8. We know that people are substantially
more motivated by their organization’s
transcendent purpose (how it improves
lives) than by its transactional purpose
(how it sells goods and services).
PAUL ZAK, WHY YOUR BRAIN LOVES STORIES
HARVARD BUSINESS REVIEW
9. whose vision and values?
• People as a competitive advantage
• What’s right for customers
• Diversity and inclusion
14. During successful communication the listener’s brain
responses become similar to the speaker’s brain
responses. This implies that people understand each
other by mirroring each other’s brain responses.
URI HASSON, NEUROSCIENTIST, PRINCETON
35. every origin story has
• an inciting incident
• a reaction according to the “old pattern”
• a loss
• a sense of spiritual aridity
• a new discovery
• a sense of being “the only one who understands”
• a process of returning to the world
• a spark of universal wisdom
38. an origin story:
• tells us where you’ve come from
• suggests a roadmap for where you’re going
• illuminates your values
• answers why?
• is more memorable than a biography
• is more relatable than a CV
• avoids the passionate about problem
40. MAXIM OF STRATEGIC STORYTELLING
The growth of the
Internet will put
jobs into three
1. People who tell computers what to do.
2. People who do what computer tell them to do.
3. Storytellers who help people cope.