELLING
Character
relationships
raise dramatic
intensity.
Joseph Campbell’s Hero’s Journey
Margaret Murdock’s Heroines’s Journey
every origin story has
• an inciting incident
• a reaction according to the “old pattern”
• a loss
• a sense of spiritual aridity
• a new discovery
• a sense of being “the only one who understands”
• a process of returning to the world
• a spark of universal wisdom
How to Craft Your Origin Story
05
MAXIM OF STRATEGIC STORYTELLING
Great stories
are built upon
universal
themes.
an origin story:
• tells us where you’ve come from
• suggests a roadmap for where you’re going
• illuminates your values
• answers why?
• is more memorable than a biography
• is more relatable than a CV
• avoids the passionate about problem
06
MAXIM OF STRATEGIC STORYTELLING
We need
storytellers
more than ever.
MAXIM OF STRATEGIC STORYTELLING
The growth of the
Internet will put
jobs into three
categories:
1. People who tell computers what to do.
2. People who do what computer tell them to do.
3. Storytellers who help people cope.
Storytelling
Training
Storytelling
Consulting
• Leaders
• Sales Teams
• Data Scientists
• Entrepreneurs
• Branding
• Strategic Planning
• Vision/Mission/Values
• Cultural Development
Origin
Story
Summary
HOW TO CRAFT YOUR
Don’t bore
your audience
with the facts.
Tell a story that
is happening
in time and
space.
Focus on a
choice or
turning point.
Focus on a
choice or
turning point.
Create clear,
relatable
characters.
Focus on a
choice or
turning point.
Create
clear,
relatable
characters.
Structure your
story in the
order your
audience learns
and feels things.
Include the
part of your
story you’re
scared to tell.
Flex your
empathy
muscles.
jordanbower.com
@jordan__bower
1 of 50

Recommended

WISDOM CIRCLES FOR ORGANIZATIONS by
WISDOM CIRCLES FOR ORGANIZATIONSWISDOM CIRCLES FOR ORGANIZATIONS
WISDOM CIRCLES FOR ORGANIZATIONSMitchell Ditkoff
3.7K views12 slides
Wisdom Circles by
Wisdom CirclesWisdom Circles
Wisdom CirclesMitchell Ditkoff
2.8K views7 slides
Cultural Change - Monsters and heroes by
Cultural Change - Monsters and heroesCultural Change - Monsters and heroes
Cultural Change - Monsters and heroesStefan Norrvall
210 views24 slides
Leadership with en vision by
Leadership with en visionLeadership with en vision
Leadership with en visionChintamani Lonkar
327 views10 slides
Let Other Business Owners Help You Grow Profits! by
Let Other Business Owners Help You Grow Profits!Let Other Business Owners Help You Grow Profits!
Let Other Business Owners Help You Grow Profits!Service Autopilot
152 views13 slides
Linking tribes final ppt by
Linking tribes final pptLinking tribes final ppt
Linking tribes final pptKaran Sahi
310 views15 slides

More Related Content

What's hot

Sport CLips GOOGLE by
Sport CLips GOOGLESport CLips GOOGLE
Sport CLips GOOGLEruthe925
212 views8 slides
Is it content or just an ad? Content marketing conference, 16 April 2015 by
Is it content or just an ad? Content marketing conference, 16 April 2015Is it content or just an ad? Content marketing conference, 16 April 2015
Is it content or just an ad? Content marketing conference, 16 April 2015CharityComms
2.5K views25 slides
Daniel Pink 2 by
Daniel Pink 2Daniel Pink 2
Daniel Pink 2gbeirne32
2.2K views34 slides
DrLizPDF2016 by
DrLizPDF2016DrLizPDF2016
DrLizPDF2016Dr. Liz Alexander
85 views2 slides
Prospecting Playbook.101 by
Prospecting Playbook.101Prospecting Playbook.101
Prospecting Playbook.101Underdog Business Strategies
700 views11 slides
Brand by Association by
Brand by AssociationBrand by Association
Brand by AssociationPaul McEnany
632 views34 slides

What's hot(6)

Similar to How to Craft Your Origin Story

Brand it good by
Brand it goodBrand it good
Brand it goodErika Elisabetta Mizun-Moller
12 views32 slides
Narrative coaching dulwich 2012 by
Narrative coaching dulwich 2012Narrative coaching dulwich 2012
Narrative coaching dulwich 2012Pierre Blanc-Sahnoun
1.3K views59 slides
Why Right-Brainers Will Rule The Future by
Why Right-Brainers Will Rule The FutureWhy Right-Brainers Will Rule The Future
Why Right-Brainers Will Rule The Futureamperand Creative
1.3K views32 slides
How story telling drives corporate culture by
How story telling drives corporate cultureHow story telling drives corporate culture
How story telling drives corporate cultureSelin Ruby
531 views35 slides
How story telling drives corporate culture by
How story telling drives corporate cultureHow story telling drives corporate culture
How story telling drives corporate cultureSelin Ruby
466 views35 slides
How Storytelling drives Corporate Culture by
How Storytelling drives Corporate CultureHow Storytelling drives Corporate Culture
How Storytelling drives Corporate CultureLUKSO
25K views35 slides

Similar to How to Craft Your Origin Story(20)

Why Right-Brainers Will Rule The Future by amperand Creative
Why Right-Brainers Will Rule The FutureWhy Right-Brainers Will Rule The Future
Why Right-Brainers Will Rule The Future
amperand Creative1.3K views
How story telling drives corporate culture by Selin Ruby
How story telling drives corporate cultureHow story telling drives corporate culture
How story telling drives corporate culture
Selin Ruby531 views
How story telling drives corporate culture by Selin Ruby
How story telling drives corporate cultureHow story telling drives corporate culture
How story telling drives corporate culture
Selin Ruby466 views
How Storytelling drives Corporate Culture by LUKSO
How Storytelling drives Corporate CultureHow Storytelling drives Corporate Culture
How Storytelling drives Corporate Culture
LUKSO 25K views
Telling Your Story to Motivate Donors and Advocates for Your Cause by Rachel Kubicki
Telling Your Story to Motivate Donors and Advocates for Your CauseTelling Your Story to Motivate Donors and Advocates for Your Cause
Telling Your Story to Motivate Donors and Advocates for Your Cause
Rachel Kubicki1.3K views
The everyday marketer by Beth Mellor
The everyday marketerThe everyday marketer
The everyday marketer
Beth Mellor105 views
17 fpl001 narrativetoolkit_vf1_print by Stephen Abram
17 fpl001 narrativetoolkit_vf1_print17 fpl001 narrativetoolkit_vf1_print
17 fpl001 narrativetoolkit_vf1_print
Stephen Abram137 views
How to Craft Your Origin Story by Jordan Bower
How to Craft Your Origin StoryHow to Craft Your Origin Story
How to Craft Your Origin Story
Jordan Bower360 views
You Need A Stump Speech.pptx by andybarr
You Need A Stump Speech.pptxYou Need A Stump Speech.pptx
You Need A Stump Speech.pptx
andybarr149 views
Putting your audience at the heart of your content strategy. Content marketin... by CharityComms
Putting your audience at the heart of your content strategy. Content marketin...Putting your audience at the heart of your content strategy. Content marketin...
Putting your audience at the heart of your content strategy. Content marketin...
CharityComms2.2K views
Community Hacking for Young Entrepreneurs - Session for Launch X by Laís de Oliveira
Community Hacking for Young Entrepreneurs - Session for Launch XCommunity Hacking for Young Entrepreneurs - Session for Launch X
Community Hacking for Young Entrepreneurs - Session for Launch X
Building an organizational story that inspires - 2013 Retreat, Day 1 by UpStartBayArea
Building an organizational story that inspires - 2013 Retreat, Day 1Building an organizational story that inspires - 2013 Retreat, Day 1
Building an organizational story that inspires - 2013 Retreat, Day 1
UpStartBayArea889 views
Storytelling over coffee by Wayne Aspland
Storytelling over coffeeStorytelling over coffee
Storytelling over coffee
Wayne Aspland2.1K views
Culture over Content: Rethinking the Role of PR in a Digital World by Max St John
Culture over Content: Rethinking the Role of PR in a Digital WorldCulture over Content: Rethinking the Role of PR in a Digital World
Culture over Content: Rethinking the Role of PR in a Digital World
Max St John2K views
Session 3 - The New Rules of Marketing and PR by Nena Brodjonegoro
Session 3 - The New Rules of Marketing and PRSession 3 - The New Rules of Marketing and PR
Session 3 - The New Rules of Marketing and PR
Nena Brodjonegoro658 views

Recently uploaded

Navigating EUDR Compliance within the Coffee Industry by
Navigating EUDR Compliance within the Coffee IndustryNavigating EUDR Compliance within the Coffee Industry
Navigating EUDR Compliance within the Coffee IndustryPeter Horsten
44 views33 slides
How UiPath’s European Founder Kept Control and Built an Expert Board of Direc... by
How UiPath’s European Founder Kept Control and Built an Expert Board of Direc...How UiPath’s European Founder Kept Control and Built an Expert Board of Direc...
How UiPath’s European Founder Kept Control and Built an Expert Board of Direc...Christian Dahlen
51 views15 slides
Imports Next Level.pdf by
Imports Next Level.pdfImports Next Level.pdf
Imports Next Level.pdfBloomerang
120 views32 slides
See the new MTN tariffs effected November 28, 2023 by
See the new MTN tariffs effected November 28, 2023See the new MTN tariffs effected November 28, 2023
See the new MTN tariffs effected November 28, 2023Kweku Zurek
29.5K views2 slides
December 2023 - Meat on the Bones by
December 2023 - Meat on the BonesDecember 2023 - Meat on the Bones
December 2023 - Meat on the BonesNZSG
24 views11 slides

Recently uploaded(20)

Navigating EUDR Compliance within the Coffee Industry by Peter Horsten
Navigating EUDR Compliance within the Coffee IndustryNavigating EUDR Compliance within the Coffee Industry
Navigating EUDR Compliance within the Coffee Industry
Peter Horsten44 views
How UiPath’s European Founder Kept Control and Built an Expert Board of Direc... by Christian Dahlen
How UiPath’s European Founder Kept Control and Built an Expert Board of Direc...How UiPath’s European Founder Kept Control and Built an Expert Board of Direc...
How UiPath’s European Founder Kept Control and Built an Expert Board of Direc...
Christian Dahlen51 views
Imports Next Level.pdf by Bloomerang
Imports Next Level.pdfImports Next Level.pdf
Imports Next Level.pdf
Bloomerang120 views
See the new MTN tariffs effected November 28, 2023 by Kweku Zurek
See the new MTN tariffs effected November 28, 2023See the new MTN tariffs effected November 28, 2023
See the new MTN tariffs effected November 28, 2023
Kweku Zurek29.5K views
December 2023 - Meat on the Bones by NZSG
December 2023 - Meat on the BonesDecember 2023 - Meat on the Bones
December 2023 - Meat on the Bones
NZSG24 views
Presentation on proposed acquisition of leading European asset manager Aermon... by KeppelCorporation
Presentation on proposed acquisition of leading European asset manager Aermon...Presentation on proposed acquisition of leading European asset manager Aermon...
Presentation on proposed acquisition of leading European asset manager Aermon...
KeppelCorporation240 views
Why are KPIs(key performance indicators) important? by Epixel MLM Software
Why are KPIs(key performance indicators) important? Why are KPIs(key performance indicators) important?
Why are KPIs(key performance indicators) important?
Integrating Talent Management Practices by Seta Wicaksana
Integrating Talent Management PracticesIntegrating Talent Management Practices
Integrating Talent Management Practices
Seta Wicaksana134 views
davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen... by morshedislam3
davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen...davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen...
davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen...
morshedislam317 views
PMU Launch - Guaranteed Slides by pmulaunch
PMU Launch - Guaranteed SlidesPMU Launch - Guaranteed Slides
PMU Launch - Guaranteed Slides
pmulaunch16 views
Monthly Social Media Update November 2023 copy.pptx by Andy Lambert
Monthly Social Media Update November 2023 copy.pptxMonthly Social Media Update November 2023 copy.pptx
Monthly Social Media Update November 2023 copy.pptx
Andy Lambert30 views
Netflix Inc. by 125071027
Netflix Inc.Netflix Inc.
Netflix Inc.
12507102711 views
Navigating the Complexity of Derivatives Valuation 📈 by ValAdvisor
Navigating the Complexity of Derivatives Valuation 📈Navigating the Complexity of Derivatives Valuation 📈
Navigating the Complexity of Derivatives Valuation 📈
ValAdvisor14 views
The Talent Management Navigator Performance Management by Seta Wicaksana
The Talent Management Navigator Performance ManagementThe Talent Management Navigator Performance Management
The Talent Management Navigator Performance Management
Seta Wicaksana29 views
CORPORATE COMMUNICATION.pdf by AKarthikeyan8
CORPORATE COMMUNICATION.pdfCORPORATE COMMUNICATION.pdf
CORPORATE COMMUNICATION.pdf
AKarthikeyan814 views

How to Craft Your Origin Story