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MICHAEL A. BARODY
12804 Harborwood Drive                                                                           (727) 389-9248
Largo, FL 33774                                                                                mbarody@aol.com


                            SENIOR EXECUTIVE PROFILE – HEALTHCARE INDUSTRY
                            Successful at starting, building, growing and improving
                           the performance, value, and/or profitability of companies.


                   Visionary Leadership / General Management / Operations Ma   nagement
               Startup & Turnaround Management / Organic Growth / Mergers & Acquisitions
                   Product Development / Information Technology / Lobbying / Marketing
             Governmental & Regulatory Affairs / Staff Development / Board of Director Activities

Distinguished 20+ year career is showcased by an impressive record of achievement in the leadership of growing
companies. Innovative, high-energy executive with an entrepreneurial spirit and edge for success, and who
accepts ownership of top-line and bottom-line drivers. Skilled in leveraging organizational resources and
strengths – people, capital, technology, product/service offering, competitive position – to pursue and achieve
performance excellence. Calculated risk taker, pragmatic idealist, and catalyst for positive change and
accelerated growth. Thrive on facing challenges, taking action, overcoming obstacles, and producing immediate
results.

                                             CAREER HIGHLIGHTS
•   Joined a healthcare management company and advanced to Partner/Senior Vice President of Operations;
    played a leading role in developing, managing, and growing this innovative company to be one of the most
    profitable providers of retirement, assisted living, and nursing rehabilitation centers.
•   Instrumental in securing $1.3+ million in federal and state grants and local matches totaling $650,000 for
    Adirondack Regional Business Incubator, a group working as part of a joint venture with economic
    development organizations to acquire and renovate a facility to be used as a technology incubator.
•   Started, built, and operated Medcare Services, a national medical supply and Medicare billing company.
    Began the company in Tampa’s tri-city region, and expanded Medcare Services across Florida and
    subsequently the entire Southeastern U.S.

                                          PROFESSIONAL EXPERIENCE

CEREONE LLC, Clearwater, FL
Operations Partner (2006-2007)
Joined this medical software company that was struggling with product development and leadership issues and
established it as a revolution in electronic medical records (EMR); company was founded by healthcare and
technology professionals to establish a service that addressed the unique challenges of healthcare practice
management. Direct operating, marketing, and software development functions; extensive focus on leveraging
years of healthcare knowledge and assembling a comprehensive system of people, engineers, hosting, and
support to customize technologies in an effort to meet the needs of and requirements of specialized practices.
•   Product/Technology Development – Collaborated with the CEO on completing the developmentand licensing
    process for an Electronic Medical Records product designed for orthopedic practices; other products include a
    premiere Internet-based ASP service for the chiropractic profession, and a SmartClient application is
    updated via the Internet and works to improve efficiency, patient services, and staff effectiveness while
    reducing IT costs.

WARREN COUNTY, Lake George, NY
Chairman, Healthcare (2003-2006)
Approached by local government to complete predecessor’s remaining term as Warren County Supervisor and
subsequently reelected to become the Chairman of Healthcare for the county. Scope of responsibility included
overseeing an assisted living facility, home healthcare programs, and a skilled nursing facility in the county.
MICHAEL BARODY                                                                       Page Two / mbarody@aol.com

•   Joint Venture & New Businesses – Elected Chairman of the Adirondack Regional Business Incubator, a
    group working as part of a joint venture with economic development organizations to acquire and renovate a
    facility to be used as a technology incubator. Instrumental in securing $1.3+ million in federal and state
    grants and local matches totaling $650,000 for the project; incubator program provides counseling, financing
    and other services to small start-up companies, with the goal of fostering new businesses that will grow and
    relocate to area industrial parks.
•   Telemedicine Program – Brought the county to the new millennium from an IT perspective by instituting a
    telemedicine program for home healthcare; telemedicine enables basic medical procedures to be performed
    (e.g., taking pulse and blood pressure), medical information to be transferred via the telephone and/or
    Internet for the purpose of analysis, real-time consultation, and ongoing daily monitoring of home
    healthcare patients.

YMCA / INDEPENDENT LIVING CENTER / LITERACY VOLUNTEERS OF AMERICA, Glens Falls, NY
Board Member (1999-2003)
Served on various non-profit Community Boards, including the YMCA and Literacy Volunteers of America, a
national, nonprofit organization that combats illiteracy via a network of community volunteer literacy programs.

SOUTHERN MANAGEMENT SERVICES – Belleair Bluffs, FL
Senior Vice President of Operations /President, Medcare Services (1983-1999)
Brought on board to take over, turnaround, and operate the company’s unique, pioneering health and retirement
centers and subsequently promoted to Regional Healthcare Vice President based on achievements; earned an
additional promotion to Senior Vice President. In charge of operating 1200 independent living units, 400
assisted living facilities, and 1000 skilled nursing facilities; total of 3000 employees.
•   Turnaround – Spearheaded turnaround effort that established the healthcare center as one of the most
    profitable facilities in the state.
•   Organic Growth – Accelerated organic growth by identifying and capitalizing on companies’ providing
    services to Southern Management. Established several ancillary companies, including the start up,
    development, and operation of Medcare Services, a national medical supply and Medicare billing company.
    Began the company in Tampa’s tri-city region, and expanded Medcare Services across Florida and
    subsequently the entire Southeastern U.S.
•   Staff Development – Identified the individual strengths of staff, and led successful effort to develop their
    skills and accelerate their career advancement.
•   Corporate Transaction – Member of the team that negotiated and transacted the profitable sale of both
    Southern Management Services facilities and Medcare Services.

Previous Experience:

•   Administrator – BEVERLY ENTERPRISES, Dunnedin, FL. Conducted a total remodeling of a skilled
    nursing facility and re-zoned property to develop an assisted living facility for this provider of eldercare and
    rehabilitative services.
•   Administrator – AMERICAN MEDICAL AFFILIATES, Rockledge, FL. Orchestrated successful turnaround
    of this nursing home facility in one year. Created an entire system of business and operating processes,
    provided staff with motivational leadership and proper training, and consistently passed all federal and
    state inspections with a perfect rating. Professionalized the organization.

                                                   EDUCATION
•  STATE UNIVERSITY OF NEW YORK INSTITUTE OF TECHNOLOGY
   Bachelor Degree – Human Services & Health Care Administration (Graduated Magna Cum Laude)
MICHAEL BARODY                                                            Page Three / mbarody@aol.com
AFFILIATIONS

FLORIDA HEALTH CARE ASSOCIATION, Tallahassee, FL
President (1992-1994)
Provided vision, direction, and leadership to this federation of facilities representing long-term care providers;
organization works to educate society and government on the value of investing in the well-being of elderly and
disabled individuals, and ensure access to their long-term care.
•   Served as one of the primary volunteer lobbyists focused on achieving improved regulatory standards, and
    furthered FHCA’s goals of developing public policies that balance economic and regulatory principles to
    support quality of care and qualify of life. Instituted quality care focus and public relations efforts. Featured
    in the Association’s published book, 50 Years of Caring; acknowledged as the youngest President to lead a
    FHCA healthcare association.
FAIRWINDS TREATMENT CENTER, Clearwater, FL
Minority Owner / Board Member (1989-Present)
Actively participated in developing the policies/procedures of this dually-licensed psychiatric and substance
abuse center and secured license to run the facility; organization is one of only a few dually-licensed psychiatric
and substance abuse centers in the nation to earn accreditation by the Joint Commission on Accreditation of
Healthcare Organizations (JCAHO).

ALL CHILDREN’S HOSPITAL, St. Petersburg, FL
Incoming Treasurer / Foundation Board Member (2007-Present)
Currently overseeing the fundraising for a new 240-bed hospital and adjoining outpatient medical facility (the
largest construction project in the Southeast) for All Children’s Hospital; organization has grown into a leading
pediatric referral center that is dedicated to advancing treatment, education, research, and advocacy in child
health.
                                                     AWARDS
•   Governmental Services Award – Florida Healthcare Association (1990)
•   Founders Award – Florida Healthcare Association (1994)
•   Most Outstanding Alumni Award – SUNY Institute of Technolo (2005)
                                                              gy
    Awarded only three times in the history of the uni ersity
                                                     v

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Michael Barody Resume

  • 1. MICHAEL A. BARODY 12804 Harborwood Drive (727) 389-9248 Largo, FL 33774 mbarody@aol.com SENIOR EXECUTIVE PROFILE – HEALTHCARE INDUSTRY Successful at starting, building, growing and improving the performance, value, and/or profitability of companies. Visionary Leadership / General Management / Operations Ma nagement Startup & Turnaround Management / Organic Growth / Mergers & Acquisitions Product Development / Information Technology / Lobbying / Marketing Governmental & Regulatory Affairs / Staff Development / Board of Director Activities Distinguished 20+ year career is showcased by an impressive record of achievement in the leadership of growing companies. Innovative, high-energy executive with an entrepreneurial spirit and edge for success, and who accepts ownership of top-line and bottom-line drivers. Skilled in leveraging organizational resources and strengths – people, capital, technology, product/service offering, competitive position – to pursue and achieve performance excellence. Calculated risk taker, pragmatic idealist, and catalyst for positive change and accelerated growth. Thrive on facing challenges, taking action, overcoming obstacles, and producing immediate results. CAREER HIGHLIGHTS • Joined a healthcare management company and advanced to Partner/Senior Vice President of Operations; played a leading role in developing, managing, and growing this innovative company to be one of the most profitable providers of retirement, assisted living, and nursing rehabilitation centers. • Instrumental in securing $1.3+ million in federal and state grants and local matches totaling $650,000 for Adirondack Regional Business Incubator, a group working as part of a joint venture with economic development organizations to acquire and renovate a facility to be used as a technology incubator. • Started, built, and operated Medcare Services, a national medical supply and Medicare billing company. Began the company in Tampa’s tri-city region, and expanded Medcare Services across Florida and subsequently the entire Southeastern U.S. PROFESSIONAL EXPERIENCE CEREONE LLC, Clearwater, FL Operations Partner (2006-2007) Joined this medical software company that was struggling with product development and leadership issues and established it as a revolution in electronic medical records (EMR); company was founded by healthcare and technology professionals to establish a service that addressed the unique challenges of healthcare practice management. Direct operating, marketing, and software development functions; extensive focus on leveraging years of healthcare knowledge and assembling a comprehensive system of people, engineers, hosting, and support to customize technologies in an effort to meet the needs of and requirements of specialized practices. • Product/Technology Development – Collaborated with the CEO on completing the developmentand licensing process for an Electronic Medical Records product designed for orthopedic practices; other products include a premiere Internet-based ASP service for the chiropractic profession, and a SmartClient application is updated via the Internet and works to improve efficiency, patient services, and staff effectiveness while reducing IT costs. WARREN COUNTY, Lake George, NY Chairman, Healthcare (2003-2006) Approached by local government to complete predecessor’s remaining term as Warren County Supervisor and subsequently reelected to become the Chairman of Healthcare for the county. Scope of responsibility included overseeing an assisted living facility, home healthcare programs, and a skilled nursing facility in the county.
  • 2. MICHAEL BARODY Page Two / mbarody@aol.com • Joint Venture & New Businesses – Elected Chairman of the Adirondack Regional Business Incubator, a group working as part of a joint venture with economic development organizations to acquire and renovate a facility to be used as a technology incubator. Instrumental in securing $1.3+ million in federal and state grants and local matches totaling $650,000 for the project; incubator program provides counseling, financing and other services to small start-up companies, with the goal of fostering new businesses that will grow and relocate to area industrial parks. • Telemedicine Program – Brought the county to the new millennium from an IT perspective by instituting a telemedicine program for home healthcare; telemedicine enables basic medical procedures to be performed (e.g., taking pulse and blood pressure), medical information to be transferred via the telephone and/or Internet for the purpose of analysis, real-time consultation, and ongoing daily monitoring of home healthcare patients. YMCA / INDEPENDENT LIVING CENTER / LITERACY VOLUNTEERS OF AMERICA, Glens Falls, NY Board Member (1999-2003) Served on various non-profit Community Boards, including the YMCA and Literacy Volunteers of America, a national, nonprofit organization that combats illiteracy via a network of community volunteer literacy programs. SOUTHERN MANAGEMENT SERVICES – Belleair Bluffs, FL Senior Vice President of Operations /President, Medcare Services (1983-1999) Brought on board to take over, turnaround, and operate the company’s unique, pioneering health and retirement centers and subsequently promoted to Regional Healthcare Vice President based on achievements; earned an additional promotion to Senior Vice President. In charge of operating 1200 independent living units, 400 assisted living facilities, and 1000 skilled nursing facilities; total of 3000 employees. • Turnaround – Spearheaded turnaround effort that established the healthcare center as one of the most profitable facilities in the state. • Organic Growth – Accelerated organic growth by identifying and capitalizing on companies’ providing services to Southern Management. Established several ancillary companies, including the start up, development, and operation of Medcare Services, a national medical supply and Medicare billing company. Began the company in Tampa’s tri-city region, and expanded Medcare Services across Florida and subsequently the entire Southeastern U.S. • Staff Development – Identified the individual strengths of staff, and led successful effort to develop their skills and accelerate their career advancement. • Corporate Transaction – Member of the team that negotiated and transacted the profitable sale of both Southern Management Services facilities and Medcare Services. Previous Experience: • Administrator – BEVERLY ENTERPRISES, Dunnedin, FL. Conducted a total remodeling of a skilled nursing facility and re-zoned property to develop an assisted living facility for this provider of eldercare and rehabilitative services. • Administrator – AMERICAN MEDICAL AFFILIATES, Rockledge, FL. Orchestrated successful turnaround of this nursing home facility in one year. Created an entire system of business and operating processes, provided staff with motivational leadership and proper training, and consistently passed all federal and state inspections with a perfect rating. Professionalized the organization. EDUCATION • STATE UNIVERSITY OF NEW YORK INSTITUTE OF TECHNOLOGY Bachelor Degree – Human Services & Health Care Administration (Graduated Magna Cum Laude) MICHAEL BARODY Page Three / mbarody@aol.com
  • 3. AFFILIATIONS FLORIDA HEALTH CARE ASSOCIATION, Tallahassee, FL President (1992-1994) Provided vision, direction, and leadership to this federation of facilities representing long-term care providers; organization works to educate society and government on the value of investing in the well-being of elderly and disabled individuals, and ensure access to their long-term care. • Served as one of the primary volunteer lobbyists focused on achieving improved regulatory standards, and furthered FHCA’s goals of developing public policies that balance economic and regulatory principles to support quality of care and qualify of life. Instituted quality care focus and public relations efforts. Featured in the Association’s published book, 50 Years of Caring; acknowledged as the youngest President to lead a FHCA healthcare association. FAIRWINDS TREATMENT CENTER, Clearwater, FL Minority Owner / Board Member (1989-Present) Actively participated in developing the policies/procedures of this dually-licensed psychiatric and substance abuse center and secured license to run the facility; organization is one of only a few dually-licensed psychiatric and substance abuse centers in the nation to earn accreditation by the Joint Commission on Accreditation of Healthcare Organizations (JCAHO). ALL CHILDREN’S HOSPITAL, St. Petersburg, FL Incoming Treasurer / Foundation Board Member (2007-Present) Currently overseeing the fundraising for a new 240-bed hospital and adjoining outpatient medical facility (the largest construction project in the Southeast) for All Children’s Hospital; organization has grown into a leading pediatric referral center that is dedicated to advancing treatment, education, research, and advocacy in child health. AWARDS • Governmental Services Award – Florida Healthcare Association (1990) • Founders Award – Florida Healthcare Association (1994) • Most Outstanding Alumni Award – SUNY Institute of Technolo (2005) gy Awarded only three times in the history of the uni ersity v