Mary Kay Presentation
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Mary Kay is launching a marketing campaign called MKart that involves traveling to college campuses in 10 trucks to promote the brand and increase sales among female students aged 18-25. The goals are to increase product purchases by 20%, brand awareness by 10%, and recruit new independent beauty consultants in that age group by 10%. Two thirds of the budget will go towards designing and manufacturing the trucks, with the rest funding insurance, free samples and gifts, and staff salaries. The campaign will be evaluated based on sales, social media followers, and new consultants signed up.
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Mary Kay Ash
Mary Kay Ash started Mary Kay Cosmetics in 1963 after facing discrimination and barriers to success in the male-dominated business world. Her company empowered women by allowing them to work flexible hours selling beauty products. Under her leadership, Mary Kay Cosmetics grew into a multi-billion dollar global company. She authored several books sharing her principles of empowering women and prioritizing faith, family, and career. Mary Kay is recognized as one of the most successful women entrepreneurs in history.
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Mary Kay Ash
Mary Kay Ash started Mary Kay Cosmetics in 1963 after facing discrimination and barriers to success in the male-dominated business world. Her company empowered women by allowing them to work flexible hours selling beauty products. Under her leadership, Mary Kay Cosmetics grew into a multi-billion dollar global company. She authored several books sharing her principles of empowering women and prioritizing faith, family, and career. Mary Kay is recognized as one of the most successful women entrepreneurs in history.
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Mary Kay Case Study
Mary Kay is considering introducing hair care products in India. They would launch with 3 types of shampoo and conditioner addressing cosmetic, anti-dandruff, and damage repair benefits. Products would be packaged in 6ml sachets and 200ml bottles to target various income groups and match competitors. Consultants would receive online training to demonstrate and sell the new line. The launch is recommended within 2 years to allow adequate development time.
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This document summarizes information about Mary Kay Inc., a multi-billion dollar company that sells skin care and color cosmetics through a network of independent beauty consultants. It discusses the company's mission and leadership, its global expansion, philanthropic efforts through the Mary Kay Foundation, product lines, and the career development program that rewards top sellers. It also addresses common myths versus facts about the company's size, consultants' earnings, and influence on business education.
Mary kay ppt
Mary Kay Ash was born in 1918 in Hot Wells, Texas. She attended the University of Houston and worked for several cosmetics companies before founding her own, Mary Kay Inc., in 1963 in Dallas. Her company focused on empowering women and giving them confidence. She built her company by rewarding top salespeople with pink Cadillacs to advertise the brand. Ash passed away in 2001 in Dallas at the age of 83, leaving behind a successful cosmetics company that continues to empower women globally.
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Target aims to improve Susan's in-store experience and spending. They analyze social trends like increased smartphone use and word-of-mouth influence. Their recommendations include implementing digital platforms like QR codes and iPads in stores, and exciting guests with exclusive partnerships and private label promotions. This is expected to increase trip frequency, sales, and basket size, generating an estimated $2.9 billion in additional apparel and accessories sales.
Marketing plan for metro bikes group_09
Marketing Plan for Metro Bikes Company to increase sales revenue and profit margin. Also tap the US market and generate the sales of 50000-100000 bikes in 3 years.
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Case Competition - Target
Target aims to improve Susan's in-store experience and spending. They analyze social trends like increased smartphone use and word-of-mouth influence. Their recommendations include implementing digital platforms like QR codes and iPads in stores, and exciting guests with exclusive partnerships and private label promotions. This is expected to increase trip frequency, sales, and basket size, generating an estimated $2.9 billion in additional apparel and accessories sales.
2014 N.S.A.C Mary Kay's Naturally Bold Campaign
2014 National Student Advertising Competition (N.S.A.C.) hosted by the American Advertising Federation. Client Sponsor Mary Kay Inc.
Adv492 qd
Quality Dairy is a small brand of convenience stores in Michigan seeking to increase annual revenue per store to $3 million by 2013 through a new advertising campaign. Currently, the brand utilizes radio, billboards, and social media. The proposed campaign centers around Quality Dairy's focus on Michigan-made products. Tactics include TV commercials emphasizing their history supporting Michigan's economy since 1936, a family festival to spread brand awareness, and a company blog. Success will be measured by revenue goals as well as increased customer visits and engagement on social media. The total budget is $750,000.
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Javier Flores - eCommerce Day Costa Rica 2019
E-commerce is growing in Costa Rica, which has a highly developed telecommunications network and 99% literacy rate. Online shoppers in Costa Rica prioritize price, in-stock items, and free/fast delivery. Global companies like Amazon have expanded operations in Costa Rica, now employing over 7,500 workers. Direct-to-consumer brands are now seen as a bigger competitive threat than Amazon. Successful direct-to-consumer brands focus on serving unmet customer needs, clear value propositions, purposeful branding, and a personalized, data-driven customer experience from acquisition to fulfillment. Building an effective direct-to-consumer brand requires more than just e-commerce - it demands attention to customer data, targeted marketing,
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Do you ever wish the trade journals in your client’s industry knew the value of inbound marketing? Or that local news sites would run meaningful campaigns that combined inbound best practices and native advertising instead of just banner ads and pop ups? You would have a reliable traffic source. Lead quality would go up. Clients would be happier, faster. Attend this session to witness the launch of HubSpot’s Media Partner program. Melanie Collins, Sales Director for HubSpot’s Media Partner Program, and Peter Caputa, VP Sales at HubSpot, will explain how HubSpot’s Media Partners use inbound how HubSpot Agency Partners can leverage these pre-existing relationships with Media Partners to drive client results faster.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Mary Kay Presentation
- 1. Every woman’s favorite brand
- 2. Situational Analysis • $3.5 billion in wholesales • Holding firmly against competitors • Opportunity – generation - Marykay at play color products - botanical effects - Clearproof Acne
- 3. Message
- 4. MKart • 10 Trucks • Travel nationwide to midsized colleges • FREE STUFF • Makeovers • Samples • Giveaways • Facebook event & #MKart2015
- 5. Audience
- 6. Audience • Primary: Female College students • Secondary: College Faculty & Staff • Media Audience: Social Media
- 7. Goals
- 8. Goal 1 Increase product purchases among female consumers ages 18-25 by 20% above baseline
- 9. Goal 2 Increase brand awareness among female consumers ages 18-25 by 10% above baseline
- 10. Goal 3 Increase number of new IBCs ages 18-25 by 10% above baseline
- 11. Evaluation
- 12. Evaluation • Goal 1 – sales of MKart IBCS & online sales • Goal 2 – increase in Twitter & Facebook followings • Goal 3 – hires due to info card handouts
- 14. Calendar
- 15. Budget 65% - Truck design & manufacturing 10% - Auto insurance & gas 10% - Giveaways & cosmetics for makeovers 10% - IBC & driver salary, housing & food
- 16. Every woman’s favorite brand
Editor's Notes
- Up $3 million from 2012. Competitors: Avon, Clinique. L'Oreal and other makeup manufacturers.